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Mike Ciriza shared thisBig thanks to Nicholas Fink, Jim Sabia and Stash Rowley for painting Huntington Beach yellow with standout Pacifico displays and POS for the US Open of Surfing. Constellation’s local team always shows up big, working hand in hand with Harbor HB to bring great brands to life at retail. Shout-out to Staci Love, Jack Gawne, Paul Koeppl, Matt Finkel, Justin Park, Cris Rius, OG and Brandon Higgs for making it happen. Great partners. Great brands. Great results.Mike Ciriza shared thisGreat few days in Southern California with our Reyes Beverage Group partners. Over the past 15 years, we've grown our share in this market from the low teens to nearly 40% – a powerful reminder of what's possible when strong brands, great execution, and trusted partnerships come together. We closed out our meetings and account visits with a trip to Huntington Beach, seeing Pacifico in action at the US Open of Surfing – a great example of how we connect with consumers through authentic brand experiences. Moments like these reinforce my optimism about the future – with terrific brands, strong partners, and significant opportunities ahead.
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Mike Ciriza shared thisA summer of hard work and growth. Will Ciriza merchandised with Harbor HB and Madelyne Ciriza was a sales and marketing intern at RCCB. Incredibly rewarding to discuss their experiences and the competitive dynamics of our industry at the dinner table. Thanks to Ryan Tate, Daria Coren, Katie Regan,Anna Dimla, Rebecca Shearer and Chris Jimenez for their guidance and support.
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Mike Ciriza shared thisMegan McKay, Carina Deiter, PHR, Whitney Stevenson, Chantal Melton, Alyssa Mendoza, Amanda A Manuel, Ann A., Ana Davison, SPHR-SPC thank you for sharing your stories on International Women’s Day. It was insightful and motivating to hear your beverage journey. Thank you for blazing a trail and setting an example for the next generation of leaders.
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Mike Ciriza shared thisRevitalizing the circular—brilliant. A timeless marketing tactic, now commoditized with the rise of digital offerings. It’s a treasure hunt that drives consideration beyond the shopper’s original intent. Be clear on the value while creating a sense of theater through thematic displays. Empower your DSD partners to unleash their productivity and creativity. Very insightful, Mr. Wallace.”Mike Ciriza shared thisRetail Adventures: How Today's Economy is Turning Shoppers into Frequent Flyers Hey, retailers! Want to boost sales and have some fun along the way? With consumers rethinking how they shop, there are fresh opportunities on the horizon. Rising prices mean folks are breaking up those big, boring grocery runs into smaller, fun-sized shopping adventures—perfect for you to shake things up and shine! Here's How to Tap Into the Shopping Shift 1. New Shopping Adventures Shoppers are getting all strategic, thanks to tight budgets and inflation blues. Instead of one mega-trip to the store, people are popping by more often but spending less per visit. It’s like turning a grocery run into a mini treasure hunt multiple times a week! .You can feel it happening. 2. Unleash the Power of the Weekly Circular Revitalize that trusty weekly circular! Let’s make it the ultimate roadmap for every shopping escapade. The circular isn’t just paper—it's treasure map meets savings guide! Whether in print or digital, it's your secret weapon to make planning a breeze, engaging and tactile. Encourage adventures with clip-away coupons—time for those scissors to shine! 3. Opportunities Are Popping for Retailers and here’s where you come in. - Pump Up Loyalty Programs: Amp up the fun factor by rewarding more frequent visits. Tailored deals crafted from previous purchases. - Digital Dazzle: Seamlessly integrate digital options for thkse who wield their phones like magic wands. Whether it’s an app or an email, ensure your digital presence packs the same punch as paper. - Show-Off Spots: Create in-store experiences that keep them coming back. Interactive displays, special events, or uniquely themed aisles can make every visit feel fresh and exciting. - Mix & Match Madness: Change up offers weekly to keep things lively. Make the circular work harder for you by leveraging image, likeness of brand partners to make the connection to action. Local sponsorship logo in your ad with the brand. Are you prepared to turn evolving consumer habits into exciting shopping journeys? By embracing this transformation, you can create engaging experiences that resonate with your customers and elevate your sales. It's time to strategize, innovate, and lead the charge in redefining the retail landscape. Which retailers will be partnering with suppliers to delve into the latest trends and strategies that drive success in the Consumer Packaged Goods (CPG) industry? Embracing the transformation of consumer habits into dynamic shopping experiences is key to thriving in today's market. By harnessing these changes, retailers can create memorable journeys that both captivate customers and boost sales. With strategic innovation and insight, the path forward in the CPG industry becomes an exciting venture. Stay informed with the latest trends and strategies driving success in retail. Let’s navigate these shifts and create lasting impacts in the industry. #CPG #categorymanagement #insights
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Mike Ciriza shared thisVery fortunate to work for a great family. Reyes Beverage Group.
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Mike Ciriza shared thisRalphs 8 in Orange set for Labor Day 2022. When beer volume spikes…team work gets the job done!
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Mike Ciriza shared thisHarbor Huntington Beach celebrating St Pat’s. So many opportunities and so much to get done. Join us!
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Mike Ciriza liked thisMike Ciriza liked thisI’m incredibly grateful for the opportunity to have spent this summer with Mark Anthony Brands Inc. as a Field Sales Intern. Over the course of 10 weeks, I gained valuable hands-on experience in the alcoholic beverage industry across Southern California and had the opportunity to learn what it takes to succeed as a Field Sales Representative in Orange County. This experience allowed me to work alongside an incredible team, develop my sales and marketing skills, and gain a deeper understanding of the industry and the day-to-day responsibilities of a sales organization. Some of my favorite experiences and accomplishments this summer included: •Helping secure points of distribution (PODs) for Mike’s Hard Lemonade cans in small-format stores across the market • Growing White Claw volume and improving floor presence in large-format store • Supporting on-premise accounts by helping my team host happy hours and events alongside our distributor partner • Learning and utilizing sales tools including iDig, VIP Karma, and CG Cloud to support execution in the market • Working alongside 12 different MABI team members and gaining insight into their diverse roles and responsibilities • Supporting merchandising efforts over the Fourth of July holiday in Newport Beach • Participating in weekly intern calls and training sessions with fellow interns • Traveling to MABI headquarters in Chicago for orientation and presenting my capstone project, highlighting the work and experiences from my summer I’d like to extend a special thank you to my manager, Mary Kate Moloney, for her constant support, guidance, and mentorship throughout the summer. It was truly a pleasure working with you! I’m also incredibly grateful to Melissa Kamra for helping make this internship program possible, as well as Julia Davis, Evan Taylorr, and Robert Goodwin, as well as all the team members I had a chance to work with for their support and guidance throughout my experience. It was an absolute pleasure to be part of such an incredible company and to work with some truly iconic brands. I’m leaving this experience with valuable skills, meaningful connections, and a much deeper understanding of sales and marketing. Thank you to everyone at Mark Anthony for an unforgettable summer! I’m excited to carry everything I’ve learned into my next chapter. Cheers! #FindYourFlavor #LemonUniversity #WhiteClaw #MikesHardLemonade #MarkAnthonyBrands
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Mike Ciriza liked thisMike Ciriza liked thisMost founders don’t lose focus to distractions. They lose focus on things that look important enough to steal the day. Customer asks. Investor updates. Team questions. Cash decisions. Product fires. Hiring gaps. One more “quick thing”. And because all of it is real, it’s hard to ignore. But every day has a signal. (Usually 3 things) The decision that clears the bottleneck. The number that needs to be looked at properly. The person who needs a straight conversation. The trade-off you’ve been delaying. The thing that will still matter next month. Everything else can wait. Or at least it should. The danger is that noise often looks responsible. You answer everyone. You fix everything. You stay available. You end the day exhausted. And still, the business didn’t really move. That’s the brutal part of scaling. The company will take as much of you as you give it. So you have to choose what gets the sharpest version of you. That’s the signal. Protect it before the day eats it.
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Mike Ciriza reacted on thisMike Ciriza reacted on this“When you take care of your people, your people take care of your business.” — Richard Branson A couple weeks ago my son and I were blessed to spend a great day with great people, and lucky for me, I get to work with those people every day! A big thanks to Reyes Beverage Group for hosting an awesome Family Fun Day at Boomers Irvine, giving back to the families who support us and make it possible for our teams to work as hard as they do every day. Batting cages, laser tag, video games, and some serious go-cart racing between my son and I made for a day full of laughs, love, and appreciation for the great people at Harbor Distributing LLC. I am lucky to be part of a company that recognizes the importance of family, culture, and taking time to celebrate the people behind the work. Great times. Great company. Great people. #ReyesBeverageGroup #FamilyFunDay #CompanyCulture #WorkHardPlayHard #Grateful
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Mike Ciriza liked thisMike Ciriza liked thisOne year ago, I stepped into my role as an Account Development Specialist at Reyes Beverage Group—and it’s been such an incredible journey since. I’ve been given the opportunity to work with some truly iconic brands, grow both professionally and personally, and build relationships with people who I can truly call friends along the way. From day-to-day wins, to unforgettable experiences out in the field, to traveling across states to witness how some of the best whiskey is made firsthand, this role has challenged me, inspired me, and made me fall in love with what I do even more. Grateful for the people I’ve met, the experiences I’ve had, and the journey so far. Cheers to year one—and everything still to come! 🥂
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Timothy Dwyer
Timothy Dwyer
Top performing sales and marketing professional with a proven track record in delivering results. Strong leadership and organizational skills with success in team management. Proven success in building strong, lasting relationships with distributors, customers and colleagues. Developed and implemented multi-market strategies that successfully launched and built various brands<br><br>Specialties: Team Management, Distribution Development, Brand Marketing, National Account Selling, Contract Negotiations,Strategic Planning, Organization Development, Operation Management
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