Becca Millstein’s Post

Stoked to see all the brand friends at Founderland in Malibu this Thursday (10/1) 🌴!!! Big ups to the inimitable Josh Wand and his incredible team for doing such a great job getting industry folks together in a beautiful place!!

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Malibu on a Thursday in October beats a conference hall, and Josh Wand's team seems to know the room matters more than the agenda. The part that never makes the recap is what people go home and change. What came out of the last Founderland that you ended up changing at Fishwife?

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Rooms like this are where the co-man and retailer intros actually happen. The step that gets skipped is writing the follow ups the same night while the context is still there, instead of the Monday after. Tinned fish is small enough that the same twenty people keep turning up.

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“Brand friends” is such a good way to put it - community feels so much stronger when people genuinely feel like they’re part of the brand’s world, not just its audience👏

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Malibu is a pretty good place to get a bunch of CPG people in one room. What I like about Founderland is that the interesting conversations probably aren’t always the obvious ones. A founder from a completely different category can see a problem, customer, or growth opportunity from an angle you’ve never considered. Those unexpected conversations can be worth more than a room full of planned introductions.Curious what kind of conversation you’re hoping to have this time around? Becca Millstein

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Becca Millstein you’re amazing. We are thrilled for you to join us Founderland.us . I’m a super fan of Fishwife and so are my partners Sean Kelly and Christine Wang . See you in Malibu!

Does anyone have extra space in their luggage so you can pack me with you ahead of the trip 😂 P.s : I weigh less than 24kg Have fun Becca Millstein

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These brand meetups always end up being the most useful conversations of the quarter. Jealous, enjoy it!

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how fun is that!?!?

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