About
I've spent 20 years obsessing over one question: why isn't this converting?
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Kasey Wiese shared thisLast week was a first for me - speaking on a panel at eTail™ Boston. I love when I get to be surrounded by like-minded folks who are passionate, it makes the conversations like our panel on the Art and Science of Personalization flow much easier. And yes, I talk with my hands, I'm not Ricky Bobby. Biggest takeaway, lean into the customer's intent during their journey and align your content with a mix of art (real humans) and science (AI tools).
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Kasey Wiese shared thisI'm excited to announce I will be speaking at eTail Boston this August 10-12! Find out more here: https://lnkd.in/guMDEvB8 #eTail #eTailBoston
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Kasey Wiese shared thisA very hot topic these days. Am I an expert? Absolutely not. Do I have thoughts? You bet! Thanks Go Fish Digital for the chance to chat and share said thoughts.Kasey Wiese shared thisEcommerce teams still get AI wrong. We sat down with Kasey Wiese, Director of eCommerce at Liberty Safe, to understand where it breaks. Her answer: context. Most systems react to single actions instead of understanding patterns—which is why personalization and recommendations still miss the mark. Full interview breaks this down with real examples → https://hubs.la/Q04dTrq00
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Kasey Wiese shared thisWant to know what I really think about personalization and BFCM or how a typo in an email from 12 years ago still haunts me? Have a listen to my chat with Justin Aronstein on the podcast Checkin to Checkout. Full episode here >> https://lnkd.in/esHd44zZKasey Wiese shared thisYour CEO went to a conference, heard the word "Personalization," and now it is the only thing that matters on your 2026 e-commerce roadmap. It doesn’t matter that your data is a mess. It doesn’t matter that you’re still trying to fix basic site speed. The CEO wants "1-to-1 AI-driven experiences" because the keynote speaker said it was the future. Kasey Wiese, Director of E-Commerce at Liberty Safe, calls it what it actually is: Creepy. We sat down with Kasey for the second episode of Season 2 of Checkin to Checkout, and she didn’t hold back on the industry nonsense we all politely nod at in meetings. She’s tired of the "old model" of personalization where we track every click like a digital stalker. "I buy one baby shower gift, and suddenly the internet decides I’m a mother of three and need diapers for the next 4 years. You’re wrong. Stop assuming." It is wildly refreshing to hear a Director actually say the quiet part out loud: Most of these "strategic initiatives" are just buzzwords that leadership teams use to feel involved. We also got into the messy reality of the job: Why Black Friday is actually the worst time of the year (it's all panic, zero strategy). The art of "Radical Candor" and how to stop taking site bugs personally. The time she sent an email to the entire list with a typo in the word "The" (and why it probably performed better because of it). If you’re tired of chasing buzzwords and want to hear from a leader who’s actually doing the work, you need to hear this one. Link to the full episode right here: https://lnkd.in/esHd44zZ My take: I’m skeptical of personalization because it costs a fortune in time and treasure, yet usually impacts a tiny percentage of total revenue. Is personalization actually driving growth for you, or is it just a word on a slide to keep the board happy?
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Kasey Wiese shared this😀This was so much fun - I love to chat all things eComm. Thanks Jack Ananchenko and the Stellar Soft - Full Cycle eCommerce Development team for having me.Kasey Wiese shared this🚀 Kicking off 2026 with a massive eCom boost — let’s hit the ground running! The new year is here, and we’re diving straight into powerhouse insights for anyone selling big, heavy, high-consideration products online. Catch this no-filter podcast episode with Kasey Wiese, Director of eCommerce at Liberty Safe — America’s #1 manufacturer of heavy-duty gun and fire safes. Kasey breaks down the real-world challenges of moving 1,000-lb products direct-to-consumer: ▪️ How excessive legacy Shopify customizations can lock you in and kill flexibility ▪️ The logistical reality of nationwide delivery through an independent dealer drop-ship network ▪️ Why deep customer education (quizzes, comparisons, clear benefit explanations) is non-negotiable for expensive purchases ▪️ Missing filters and poor product wayfinding = death by a thousand top-of-funnel leaks ▪️ The #1 rule when inheriting a complex legacy setup: control what you can control ▪️ Cleaner UX + Shopify’s native tools = the fastest path to scalable growth in 2026 If you’re in furniture, appliances, fitness equipment, grills, or any category with big, bulky, thoughtful buys — this episode is pure rocket fuel for your year-ahead strategy. Start 2026 strong — grab your coffee and press play! 🔥 👉 Watch the full podcast on YouTube https://lnkd.in/dXgsREbf #eCommerce #Shopify #HighTicket #DirectToConsumer
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Kasey Wiese posted this#recommendation #analytics - eComm and performance marketing friends. What are you using for daily reporting if not GA4? Looking for a solution that provides more granular data at the product level. For reference I'm inclined to leverage Adobe Analytics but also looking at a handful of other platforms and hoping to hear from a few folks here on what you love or hate.
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Kasey Wiese shared thisPeter Arlein is #hiring. Know anyone who might be interested?
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Kasey Wiese liked thisKasey Wiese liked thisExcited to share I've been promoted to Ecommerce Manager at Grüns. Grateful for the opportunity to keep growing with a world class team, and looking forward to what's next. BIG shoutout to everyone on the team that helped make this happen! #teamgummy
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Kasey Wiese liked thisKasey Wiese liked this🍫 I'm hiring for my team! Adam Trott and I are looking for a B2B Ecommerce Associate to help grow Tony's Custom Wrappers business. If building relationships, solving problems, and creating seriously happy customers sounds like your kind of thing, we'd love to meet you. Know someone perfect for the job? Share the sweetness! 🚀
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Kasey Wiese liked thisKasey Wiese liked thisWe have a new Digital Merchandising Manager opportunity available (hybrid from the Vancouver office or remote). This is an 18-month maternity leave cover for a valued member of our team.
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Kasey Wiese liked thisCome work with me to drive digital growth!Kasey Wiese liked this🚨 We’re hiring in Ecommerce at Fleet Farm! I’m currently recruiting for an Ecommerce Site Merchandising Supervisor to join our team in Appleton, WI. This is a great opportunity for someone who understands how customers shop online and knows how to turn site merchandising, search, navigation, taxonomy, PDP/PLP optimization, analytics, and testing insights into a better digital shopping experience. You’ll also have the opportunity to lead and develop a team while partnering across Ecommerce, Marketing, Merchandising, SEO, Content, A/B Testing, and IT. 📍 Appleton, WI — onsite at our Store Support Center Know someone who might be a great fit? Please share or tag them below! #EcommerceJobs #SiteMerchandising #Ecommerce #RetailJobs #AppletonWI #WisconsinJobs #FleetFarm
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Kasey Wiese liked thisKasey Wiese liked thisWe are looking for a world class growth marketing leader to drive our ecommerce business at Remedy. Please apply directly and would greatly appreciate any referrals.
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Kasey Wiese liked this
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Kasey Wiese liked thisKasey Wiese liked thisIf you’re a creative who loves making work that doesn’t just look good, but actually performs, I’d love to hear from you! Comfrt is one of the fastest-growing apparel brands in the world, and our team is producing and testing hundreds of ads every month across Meta, TikTok, YouTube, Google, CTV...you name it. These roles will work closely with me and the paid media team to turn insights into new concepts, iterations and creative tests. I'm currently hiring a mid-senior level graphic designer and mid-senior level video editor to to join my team. In house or agency experience welcomed, apparel + lifestyle verticals PREFERRED. If either of these opportunities sound like you, shoot me a message! https://lnkd.in/gFB7kf6H https://lnkd.in/ghF7NiBW
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Kasey Wiese liked thisKasey Wiese liked thisNEW: Sr. Manager, Amazon & eRetail (NYC hybrid 2-3 days/week in-office) for a popular beauty brand. This person will own the Amazon and e-retail business (Sephora, Nordstrom) and P&L across the U.S. and Canada. For details & to apply: https://lnkd.in/gZvNvD9U
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Kasey Wiese liked thisKasey Wiese liked thisMy team is hiring! The Sierra-at-Tahoe Resort Sales and Marketing team is looking for an energetic Group Sales Coordinator to join our sales efforts this winter. This person will get to plan experiences for groups big and small, from local school visits to large corporate outings. They will work under our Business Development Manager to coordinate logistics for upcoming groups as well as oversee weekly reporting. And, they'll get to ski. A lot :) Apply here: https://lnkd.in/gJczM3Zu Not your slice? We'll be opening a few more seasonal roles over the next couple of weeks—stay tuned!
Experience & Education
Licenses & Certifications
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Cost Accounting: Profit and Loss Calculation
Technical University of Munich (TUM)
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Google Analytics Certification
Google
Issued Expires
Volunteer Experience
Projects
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Orvis Currents Speaker Series
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I was honored to interview Ashley White in the Orvis Current Speaker Series - we talk about fishing close to home, conservation, getting kids involved, and inclusion.
Other creatorsSee project -
Arcade Belts - New Website
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See projectManaged new website and new eComm platform rebuild for Arcade Belts. Worked with a third-party agency to bring a new vision for Arcade to life. The goal of the new website is to provide a better UX and thus increase DTC sales.
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Website Development
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Working with the internal web and e-commerce team we establish goals in the development of our brand websites. I analyze results and spearhead a strategy that will result in a brand website which communicated the brand image as well as optimizes sales conversions.
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EasyLoungin.com
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Easyloungin was created for the displaced members of the of the Burton Messageboard. Easyloungin was created to allowed a core group of snowboarders a place to voice their opinions, privately view new product and win giveaway items.
Other creatorsSee project -
PortersTahoe.com
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Built the Ecommerce webstore for Porters Sports. The website became a marketing tool for the brick n mortar stores around the Northshore of the lake tahoe basin. The webstore grew the reputation nationally and added a valuable resource for continued company growth.
Other creatorsSee project
Languages
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English
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