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Racquel Harris Mason shared thisWhat separates organizations that talk about building brands from those that successfully build iconic brands and enduring, profitable, growing businesses? I recently spoke at Georgia-Pacific’s LIVING OUR BRANDS Summit, which brought together leaders from across the organization to share a principle: Great brands aren’t built by marketing—they’re built by entire organizations. This starts with clarity: know who you seek to serve, what you promise them, and why you will win with them. Then translate that strategy into specific, prioritized, measurable actions across every function. The strongest organizations understand that every function builds the brand—and that price-pack architecture is just as important as—if not more important than—advertising. R&D turns needs into products people value. Sales creates marketplace presence. Operations / Supply Chain / Manufacturing deliver products consistently and at scale. Finance ensures growth creates sustainable value. Marketing defines the promise that unites it all. Like an orchestra, the power comes when every function plays its unique role while operating from the same strategy, shared priorities, and collective accountability. “We are all stewards, entrusted for a time, for a season, with responsibility for a treasure.” Rock Jones. And what we do today with our treasure—our brands, our businesses, and our people—will shape what endures long after us. To the entire Georgia Pacific team: Go build your legacy! Thank you, Melissa Mapp Blunte and Paras Shah, for the invitation. I really enjoyed my day with you and your team. ❤️
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Racquel Harris Mason shared thisLast Friday, I was honored by Progressive Grocer as their 2025 CPG Trailblazer. What a moment! This acknowledgement was so meaningful to me because it honors my very deliberate intention to create my own path that was first, right for my family and then right for my career. I was asked to share remarks with the accomplished audience of talented leaders and reflected on a few key leadership lessons: 1 - When we are afraid, especially, when we’re afraid, we must bet on ourselves. 2 - Great leadership isn’t about being the smartest person in the room, it’s about asking good questions to bring out the brilliance in others. 3 - People won’t care how much you know until they know how much you care. The surprise of the night was getting to bump into and spend time with Sandy Douglas who I was privileged to work for during my time at Coca-Cola who actually taught me point number 2 about asking good questions. What was most thrilling for me was to get the opportunity to publicly thank my wonderful husband R. Amadeus Mason and 3 adult children, Jaedon Mason Hailey Mason Chelsea Mason who all flew to Orlando to support me - they’ve been such an integral part of my journey and an important part of my “why”. And now I’d like to thank the amazing Lipton Teas and Infusions Team that I left in July, especially, those who were with me during that first eventful year, Nathalie Roos Ruben Pannevis Pierre-Andre TERISSE Bruno LAINE Karen Owen Taisa Hansen Wendela van Uchelen Gareth Mead Abhiroop Chuckarbutty Farheen Salman Amir Dedrick Harris Matt Bilbrey Sean McDermott Ali Talhouni Michael Labanara Alexander White Amy Nemeth Carol Harris Ginger Cherny, MBA Marc Holzapfel Jase Cowart and our dear partners James Sommerville OBE Julie Lawless and Noel Cottrell. Thank you for challenging me, trusting me, supporting me, and inspiring me - it was absolutely an honor to work with you. 🙏🏾 My hope for all of you is that you continue to make a fantastic impact blazing your own trails.
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Racquel Harris Mason shared thisI am deeply honored to be named Progressive Grocer’s 2025 CPG Trailblazer in their annual #TopWomenInGrocery awards. Thank you to the amazing people in my life who support me through the good times and the tough times. I’d like to give another very special thank you to the teams that I’ve been privileged to lead. This recognition is only possible because of your incredible work - you taught me so much. I am grateful, humbled...and more energized than ever for what’s ahead. #CPG #Leadership #Gratitude #twigawardsRacquel Harris Mason shared thisCongrats to LIPTON Teas and Infusions' Racquel Harris Mason, this year's Top Women in Grocery's CPG Trailblazer!!👏🏽👏🏽 Racquel shares her pioneering path to C-suite success, and how she keeps herself and her teams motivated by knowing her “why"➡️ https://lnkd.in/e8jKRYPd #topwomeningrocery #twigawards #lipton #trailblazer
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Racquel Harris Mason shared thisGrateful to Kristen Wasson at FoodNavigator USA for spotlighting the strategy behind Lipton's rebrand and innovations - from zero-sugar options to supply chains built for agility and resilience - at LIPTON Teas and Infusions. #Business #WeChooseTea #Innovation https://lnkd.in/ez6uB9W2Lipton builds on 135-year legacy with rebrand and resilient supply chainsLipton builds on 135-year legacy with rebrand and resilient supply chains
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Racquel Harris Mason shared thisWe’re reimagining tea for today’s drinker...and it’s just the beginning. Thank you, Progressive Grocer and Lynn Petrak, for highlighting how our growing Lipton lineup is bringing in a new generation of tea drinkers. #Lipton #Tea #Innovation https://lnkd.in/eba5q6_b
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Racquel Harris Mason shared thisFrom our LIPTON Teas and Infusions Hoboken HQ to your pantry, our new look honors 135 years of heritage while embracing a bright future for tea lovers everywhere. Big thanks to Fast Company and Zachary Petit for capturing how we're making Lipton unmistakable on shelves again - and why this rebrand is more than just a new design. #WeChooseTea #Innovation #Legacy https://lnkd.in/epgB8sHTExclusive: Lipton’s new brand wants to be everyone’s cup of teaExclusive: Lipton’s new brand wants to be everyone’s cup of tea
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Racquel Harris Mason shared thisThis International Tea Day feels bigger, bolder, and more refreshing than ever at LIPTON Teas and Infusions North America! We unveiled the Lipton brand's refreshed look, honoring its iconic yellow and red while stepping confidently into the future. It’s more than a redesign. It’s a renewed commitment to evolving tastes, lifestyles, and wellness goals. Alongside the new visual identity, we introduced an expanded portfolio of: ✨ Specialty Black teas - English Breakfast and Earl Grey 🌸 Fruit & herbal blends 🥄 Lipton concentrates This week, we also welcomed an amazing group of beverage and wellness influencers and media to our Hoboken HQ. Seeing them taste and connect with our teas was truly energizing! Huge thanks to Ginger Cherny, MBA, Alisa Geller, Elizabeth Sager, John Sitterly, Alexander White, Maura Kelley, Alicia Forbes, Sanjay Ponnaiya, Valerie Rousseau, Alex Curtis, Kate Rominger, Daniel Aragón H. and so many more TEAm members who made this moment possible. #WeChooseTea #Lipton #Innovation #InternationalTeaDay
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Racquel Harris Mason shared thisThis week, the City of Hoboken officially honored LIPTON Teas and Infusions for International Tea Day on May 21 in recognition of our company's enduring legacy and our return to the city where our U.S. journey began. “The City of Hoboken welcomes LIPTON back with great pride, honoring its contributions to global tea culture, its historical ties to our city, and its role in strengthening Hoboken’s iconic waterfront community.” We’re incredibly happy to return to our Hoboken home, where over 100 years ago Sir Thomas J. Lipton established the company's U.S. presence with a bold vision to bring high-quality teas to everyone. We are honored by this gesture and proud to be part of Hoboken’s past, present, and future! Thank you to Mayor Ravi Bhalla, our Ward 1 City Councilman Paul P. Presinzano and the entire City Council for celebrating our culture of tea innovation, our TEAm, and the journey we continue together. Special thanks also to Debbie Mans and Marc Holzapfel for their work to make this meaningful recognition possible. #InternationalTeaDay #WeChooseTea #Innovation #Hoboken #Community
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Racquel Harris Mason shared thisI enjoyed speaking to the teams at Newsweek and Investment Reports about the important role of tea in wellness - for the body and the mind. I look forward to seeing the full Wellness Revolution report on March 21st!Racquel Harris Mason shared this☕️Exclusive Interview with Racquel Harris Mason, NA President of LIPTON Teas and Infusions In our upcoming The Wellness Revolution report, Racquel shares unique insights into the growing wellness trends shaping the beverage industry. 🌱 From sustainability to consumer preferences, discover how Lipton is leading the charge in creating healthier, more impactful products. 🔗 Stay tuned for the full report, launching March 21st. Read here the full interview: https://lnkd.in/dkVk95_R #Wellness #Leadership #Sustainability #BeverageIndustry #Innovation #Lipton #WellnessRevolution #HealthAndWellness
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Hailey Mason - Thank you for your support and awesome pep talks! ❤️
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Mary Glesner - Thank you for the feedback - I’m so glad (and relieved 😅) that the analogy made sense!
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R. Amadeus Mason, MD, CAQSM, RMSK, FAAFP, FAMSSM, FACSM - You’re the best! Thanks for your unwavering support. ❤️
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Racquel Harris Mason liked thisRacquel Harris Mason liked thisThis is a pretty important moment for BiomEdit. When we started the company in May 2022, one of the core strategies we committed to was testing whether we could engineer microbes to deliver biologic activity directly where it was needed in an animal. Last week, USDA CVB conditionally licensed the first product to come from that work: Clostridium Perfringens Alpha Toxin and NetB Antibody Fragment, Live Limosilactobacillus Vector — CPerf LLV, which we have referred to throughout development as BE-101. It is our first Programmable Veterinary Biologic™ and, to our knowledge, the first genetically engineered probiotic biologic licensed for use in animals. For BiomEdit, this goes beyond the licensure of an individual product. In getting here, we validated an important part of our platform thesis. We started with a scientific hypothesis, built the engineering, clinical, technical development and manufacturing capabilities around it, worked through a regulatory path with little precedent, and in a little over four years reached conditional licensure. This took an amazing BiomEdit team and a number of partners willing to work through problems that didn’t always have an obvious answer. I’m grateful to our Board and investors, to Diamond Animal Health and our other collaborators, and to the USDA CVB team for their engagement throughout the process. Conditional licensure is just the beginning. BE-101/CPerf LLV is already being evaluated in commercial production systems with major U.S. poultry producers. Those studies will tell us how the product performs at scale and help define the path from an innovative technology to something genuinely useful for producers. BiomEdit, Inc. | Diamond Animal Health, Inc. | Anterra Capital | Nutreco | AgriZeroNZ | Betagro Ventures | Elevate Ventures | Ferment | Ginkgo Bioworks | Elanco | Viking Global Investors https://lnkd.in/gbNT_4i5BiomEdit's First-of-its-Kind Engineered Bacterial Biologic for Poultry Receives Conditional Licensure from USDABiomEdit's First-of-its-Kind Engineered Bacterial Biologic for Poultry Receives Conditional Licensure from USDA
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Racquel Harris Mason liked thisRacquel Harris Mason liked thisFrom writing press releases for other brands to being featured in one of my own… The process that led to The Unspoken Authority has reminded me of the significance of listening to your gut and trusting what can unfold when you conn3ct with your purpose, presence and power. For years, I’ve helped shape stories, position leaders and build visibility for brands and organizations…it’s work I love to do, and I’m grateful I get to do it. And now, I get to experience the journey from a different seat. This moment feels both surreal and incredibly aligned.✨ Sharing the official press release for The Unspoken Authority: The Conn3ct® Method as a testament to what’s possible when you listen to the quiet, persistent voice that lingers even when you try to shut it down. It shares more about the journey behind the book and the framework at its core.📖 Sometimes our experience is preparing us for the work we’re eventually called to do on levels we never imagined.💫 What has that quiet, persistent voice been whispering to you⁉️ As always, remember to keep shining and soaring, superstars! Optimistically, Yunice #purpose #presence #power #leadership Read more: https://lnkd.in/e2iPAeH7
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Racquel Harris Mason reacted on thisRacquel Harris Mason reacted on thisLast night, I had the opportunity to have dinner with a group of truly incredible people whose work spans different disciplines, but who all share a common goal: helping brands better understand, connect with, and serve the people they exist for. We talked. We learned. We shared a great meal. Most importantly, we enjoyed each other's company. It didn't take long before we started making personal connections across our different experiences and areas of expertise. It was a reminder of something that's easy to overlook in our always-connected, always-moving world: There is real value in simply sitting down and breaking bread with other people. Not every meaningful connection happens in a meeting. Not every learning opportunity comes from a webinar, conference room, podcast, or article. Sometimes the most valuable insights come from genuine conversation with people. Thank you Racquel Harris Mason, Pete Blackshaw, Melina Palmer, Jason Ippen, Teresa Bossong, Paras Shah and Michelle Auda for taking the time. #Leadership #Learning #Networking #ConsumerInsights #AI #Marketing #HumanConnection
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Racquel Harris Mason reacted on thisRacquel Harris Mason reacted on thisAs of Saturday, I am thrilled to announce that I have officially graduated with my Master of Arts in Communications from Wake Forest University School of Professional Studies 🎓 ! What makes this milestone even more meaningful is that I accomplished it while working full-time as an Intake Paralegal and Administrative Assistant with the Kinship Care Project at the Atlanta Legal Aid Society. Balancing both was no small feat, and I am incredibly proud of the dedication and hard work it took to see it through! As I close this chapter, I am excited about the new horizons this degree will open and the opportunities that lie ahead! I want to thank my village, who has supported me every step of the way, I could not have done it without you! Finally, a special thank you to my incredible Kinship Care team at Atlanta Legal Aid Society for their unwavering support and encouragement throughout this journey.
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