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I help companies find revenue to scale their operations end-to-end.
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Articles by Sean
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How To Use Mobile To Create A Job Candidate Pipeline
How To Use Mobile To Create A Job Candidate Pipeline
The masses are now mobile. According to the Pew Research Center’s U.
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23K followers
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Sean Sullivan shared thisSean Sullivan shared this#Marketing and #Sales I did this podcast with you in mind: "How focusing on intrinsic motivations helps improve the customer experience." • How to have Clarity with Alignment to create and deliver value at scale • How and when to gather feedback during the Client Experience Journey in order to pivot and reframe quickly and frequently • How to execute on delivering value over price I hope you'll find value in this podcast with Sean Sullivan and come away with better questions to ask of yourself, your team, and your leaders. The link is in the Comments. #Podcast #ValueProposition #DigitalSelling #SalesAgility #AgileSales #MarketingAgility #AgileMarketing
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Sean Sullivan shared thisSean Sullivan shared thisThe New Story via Friends of Charles Eisenstein book, "The More Beautiful World Our Hearts Know is Possible.." The NEW story of interbeing also known as an ecosystem, "“The new Story of the People, then, is a Story of Interbeing, of reunion. In its personal expression, it proclaims our deep interdependency on other beings, not only for the sake of surviving but also even to exist. It knows that my being is more for your being.” This is a sneak peek of the metaverse environment for which we will be launching our new fireside chat series, "The Future Of" on March 30th at 5pm EST powered by InFUUSE. The registration page will be dropping in the next 24 hours. You won't want to miss this one. Thank you to our supportive partners and panelists Jared Fuller Kendall GallagherJake Dunlap 🤝Will Taylor PartnerHacker Skaled Consulting HubSpot Walter Mannino Asha Oya 📸 Ademola Adelakun, MBET Can't wait to have you all join the journey with us... #nearbound #thisistheway #futureofbusiness #humanfirst #futureofsales #saasgrowth #partnerecosystem #futureofwork #genz #startup #founderstories #sustainablegrowth Dr. David Wolff Emilie Åsberg
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Sean Sullivan shared thisThe One with "Op"tics Companies... please don't think replacing the word sales in operations to revenue makes the focus on revenue. Sales operations looks at the individual efforts that solely rely on headcount and individual capacity modeling. Its a cog in the system that is later down the funnel. Revenue operations looks at the entire revenue engine from marketing to sales to customer experience (CX) and finds areas to improve. It's a team sport. Sales Operations ≠ Revenue Operations Rant over. #revenueoperations #revops
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Sean Sullivan posted thisThe One with Obsession We obsess about growth and scaling in business. But then we burn out or get let laid off. Being obsessed about something isn't bad. Obsession creates a spark to act. Obsess about the experiences you can create rather than the outcomes. Listen to some awesome folks who are customer experience obsessed (CX). Thank you Tanyette Colon, Dr. Vic Manzo, Kasten Spethmann, Kevin Palmieri, and Limor Bergman for obsessing about CX. https://lnkd.in/gQ8x8xiU #customerexperience #podcast
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Sean Sullivan shared thisThe One with Tanyette Colon and the Human Hello We have over automated and created too many transactional relationships. Over the last 20 years, we have relied too heavily on automating systems that we forgot about the customer experience. What do we want our customer to feel when they buy a service or product? Definitely not hollow. We want them to feel part of a community. In this episode, Tanyette Colon brings some wonderful and astute insights on how customer experience (CX) needs to have a human hello. Her wealth of knowledge from her Gannett days and what she has facilitated at Overpass is nothing short of amazing. Now she is creating a product to combat automation fatigue called InFUUSE. Check out the episode here. >>> https://lnkd.in/gQ8x8xiU Connect with Tanyette here. >>> https://lnkd.in/gWNB9gdB #customerexperience #customerjourney #convergecoffee
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Sean Sullivan shared thisThe One with Dirty Data. All data is dirty. Yes, I said it. But why is data "dirty"? Refine Labs' employees posted a lot of attribution models lately. Ashley Lewin posted an interesting and insightful breakdown here. >>> https://lnkd.in/g8_kB_ZQ BUT... I've seen time and time again the core of WHY misalignments happen. This is coming from my data POV. 1) The founding team does NOT have a data expert with a seat at the "table" to navigate those conversations. 2) The customer experience is not reverse engineered to find correlations to actions. 3) Many marketers think customer engagements are linear. Or they were taught without questioning campaign builds. And the cycle of this lack of training passes down. *I fell into this trap. 4) Marketing and sales think linearly on how MQL and SQL data passes. That's how data isn't complete to take action. So how do you fix these misalignments? > Create dialogue to educate the entire company around data strategies. This includes aligning synchronous actions with scientific backed approaches around PROCESSES. > Then build phases to test and iterate what the company can control. Often times that's messaging and information received from customer interactions at scale. > And reverse engineer the customer journey and the platform ecosystems involved. We have to stop thinking about linear engagement and start thinking like scientists. #sales #marketing #customerengagement #dataSean Sullivan shared thisAttribution models have been a never-ending debate in organizations. And often, the models that are decided upon lead to more harm than good due to how they’re being used. I spent hoursss in-house unhappy and debating the chosen attribution model. There’s last-touch, first-touch, multi-touch, linear, time decay, u-shaped, w-shaped, and I’m sure many more that I’m missing. (I’ve stopped paying attention.) Here’s the problem: attribution models are meant to be used to help guide decisions (data-informed), but companies use them to make the decisions instead (data-driven). The data is meant to help direct you in the right direction to give you insight. It’s not meant to be the ultimate decider. At the core: you use attribution models to figure out what’s working so you can optimize and scale. If you only use last-touch, you’ll dismiss efforts that are growing your demand, hurting growth. Refine Labs’ recommendation for hybrid attribution using a “how did you hear about us?” field isn’t new or revolutionary. It’s been around for years. But it helps solve a couple of issues: 1. Adding in qualitative feedback from the customer 2. Layering in a first *memorable* touch to compare with how you captured the demand (last touch) 3. Doesn’t purely rely on attribution software which can be flawed and point you in the wrong direction But how you use hybrid attribution is the true unlock: 1. Creating different data views in data cohosted views 2. Evaluate how to optimize the last-touch channel AND where to invest to keep growing the demand 3. Understand what’s attracting the market to you 4. Is a guide for you to use to make decisions with other data or hypotheses you may have 5. Allow you to know if programs are working that are nearly impossible to track, or that will get hidden due to last-touch channels Using hybrid attribution, in the correct way, is an attribution model that finally makes sense to me. It’s not new, but how to use it effectively is new to me. Make sure your attribution model and how you’re using it are helping your business, not halting it.
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Sean Sullivan shared thisThe One with a Co-Host Back in 2012, I newly graduated from college. I had a degree in marketing but never fully got branding. I was fortunate to have coffee with Kyle Lacy at a coffee shop near what was near ExactTarget (now Salesforce Marketing Cloud). His introduction to his co-author, Erik Deckers, would change my life. Kyle even mailed me a copy of their book, Branding Yourself. A little shameless of how good the book really is. I soaked in all the knowledge tidbits sprinkled throughout the book. And I was going to meet the other author. I became an instant fan. Fast forward 10 years and many Friday morning coffee chats with Erik. He became an introduction, mentor, colleague, friend, podcast guest, best friend, who I love dearly, and now co-host in that order. Erik asked me a few months ago about starting a podcast. A light bulb went off. Now I'm announcing Erik as my co-host! Listen to the episode. >>> https://lnkd.in/gQ8x8xiU I promise you will get some great actionable advice. -- The power of #podcasting isn't about how much side hustle revenue you can get. Its about the relationships, bonds you form, and legacy you leave behind. Money is a byproduct of relationships. DM me if you'd like to be a guest. Check out the previous guests on the show to get a feel. >>> https://lnkd.in/getK-GyN #podcast #branding #marketing
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Sean Sullivan posted thisThe One with a Signature. After 10 months, 158 interviews, and 6 weeks of prep for all the interviews, I finally accepted a position at McGarrah Jessee. This offer wasn't easy to come by. Reflecting over the past 10 months, I definitely had some draw backs with my growth and how I was selling myself. I learned, adapted, and notated most of the interviews. I sought out to learn from an objective lens how the candidate experience can be better. How we all can better. This came down to relationships. I remembered folks who helped me along the way leading up to getting this offer. And many more I would like to thank too. But LinkedIn won't let me write a novel. So here it goes. Kevin Bailey, thank you for your Mastering Your Mindset cohort earlier this year. I reshaped how I view life experiences which helped me see my experiences in a better light. Kyle Lacy, thank you for taking time and energy to help me connect with folks about jobs. Your introduction last year at Pavilion helped me shape where I want my career to go. Joe Mills, thank you for encouraging me to send out a LinkedIn post about the job hunt. That post was the first step in getting me the job. Farrah Fan, thank you for reaching out on that post and helping me with my resume and interviewing skills. You help in introducing me to Bob Bishop helped me to one step closer in getting the job. G. Robert (Bob) Bishop, CPC, thank you for guiding me through the whole process. You are a wonderful recruiter The McGarrah Jessee team, thank you for a hands down second to none candidate experience. I felt such an energy throughout the whole process. Getting the offer was the cherry on top. Jeb Banner, thank you for your words of wisdom and helping me see being vulnerable is a strength and not a weakness. This story hasn't ended yet. I am learning the ropes to be part of a company who puts people first. The company demonstrates this on their website and in each interaction. In the coming months, I'll be writing more. My focuses will be about consumer behavior with candidate experiences, podcasting, and mindset. My hope is guide people who are heads down in work and life obligations to stop and take a breath. Taking a moment to read or listen to my content. And see the world from more impactful view on they can help others. It's all about connections. When I signed with McJ, I knew this was a major career pivot. This direction would allow me to lean on my passions and the reason why I get up out of bed every morning. That was my impact view. How may I guide and support others? This post wasn't possible without some generous people with their time and energy. I hope this post inspires others to pivot their views on candidates. People don't do business with machines or products. They do business with people they like and care about. How do we get back to that? Follow me or DM on LinkedIn. I am here to hear about your experiences. #candidateexperience #acceptedoffer
Sean Sullivan commented on a post
10mo
Congrats David McKanna! So happy for you!
Sean Sullivan commented on a post
1y
Thanks Jim Gilkey! You were an awesome host. I loved nerding out about data.
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Sean Sullivan liked thisSean Sullivan liked thisPhoto dump from the Midwest House Summit in Columbus! Huge shout out to Ted and Wolf for making this all happen and bringing so many awesome people together. I had the chance to strengthen existing relationships and create new ones. I'll share more of my thoughts and takeaways in a different post.
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Sean Sullivan liked thisSean Sullivan liked thisI can remember when we hired our first VP of Sales at my first tech company. I felt like I was setting down a thousand pound barbell, and saying, “You’re up!” I took a long sigh of relief, and I felt my shoulders drop several inches. Are GTM executives under similar levels of pressure and stress as professional athletes? You could argue either way. One thing I know for certain is that athletes have off seasons. These execs don’t have that luxury. The pressure is always on to perform. Quarter after quarter. Or you’re out! And lately that pressure has gone up substantially. AI is asking successful GTM leaders to re-write their playbooks, while doing more with less, and executing faster than ever before. Expectations are on the rise. And because of this, even leaders that normally have excellent mental health may be showing signs of distress. Fear of failure. Decision fatigue. Even imposter syndrome. High performers may be asking themselves for the first time ever, “Can I still even do this?” And all of this is slowing them down. Dropping them out of flow state. For years, professional athletes have relied on mental performance coaches to stay sharp under pressure. These coaches aren’t what you’d think of as a typical therapist. They also have backgrounds in psychology and neuroscience, but their goal is quite a bit different. Their job is to make sure the athlete (or performer) can handle extreme pressure without losing their edge. And they typically do this by closing the “mental skills gap” for performers. They teach them how to regulate their nervous systems under duress. How to summon heightened intelligence and creativity on demand. How to make decisions rapidly and confidently when everything is on the line. And how to be incredibly disciplined, focused, and resilient. Just to name a few. And this improves performance, significantly. For the last decade Dreamfuel has been closing the mental skills gap for GTM leaders. And this is why I’m so excited to announce that Sam Jacobs and I have forged a partnership between Pavilion Gold and Dreamfuel. The #1 community for GTM leaders is making professional mental performance coaching available to their most senior operators. We will be giving Gold members group and individual coaching with Dreamfuel as a part of their membership. Now these leaders will be able to scale their mindsets and mental fitness proportionately to their top lines.
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Sean Sullivan liked thisSean Sullivan liked thisI first moved to Austin in 2010. It gave me a fresh start. I made some of my closest friends, met my wife and found my career. After 16 years we have decided to make a change and move to Seattle.
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Sean Sullivan reacted on thisSean Sullivan reacted on thisName Update: Since "Two back surgeries, followed by breast cancer - gift to myself" was a little too long for the back of the boat, I named her: A.F.L.O. - Another Fucking Learning Opportunity. ;) After I was diagnosed with cancer and knew what my treatment/journey was going to look like, my friend Tami Jewell asked me what I was going to do at the end to celebrate. I thought Axe throwing or something might be fun. She encouraged me to think bigger, so I did, and I bought myself a boat!! My parents had a houseboat that created my favorite childhood memories. I am a water girl through and through. and I am so happy I bought it, So guess what I named her?????
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Sean Sullivan liked thisSean Sullivan liked this🎉 Big news from Wayfinders! We're honored to share that Wayfinders has been awarded a $25,000 grant through the Indiana Economic Development Corporation (IEDC) to expand our Impact Studio Project! 🚀 This investment will help us equip and accelerate entrepreneurs and changemakers who are building service-based businesses, nonprofits, faith-driven initiatives, and community-centered ventures across Central Indiana. 🌱 Through Impact Studio, participants will: 💡 Turn ideas into actionable ventures through community workshops. 🤝 Receive six months of coaching, mentorship, and practical training. 🌍 Join a growing community of mission-driven leaders. 🏕️ Participate in a leadership retreat designed to strengthen both the leader and the venture. 🎤 Showcase their work by pitching to potential investors, partners, and community leaders. We believe some of the best solutions to our communities' greatest challenges are already sitting in the hearts of everyday leaders. Our role is to help those leaders move from vision to action. ❤️ A huge thank you to the Indiana Economic Development Corporation (IEDC) for investing in leaders who are creating lasting impact throughout Indiana. Together, we're helping more people discover their purpose, launch meaningful ventures, and strengthen communities. 🙌 ✨ The future is built by people willing to start something. #Wayfinders #ImpactStudio #IEDC #Entrepreneurship #Indiana #SocialImpact #CommunityLeadership #EconomicDevelopment #FaithDriven #NonprofitLeadership #StartSomething
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Sean Sullivan liked thisEvery great Huddle needs someone who can keep the room moving, the conversations real, and the energy high. Jamie Gier does all three. I’m THRILLED to have Jamie as back this year as my fearless co-host. She’s sharp, candid, practical, and yes, flocking awesome 💜🐧 Palo Alto, here we come!Sean Sullivan liked thisJamie Gier is back as co-host for CMO Super Huddle 2026 💜🐧 Jamie brings the mix this room needs: Strategic, practical, warm, direct, and fun! As 3x CMO and current SVP of Corporate Marketing, Comms & Brand at TruBridge, she knows firsthand what it takes to lead through change while keeping teams, customers, and the business moving forward. She'll help us keep the Super Huddle conversations candid, useful, and grounded in what B2B marketing leaders are actually facing. October 22-23. Palo Alto. Early bird pricing ends July 15. Register: https://lnkd.in/e5YWKfN3
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Sean Sullivan liked thisSean Sullivan liked thisA Decade. As always with life, it seems, certain time-centered milestones feel much shorter, and much longer. 10 years ago today, Michael Kelly and Michael Cloran officially put their trust in me when I joined DeveloperTown. We haven't looked back. My girls were 5 and 4, now they're both firmly in their teens. I've since met my husband, gotten remarried, and gained an awesome bonus son. I've been through a couple of massive medical challenges. The Cubs won a World Series. Oh, AND we cofounded a PEO (FullStack PEO), and are transitioning through its exit. It seems surreal, but it's all right there. And I am forever grateful. #CEO #startup #acquisition #peo
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Sean Sullivan liked thisSean Sullivan liked thisI’m a bit of a sucker for great packaging. Sometimes, the packaging tells you everything you need to know about a company. With America’s 250th approaching, I ordered a new flag from Allegiance Flag Supply. I wanted something made in the U.S., by an American company, and this delivered in every sense. The craftsmanship is beautiful. But what really stayed with me was the experience of receiving it. The flag arrived carefully folded and boxed in accordance with traditional flag protocol - a small but meaningful nod to ceremony and respect. Simple. Thoughtful. Reverent. Coming from a family of veterans, that detail caught my attention. And as a marketer, I’m always drawn to moments like this, when packaging does more than protect a product. It creates memory. It adds meaning. It turns a transaction into something more. The company behind it matters, too. Allegiance supports organizations serving veterans, service members, first responders, and their families, including Boot Campaign, Navy SEAL Foundation, Stop Soldier Suicide, Folds of Honor, PGA HOPE, and Tunnel to Towers. Sometimes buying something is just buying something. And sometimes it feels like supporting a company that truly understands what its product represents. Tomorrow is America’s 250th. Here’s to celebrating this country with gratitude, pride, and a renewed appreciation for what it represents. ❤️💙🤍
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Sean Sullivan liked thisSean Sullivan liked thisToday is the day. The Serving Salesperson: Seven Pillars to Transform the Customer Relationship is officially available. I spent years teaching salespeople at Indiana University and Butler University. I watched brilliant people struggle not because they lacked skill, but because they had the wrong compass. They were chasing numbers when they should have been serving people. This book is my attempt to give salespeople a better compass — one grounded in research from over 300 B2B buyers and built around seven proven Pillars of serving. If you are in B2B sales, lead a sales team, or know someone who is, I believe this book will make a difference. You can order it here: https://lnkd.in/dhYc_wGW Thank you to everyone who encouraged me along the way. This one is for you. What does "serving your customer" mean to you in practice?
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Smartups Indy
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An organized event helping marketers and founders network and share ideas on how to grow their business through marketing. Meets the 3rd Tuesday of every month at the Speak Easy in Indy.
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