Pelham, New York, United States
4K followers 500+ connections

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About

Experienced leader in Strategic Growth Marketing and Analytics, with a proven track…

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Experience & Education

  • FUNL Studio

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Volunteer Experience

  • Public Speaker, Panelist, Moderator Graphic

    Public Speaker

    Public Speaker, Panelist, Moderator

    - Present 22 years 4 months

    Science and Technology

    SPEAKER AT WORLDWIDE CONFERENCES:

    Microsoft: Speed IT up one of the largest annual conferences.
    OMMA Global: How do Marketers Learn from the Search?
    SIS: Search and The Presidential Campaign (Barack Obama Campaign).
    SMX: Web Analytics You Should Know.
    University Speeches about creative measurement.

Publications

  • Citi Ventures

    FUNL

    As a multi-year innovation partner to Citi’s D10X Innovation program, the FUNL team has validated over 100 product ideas, through demand tests, prototyping and other methods.

    See publication
  • Global Industrial Enterprise

    FUNL

    A global OEM manufacturer in excess of $25B in annual sales, sells their core product through the traditional distributor and dealer / retailer channel. They wanted to develop and initial D2C capability without threatening the existing channel. They reached out to FUNL to develop the launch strategy, digital marketing execution and ecommerce website.

    See publication
  • Global Industrial Enterprise

    FUNL

    A global OEM manufacturer in excess of $25B in annual sales, was struggling to optimize their multi-channel customer acquisition strategy. They reached out to FUNL to help them capture the end-to-end customer acquisition funnel and synthesize their entire data ecosystem.

    See publication
  • Spendfriend

    FUNL

    Citi wanted to provide a solution that allows users to see the impact of larger credit card purchases and related interest over times and take action, leveraging an existing product and exploring new solutions.
    FUNL partnered on a multi-phase program including Digital Demand Test > Static Mockups > Clickable Prototype > User Research > Functional Coded Prototype > Demand Testing the Prototype > Evolving and scaling the product.

    See publication

Projects

  • Global Industrial Enterprise

    -

    Identifying optimizations in a multi-channel acquisition strategy

  • Global Industrial Enterprise

    -

    Identifying optimizations in a multi-channel acquisition strategy

Languages

  • Serbian

    Native or bilingual proficiency

  • German

    Limited working proficiency

  • English

    Native or bilingual proficiency

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