About
Co-Founder and Chief Growth Officer (former) at Ro. I also operate Snagged.com, a domain…
Articles by Rob
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Stepping back from Ro
Stepping back from Ro
While this is one of the most difficult decisions I’ve ever had to make, I’m going to be stepping back from my role as…
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Here’s how Ro uses DTC marketing principles in healthcare — and why it works
Here’s how Ro uses DTC marketing principles in healthcare — and why it works
I’ve read a lot of headlines about the rise of consumerism in healthcare. Frankly, as someone who has spent more than a…
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Activity
13K followers
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Rob Schutz shared thisAn Old Lady, a GoDaddy Disappearing Act and a Soul Sucking Auction. Here’s the long and winding saga of Delete.com. https://lnkd.in/gwqGqPVMSnagged Blog | How Delete.com Went From a Nursing Home to a $494,352 AuctionSnagged Blog | How Delete.com Went From a Nursing Home to a $494,352 Auction
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Rob Schutz shared thisIt's impossible to describe the number of twists and turns this deal took over a 3-year period (!!!), but so excited it finally got done. Congrats Aidan Dewar and Team Nourish on your shiny new domain name and digital home.Rob Schutz shared thisA new chapter deserves a new brand. Alongside our $100M Series C led by Menlo Ventures, we’re unveiling a new identity that reflects where we’re headed. Our new brand marks an exciting next phase for Nourish - one centered around redefining metabolic health through AI-powered, integrated care to help millions of people live longer, healthier lives. We’re just getting started!
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Rob Schutz shared thisYesssss! Snagged.com taxi ads are now live in NYC. Because everyone needs a good domain name, right!? If you see one live, snap a pic and send it to me, and I'll send you a Snagged t-shirt. 😀 Special thanks to Quan Media Group for hooking it up!
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Rob Schutz shared thisThanks for having me on the show Erica Wenger 🏕️ really enjoyed our chat about all things dogs, healthcare and domains. 😀Rob Schutz shared this📢 On this week’s Trailblazers pod, I spoke with the hilarious & brilliant growth mind, Rob Schutz (co-founder of Ro & founder of Snagged.com) We talked about the early founding days for each co, how growth marketing has changed in the past decade, & how he’s spending time now! Listen to the full episode at trailblazerspod.com 🎙️
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Rob Schutz shared thisFounders, investors, and fellow internet nerds: If you’re like me, you probably have domain names you bought years ago that are collecting digital dust as you keep paying renewal fees year after year. Domains you bought for: - Old product ideas - Potential pivots - Abandoned projects - Names you just thought were funny and cheap - Drunk domain purchases (maybe just me?) The thing is… some of those domains might be worth real money today. At Snagged.com, we help companies by: - Auditing their domain portfolios - Identifying valuable names they may be overlooking - Buying domains directly or brokering them for sale to end-users Think of it like Cash for Gold… but for domain names. And if you or your company could use a little cash infusion, some of those forgotten domains might be worth more than you think. If you want a quick audit of your domain portfolio, slide into my DMs or shoot us an email at sales @ snagged.com.
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Rob Schutz shared thisTwo(ish) years ago, when I started Snagged.com, I was helping a few one-off founders buy premium domain names that were hard to get. It was honestly just a side hustle and something I did for fun because there’s a weird part of my brain that genuinely enjoys tracking down these “invisible” owners. Securing a hard-to-acquire name for a founder who thought it was impossible? Huge dopamine hit! Fast forward to today, and boy that escalated quickly! Snagged has grown from a small itch I wanted to scratch into a real business. We’re working with established companies, naming startups, hunting down random owners in Appalachia who will only transact in gold, and doing deals I wouldn’t have believed possible when this started. Some of the stories from this year are wild, and a few of them….we can’t even talk about. At least not yet. But I wanted to take a moment to recap what we saw in the market last year from our little corner of the internet. In 2025, we closed 467 domain transactions, representing roughly $24M in volume. Prices ranged from $59 to $2.75M. Here are some of the more interesting nuggets from our deeper analysis, but there’s a lot more in the blog post (linked below): - 61% of the domain transactions we facilitated were .com, with an average sale price of $166K - 23% were .ai, with an average sale price of $69K - 70% of the domains we sold or acquired were eight characters or fewer, with the majority one-word English dictionary terms - .com represented 82% of total dollar volume, while .ai represented 13% Most deals clustered in the mid-five-figure range, but many were six- and seven-figure deals farther out on the curve, which skewed the averages. My philosophy: domain names don’t create product market fit, and founders should be careful about shelling out too much too early. But once there is real traction, the right domain can accelerate trust, credibility, and momentum, which often leads to stronger business metrics like higher conversion rates, improved branded and organic search, and deeper brand affinity. I’m proud of what we built in 2025. And I have a feeling the stories from 2026 are going to be even better. Check out the full trends report for a deeper dive 👇 https://lnkd.in/eFC5NXreSnagged 2026 Domain Trends Report: Key Insights & TakeawaysSnagged 2026 Domain Trends Report: Key Insights & Takeaways
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Rob Schutz shared thisThis is a WILD story about one of the strangest domain deals I’ve ever done… In early 2025, an AI company we’d worked with before came back with one request: “We need the .com now.” Their brand name was a person’s first name which, in the domain world, makes securing the matching one-word .com…pretty challenging. For the sake of this story (and for buyer and seller privacy), I’ll call the domain Geoff*com. The person who owned it wasn’t an investor. His actual name was Geoff, and he’d owned it for a loooonng time, so yeah, he was emotionally attached. When I first contacted him, he wasn’t interested in selling. Eventually, he came around, but only if the deal was seven figures… paid in cash. After months of irrational messages back and forth, he finally agreed to sell it on one condition. He wanted to be paid in person, all in gold coins. Yep. Gold frigging coins. Some days he was “relatively” easy to deal with. Other days, he’d go completely off the rails. I learned quickly how to navigate negotiations with him because he warned me not to message him after 4pm…since he’d be drunk. At one point he said that “if” we met in person, I should bring a gun. He’d bring his too. Somehow, after months of this, we got to a real agreement. Six figures, all gold coins, paid in-person, at EXACTLY the spot price when we’d meet. Not gonna lie, it was already a sweaty situation, so adding this level of complexity made it even more challenging. So, I ordered the gold, packed it into my wife’s Lululemon fanny pack, and my partner Brian Jarcho and I drove 13 hours from New Jersey to rural West Virginia. We rented a hotel conference room, hired an off-duty cop to sit in the room, and prayed this wasn’t the world’s weirdest catfish. The next morning, I called an Uber to bring the seller to the hotel. And the guy who walked in was calm, polite, sober, and weirdly…normal. We talked about hummingbirds, Costa Rica, and surfing. Then he handed me an iPad already logged into GoDaddy. I tried to push the domain and the transfer button didn’t show up, so I manually edited the URL on the iPad. The transfer page loaded and, after about 500 refreshes, Geoff*com finally hit my account. I handed him the gold, he stood up, thanked us, and walked out. It was pretty weird (but oddly satisfying) to think that a deal which took almost a year to get done was finally over…in a matter of minutes. A day later, the buyer had the domain and the deal was “officially” closed. Sometimes the only way to buy a domain is patience, persistence…and driving across state lines with six figures in gold coins. See the CRAZY DMs in the full story 👇 https://lnkd.in/epvpTjTC
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Rob Schutz shared thisHuge milestone for the Nara team. They're officially live in ~1,800 Target stores nationwide!! Just five months after launching, Nara Organics is now on shelves coast to coast. That’s no small feat, especially in a category as competitive (and critical) as infant formula. This is a big win for a product that deserves it. Nara’s whole milk, German-made formula, combines cutting-edge nutrition with old-world quality, and families are clearly responding. The traction has been incredible. Massive kudos to Esther Hallam and the whole Nara team. Getting here this fast is a testament to the quality of the product, the strength of the brand, and a ton of smart, scrappy execution. Let’s go. 🚀🚀🚀
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Rob Schutz shared this2025 was year two of Snagged.com. We didn’t know exactly how big the year would be. In the end: 467 domain deals totaling $24M+. Highlights from the year: ⭐️ An in-person, six-figure deal closed in the Appalachian Mountains (paid in gold coins) 🇷🇺 A Moscow deal involving stacks of cash and Russian sanctions lawyers (also in-person) 💰 8 deals over $1M 🏆 Trophy names like Slash*com, Monarch*com, and Scribe*com (plus a lot more we can’t talk about, yet) The biggest milestone of all: Brian Jarcho officially joining me as a Partner. Two friends from elementary school, now running Snagged together. Along the way, we launched the Snagged marketplace, added 75+ premium domains under representation, published 72 nerdy blog posts, and ordered 100 bobbleheads. Onward to 2026.
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Rob Schutz liked thisRob Schutz liked thisProud new owner of j@ckcohen.com. My domain addiction continues... Rob, I blame you.
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Rob Schutz liked thisRob Schutz liked this(1/7) Microfone just rolled out a full takeover of Times Square ... Why? The Microfone 🎤 Launch 🚀 is one week away! Huge thank you to our investment partners Medium-Depth Totally Real Capital and Illusory Truth Partners. Without them, we could not challenge your relationship to social media and make you crave a platform that hosts actual conversations with real humans.
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Rob Schutz liked thisRob Schutz liked thisToday, I testified before the Office of the United States Trade Representative on why future medical breakthroughs depend on a fairer global framework for innovation, and how recently implemented policies in Germany move us further from that goal. Patients worldwide benefit from the scientific advances made possible by years of research, significant investment and a willingness to accept the risk inherent in the development process. By engaging in USTR’s Section 301 process, AbbVie hopes to encourage a fairer global system that more equitably sustains future discovery and helps bring the next generation of medicines to patients. Hearing from the companies responsible for driving this progress forward is essential to creating positive change, and I’m grateful for the opportunity to provide our perspective. I shared some additional thoughts on the matter with RealClear Health: https://lnkd.in/gkkNPqZK
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Rob Schutz liked thisRob Schutz liked thisI’m hiring a Director, Insights here at Bombas in NYC—looking for someone who understands physical products and consumers, and knows how to turn consumer insight into better product and business decisions. Experience in apparel, footwear, or another consumer products business is a big plus. If this sounds like you (or someone great you know), take a look. Applications through this link will be flagged as my referral: https://lnkd.in/dgnuKbZf PS: We’re also hiring for a number of other roles across functions—check them out here: https://grnh.se/hc2f4n4f1
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Rob Schutz liked thisRob Schutz liked thisMy wife, Julie, and I are very proud to transition Roman to an employee-owned company. Whether you are a customer, vendor, sales representative or other partner of Roman, you can expect the same level of service, culture and quality for many years to come!ROMAN ANNOUNCES TRANSITION TO EMPLOYEE OWNERSHIP WITH NEW ESOP STRUCTUREROMAN ANNOUNCES TRANSITION TO EMPLOYEE OWNERSHIP WITH NEW ESOP STRUCTURE
Experience & Education
Volunteer Experience
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Board Chair
Isaiah House
- Present 3 years 10 months
Social Services
I help lead the fundraising and volunteer efforts for Isaiah House, a local shelter serving Essex's County's most vulnerable.
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Big Brother
Big Brothers Big Sisters (BBBS) of New York
- 5 years 7 months
Children
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Volunteer
Stray from the Heart
- Present 18 years 7 months
Animal Welfare
Volunteer for Stray from the Heart (strayfromtheheart.org), helping foster and place dogs in need.
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