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Sales Director | Retail Growth Strategist | 315 Bench Club | Cold Plunge Devotee |…
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John Morris shared thisJohn Morris shared thisCaliwater's Investors Don't Endorse the Product. They Build It. During Atlanta's World Cup festivities, a five-year-old cactus water brand premiered its new campaign in a 16-story projection downtown. The splashier fact sits quietly on Walmart.com, where Caliwater has built a strikingly deep challenger assortment, and where one flavor is listed under investor Demi Lovato's own name. The playbook behind it is one every emerging supplier should study. Read more: https://lnkd.in/gH4C7C8sCaliwater's Investors Don't Endorse the Product. They Build It. - Winning With WalmartCaliwater's Investors Don't Endorse the Product. They Build It. - Winning With Walmart
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John Morris reposted thisJohn Morris reposted thisWellness isn't just a trend, it's now a lifestyle. We're excited to share that our co-founder, Oliver Trevena, was recently featured by Luxury Miami to discuss Caliwater's continued growth, the brand's expansion into South Florida, and how functional hydration is becoming an essential part of today's wellness movement. In the interview, Oliver shares the entrepreneurial journey behind Caliwater, from building a beverage brand rooted in sustainably sourced prickly pear cactus water to creating a product that consumers genuinely love for its refreshing taste and functional benefits. He also discusses why Miami has become an exciting market for the brand as wellness continues to shape the future of food and beverage. As we continue to expand our retail footprint and introduce new innovations, we're grateful to everyone who has been part of our journey. Thank you to Luxury Miami Magazine for the feature! https://lnkd.in/gCPYVQwX #Caliwater #Wellness #FunctionalHydration #CPG #BeverageIndustry #Miami #Entrepreneurship #Retail #Innovation #DrinkCaliwater
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John Morris reposted thisJohn Morris reposted thisLast week, our co-founders Vanessa Hudgens and Oliver Trevena had the opportunity to visit Walmart's headquarters in Bentonville—and we couldn't be more grateful for the warm welcome from the incredible Walmart team. From exciting conversations about the future of Caliwater to celebrating the exclusive launch of our NEW Benson Boone Dragonfruit flavor on Walmart.com, this visit marked an exciting milestone for our brand. A huge thank you to the entire Walmart team for your partnership, support, and belief in our mission. We're excited for what's ahead and can't wait for more people to discover the refreshing taste of Caliwater. Shop the exclusive Benson Boone Dragonfruit flavor now, only on Walmart.com! #Caliwater #Walmart #Bentonville #Dragonfruit #BensonBoone #VanessaHudgens #OliverTrevena
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John Morris reposted thisJohn Morris reposted thisBig news from the Caliwater family. 🌵💧 We're excited to introduce Dragon Fruit, the newest addition to the Caliwater lineup and the first flavor created in collaboration with investor and partner Benson Boone. What began as a favorite on Benson's tour bus has evolved into a true creative partnership. As he prepares to kick off his 34-date North American Wanted Man Tour, Dragon Fruit represents the next chapter in his growing role with the brand—bringing together his passion for wellness, hydration, and authentic brand building. Made with sustainably sourced prickly pear cactus water, Dragon Fruit delivers the refreshing taste consumers love along with naturally occurring electrolytes, antioxidants, and just 30 calories per can. We're proud to work alongside partners who genuinely love the product and help shape the future of the brand. Benson's creativity, energy, and hands-on involvement made Dragon Fruit a natural addition to the Caliwater family. Available now EXCLUSIVELY on walmart.com and rolling out across the nation soon. Who's ready to try Dragon Fruit? 🍉🐉 #Caliwater #BensonBoone #DragonFruit #FunctionalHydration #BeverageIndustry #CPG #Retail #Innovation #Wellness #DrinkCaliwater https://lnkd.in/gm2wXYhT
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John Morris reposted thisJohn Morris reposted thisBig news from the Caliwater family. 🌵💧 We're excited to introduce Dragon Fruit, the newest addition to the Caliwater lineup and the first flavor created in collaboration with investor and partner Benson Boone. What began as a favorite on Benson's tour bus has evolved into a true creative partnership. As he prepares to kick off his 34-date North American Wanted Man Tour, Dragon Fruit represents the next chapter in his growing role with the brand—bringing together his passion for wellness, hydration, and authentic brand building. Made with sustainably sourced prickly pear cactus water, Dragon Fruit delivers the refreshing taste consumers love along with naturally occurring electrolytes, antioxidants, and just 30 calories per can. We're proud to work alongside partners who genuinely love the product and help shape the future of the brand. Benson's creativity, energy, and hands-on involvement made Dragon Fruit a natural addition to the Caliwater family. Available now EXCLUSIVELY on walmart.com and rolling out across the nation soon. Who's ready to try Dragon Fruit? 🍉🐉 #Caliwater #BensonBoone #DragonFruit #FunctionalHydration #BeverageIndustry #CPG #Retail #Innovation #Wellness #DrinkCaliwater https://lnkd.in/gm2wXYhT
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John Morris reposted thisJohn Morris reposted thisWe're heading to the UNFI Show this June! 🌵💧 Caliwater is excited to be exhibiting at the upcoming UNFI Show at Mohegan Sun, where we'll be connecting with retailers, buyers, distributors, and industry partners from across the country. As consumer demand for better-for-you beverages continues to grow, we're looking forward to sharing how Caliwater's prickly pear cactus-powered hydration is bringing something fresh and differentiated to the category. With antioxidants, electrolytes, and refreshing flavor, Caliwater is helping retailers meet the evolving needs of today's health-conscious shoppers. If you're attending the show, stop by and meet our team, sample the product, and learn more about the opportunities to bring Caliwater to your shelves. 📍 Mohegan Sun | Uncasville, CT 📅 June 24–25, 2026 👉 Booth #754 We look forward to seeing you there! #Caliwater #UNFIShow #UNFI #Retail #CPG #FunctionalBeverage #Hydration #NaturalProducts #BetterForYou #GroceryRetail
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John Morris shared thisI am excited to hear from an old friend about Caliwater making its way to a town near you. It's time to prepare your displays for this refreshing addition. Caliwater Brandi Sprankle Blair O.
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John Morris reposted thisToday, I'm excited to share that The Ryl Company™ has closed a $20 million Series C led by Purchase Capital. When we launched Ryl Tea, we had a simple belief: Tea is one of the most loved beverage categories in America, yet it hadn't evolved alongside the preferences of today's consumer. Consumers have embraced better-for-you alternatives across soda, energy, and hydration. They want less sugar, better ingredients, functional benefits, and brands that feel relevant to their lives. We believed tea deserved its own modern movement. Fast forward to today: (1) Ryl Tea grew 157% over the last year (source below) (2) We've established a national Direct Store Delivery (DSD) footprint (3) We announced a multi-year licensing partnership with Hershey to launch the first Jolly Rancher-inspired iced teas (4) And we're continuing to invest behind what we believe can become the defining brand of the Modern Tea category None of this happens without an incredible team. To every employee across Ryl: thank you. Building a beverage company is hard. Building one at the pace we've been operating requires people who care deeply, move quickly, solve problems relentlessly, and show up every day ready to compete. This milestone belongs to every member of our team. I'd also like to thank our retail partners, distribution partners, manufacturing partners, licensors, advisors, and investors. Thank you for believing in our vision, trusting our team, and helping us build something special. We are grateful for every partner who has been part of this journey. Most importantly, thank you to the consumers who continue to choose Ryl Tea. Everything starts there. This raise isn't a finish line. It's fuel. For years, we've watched modern brands reshape soda, energy, and hydration. We believe tea is next. We're just getting started. #RylTea #ModernTea #CPG #Beverages #Entrepreneurship Sources: Circana (Total US MULO+ with Convenience, 52 Weeks Ending May 17, 2026)John Morris reposted thisThe Ryl Company™, the owner of fast-growing iced tea brand Ryl Tea, just closed a $20M Series C round led by Purchase Capital. Founded in 2022 by Blodin Ukella, Ryl Tea recently hit an inflection point, growing 157% year-over-year while the rest of the category declined 1.8%. The investment will support the company’s next phase of growth, including continued retail and DSD expansion, building out its innovation pipeline, and investing in operations, sales, and marketing teams. Previous investors in The Ryl Company include Palm Tree Crew, Morgan Wallen, Cam Fordham, Leigh Feuerstein, and others. In 2022, Purchase Capital made a growth investment in OWYN which exited for $280M in 2024.
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John Morris reposted thisJohn Morris reposted thisWe’ve joined the Pallet Club! Officially on the PDP for June & July across all 21 Giant Eagle, Inc. Market District locations! John Morris Blair O.
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John Morris liked thisJohn Morris liked thisToday concluded my time not only at 6547 but as an ASM-CS. I am beyond grateful to have been a part of this team the last two years. Next stop, ASM Fresh!
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John Morris liked thisJohn Morris liked thisI'm excited and honored to start my new role as District Manager at Weis Markets.
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John Morris liked thisJohn Morris liked thisA few years ago, Neilly’s Foods was a nationally distributed brand. Then we built gourmet markets. About a year ago, everything came to a screeching halt. We lost the company. We experienced a devastating loss in our family. Then I suffered an accident that left me unable to walk for months. There were days I wondered if I should rebuild… or simply move on. During those moments, I kept thinking about conversations I had years ago with the late Bob Moore, founder of Bob’s Red Mill. I was incredibly fortunate to be mentored by Bob, and one piece of advice has stayed with me ever since. He said, “You will face challenges as you grow. Don’t give up. Keep growing. And remember to diversify.” Those words echoed in my mind when I needed them most. Today, I’m back on trains, walking the streets of New York, meeting buyers, and introducing Fusion Kuisine to new markets. We’re rebuilding—one relationship, one customer, and one opportunity at a time. This journey has reminded me that mentorship is one of life’s greatest gifts. Sometimes, the right words, spoken years earlier, become the strength you need to keep moving forward. Over the coming weeks, I’d like to share some of the wisdom Bob and his wonderful wife, Charlene, shared with me—lessons that continue to guide me as I build this next chapter. Thank you, Bob. Your legacy continues to inspire entrepreneurs like me every single day. Here’s to resilience, mentorship, and new beginnings. Julie Ndjee Cofounder - Fusion Kuisine #Entrepreneurship #Leadership #Mentorship #Resilience #FoodIndustry #CPG #FounderJourney
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John Morris liked thisJohn Morris liked thisWhat’s the best way to get a buyer to agree to your 2027 joint business plan? Simple. You bring "The Beverage Whisperer" aka Ken Sadowsky with you. Always great catching up when Ken is in town, and it's even better getting him out on the frontline with me. Having the man behind the sucess of brands like Red Bull, Monster, Vitaminwater, Smartwater, Bai brands & Vita Coco in your corner makes every client meeting a masterclass. Note to self: Schedule more client meetings when Ken is in town. Always appreciate the time, Ken!
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John Morris liked thisJohn Morris liked thisNew display with fresh POS for Giant in Hummelstown PA!
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John Morris liked thisJohn Morris liked thisCaliwater's Investors Don't Endorse the Product. They Build It. During Atlanta's World Cup festivities, a five-year-old cactus water brand premiered its new campaign in a 16-story projection downtown. The splashier fact sits quietly on Walmart.com, where Caliwater has built a strikingly deep challenger assortment, and where one flavor is listed under investor Demi Lovato's own name. The playbook behind it is one every emerging supplier should study. Read more: https://lnkd.in/gH4C7C8sCaliwater's Investors Don't Endorse the Product. They Build It. - Winning With WalmartCaliwater's Investors Don't Endorse the Product. They Build It. - Winning With Walmart
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John Morris liked thisJohn Morris liked thisGiant taking advantage again of our summer sale. 🇺🇸🇺🇸 Right in time to display our summer variety cases front and center. 💧💧
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The Zita Group
TZG’s Eric Orlando, Director of Government Affairs for the Brewers Guild of New Jersey (formerly NJ Brewer's Association), talked with Albert Gattullo’s Craft Beer Cast to unpack the New Jersey Division of Alcoholic Beverage Control’s (ABC) proposed regulations that would undermine the hard-won legislative victories from last year. Huge thanks to Al Gattullo for shining a light on this issue and having Eric on the show. Catch Eric’s full interview here 👉 https://lnkd.in/eFAj63Ff What’s next: The ABC is accepting public comments until November 1. Email abcpublic@njoag.gov to share your thoughts and perspective. Need more information on these latest proposals or more insights on alcohol regulation in New Jersey? Contact Eric at eorlando@tzgrp.com. In the weeks ahead, Eric will be speaking about these regulations and what’s happening in New Jersey’s craft alcohol beverage industry at the NJICLE’s Liquor Licensing Update 2025 on October 28. Stay tuned.
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