Zach Pritchett

I love Mondays because the best weekly show airs (Marketing O'Clock)...and bonus, thank you for making my day extra special with a shoutout about my latest Search Engine Land article about how to read Meta Ads metrics like a system, not a scoreboard: https://lnkd.in/gqaKhUKQ

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ICYMI: A practical guide to choosing the right SEO and PPC budget mix based on timelines, goals, and realistic performance expectations for marketing leaders. https://hubs.li/Q03Zl9CF0 #PPC #PaidSearch #SEM #SEO

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Our new IMM Marketing website is officially live — and we’re doubling down on what drives results: data-backed PPC audits. If you’re spending $5K, $25K, or $100K+ per month on: • Google Ads • Paid Search • Meta Ads • Display & YouTube You need a structured PPC audit process. We uncover: 🔍 Budget inefficiencies 🔍 Tracking gaps 🔍 Keyword cannibalization 🔍 Low-performing creatives 🔍 Missed growth opportunities Before you increase budget — audit your foundation. 👉 Start with a PPC Audit today: https://imm.marketing/ #PPCAudit #GoogleAdsStrategy #PaidMedia #DigitalGrowth #MarketingLeadership

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Local SEO isn’t just about rankings, it’s about visibility and trust as well. Here are key steps to implement now: 🔹 Complete your Google Business Profile 🔹 Use geo-focused keywords 🔹 Produce local guides & news posts 🔹 Encourage & respond to reviews 🔹 Track performance monthly Learn more: https://bit.ly/3YdxM8E #FreeTips #LocalSEO #SmallBusiness

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What video stats matter most for my D2C business? The top 3: 📈 Engagement Rate (ER) 🧲 View-through rate (especially first 3 seconds) 💸 CTR on product links or CTAs When we shifted one client’s video cadence based on ER drops, they regained momentum fast—+34% engagement within 2 weeks. We know what numbers to chase—and when to pivot.

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Struggling to rank on Google or attract the right leads? In this episode of InSights, Brad Bialy and Shaun Chojnacki dive into the SEO strategy staffing firms can’t afford to ignore in 2025: topical authority. Learn how to structure your site like a well-organized bookstore, build trust with Google and AI, and generate more qualified traffic through smarter content. https://nsl.ink/fzO6

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Why does affiliate fraud spike right when you're scaling? In this #ThrowbackThursday snippet, I share how cheaters game the system and how to stop them before they drain your ROI. Watch now: https://hubs.la/Q03xgqwP0 #Anura #AdFraud #AffiliateMarketing #DigitalMarketing #DailyPost #AnuraTalks

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Thank you Joshua Hanosh for joining us and contributing to a great discussion. Joshua (Josh) Hanosh is the Co-founder and Vice President of Three29, a Sacramento-based digital marketing and web development agency that helps B2B companies achieve results through data-driven websites, SEO, pay-per-click advertising, and branding strategy. With over 15 years of experience, Josh has guided Three29 in working with a wide range of clients and successfully grew his agency to a team of 12 before merging with another firm, further expanding the brand’s capabilities. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Joshua (Josh) Hanosh, Co-founder and Vice President of Three29, to discuss how to get found in AI search. You’ll learn how AI is reshaping buyer behavior, why generative engine optimization matters more than rankings, and how websites need to evolve for humans and bots. Josh also shares advice on using PR and authority signals to boost AI visibility.

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Businesses invest heavily in generating leads: through paid advertising, events, partnerships, and other hard-won channels. But what happens after the first meeting? For many companies, follow-up relies almost entirely on email sequences. But while email remains important, response rates continue to decline, especially with older or colder leads. So what about WhatsApp? We recently ran a re-engagement campaign for a client targeting leads who had stopped responding to email. By introducing a structured, compliant WhatsApp outreach strategy, we achieved a 10% positive reply rate from contacts who had previously gone quiet. If you’re investing in lead generation but not maximising re-engagement opportunities, it may be time to rethink your follow-up strategy. If you’re interested in exploring how WhatsApp can help you reconnect and convert more of your existing leads, feel free to get in touch.

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🔥 SEO Tip #10: Google Profile Products! 🔥 Maximize your Google Business Profile! List individual services as "Products" with keyword + city content (e.g., 'Kitchen Remodel Orange County'). Add URLs to your website service pages for direct traffic! House Reno Profits, your expert seo company orange county ca, boosts local presence. Want more pro tips? Comment "SEO TIPS" for a FREE PDF guide! 🎁 #SEOTip #OrangeCountySEO #HouseRenoProfits #Products https://lnkd.in/grxNvnqQ

Google's John Mueller says businesses relying on referral traffic should consider the 'full picture' of AI and prioritize based on actual usage data.

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Want more local customers knocking on your door? We’ve put together a simple, high-impact Local SEO&GEO checklist for Southern California small businesses. Start with Google Business Profile optimization, add localized keywords to pages and meta, and lock down citation consistency across directories. These focused moves typically yield measurable lifts—think double-digit increases in local discovery and a steady uptick in foot traffic and calls for many boutique-agency clients. Need it translated into a step-by-step plan you can actually use? We’ll map priorities, expected gains, and quick wins so you can act today. Learn more: https://wix.to/TOLYiZT #LocalSEO #SmallBusiness #SoCalMarketing

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🎯 🚀 W3AP 2027 Roadmap: Practical Enhancements for Sustainable Growth 📝 Building on our proven ad-supported blockchain model with strategic improvements for users, advertisers, and partners 🧠 Intelligent Analysis: As we look toward 2027, W3AP's roadmap focuses on practical enhancements to our existing ecosystem. We're planning to expand ViewFi's multi-chain wallet functionality to support additional blockchain networks, improving cross-chain compatibility for users. https://lnkd.in/gsK_SKqM

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Most HighLevel SaaS Agencies are overcomplicating AI. They build complex workflows, pitch technical features, and confuse prospects. The agencies that are scaling fast are doing the opposite. They sell one simple, easy-to-understand offer: a 24/7 AI receptionist that answers calls, books appointments, transfers calls, and follows up automatically. Every business understands that. Every business values that. When packaged correctly, this becomes a high-margin recurring revenue offer inside your SaaS model. Extendly helps HighLevel SaaS Agencies deploy, onboard, and support these AI systems under their own brand. With 24/7 white-label live chat, ticketing, and Zoom support, agencies can scale without hiring internal teams. If you want to simplify your AI offer and increase recurring revenue without increasing stress, this is the smarter model. 👉 White-label support for HighLevel SaaS Agencies: https://lnkd.in/ek7_z3c8 AI receptionist for agencies, HighLevel SaaS Agency, white label AI support, recurring revenue agency model, Extendly white label support, AI appointment booking system, GoHighLevel AI agency #BuildMySaaS #Extendly #HighLevel #GoHighLevel #WhiteLabelSupport #SaaSPreneur #RecurringRevenue #AIForAgencies

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Another case study showing how we generated 748 OTP-verified MVA leads at $16.43 CPL for our PPL agency client and the same leads now being sold to their MVA vendors across multiple states for $150–$180 each. #MVALeads #MVAMarketing #PPLAgency #CPAMarketing #LeadGeneration #MetaAds #FacebookAds #PerformanceMarketing #LeadGenExperts #DigitalMarketingAgency #PaidAds #AgencyScaling #MarketingResults #CaseStudy #LeadGenSystem #MVAAdvertising

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