Lynsey Archibald Tischler

On this episode of the podcast, I’m joined by guest Robin Bonn as we explore why agencies often struggle with true differentiation. We discussed practical strategies for standing out in the marketplace. If you’re looking for clear, actionable advice on building a distinct and successful agency, this episode is for you. Click here to listen to the full episode: https://bit.ly/4pd5GWv Many thanks to our presenting sponsor White Label IQ for their support.

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9 Low-Cost Marketing Ideas You Can Put Into Action Today Low-cost marketing tactics are great to incorporate into any brand's marketing efforts. Here are 9 from SmallBiz Ahead from The Hartford. https://lnkd.in/g_CAaVxP 1. Create social media marketing videos. 2. Grow your Google Business Profile reviews. 3. Go interactive with a livestream on YouTube Live. 4. Implement SEO techniques. 5. Get mentioned on other sites. 6. Start a company blog. 7. Grow your email list. 8. Start an email newsletter. 9. Set up a re-engagement email campaign. Even if you need to reduce your marketing budget, you can still market your small business during an economic downturn. These low-cost marketing techniques can offer a great return for your time and effort.

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"There's nothing in healthcare that we would fully give to AI." On the latest Digital Clinic episode, Diane Hammons from WG Content perfectly captures where we are with AI in healthcare marketing. Here's the reality: while we're being appropriately cautious about AI in healthcare, AI is already handling our customers' searches. Content strategy isn't just about keywords anymore. It's about ensuring your digital presence clearly communicates the operational details that AI tools need to recommend you. New episode drops tomorrow. Subscribe to the Digital Clinic wherever you get your podcasts. https://lnkd.in/eYzckqhE #HealthcareMarketing #AIStrategy #ContentMarketing #DigitalClinic #HIPAA

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Here is how to use your podcast as a powerful business growth tool: 🔷 Run ads for your products & services 🔷 Interview clients to showcase their success 🔷 Feature referral partners & industry pros 🔷 Repurpose content for newsletters, social, & blogs 🔷 Connect your podcast to live & virtual events 🔷 Secure sponsorships & partnerships 🔷 Turn episodes into a book 🔷 Guest on other podcasts to expand your reach #PodcastStrategy #PodcastGrowth #LeadGeneration

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Just wrapped an AEO BrainTrust session with some of the top SEO agencies across home services, legal, and medical. Tony Ricketts Jay Berkowitz Josh Crouch 🐂🎯 Will Hanke We dug into how they’re adjusting for AI search overviews and what it takes to get clients recommended by AI. This is one of the biggest advantages of being plugged into the Seven Figure Agency. We share what’s working so you can stay ahead and serve at the highest level. Want the inside scoop? Comment AEO and I’ll get you the details.

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Great video from Mike Blake, CFA, ASA, ABAR, BVIUK about things to think about when considering buying a business, including how to buy one without a lot of cash on hand!

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🎯 Nick Stamoulis from Brick Marketing explains how SEO leads differ from PPC leads and what that means for lead quality ▶️

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The Four Steps To Building Successful Franchisor-Supplier Relationships: 1. Deep Dive Analysis Conduct 360-degree evaluations with everyone from CEO to marketing coordinator, assessing current marketing efforts against industry benchmarks. 2. Compatibility Testing Use proprietary psychographic testing to ensure personality compatibility between teams that will work together daily. 3. Expectation Alignment Establish data-driven KPIs and reporting protocols that "Sesame Street" complex results for all stakeholders. 4. Relationship Coaching Provide ongoing third-party guidance to address small issues before they become relationship-ending problems. My aim with every client is to eliminate the 40% supplier turnover rate plaguing this industry. What do you think?

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There are proven methods to create the type of sales conversation that you want. Essentially having less time waste in sales conversations with people who aren't a good fit. When you take the time to create a strategy for lead nurturing that involves identifying the audience, speaking to the audience and having repeatable clear messaging, it makes a huge difference. Is there an area of your marketing that could be improved so that your sales closure is more efficient?

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Looking to boost your small business’s local search visibility this year? Here are 5 powerful steps: ✅ Optimize your Google Business page – it’s your digital storefront. ✅ Use “service + city” keywords to laser-target local customers. ✅ Earn backlinks from hometown sources – builds your area authority. ✅ Encourage, monitor & engage with reviews – authenticity wins. ✅ Create blog posts or guides about your city or your niche in your city. Learn more: https://bit.ly/47jgCuq #FreeTips #LocalSEO #SmallBusiness

Most brands think they’re doing omni-channel marketing. They’re not. They’re spray-and-pray. They’re guessing. They’re siloed. And their customers can feel it. We just published a no-BS breakdown of what makes real omni-channel strategies work—complete with examples from brands like Amazon, Netflix, and Nike. In this post, we cover: Why siloed teams = broken customer experience How to weaponize your data across channels What loyalty really looks like in 2025 (hint: it’s not coupons) Read it now: https://lnkd.in/gNF_vu4B #marketingstrategy #omnichannel #digitalmarketing #customerexperience #RefractROI

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🚀 NEW EPISODE! AI is reshaping web design & SEO—is your business ready? 🎙️Ep. 186 of The Marketing MadMen breaks down the future of digital marketing with Jason Cyr of Jason Cyr Design—tune in to XTRA 1063 ATLANTA Saturday at 4pm for the full episode! Here are some highlights! 🔹 AI-driven content creation & website automation 🔹 SEO shifts—Google’s AI-powered search is reducing direct traffic 🔹 Local SEO & conversion-focused marketing strategies #MarketingMadmen #AI #SEO #WebDesign #DigitalMarketing Mia McCorkle

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📞💥 Short-staffed = short-term solutions, long-term headaches. Temp agencies can help… but relying on them too much can limit your practice growth. Your team keeps the phones ringing, patients happy, and reviews glowing — that’s what fuels real growth. Don’t let staffing gaps slow you down! 🚀 New episodes EVERY Tuesday & Thursday! Tuesdays is Chris' Dental Growth Hacks. Quick hacks that share off the cuff tips, tricks and hacks to grow your dental practice. Thursdays is The No BS Dental Growth Podcast is your go-to show for real, practical strategies that help dentists grow their practices online. No fluff, no jargon — just straight-forward tips on SEO, website design, social media, paid ads, and proven digital marketing tactics that attract more patients. Link in COMMENTS to episode!

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On Mondays Episode of The Agency Side Podcast: I sit down with Ben Nazario, Chief Growth Officer of MC² to unpack the role of Sales Enablement in driving strategic business growth. Ben explains how the team supports sales executives by taking incoming RFPs, coordinating across design, strategy, creative, and estimating teams, and delivering polished responses—while the sales exec focuses on building client relationships. He breaks down how this “all-in” approach allows sales teams to work efficiently, leverage internal expertise, and respond to opportunities faster—all while strengthening client connections and strategic outreach. #AgencySidePodcast #SalesEnablement #ClientRelationships #StrategicSales #Teamwork #BusinessGrowth

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Before posting that job description for a New Biz Director, answer this: What kind of new business director does your agency need? Define Your Lane Before Hiring A hunter who generates completely new relationships? A farmer who expands existing accounts? A strategic networker who builds partnerships? A pitch specialist who excels in competitive reviews? Different agencies need different skills at different growth stages. Clarify your priorities before interviewing candidates whose strengths may not align with your needs. #agencynewbusiness #sales #adagency

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Digital PR is moving fast, and 2025 is no exception. This guide shares 8 tactics set to dominate - from newsjacking to survey-led campaigns - to help brands boost visibility, earn backlinks, and cut through the noise. https://lnkd.in/egY66Xew

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