This week, we continue to spotlight executive women who have moved beyond enabling reps → into activating the revenue capacity of entire organizations.
Please meet (and follow):
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Amanda Rizzo - Director of Commercial Strategy & Enablement at
Smartly. She’s a powerhouse leader who shifted from traditional sales enablement to building a durable Content Intelligence infrastructure, turning fragmented GTM knowledge into continuously maintained, AI-enabled assets that drive speed, consistency, and strategic clarity.
💡 Her advice for up-and-coming professionals?
“Don’t focus on learning more tools or collecting more information. Focus on how you work.”
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Dawn O'Rourke - VP, Revenue & Partner Enablement at
Boomi. She’s a transformation-focused, people-first enablement leader who specializes in building operating systems that align GTM teams and drive consistent execution. She has 20+ years of experience in customer-facing and enablement leadership roles across high-growth SaaS and enterprise organizations.
✏️ On LinkedIn, she champions enablement beyond just training.
“When done right, enablement becomes a true driver of growth, not just support.”
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Michelle Afshar - SVP of Enablement at Darktrace. She’s an executive leader with a knack for creating clarity in chaos and an extensive background in innovative learning programs and driving big transformation. She champions leading through change, not around it, and believes that transformation isn’t a moment or a program. It’s how we show up every day.
💡 Her advice?
“Don’t focus on being the smartest person in the room. Focus on being easy to work with. No one likes working with the difficult genius.”
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Olivia Godsey - Director of Revenue Enablement at
Fello. She’s a strategic GTM Enablement leader with 10+ years of experience driving revenue, retention, expansion, and operational excellence across high-growth SaaS organizations. She loves to champion her team and call out people who are doing great work and give them a moment to shine.
📣 Her TED Talk would focus on the challenge of learning as an adult.
“The ability to learn is an underrated skill. I'd love to make the case for why it deserves more credit, and why continuing to work that muscle matters more for our brains and our lives than most of us realize.”
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Sara Kwan - Director, Global Sales Enablement at
Intuit. She’s a versatile, seasoned people leader with broad experience in tech and healthcare and an extensive expertise in scaling teams and delivering results. She loves lessons on leadership and enjoys supporting women, speaking about mentorship, and sharing about the mistakes we make and how we learn from them.
💡 Her advice?
“Early on, say yes to EVERYTHING you can.”
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This special series is possible thanks to
GTM Buddy - the Revenue Activation Engine for the Agentic Sales Era that helps you activate reps who think, adapt, and close with autonomy.
#wednesdaywomen #amplifyawesome