About
I am a senior B2B marketing and digital experience leader with 20+ years of experience…
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6K followers
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Tory Brunker shared thisWOW, nine #1s, that has to be a record? Congratulations to the Adobe Semrush team! Adobe for Business and SemrushTory Brunker shared thisNine #1 rankings in G2’s Fall 2026 reports🔥 #1 AI Search Visibility Optimization. #1 AEO. #1 SEO Tools. And #1 across six more categories. The AI Search Visibility category is a new one for Semrush, which makes this one especially exciting. Huge credit to our customers for the feedback and trust, and to the team that keeps raising the bar. We have a lot more coming with Adobe. Let’s go. 🚀
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Tory Brunker shared thisCheck out my guest post on MTS discussing the changes companies need to consider with search everywhere. https://lnkd.in/eDCKtjfjSearch Everywhere: Why Marketing Teams Need To Rethink Visibility, Measurement, And Content Operations For AI DiscoverySearch Everywhere: Why Marketing Teams Need To Rethink Visibility, Measurement, And Content Operations For AI Discovery
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Tory Brunker shared thisHuman ingenuity, it is what cannot yet be replicated. It is a combination of imagination and problem-solving that drives new ideas, adaptation, and transformational moments on small and large scales. I was recently in Sedona, AZ and got to see Montezuma's Castle. It is 90 feet above ground, 20 rooms (the third picture is what the inside looks like), 5 ft ceiling heights, made by hand with mud, trees for the beams, and flooring. This structure is believed to have been built around 1100 and abandoned in the early 1400's. Imagine what their neighbors in "Castle A," who built a larger, but similar structure on the ground level next to the mountain, thought about this idea of building a house 90 feet up and inside of the stone face? I am sure it is what many thought when AI first came into our lives, which was actually in the 1950s (source: https://lnkd.in/eQuZR4Qs), and probably the reason it has taken so long to become what it is today - it can be overwhelming and evoke fear. Yes, AI operates on a much larger scale than one house in the rocks. Before our current AI models and access to them, the internet opened our world from national to global, and the railroad opened us up beyond our cities, allowing us to move across countries. Each of these, including AI, shares the same underlying commonality: human ingenuity drove not only the idea but also its implementation, even if the machines helped in the process and final delivery. Our only limit remains where our imagination can take us. As I stared at this incredibly old example of creativity and sheer will, I thought about how I plan to use my own creativity and imagination to problem-solve, and, more specifically, how AI can help me do that faster. My very own high-speed train of thought. What an incredible gift we have been given. I encourage you to embrace it, but don't let it replace your very human traits, without which it would not exist. OH, and sometimes it hallucinates, so always check its work! Keep flexing your mind, as they say, it is a terrible thing to waste.
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Tory Brunker reposted thisExciting opportunity to join our Adobe.com Platform PM team and work on some really innovative projects and alongside some incredible PMs. DM me if you are interested!Tory Brunker reposted this"Add AI to it" is the laziest roadmap in tech. This job is the opposite. I'm hiring a Senior PM (full-time) to lead the AI/LLM initiative for Adobe.com — the site millions of people use to discover, learn, and buy. You'd define what LLMs actually do here, for two very different users: the visitors on the site, and the Adobe teams who build it. RAG, agentic orchestration, evals, responsible AI — the real stack, not a demo. What you'll bring: *~5-8 years in PM, including senior ownership of technical products *A record of shipping AI/ML or LLM features (conversational AI, agents, RAG) *Deep understanding of LLM system tradeoffs — quality vs. latency vs. cost *The ability to make complex AI simple for senior audiences *Analytical, data-driven, and comfortable when the ground is still moving Bonus points for agentic systems / LLMOps / responsible-AI work, personalization or CDP experience, or time in Adobe Experience Platform (AEM, Target, AEP). San Jose, FTE. If this sounds like your kind of hard, apply here or message me — happy to talk: https://lnkd.in/gxKv7qwQ —MarkAdobe: Creative, marketing and document management solutionsAdobe: Creative, marketing and document management solutions
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Tory Brunker reposted thisTory Brunker reposted thisWe all know brand visibility has become a critical, competitive advantage for brands. Even with 85% of topics in ChatGPT still unclaimed, most enterprise marketing orgs are in the early stages. Join Marissa Dacay, Eric Matisoff, and myself (!) for what will be a practical discussion on where to begin, how Adobe can help, and ultimately, how you can win in AI Search. Register here! https://lnkd.in/dM2757vD
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Tory Brunker reposted thisTory Brunker reposted this🚨🚨🚨🚨 hiring alert! 🚨🚨🚨🚨 As we look to expand and scale our in-house media capabilities, we've created a few new roles. Among them is this amazing opportunity, which will lead global performance media planning, reporting directly to me. This is a key role in our organization, and you'll get to travel to all corners of the world to partner with various regional strategy leaders, and mentor your globally distributed team. #adobe #hiring #newrole #paidmedia #advertising #Planning #job
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Tory Brunker reposted thisTory Brunker reposted thisMost companies have run an AI pilot. Fewer have changed how their team actually works. That's the gap Adobe's Patrick Brown, senior vice president of growth marketing and insights, points to: the tools change fast, but measurement models, workflows and team structures often don't move with them. He shares what's actually shifted inside Adobe's own marketing org and the one thing he'd tell a marketing leader to do differently:How Adobe's Marketing Team Treats AI as Infrastructure, Not a CampaignHow Adobe's Marketing Team Treats AI as Infrastructure, Not a Campaign
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Tory Brunker shared thisIs your Brand visible? You sure? 😉 Let Adobe Brand Visibility show you where you hit the lottery and where nobody knows your name so you can take action!Tory Brunker shared thisA brand that can’t be seen can’t be heard. In the age of generative search, relevance isn’t won by competing for clicks. It’s won by being part of the conversation on the channels LLMs value, from LinkedIn, to Reddit, to YouTube and beyond. With the launch of Adobe Brand Visibility, we’re giving marketers eyes and ears into how they’re showing up on the platforms that matter to their customers. Drawing on 300 million real-world AI search prompts, 28.5 billion keywords, and 43 trillion backlinks – the largest database of its kind – Brand Visibility was built to help marketing teams navigate the shift from Search Engine Optimization (SEO) to Generative Engine Optimization (GEO) and close the gap between driving traffic and delivering business outcomes. We know Brand Visibility works because Adobe’s own global marketing organization was customer-zero for the solution. We’re learning and evolving our use of Brand Visibility each day, drawing on the necessary insights to reprioritize our marketing, refine our GEO strategies, and create the content our audiences crave, when and where they crave it. Now that Brand Visibility is generally available, every Adobe customer can do the same. We look forward to helping more brands be seen, cited, and most importantly, heard.
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Tory Brunker reposted thisTory Brunker reposted thisIt’s time. It’s here. Adobe Brand Visibility is officially available to brands and enterprise teams everywhere🔥 As our first joint product, Adobe Brand Visibility brings together Semrush’s deep search intelligence with Adobe’s agentic content optimization capabilities. It’s the industry’s first and only end-to-end AI Search solution: you not only spot the gaps but deploy real content that improves your Brand Visibility in an increasingly agentic world. Nearly 300 million real-world AI search prompts, tracking across major LLMs, automated optimizations deployed to AI agents at the edge in just minutes. To all you marketers – this is your chance to boost your brand visibility like never before! 🚀🔥
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Tory Brunker reacted on thisTory Brunker reacted on thisProud to share that I’ve officially passed the AFP's Certified Treasury Professional (CTP) exam! I’m grateful for the support, encouragement, and opportunities to learn from so many great people along the way. Looking forward to putting what I’ve learned into practice and continuing to grow in my career. A challenging goal, but a rewarding one. On to the next!
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Tory Brunker reacted on thisTory Brunker reacted on thisI’m excited to share that I’ve been promoted to GM, Adobe & IBM Alliance at Adobe. I’ll be leading this significant relationship globally, driving joint go-to-market strategy, customer growth, and executive engagement across both organizations. Most importantly, I’m excited about what this means for our joint customers. Together, Adobe and IBM Consulting have a unique opportunity to help enterprises navigate the complexity of AI, connect data and technology across the business, and orchestrate more intelligent customer experiences that translate into real business outcomes. I’m kicking off this new chapter on the road: NYC this week, London next. (And if you see me wearing a popsicle bracelet, it’s from my 5-year-old. Her idea, so she’s always with me wherever I go.🥹 She is my why.) Grateful for the people who have trusted me with this opportunity, and especially excited for the team, relationships, and possibilities ahead. Let’s go! 🚀 Kyle Ellis Alison Webster Robin Ritenour Chris Savoy Molly Vannucci Lynn Brading + Casey Garms who makes this all possible.
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Tory Brunker reacted on thisTory Brunker reacted on thisWhat I love about sports is that strangers become a community in an instant. Across countries, cultures, and generations, sports give us something to belong to. With hockey season starting (yes, tomorrow!), that's about to happen in arenas everywhere. The first puck drops, and thousands of fans become one. Some think technology gets in the way of that. I've seen the opposite. Agentic AI helps brands show up for fans with more relevance, at a scale that wasn't possible before. It doesn't replace the human connection. It augments and amplifies it. That fandom, human connection and community is why I'm fired up about Adobe teaming up with the National Hockey League (NHL) as Official Creative, Marketing and AI Partner. Together, fueled by our agentic AI, we'll create more personal experiences for 200M+ fans across 147 countries, across digital channels, markets, and Clubs. Let's go!!! 🏒 🚀
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Tory Brunker liked thisTory Brunker liked thisExcited to share that Adobe has completed our acquisition of Topaz Labs, an AI company specializing in industry-leading video and image enhancement models. With the combination of Adobe & Topaz Labs, we’ll bring advanced capabilities directly into the tools and workflows creative professionals and enterprises already use. The Topaz Labs brand will remain, and its apps and models will continue to be available as standalone products. Looking forward to what’s ahead! https://bit.ly/4ydMRrd
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Tory Brunker liked thisin my 17+ years at Adobe, leading the GTM efforts with my team for CX Enterprise Coworker is by far the most exciting and energizing opportunity I have worked on. The rapid innovation, the power of the technology, the velocity of scaling this out to our customers and seeing the feedback and value statements from our customers come back is truly amazing. As a CX Enterprise customer, you have access to Coworker today. If you haven’t started to use it yet, you are missing out. Feel free to reach out if you have feedback, want to share your story, need help, or need it activated. Thank you Anjul for your leadership and partnership. #AdobeCXCoworker #agenticAI #adobelife #futureofwork #customerexpetienceTory Brunker liked thisWe’re still in the early days of agentic AI adoption, but its potential to reshape how we work is becoming clear. I shared with The Wall Street Journal why the opportunity goes well beyond simply automating tasks and how Adobe CX Enterprise Coworker is reshaping marketing. Read more here: https://lnkd.in/g5WA8722 #AdobeCXCoworker #AgenticAI #FutureOfWork #CustomerExperience
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Tory Brunker reacted on thisTory Brunker reacted on thisThis week marks 18 years since my mom Bernadette passed. She never had the chance to go to college, but she was brilliant, passionate, and opinionated, and from a young age, she taught me about powerful women. The longer she's been gone, the more I notice how much of what she showed me as a small girl still influences how I see the world. Growing up, there was always conversation in our house about what was going on in the world and how we could shape it. Specifically, how women could shape it. There were three women my mom idolized: Ann Richards, the former governor of Texas; Barbara Jordan, the first African American woman senator from Texas; and Molly Ivins, an unapologetically outspoken Texan newspaper columnist. This triumvirate of Ann, Barbara, and Molly, all trailblazers in their fields, was what I saw in terms of strength in women. They were all different and there wasn't one mold. That's stayed with me: strength was never confined to one place. It showed up in the statehouse, the senate floor, the newsroom, wherever someone was showing up fully and pushing something forward. It's no different today. The women I admire most span every kind of arena: boardrooms, courtrooms, science labs, sports fields, classrooms, newsrooms. Each one proves that power takes a different shape depending on where it's needed, and that it's not always where we expect to find it. My mom taught me to look for that everywhere. Eighteen years later, I'm still looking, and still grateful she taught me how. Who's the person that shaped how you see strength?
Experience & Education
Volunteer Experience
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Vice President
Hyde Park High School Athletic Booster
- Present 2 years 3 months
Children
Helped raise over $750K in funds to support all sports in their endeavors. Responsible for website and marketing related activities. Largest grants delivered:
- Turf Field for Football
- Turf Field for Baseball
- Resurfaced Tennis Courts
- Indoor batting cage
Publications
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Personalization is key to customer loyalty as inflation concerns rise
Fast Company
See publicationAs summer sales approach, inflation is putting pressure on brands to get personal.
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https://www.protocol.com/braintrust/online-shopping-future-five-years?rebelltitem=8#rebelltitem8
Protocol
What this all comes down to is that in order to stay competitive today, brands need to invest in delivering personalized shopping experiences that meet customer demands.
Other authors -
Creating Memorable Commerce Experiences for Your B2B Customers
DCKAP
See publicationTory Brunker, Sr. Director, Commerce Strategy & Product Marketing at Adobe had really actionable insights to offer at DCKAP's Round-Up 2022: Gathering for Distributors. Here's what you need to know to craft experiences that will have your customers returning for more.
Organizations
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Delta Sigma Pi
President, Social Chair, and Pledge Leader
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