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Specialties: #supplychain, #warehousing #distribution #ecommerce, #fulfillment…
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Shaun Lowcock posted thisI just saw the new #meta ad embracing AI and pushing back on the talk of how AI will negatively affect our lives. What I noticed was there did not seem to be one person featured in the ad over 55. The target group appears to be 25-45. Here's a little fact: people over 55 in the US comprise almost 30% or 105 million people. #Meta, like many other companies, are completely missing the boat. The largest consumer target audience in the US is the 55+ group. And guess what? You Millenials and GenZ'rs will (hopefully) join us soon enough! For all you founders, and founders to be, instead of just creating content (not product!) that targets the 25-45 demographic and try to compete in that red ocean of a smaller target audience, why not swim over to the blue ocean (I can answer any red ocean/blue ocean questions!) and create content that targets the largest buying demographic of 55+? 🤷 Maybe I'll just start my own company that targets this group as I am a member... Oh, and another fun fact. The 55+ still has most of the wealth aka extra money to spend...but that is another conversation...#aging #contentcreation #brands #smartbusiness #redocean #blueocean
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Shaun Lowcock shared this2031. A generation removed from the millenium. But that is a mere 5 years from now. Wow! If we do a little futurecasting (a buzzword a professor in my MBA in sustainability program would throw around!), the ecommerce environment will likely be quite different than today. Kellie Lefaive outlines what a very real ecommerce landscape will look like vis a vis today. Ai, Automation, Predictive Analytics and Sustainability will be the drivers as brands compete for consumer spending while continuing to create a sustainable model around dwindling resources. Repurposing will continue to expand as companies look for ways to remain profitable. We are already seeing large retailers investing in Omnichannel spend with continued diversification into different buying channels to capture customer loyalty. And one of the pillars of support for the changing landscape? Fulfillment. If your fulfillment model is not keeping pace, innovating and adapting new strategies to compete, well then it's a house of cards...2031 is around the corner. Are you ready?Shaun Lowcock shared thisThe eCommerce landscape in 2031 will look considerably different from today. Shifting consumer expectations, emerging technologies and mounting pressure on supply chain efficiency are already signaling where the industry is heading. For retailers and logistics providers, understanding these trajectories now is what separates proactive strategy from reactive adjustment. ▶️ Warehouse Automation Will Become the Operational Standard Automation in warehouse operations is no longer an emerging concept reserved for large-scale enterprises. Over the next five years, robotic picking systems, automated sorting infrastructure and AI-driven inventory management are expected to become baseline capabilities across fulfillment operations of all sizes. Businesses that delay adoption risk falling behind on order accuracy, processing speed and cost efficiency as competitors standardize these tools. ▶️ Predictive Analytics Will Replace Reactive Planning Demand forecasting is shifting from a periodic exercise to a continuous, data-driven process. Within five years, eCommerce businesses are expected to rely heavily on predictive analytics that draw from customer behavior patterns, historical sales data and external market signals to anticipate inventory needs before they become urgent. Real-time order visibility will accompany this shift as a non-negotiable customer expectation, with end-to-end tracking becoming as standard as order confirmation emails are today. ▶️ Omnichannel Fulfillment Will Define Competitive Retail The boundaries between online, mobile and physical retail will continue to blur. By 2030, retailers without a unified fulfillment strategy spanning all sales channels will face significant operational disadvantages. Centralized inventory management, consistent fulfillment regardless of purchase channel and flexible last-mile options including in-store pickup, scheduled delivery and returns flexibility will be expected as standard rather than valued as premium features. ▶️ Sustainability Will Shift from Brand Value to Business Requirement Consumer preference for environmentally responsible brands is already influencing purchasing decisions, but the next five years are expected to bring regulatory pressure that makes sustainable logistics practices a compliance requirement rather than a differentiator. Recyclable and compostable packaging, route optimization to reduce carbon output, electric delivery vehicle adoption and transparent environmental reporting are all projected to move from optional to obligatory across major retail markets. ▶️ Fulfillment Speed and Flexibility Will Redefine Customer Loyalty Next-day delivery is quickly becoming the baseline expectation rather than a premium offering. #LogisticsExperts #FulfillmentCenter #LogisticWarehouse #ShippingSolutions #eCommerceSupport #3PL
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Shaun Lowcock shared thisPeak season...is it time to start thinking about peak already? The short answer, YES! Summer will be here soon enough, vacations will be looked forward to and taken and then it is the middle of August...wait what!? Getting a jump on preparing for Peak is never a bad idea. As Kellie Lefaive so accurately points out Peak season does not itself create supply chain problems, it exposes ones that were already there. Now is the time to triage your supply chain and this includes your eCommerce fulfillment strategy. Now is the time to sit down with your 3PL and share the vision/forecast for Peak season. Are they in sync with you? Can they align with your forecast? Are you a priority? If it's a no to any of these questions maybe it's time to work with a partner who says Yes...Shaun Lowcock shared thisPeak season does not create supply chain problems. It reveals the ones that were already there. For retail and eCommerce brands, the difference between a smooth peak period and a costly one often comes down to how far in advance demand was anticipated and how well the operation was positioned to respond. Effective peak season forecasting starts well before inventory moves. Brands that consistently perform through high-demand periods typically share a few common practices. 1️⃣ Analyze Historical Demand Patterns Past sales data by SKU, channel and time period is the most reliable starting point for forecasting. Identifying which products spiked, when they spiked and by how much provides a baseline that can be adjusted for current market conditions, promotional calendars and year-over-year growth trends. 2️⃣ Build Forecasts Collaboratively with Your 3PL Forecasting should not happen in isolation. Sharing volume projections, SKU-level expectations and anticipated order cadence with your logistics partner early allows warehouse staffing, storage allocation and inbound receiving schedules to be planned accordingly. The earlier that visibility is established, the more precisely capacity can be secured. 3️⃣ Account for Lead Time at Every Stage Accurate forecasting requires working backward from the customer's expected delivery date through every stage of the supply chain, including supplier lead times, inbound transit, receiving, kitting and outbound fulfillment. Brands that map this end to end are far less likely to be caught short when demand accelerates. 4️⃣ Plan for Multiple Demand Scenarios A single forecast is a starting point, not a strategy. Building conservative, moderate and aggressive demand scenarios allows fulfillment operations to flex appropriately without overcommitting resources or understocking high-velocity SKUs. 5️⃣ Monitor and Adjust in Real Time Forecasting does not end when peak season begins. Real-time inventory visibility and order tracking allow brands to identify deviations from the plan early and make adjustments before they compound into larger fulfillment issues. Anticipating demand is only half of the equation. The other half is having a logistics partner with the infrastructure and flexibility to scale alongside it. Go Direct's warehousing, fulfillment and inventory management capabilities are structured to support brands through high-volume periods, with real-time WMS visibility, strategically located distribution facilities and fulfillment processes built for accuracy under pressure. Reach out to discuss how Go Direct can support your peak season planning and help your operation scale with confidence when demand peaks 📈 #eCommerceFulfillment #SupplyChainManagement #PeakSeason #ShippingStrategy #FulfillmentSimplified #3PL
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Shaun Lowcock shared thisOne of the most effective methods of securing consistent, reliable revenue is through subscriptions. It's the ecommerce version of the lights automatically going on when you enter the room...For the consumer, it is a consistent replenishment of the products you use, enjoy and love to support. For the brand it is consistently capturing that sometimes elusive repeat buy from your customers. Kellie Lefaive dives deep into the value and cost savings subscription boxes can bring to a brand and what benefits they bring for long term growth. But (there's always a but!) can your 3PL support this? It requires a skilled partner who understands the benefits and challenges to fulfilling a subscription box program, cuz who wants to experience FOMO? 🤷Shaun Lowcock shared thisClients value convenience, and eCommerce brands value predictable revenue. Subscription services deliver both, particularly for health, wellness and beauty products designed for routine replenishment. According to McKinsey, the subscription eCommerce market reached $473 billion in 2025, up from $15 billion in 2019. Behind every well-packed subscription box is a fulfillment operation managing variation, volume and velocity simultaneously. For brands currently running or planning to launch a subscription box model, the following considerations are critical to sustaining operational efficiency and long-term customer retention. 1. Packaging Defines the Customer Experience The box a subscriber receives is a direct extension of the brand. Protection is a baseline requirement, while presentation is the differentiator. An experienced subscription fulfillment partner should: ✅ Offer branded packaging options aligned with your identity ✅ Accommodate custom inserts, promotional materials or personalization ✅ Balance presentation standards with speed and accuracy 2. Forecasting Is a Competitive Advantage Unlike on-demand eCommerce, subscription brands typically ship on a fixed cadence: monthly, quarterly or weekly. That predictability is an asset. Use it to: ✅ Share accurate SKU and volume projections with your 3PL in advance ✅ Secure labor and warehouse capacity ahead of fulfillment cycles ✅ Lock in packaging materials before demand peaks The more lead time your fulfillment team has, the more precisely they can allocate resources - particularly during high-volume months. 3. Kitting Is a Discipline, Not Just a Process Subscription boxes are rarely uniform. Bundling products by theme, value or season requires considerably more precision than standard pick-and-pack fulfillment. A capable 3PL partner should: ✅ Handle high-volume kitting with operational flexibility ✅ Adjust workflows each cycle based on updated box configurations ✅ Integrate quality control at every stage to prevent mispacks and omissions 4. Returns Require a Clear Protocol Subscription box returns are relatively infrequent, but when they occur, they are typically linked to damaged goods or delivery failures rather than buyer's remorse. A well-structured returns process should: ✅ Be straightforward to initiate and clearly communicated to customers ✅ Coordinate with your 3PL on restocking procedures where applicable ✅ Capture return reason data to inform future fulfillment improvements Subscribers stay for a reliable, curated experience. Delivering that consistently requires fulfillment operations built with precision and adaptability. The most effective 3PL partners for subscription brands understand how to maintain consistency across cycles while accommodating growth and change. #BeautyandHealth #LogisticsExperts #ShippingSolutions #eCommerceSupport #WarehouseSolutions #SubscriptionFulfillment
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Shaun Lowcock shared thisScaling a fashion brand is not for the faint of heart! The attractiveness of being part of a multi trillion dollar industry is a huge draw, but, the competition is fierce and it can be subject to discretionary spending during market downturns. Factor in the scrutinizing consumer eye, high expectations for order accuracy and receiving purchases quickly, a brand can face un uphill GTM journey. However, with an ecommerce fulfillment partner that understands speed to market and the uniqueness of the fashion industry, satisfying your customers becomes that much easier. Kellie Lefaive highlights some of the pitfalls of the fashion industry from a 3PL perspective and the importance of having a partner that comprehends your unique brand. Before peak hits, have you checked in with your partner to ensure synchronicity exists?Shaun Lowcock shared thisFashion eCommerce continues its upward trajectory, generating trillions of U.S. dollars in global revenue. While rising trend cycles drive market growth, they also introduce significant complexity into fulfillment operations. Increased product variations, faster delivery expectations and high return rates have made shipping accuracy and speed a defining priority for apparel brands. Scaling a fashion brand surfaces fulfillment challenges that are difficult to absorb in-house. 🔸 SKU Variability High stock-keeping unit (SKU) variability is among the most persistent operational challenges in apparel. A single shirt may come in six sizes, four colors and seasonal prints, multiplying inventory counts rapidly and complicating both storage and order picking. 🔸 Fast Cycles Fashion moves quickly. New drops, limited runs and trend shifts produce short product life cycles and unpredictable order patterns, requiring systems that can adapt without triggering stockouts or fulfillment delays. 🔸 Frequent Returns Clothing and accessories consistently rank among the most returned categories in eCommerce. Without clearly defined processes, return volume can slow operations and erode margins. 🔸 High Labor Intensity Apparel fulfillment is inherently manual. Folding, tagging, kitting and packaging each require attention to detail to protect garments and deliver a consistent brand experience. That level of hands-on processing increases costs and introduces the potential for error, particularly during seasonal surges. Precision at scale is what distinguishes a capable apparel 3PL from a generalist provider. Go Direct specializes in fashion fulfillment, offering accurate pick-and-pack execution, real-time inventory tracking, custom kitting and efficient returns management. Our warehouse operations are structured to accommodate delicate fabrics, branded packaging requirements and the rapid inventory turnover that defines fashion retail, keeping fulfillment fast and error rates low. Connect with our team to explore how we can help strengthen your apparel fulfillment operations. #LogisticsExperts #ShippingSolutions #Fashion eCommerce #FashionSellers #AppareleCommerce #WarehouseSolutions #3PL
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Shaun Lowcock shared thisFulfillment performance can really test the partnership between brand and 3PL provider. An underperforming 3PL drags brand growth and can weigh heavily on brand loyalty. Many times it is not the capabilities of the 3PL that is the problem. It could be the match. Kellie Lefaive sheds light on what to look for when evaluating your 3PL partner. How is your partner doing? Following these guidelines may help identify ongoing issues before they become major problems...Shaun Lowcock shared thisFulfillment performance directly influences customer experience, cost control and long-term scalability. When service levels begin to shift or operational gaps appear more frequently, it may be time to reassess your current 3PL relationship. Several indicators are worth monitoring: 📌 Delivery timelines become inconsistent Unpredictable shipping speeds can increase support inquiries, reduce customer satisfaction and impact repeat purchases. 📌 Costs rise without clear explanation Unexpected fees or steady price increases without service improvements can limit margin visibility and planning accuracy. 📌 Warehouse network no longer fits demand Extended shipping zones can add transit time and increase per-order costs as customer distribution changes. 📌 Capacity limits slow expansion Restrictions on inventory levels, SKU growth or peak readiness can delay new channel launches and sales opportunities. 📌 Errors continue without resolution Recurring fulfillment issues without structured corrective action can affect operational efficiency and brand credibility. Changing providers requires a lot of planning, but remaining with an underperforming partner can impact performance negatively over time. Connect with the Go Direct team to discuss fulfillment strategies that support your next stage of growth. We support brands with structured fulfillment operations, flexible capacity and consistent execution across DTC and B2B programs. #eCommerceFulfillment #SupplyChainManagement #ShippingStrategy #FulfillmentSimplified #3PL #SmartSelling
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Shaun Lowcock shared thisBrand perception can be swayed in an instant it seems. With shoppers utilizing numerous channels to shop, compare prices and ultimately make a purchasing decision, having a reliable 3PL partner that not only understands omnichannel, but lives it daily can be the difference between success and failure. As brands competitively vie for the consumer dollar, an effective omnichannel strategy is not only relevant, it is vital for growth. Kellie Lefaive outlines key metrics a strong omnichannel partnership can yield.Shaun Lowcock shared thisBrand perception is shaped by consistent execution across every customer touchpoint. A delayed shipment, a stockout or a chargeback may seem minor in isolation, yet these issues can compound and affect customer confidence, operational efficiency and long-term revenue. Modern shoppers move across multiple platforms before completing a purchase, often comparing products across three to six channels. This behavior raises expectations for consistency in pricing, inventory availability, fulfillment and service. Gaps between channels can weaken trust and reduce repeat business. A well-managed omnichannel strategy supported by a capable 3PL partner like Go Direct can strengthen performance across the board: ✅ Higher customer lifetime value through consistent brand experience ✅ Expanded revenue opportunities across multiple sales channels ✅ Stronger data insights to refine forecasting and planning ✅ Broader audience reach and improved brand visibility Customer service also plays a critical role. Clear communication and reliable fulfillment help reduce returns and support confident purchasing decisions. Sustaining omnichannel performance requires alignment across systems, processes and logistics execution. Go Direct supports brands with the infrastructure and operational expertise needed to maintain consistency across every channel. Connect with the Go Direct team to discuss how to strengthen your omnichannel strategy. #Omnichannel #OmnichannelFulfillment #FulfillmentSimplified #3PL #LogisticWarehouse #LogisticStrategy #SmallBusinessSupport
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Shaun Lowcock shared thisSelling on Tik Tok shop is not like Amazon. Let's make that clear from the jump. Influencer marketing and viral moments can really test the ability of your fulfillment partner to react as missing the timing of these viral moments can take the steam out of a brand's momentum. Kellie Lefaive brings attention to what a brand should pay attention to when selling on Tik Tok shop. It may be a good time to check in with your fulfillment partner to see if they are aligned with the pace of selling in the influencer environment.Shaun Lowcock shared thisSelling on TikTok Shop can generate demand at a speed and scale that standard eCommerce fulfillment operations are not always built to absorb. Viral moments and influencer-driven traffic spikes expose lead time weaknesses quickly, and the operational gaps that emerge can affect seller performance, customer experience and platform standing. The following are the most common fulfillment challenges TikTok Shop sellers encounter. 📌 Inventory Sync and Overselling When an order is placed on TikTok Shop, it typically enters an awaiting fulfillment status. If inventory updates lag behind order processing during a traffic spike, the result is overselling, leading to cancelled orders and damaged seller ratings. 📌 Bundle Mapping Errors Bundles must be accurately kitted and linked to their individual component items within the system. Incorrect mapping causes inventory to be tracked inaccurately, and orders may ship in multiple packages carrying separate tracking numbers, creating confusion for both the seller and the customer. 📌 Tracking Timing Discrepancies Seller performance on TikTok Shop is tied to accurate tracking updates. When shipping labels are generated ahead of carrier scans, the platform may register the shipment as late, even if the order physically left the warehouse on time. This discrepancy can negatively affect shipping time metrics without any actual delay in fulfillment. 📌 Post-Order Adjustment Windows TikTok buyers frequently request cancellations or address changes shortly after placing an order. If the warehouse management system does not reflect those updates in real time, the order may ship under outdated labeling, resulting in failed deliveries, return processing and additional handling costs. TikTok is phasing out independent shipping in the U.S., requiring sellers to use Fulfillment by TikTok or approved third-party logistics providers. This shift is designed to ensure consistent delivery speed, tracking accuracy and operational reliability during periods of viral demand. Meeting TikTok's logistics requirements calls for proven infrastructure, seamless technology integration and strict operational standards. As a certified TikTok Shop partner, Go Direct's fulfillment capabilities are structured to support sellers through viral demand surges while maintaining the shipping performance metrics the platform requires. Partner with us to scale your TikTok Shop operations seamlessly. #TikTokShopUSA #3PL #SmartSelling #TikTokShop #TikTokSellers #eCommerceSupport #WarehouseSolutions
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Shaun Lowcock shared thisWarehouse performance can play a critical role in achieving forecasted sales and revenue targets. Whether being done in house or managed through an external partnership, fulfillment operations should be monitored regularly to achieve success. Kellie Lefaive points out 3 key areas where operational leaders can exert control to keep costs in line to support continued growth.Shaun Lowcock shared thisWarehouse performance plays a central role in customer satisfaction, cost control and long-term growth for eCommerce brands. As businesses expand across multiple sales channels, fulfillment operations must keep pace with rising expectations for speed, accuracy and reliability. Quality in fulfillment influences three key areas: 📌 Order accuracy Incorrect items, damaged products or late deliveries can lead to returns, negative reviews and reduced customer trust. 📌 Margin control Inventory errors, rework and reshipping increase costs and make planning more difficult. 📌 Scalability As order volume grows, small operational gaps can expand into larger issues if processes are not designed to scale. These challenges are amplified by ongoing supply chain pressure, including labor shortages, shifting demand and supplier variability. A structured approach to warehouse quality helps maintain consistency even during periods of disruption. Go Direct delivers warehousing and fulfillment services designed to support consistent execution across D2C and B2B operations. Our facilities are equipped to handle a wide range of product requirements, including temperature-sensitive storage and regulated goods. Our solutions are designed to scale but quality control is always at the forefront of our operations. We are proud of our ISO 9001, BRC and GMP certifications, NNHP and MDEL licences from Health Canada and FDA registration. Every order goes through a quality check before completion with true lot, serial code and expiry date controls. From stop shipping compliance to lot code traceability we have you covered. Connect with the Go Direct team to learn how warehouse quality can strengthen your fulfillment operations. #ModernWarehousing #USAShipping #SupplyChainManagement #ShippingStrategy #FulfillmentSimplified #3PL
Shaun Lowcock commented on a post
9h
At my nightclub...it's a bit of a Storey...
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Shaun Lowcock reacted on thisShaun Lowcock reacted on thisI was a bank teller and met my husband when his ex wife tried to freeze his mother’s bank accounts. I got them unfrozen, claimed the boy as my own and inherited an amazing mother in law ����😂😂. We were just kids. His “marriage” lasted about 5 minutes, so I don’t think it counts. His mom also had less than $500 in her account. So it was a lot of drama for very little gain. Anyway….how did you meet your significant other? BTW…that was 35 years ago! #MeetCute #ShareYourStory #Marriage
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Shaun Lowcock liked thisShaun Lowcock liked this6 LAYOFFS. IN 6 YEARS. We’re working with a new client who has lost six jobs in six years. Layoffs. Redundancies. A company closing. Entire teams eliminated. Not ONE was performance related. Before this brutal run? He spent 12 years with the same company as a Senior Business Development executive. Bad luck? Maybe. But after six times, we’re not leaving job #7 entirely to luck. We’re not just helping him find another job. We’re helping him choose a better employer. Why is the position open? What happened to the person before him? Has the company had layoffs? Is revenue growing? Is the team growing or shrinking? Are people actually hitting their numbers? You can’t guarantee your job will be there tomorrow. But you CAN look for patterns before accepting it. Ask the questions. Candidates spend so much time trying to get companies to choose them, they forget: You’re choosing them, too. So I’m curious: Six layoffs in six years. Bad luck, bad employers, or is this simply what work has become? #Layoffs #BadLuck #ResumeWriting
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Shaun Lowcock liked thisShaun Lowcock liked thisThis is what winning looks like!!!! 🏆🥰 A couple months ago, I announced that we were nominated for the CHFA Trailblazer Award and we were up against all of our friends. I said that even if Beck's Broth didn’t take home the win, I knew we’d still feel like we won anyways. This is exactly what I meant by that. 🥹 Less than 30 minutes after Mitsoh won the award, Brandon Markiw sent me this text. “I’m gonna break this thing in half and share with you guys” And this is what I love so much about this industry. We can compete, cheer each other on, celebrate each other’s wins, and genuinely want to see the people around us succeed. That’s so freaking special. Ian Gladue, Brandon Markiw, EmilyEmily Gracie, Mike Fata and the rest of the Mitsoh team… keep crushing it and paving the way for others. I love ya!!!! ❤️🔥❤️🔥❤️🔥 Canadian Health Food Association #cpg #productinnovation
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Shaun Lowcock liked thisShaun Lowcock liked thisOn behalf of our team at Fulfillment IQ we want to thank everyone who joined us at our Whiskey Tasting Event 🍷 Thanks to our partners Shipium and Logiwa for making this event possible! Ninaad Acharya Carolina Murad Sofia Rivas Herrera Michael Quinn Patrick Bouchard Alex Buster Bailey Clark Arys Aguilar Keith Woodward Todd Hagler Harshida Acharya
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Shaun Lowcock reacted on thisShaun Lowcock reacted on thisWe are launching our first traditional ginger ale at Gingerbug 🙌 We have the recipe alllllmost right, but not quite. More sugar? More ginger? Robyn and I are asking our friends to weigh in and give us some feedback, to get this special sku to the level of greatness it deserves 🫶 Our trial batch is 50% off right now on gingerbug dot com for those of you who are willing to help us out with your thoughts. We appreciate you 🙌
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Shaun Lowcock liked thisShaun Lowcock liked this👀🤑 hotttt take: profitability at a trade doesn’t equal success our trade show strategy is very serious: have fun! because when you have fun, you build the best relationships and leave feeling the most energized! and before you think that sounds cliche, let me just tell you: we met our first investor at our first CHFA trade show, and when it came time to invest, it was a no brainer for them!!!! we met our second investor ALSO at our first trade show, and we have mentoring calls all the time and get to visit them across the country!!!! it’s not always about immediate financial ROI, and that’s coming from a bootstrap girlie 👀 have fun. build relationships. trust the rest 🤎🪩 Canadian Health Food Association #cpg #tradeshow Beck's Broth Beckie Prime
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