Todd Swingley

It’s time to stop counting heads and start measuring impact. This article breaks down how to turn trade show interactions into lasting business results. #TradeShows #B2BLeads #MarketingTips

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A study of 1,200 consumers found that 76% trust direct mail the most out of advertising channels. Direct mail remains one of the most trusted ways to reach your audience and build credibility. #MilestoneMarketingSolutions #DirectMailMarketing

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What's the secret to "superpower your sales team"? Distribution industry veteran John Gunderson can tell you: Know the difference between a value-added task and a non-value-added task. For sales teams, a "non-value-added task" means chasing answers to the "Where's my stuff?" questions when they could be using that time on a "value-added task" like helping a customer with technical information on a specific product, or supporting a takeoff. Once you know the difference, it's clear what needs automating versus what requires a human touch. Learn how more distributors are empowering their salespeople to focus on their customers, move faster, and ultimately sell more in John's series for Industrial Supply Association: https://hubs.li/Q04f-Sp00

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Independent Reps are your BIGGEST growth drivers. 🚫 Stop leaving rep success to chance. In this video, Sid Meadows, CPC shares three best practices every manufacturer should follow to: ✨ Include reps in the bigger picture ✨ Empower them with the right tools ✨ Build partnerships that last 💬 Your turn: What’s one thing you do (or could do) to ensure your relationships with independent reps are successful for both them and you? Drop your thoughts below ⬇️ #TheCollaborativeNetwork #SalesStrategy #IndependentReps #ChannelPartners #GrowthMindset #ManufacturingSuccess #RepNetworks

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A chain of health clubs on the West Coast sought to boost their acquisition of new members and drive member retention, while also reducing their cost per acquisition. RRD’s collaboration with the health club chain involved the deployment of Dynamic Postcards — successfully activating new memberships in specific locations and sparking member retention. https://go.rrd.com/ui3KA #RRD #directmailmarketing #memberacquisition #customerretention

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Most sales teams focus on 𝐥𝐞𝐚𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧.⁣ ⁣ But the real problem isn’t getting leads.⁣ ⁣ It’s knowing 𝐰𝐡𝐢𝐜𝐡 𝐥𝐞𝐚𝐝 𝐢𝐬 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐛𝐮𝐲.⁣ ⁣ Today’s buyers don’t immediately book demos or fill out forms.⁣ They research quietly.⁣ ⁣ They visit pricing pages.⁣ Compare plans.⁣ Return multiple times before making a decision.⁣ ⁣ These actions are 𝐛𝐮𝐲𝐢𝐧𝐠 𝐬𝐢𝐠𝐧𝐚𝐥𝐬.⁣ ⁣ But most sales teams never see them.⁣ ⁣ This is where AI changes the game.⁣ ⁣ Instead of waiting for demo requests, AI can detect intent signals — like when a prospect revisits pricing, compares plans, or returns to your product multiple times.⁣ ⁣ With 𝐁𝐫𝐢𝐱𝐢.𝐀𝐈 𝐏𝐮𝐥𝐬𝐞, sales teams can see these signals in real time and engage prospects at the exact moment interest is highest.⁣ ⁣ The future of sales isn’t more outreach.⁣ ⁣ It’s 𝐤𝐧𝐨𝐰𝐢𝐧𝐠 𝐰𝐡𝐞𝐧 𝐛𝐮𝐲𝐞𝐫𝐬 𝐚𝐫𝐞 𝐫𝐞𝐚𝐝𝐲.⁣ ⁣ #BrixiAI #AI #SalesTech #FutureOfSales #B2BSales #SaaS

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Check out my latest 𝘔𝘦𝘵𝘢𝘭𝘍𝘰𝘳𝘮𝘪𝘯𝘨 Minute and get some details about our '26 offerings and circulation information: 𝗣𝗿𝗶𝗻𝘁 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻: 𝘔𝘦𝘵𝘢𝘭𝘍𝘰𝘳𝘮𝘪𝘯𝘨 Magazine remains essential to our 30,000+ print subscribers. In 2026, we're moving to nine strategic issues (instead of 10) to make room for expanded digital content. 𝗡𝗲𝘄 𝗲𝗕𝗼𝗼𝗸 𝗦𝗲𝗿𝗶��𝘀: Following the success of our 𝘛𝘰𝘰𝘭 & 𝘋𝘪𝘦 𝘦𝘣𝘰𝘰𝘬, we're launching three specialized ebooks in 2026: • February: Automation Technologies • May: ERP Software • November: Lubrication Technology Each features rich multimedia content, topical excerpts and deep-dive articles. 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗮𝗰𝗸𝗮𝗴𝗲: Our digital advertising now guarantees impression levels and includes retargeting campaigns, website advertising and LinkedIn promotion—your campaign runs until targets are met. 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆-𝗟𝗲𝗮𝗱𝗶𝗻𝗴 𝗥𝗲𝗮𝗰𝗵: 𝘔𝘦𝘵𝘢𝘭𝘍𝘰𝘳𝘮𝘪𝘯𝘨 continues to reach more sheet metal stampers and fabricators than any other industry publication. Take a close look at our 2026 Media Kit and see how we can help you connect with the metal forming industry's most engaged audience ➡️ https://lnkd.in/ggN2mftc

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Print smarter, not harder. Not every marketing team is using direct mail to its full potential. From mailing lists to customer follow-up, small shifts can drive a big impact. 📬 Don’t miss our latest guide on building a better mail printing strategy: https://lnkd.in/eZdtT428 #MailPrinting #DirectMailTips #MarketingManagers #B2BMarketing

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There’s a lot vying for your attention, but success still comes down to customers, competition, and culture. Ignore those basics, and you risk losing your edge. Brian Cornell - CEO of Target #target #ceo #customerservice #competition #culture #dailyinsights #howleaderslead #business #podcast David Novak

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💥 Sales reps, let's be honest… account planning is difficult. ❌ It’s scattered across docs, slides, and spreadsheets ❌ Everyone does it differently ❌ And it’s painfully time-consuming You spend more time piecing together client or prospect info than actually building strategies to win. That’s why we built a new account planning workflow — to take the chaos out of the process. ✅ Standardize your approach across teams ✅ Synthesize account information faster with Mural AI ✅ Map stakeholders with visual profile cards ✅ Get a holistic view of your client all in one place Start planning with purpose: https://lnkd.in/gNQFzC6p #SalesEnablement #AccountPlanning #Mural #StrategicSelling #CustomerEngagement

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Ever spend thousands on a trade show booth only to watch attendees walk right past? 👻 You're not alone and it's not bad luck. It's a strategy problem. Here's what most exhibitors don't realize: attendees decide if your booth is worth stopping at in about 3 seconds. And after the show? 80% of leads are never followed up on at all. Our latest blog breaks down the full playbook: 🔹 The 3-layer visual framework that makes people stop from 20 feet away 🔹 Interactive elements that turn passersby into a crowd 🔹 Why 83% of people are more likely to buy after receiving a promotional product 🔹 The post-show follow-up system most companies completely skip Whether you're heading to a major national expo or a regional NH event, read this before your next show ⬇️ 👉 https://lnkd.in/dJMCsd8Y #TradeShow #EventMarketing #B2BMarketing #BoothDesign #LeadGeneration #BrandStrategy #MarketingTips #NHBusiness

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Wholesale distributors: MaX sees you wrestling with aging CRMs, manual quoting, and chaotic sales cycles. Good news...AI can fix that. From automated forecasting to out-of-the-box sales productivity agents… your reps can finally stop “chasing data” and get back to selling. Let’s modernize your stack. https://hubs.li/Q03VR5ht0 #congruentX #WholesaleDistribution #AI #Dynamics365 #AIFueledRevenue #AIAgents

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Today’s paper industry is built on sustainability, innovation, and responsible resource management. From healthy working forests to advanced recycling systems, paper products are part of a renewable cycle that supports both environmental stewardship and the everyday needs of businesses and consumers alike.

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