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Yael Prough shared thisToday IGN turns 30. We've been celebrating all year with IGN30: original programming, event activations and merch since January. IGN.com's homepage has the highlights. You can catch up on anything you missed, watch a new Icons episode with Guillermo del Toro, and play IGN30 editions of Trivia and Gamescope. You will also notice some upgrades: an updated site layout, better search, and deeper personalization for logged-in users. We wanted to celebrate three decades by moving IGN forward, and these changes lay the groundwork for the next thirty years. Thank you to everyone who has partnered with us, worked with us and supported IGN since 1996. We couldn't have done it without you. #IGN30
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Yael Prough shared thisProud to serve as an Industry Peer Judge for the 2026 GEMA Awards: General Entertainment Video Games, celebrating creativity, craft, and culture in entertainment marketing. #GEMA #GEMAAwards #GEMAVideoGames
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Yael Prough reposted thisYael Prough reposted thisAfter reading the Justice Department's statement siding with OpenAI in the multidistrict litigation to which Ziff Davis is party, I wanted to address the market assumptions that form the basis of the government's unusual interest. Unsupported assertions that licensing would be both difficult and expensive. It’s not at all. Please read. https://lnkd.in/eKtiBR9SZiff Davis CEO: if OpenAI can find $750 billion for data centers, it can find money for publishers, too | FortuneZiff Davis CEO: if OpenAI can find $750 billion for data centers, it can find money for publishers, too | Fortune
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Yael Prough reposted thisYael Prough reposted thisGaming is more than entertainment, it's shaping culture, community, and consumer behavior at scale. Join IGN Entertainment and our partners Firsthand at #IABPlayFronts on September 15-17 to unpack what's next in gaming, media, and advertising. Get ready to play by requesting your pass here: https://lnkd.in/eSHg8uWC #advertising #events #b2b #videogames #entertainment #media #community #future
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Yael Prough shared thisSuper excited to be bringing our Women in Gaming event to gamescom this year. Details and RSVP link below.Yael Prough shared thisWe're incredibly excited to host our first Women in Gaming event in Cologne this year! On Wednesday 26th at 8:30am, join us for a light breakfast, networking and our latest Gaming Trends presentation, hosted by Jane Douglas. If you’re heading to gamescom this year, we’d love you to be a part of it. RSVP here: https://lnkd.in/eheNniqM We hope to see you there.
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Yael Prough shared thisExcited to be back at gamescom next week, and IGN Entertainment is once again the official Gamescom Studio partner. Looking forward to catching up with everyone there. #gamescom2026 #IGNEntertainment
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Yael Prough reposted thisYael Prough reposted thisThis week we launched Daily Games on IGN featuring original IGN game, Game Scope!, and daily pop culture trivia. Playable directly in your browser, those that are logged into IGN will have their scores automatically appear in our global leaderboard. During internal testing, most members of IGN’s staff got 50-80 points on Game Scope. Can you do better? Get involved here: https://lnkd.in/eR7QXkuN And keep an eye out for more pop culture-centric games coming soon. For sponsorship opportunities please reach out to salesinquiries@ign.com
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Yael Prough reposted thisYael Prough reposted thisWe are incredibly excited to announce our new partnership with game - German Games Industry Association and Koelnmesse GmbH for the gamescom awesome indies show as well as our continued partnership for gamescom studio. The show highlights gamescom’s most exciting indie titles and as part of it we will be adding one of our most popular formats, previews, to the mix of world-exclusive trailer premieres, gameplay reveals, developer interviews and more. Additionally, we will be returning to the iconic glass studio in the centre of the showfloor to create incredible daily gamescom studio content in English and German, while our teams at IGN Japan and IGN China will create original gamescom studio programming for local audiences. Check out the full story here: https://lnkd.in/eyai9y_F And if you’re interested in being a part of gamescom awesome indies show, you can submit here: https://lnkd.in/eiF3yUag We cannot wait to share the innovation and creativity of gamescom’s indie scene as well as the magic of the show floor with you all!
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Yael Prough reposted thisYael Prough reposted thisWe’re thrilled to share that the GamesIndustry.Biz team won Media Brand of the Year at the 2026 MCV/DEVELOP Awards! We would also like to congratulate all this year’s winners and nominees. The incredible work on display from all the finalists is a brilliant example of the creativity, innovation, and passion that continues to drive the games industry forward. 🎮 #MCVDevelopAwards #GamesIndustry #GamingNews #VideoGames
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Yael Prough liked thisYael Prough liked thisHollywood last night with the Gears of War: E-Day cast and devs. Best crew you could ask for. October 1 we launch into early access. Let’s go, Bravo squad.
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Yael Prough reacted on thisYael Prough reacted on this11 years ago this week, I sent a cold email that changed my career. This week, my face was on the Nasdaq Tower in Times Square with the words “CMO, Amazon Devices & Services.” I definitely did not see that coming. When I sent that email in 2015, I wasn’t thinking about where I’d be in 11 years. I wasn’t mapping out some perfect career plan. I was trying to make one move. I knew something needed to change, so I wrote to Jamie Siminoff, the founder of a small company called Ring, and asked for a job. He wrote back. A few weeks later, he hired me. What came next was a decade of work, a lot of learning, a lot of unexpected turns, and more opportunities than I could have imagined when I hit send that morning. So seeing this in Times Square this week felt a little surreal. Not because being on a billboard was ever the goal. Because 11 years ago, I had no idea where one small move could lead. Very grateful to be included in the American Heart Association and Rokt’s Leaders with Heart takeover for World Heart Day — and for the reminder to keep making the next move.
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Yael Prough liked thisYael Prough liked thisIt's a big week. Creative House 2 is officially becoming Massive Entertainment, carrying forward a legacy built over nearly three decades in Sweden while welcoming the creative energy and expertise of our teams in Montréal, Paris and Toronto. Together, we're writing the next chapter of what Massive can be. And we're not stopping there. From 7-18 October, players will get their first chance to jump into March of Giants through our Pioneer Playtest on Steam. We can't wait to see what you think, hear your feedback, and build this game alongside the community as we work toward Early Access in Summer 2027. Sign up over on Steam: https://lnkd.in/emXMd4xH
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Yael Prough reacted on thisYael Prough reacted on thisI am now IGN's managing editor! Im still writing and looking after the news team, but also managing the broader editorial effort at IGN.com. With *everything* happening, it's an exciting time to be helping steer the ship! Onwards!
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