We are launching our first traditional ginger ale at Gingerbug 🙌 We have the recipe alllllmost right, but not quite. More sugar? More ginger? Robyn and I are asking our friends to weigh in and give us some feedback, to get this special sku to the level of greatness it deserves 🫶 Our trial batch is 50% off right now on gingerbug dot com for those of you who are willing to help us out with your thoughts. We appreciate you 🙌
Having just tried two of the four flavours at CHFA, I have to say you have nailed that burst of ginger. It's fresh!
Great idea! As a consumer of Ginger Ale and a great friend of the Gingerbug team, I just ordered my 12-pack! Consider me part of the focus group! For the next one, let me know, and we can include a link to some eye-tracking exercises to help with the development of the package design as well!
Canada dry is way too sweet for me. I'll try yours.
I’m excited to try this. Are you using fresh ginger root for this one too?
Such a fun way to bring people into the process! Can’t wait to see where the ginger, sweetness, and fizz land. 🙌
Letting customers into the product development process is such a smart move. You get honest feedback before a “finished” product makes the wrong assumptions at scale.
I gave you my feedback this weekend - the dry ginger ale is unmatched! Finally, a ginger ale that doesn't coat the mouth in sugariness. How ginger ale was meant to be. Well done, Gingerbug team! 👏
Gingerale all day! I am a big fan of the Gingerbug Smooth. Just received my first case a couple of days ago after you went live in the US. That said, I imagine you need to be in Canada so how about I have my daughter in Victoria be my proxy!
Love watching the journey of this new SKU, Megan Silk. To help narrow down the recipe, is your current batch leaning more toward a crisp, dry bite or a smoother, sweeter finish?
This is a great example of turning product development into community building. People get to contribute to something they’ll eventually enjoy. Congrats on the launch Megan Silk!