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I've been fortunate to be a part of some really exciting ventures - Infusionsoft being…
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Tyler Garns shared thisHi friends! I could use your help. Over the recent months at Box Out Marketing, we've been busy creating some new tools and a coaching program (The Double Your Sales Club - more on that soon). One of the new tools we've created is a new Wordpress plugin that helps coaching companies manage coaching clients, their coaching sessions, and allows clients to track metrics and goals. Please help us a choose a logo for this plugin. Just vote on this simple poll here: https://lnkd.in/gvc48GuK Thank you!!!!
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Tyler Garns posted thisWhat is the best marketing strategy? Every small business owner has grappled with this question. The answer is as long as the list of lies told by politicians during election season. Why are there so many answers? It comes down to 4 things: MARKETING IS A VERY BROAD TERM. What exactly is marketing? Is it PR? Is it advertising? Is it messaging? Is it branding? Is it positioning? Is it lead generation? Is it demand generation? STRATEGY IS A VERY BROAD TERM. If you ask small business owners and even marketers what strategy means, you’ll get a different answer from every person you ask. SMALL BUSINESS IS A REALLY BROAD IDEA. Even the U.S. Small Business Administration (SBA) is confused.They’ve come up with a different definition for every industry. THE METHODS FOR MARKETING ARE EXPANDING EXPONENTIALLY. To top it all off, the internet and technology have spawned thousands of new methods for getting in front of customers and those options are growing every day. No wonder marketing can be confusing! But it doesn’t have to be. There are 5 fundamental principles that every business owner should review to determine the best marketing strategies for their business. Click here to read the 5 Principles Of A Successful Marketing Strategy. (2 minute read): https://lnkd.in/geQC5zTd Tyler P.S. I'll be opening up another Marketing Strategy School class this summer. Go ahead and comment to let me know if you're interested in participating. I'll add you to the list.
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Tyler Garns shared thisSo there I was, a young teenager, with a 40+ year old man up against the wall at Dodger stadium. While in line for hotdogs with my girlfriend, I had noticed that my wallet was missing from my back pocket. I peered over my shoulder and immediately found the culprit. Everything about him said he was guilty. I could smell the guilt on him. My judgmental 16-year old brain had it all figured out. This guy was shady. He had bumped into me from behind when we first got into line and taken my wallet. I could see it in his eyes. His faded tattoos were screaming “felon” to me. His tattered t-shirt may as well have been his prison jumper. I knew I had my guy. So, I turned around with all the courage and confidence I could muster and confronted him. He denied taking my wallet. In my eyes, that made him even more guilty. So, I asked him to step out of line so I could check his pockets. Luckily, instead of decking me, he obliged. He emptied his pockets and swore to me that he hadn’t taken my wallet. My girlfriend urged me to let it go. Had I gotten it wrong? Was my assessment of the data incorrect? You’d be surprised how often you’re assessing very simple data incorrectly in your business, and how badly this can impact your business growth. Watch this short video to see a clear example of how the data you’re looking at might be wrong and what you can do about it. Here's the video: https://lnkd.in/gNGGP6BN
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Tyler Garns shared thisWhich business will win? The sad reality of business is that the good guys don't always win. I've seen this over and over again. Here are two business scenarios: Business A: ➡ Has the best product/service in their market ➡ Business owner works 60+ hours per week ➡ Owner & team are passionate about making a difference, and they do ➡ Owner volunteers in the community ➡ The company always does right by the customer Business B: ➡ Inferior productor service ➡ Lazy, opportunistic business owner with questionable values ➡ Customers often feel cheated ➡ Owner cares more about making money than serving customers/clients ➡ Has better marketing campaigns The problem here is that Business B usually wins. It's not right, I know. If you've ever been frustrated because your business is more like Business A, but you never seem to make progress like your competitors do, its probably because their marketing is better than yours. This is just the reality of business. The company with the better offer and the better marketing wins. If you're tired of not winning the way you deserve to be winning, then let's chat: https://lnkd.in/gB489W4B My new Marketing Strategy School Coaching Program could be the right thing for you. During the next 12 months, I'll work with you and a small group of other businesses to help you get your marketing dialed in, the right way, with integrity AND persuasion, all in alignment with your values and your company vision. Click here to apply and schedule time to talk with us: https://lnkd.in/gB489W4B I'd love to work with you this year and help you find the success you deserve. The application deadline is just a few days away. So, don't put this off. If you're ready, now is the time.Marketing Strategy School Platinum Coaching ApplicationMarketing Strategy School Platinum Coaching Application
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Tyler Garns shared thisThis has been a LONG time coming. For over 10 years people have been asking me to offer marketing coaching. It was never the right time. But now it is the right time. Last week we held our first Marketing Strategy School LIVE workshop in San Diego, and it was AWESOME. Attendees of that workshop grabbed the first few spots in my new Platinum Coaching group. I've got 5 spots left for this first group. If you're needing some marketing help, and you're ready to finally get the marketing function of your business working like it's supposed to, check out this page and apply for the Marketing Strategy School Platinum Coaching group. I'd love to work with you to help you crush your goals over the next year. https://lnkd.in/gpaGPgvnMarketing Strategy School Platinum Coaching ApplicationMarketing Strategy School Platinum Coaching Application
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Tyler Garns shared thisI'm excited to share this training next week. Come join us!Tyler Garns shared this17 Marketing Strategies that are working now… I don’t know what they are, but Tyler Garns does. Tyler is the Founder & CEO of Box Out Marketing and a dear friend of mine. He has been helping business owners like you and me generate and convert leads for the past 15+ years. I have watched Tyler grow his own business exponentially using these marketing strategies, so I know they work. If you have yet to figure out your current marketing strategy, join us next Tuesday for a training on strategies that are working now for 7-figure business owners. Here is the link to register. https://buff.ly/3HBaouF #elite #strategy #growth #leadgeneration
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Tyler Garns shared thisI'm so inspired by Gina Halladay, Beth Hawkins, and Hal Halladay 🇺🇦. This heartwarming story of how two quilters are changing the world is both inspiring and instructive for entrepreneurs everywhere: https://lnkd.in/ePdpyUXP #entrepreneurs #ukraine #ukrainewillprevail Keap #smallbusiness #entrepreneurslife
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Tyler Garns shared thisIt's been an honor to be a part of this project. Hal Halladay 🇺🇦 and Gina Halladay are amazing and doing amazing work.Tyler Garns shared thisWhen we started Wrap Ukraine with Quilts, we didn’t fully understand where it would lead and how it might impact Ukrainian refugee children. We wanted to provide comfort and human connection. A handmade quilt created and delivered with love was our answer and opportunity. We had hope but also felt plenty of uncertainty. Tyler Garns from Box Out Marketing donated his marketing expertise and helped us create a landing page. More importantly, he had the insight to create a method for the recipients of the quilts to contact the quiltmaker. A genius method to connect to the people we are serving. Using a QR code attached to each quilt, the refugee can open a dialogue box and send a message that is delivered via email to the quiltmaker that registered their quilt on our website. Connections of support and care are being made. This week, we received this message sent originally in Ukrainian and translated via Google Translate: “Welcome. My name is Kira. I am 5 years old. Thank you for the incredible blanket and for your care. I am not at home. In Poland now, but your blanket gives me a feeling of home comfort.” Maybe not a perfect translation but the message is received loud and clear. We are approaching 3k in quilts donated and delivered to Ukrainian refugee children and mothers. It’s just getting started and we see a path to tens of thousands of quilts with the help of so many kind and giving people. “I alone cannot change the world, but I can cast a stone across the waters to create many ripples.” - Mother Teresa #wrapukrainewithquilts #standwithukraine #people #kindness #leadership #giveback
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Great event! I was awesome to see all the partners and see the progress of the Keap and Thryv products coming together.
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Tyler Garns liked thisTyler Garns liked thisRaylen Davis from Thryv hit the Ai Accelerator LIVE stage today, and he brought a gift for the room. I am sharing it with you. He will not mind. Here is the question that silenced the room. Most founders cannot answer it. When someone asks ChatGPT, Perplexity, or Google Ai for the best [thing you do]... Does your name come up? Or does your competitor's? If you do not know, you are not alone. Most do not. And that is the problem. SEO is not the game anymore. The new game is whether the Ai names YOU when a buyer asks. That is the new shelf. If you are not on it, you do not exist. Doesn't matter how good your product is. Doesn't matter how long you have been in business. The buyer is asking the machine first, and the machine is naming someone. It might as well be you. Raylen and his team brought the data, the tools, and the chops to figure out exactly where you stand and put you on that shelf. Free audit. No catch. They will show you: * How Ai search engines see (or do not see) your brand * Where your competitors are getting cited and you are not * The specific gaps killing your online visibility * A clear roadmap to fix it No pitch. No catch. Just the data. If you have been wondering why the leads are slowing down even though your product got better, this is probably why. Run the audit. Stop guessing. Get your Free Online Visibility Audit: https://lnkd.in/eapWJwsS Say hi to Raylen. Tell him Mike sent you.
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Tyler Garns liked thisTyler Garns liked thisWhy does work always seem to take exactly as long as the time we give it? This past week I was reminded of a concept called Parkinson’s Law, which says that work expands to fill the time available for its completion. I started noticing this in my own workflow. When I gave myself a big block of time to finish something, the task somehow stretched out and took most of it. But when the time window was tighter, I was more focused and efficient. It also made me think about how incentives shape the way people work. For example, when someone is paid hourly, there isn’t always the same pressure to finish something quickly because more time can mean more pay. But when someone is responsible for completing a specific job or outcome, efficiency becomes much more important. As someone who’s interested in entrepreneurship and how businesses operate, it was interesting to think about how incentives and structure can influence productivity. Going forward, I want to experiment more with setting clearer time limits for certain tasks so they don’t expand more than they need to. Curious if anyone else has noticed this dynamic in their own work.
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Tyler Garns liked thisTyler Garns liked thisLast week I was in Dubai. I flew out early Friday morning. At that time, there was no knowledge of what would unfold in the Middle East hours later. I landed and saw the texts from my family. I was grateful that my planned itinerary got me home safely. The experience caused me to contemplate so much and filled me with gratitude. The world is complex and I am seasoned enough (old) to know that life can change in moments. I was eager to see the news but most important to me was the messages that included my family asking if I was safe, friends checking in and my business colleagues who knew about this trip reaching out. I was grateful to be safe and grateful to be cared about. That seemed more relevant and present to me than it had been in years. Throughout the weekend, I felt gratitude and at one point asked myself, “I am there for people when their world feels scary?” I know from research that people who feel cared for at work are - 3.2x more likely to be happy at work (representing a 35% increase since the onset of the pandemic); and - 3.7x more likely to recommend working for their company (representing a 49% increase since the start of the pandemic). There is a lot that can knock people off balance that affects their work but is not created at work - geopolitical instability - a sick child - aging parents - struggling marriage - cancer diagnosis or serious injury - dying or injured pet Everyone is carrying something. Being a leader in those moments isn’t about MANAGING process, transactions or your to do list. Being present is what people need. It’s seeing people and creating calm and safety when the ground feels uncertain. Be a steady voice for others. I’m grateful to be home and grateful for the people who have cared about me over the many years. Thanks.
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Tyler Garns liked thisTyler Garns liked thisI’ve lived long enough to see the invention of earth shaking technology stuff - The PC - The internet - Mobile computing - The iPhone - Cloud computing - And now… AI And I also remember life before all of it. What a contrast! In 1988, I bought my first computer. It was a desktop (no laptops) with a monochrome monitor. It cost $2,400 back then ($6,600 in today’s dollars) - Clock speed: 356k. - Hard drive: 20 MB. I wasn't a programmer or a tech guy. But I took out a loan to buy it. I was on my way to The University of Chicago Booth School of Business and I guess I believed in its potential to help me succeed. I was so excited that I invited my neighbor over to see it. His wife’s first question? “How much will this increase your electricity bill?” Fair question. She was considering costs. I was considering potential. Today we’re standing in another one of those moments with AI. Massive changes are occurring. As always, there is cost and potential. Aditya Agarwal, former CTO of Dropbox, shared this thought that made sense to me. “You can hold wonder and grief in the same hand, mourn a version of yourself while sprinting toward a new one.” I think that’s what real progress feels like. It can be messy and creates paradoxes. In my experience, the people who thrive in moments like this aren’t the ones who understand everything that’s coming. They’re the ones willing to explore, test and learn as it unfolds. Curiosity has always been the most durable operating system.
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Tyler Garns liked thisTyler Garns liked thisThere’s been a running theme in my recent conversations with small business owners: uncertainty. Whether it’s about the economy, their ability to support their growth with new hires or new tech, or how to balance customer demands with financial reality, there’s lots of hesitation. And while I get the temptation to retreat, now is the time to stand up and stand out. Don’t let your emotions get the better of you. AI can give business owners a chance to stay laser‑focused on customers, make smarter decisions, and communicate with the kind of transparency that builds trust. I outlined five practical ways to do this in my latest article for Entrepreneur Media. #SmallBusinessGrowth https://lnkd.in/eVcewPTj
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Tyler Garns liked thisTyler Garns liked thisSomething I’ve been thinking about this week is how progress in work is a lot like compounding interest. It’s easy to think success comes from one big breakthrough or a single opportunity. But the more I reflect on it, the more it seems like progress usually comes from something much simpler — consistently putting in small efforts and sticking to a process over time. In a way, developing a skill works a lot like compound interest. Each day you learn a little more, improve a little more, and refine your process a little more. On any given day the progress might feel small, but over months or years those small improvements start to stack on top of each other. It reminded me of something from The Psychology of Money by Morgan Housel: “Compounding works best when you can give a plan years or decades to grow. Endurance is key.” He’s talking about investing, but the idea applies just as well to building skills and experience. When you stay patient and keep showing up, the effort starts to compound in ways that aren’t always obvious in the short term. Still learning this myself, but it’s a good reminder to focus on the process and trust the long-term results.
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Tyler Garns liked thisTyler Garns liked this13 years ago, I sat in the back of a room I didn’t think I belonged in. A conference in Phoenix. CEO training. Big energy, big titles, big rooms. And then there was me: The girl with the cleaning company. Small business. Small voice. Big imposter syndrome. I took notes like my life depended on it - because in some ways, it did. Next week, I’m walking into that same room at Elite Entrepreneurs. Not to sit. To speak. That’s what time does - if you let it stretch you. If you stop waiting to “arrive” and start building the version of you who belongs. I know now: - The rooms that scare you are often the ones that shape you - Confidence is just clarity in motion - The version of you who “isn’t ready yet” is lying to protect you I don’t owe that version of me an apology. But I do owe her this: You were never just the girl with the cleaning company. You were a CEO the whole damn time. PS: These days, I run an 8-figure cleaning company, and I coach other cleaning business owners to do the same. But it started in that one room. Scared. Unsure. Small. What room are you standing in right now… that future-you will thank you for?
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Tyler Garns liked thisTyler Garns liked thisI may be stepping down as CEO… I think I found a new job as a driver. In January, one driver earned $8,000 from only 45 trips. A SERIOUS record!!!! (For context: a full time “rideshare” driver maybe does 100 trips per week and takes home ~$1100) This woman did only 45 trips and took home $8k!!! That’s maybe 3-4 days of driving? Meaning, she can still do another 400 trips on Uber/Lyft, take home her $4-5k from rideshare, and finish the month with $12k-13k. Insane. Here’s the deal: rideshare pays ~$11/trip. HUM is not rideshare. HUM is the only private driving app that gives professional drivers the tools they need to make these kinds of earnings. Private rides are so in. Also, I take back what I said. Going to run this all the way 🚀🚀
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Tyler Garns liked thisTyler Garns liked thisNot too long ago, my daughter sent me a text with a screenshot of a letter written by one of the busiest men in Utah. This man, Brian Taylor has responsibility for 5,386 church congregations, and about 2.2 million people. It’s one of the hardest, most time consuming assignments in his organization. My daughter was in a meeting where he was present, and she had been playing the piano for the meeting. There are usually hundreds, sometimes thousands of people in these meetings. No one generally pays attention to who is playing the piano. There was nothing out of the ordinary. She had played the piano for many meetings like this in the past. But Brian, probably with the help of a receptionist or scribe, took the time to write and send her a personal letter, thanking her for the music. A very ordinary day, turned into a very extraordinary day for her because of just one simple act of thoughtfulness. A few months later, I saw Brian in a restaurant during a lunch break in Salt Lake. I told him what it meant to my daughter. He told me that everywhere he goes, he tries to identify a few people who he thinks he could help or recognize on a one to one basis. It reminded me that if he’s able to think like this, as busy as he is, then all of us are capable of that kind of mindset. Standing and speaking to thousands might be helpful to some. But a personal, thoughtful, one to one interaction is transformational to the one. It’s something that person will never forget. It’s something that goes in their journal. It’s something that goes in their keepsake box. If you made a goal to do this for just one person, every day… imagine the legacy you’d leave behind.
Experience & Education
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Thryv
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English
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Spanish
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Church of Jesus Christ of Latter-Day Saints
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