The Drum just published the latest Burn The Playbook column from our Co-Founder and CCO, Michael Ruby — and it takes aim at the “enterprise-approved” sameness that keeps too much B2B invisible. In a world where AI can generate mediocrity at scale, distinctiveness isn’t a creative luxury, it’s a growth strategy. Read the full piece here: https://lnkd.in/gAcb7_Pa #b2b #b2bmarketing #advertising

In crowded B2B markets, “good” video isn’t good enough. Cut-through comes from strategic storytelling that works for AI discovery and real human engagement. #TheDrum breaks down what it takes for #B2B brands to win with video in 2026: https://zurl.co/ec3fL

In crowded B2B markets, “good” video isn’t good enough. Cut-through comes from strategic storytelling that works for AI discovery and real human engagement. #TheDrum breaks down what it takes for #B2B brands to win with video in 2026: https://zurl.co/ec3fL

🆕 Report: The Future of B2B Events in 2026 (Top Trends + Playbook) In 2026, B2B events will be held to a new standard defined by precision, profitability, and purpose. That’s what we found out after talking to marketing and event leaders across the industry. So we pulled together the trends and tactics we’re seeing across modern B2B event programs into a single playbook. Inside the report, you’ll find insights across 5 key themes: revenue, efficiency, AI, content, and interactivity & community. The actionable (and free!) report is built to help you understand what’s changing and what to double down on for your 2026 events plan. Learn more below and grab the report link in the comments.

Buyers don’t want to be sold to—they want help solving real problems. This blog breaks down why B2B teams need to rethink the traditional playbook and align to how buying actually happens today. Check out our latest blog inspired by the recent conversation with Ben Henson of Peel AI. [Link in Comments 👇 ]

How should B2B marketers approach using AI in their practice in 2026? This is the first clip from our first-ever roundtable discussion, exploring how AI will shape B2B marketing in the year ahead. 🎥 More clips coming soon... #DemandAI #B2BMarketing #AIinMarketing #FutureOfWork #MarketingLeadership Matt Egan / Peter Yorke

Most B2B hospitality brands don’t have an AI problem. They have a positioning problem that AI just exposed. If a buyer can’t explain who you’re for and what you’re the best choice for in one sentence, you’re not competing. You’re just adding to the noise.

We've released a guide to AI search for Enterprise B2B Marketers - helping you to navigate this evolving area. We don't promise to have all of the answers but we've collated ways to start making it work for you. https://lnkd.in/eQUqyaGX

Great conversation with some very smart marketers. What B2B marketers should be thinking about with regards to using AI.

How should B2B marketers approach using AI in 2026? This is the first clip from our very first roundtable discussion, where we dive into how AI is reshaping B2B marketing, from strategy to execution. Real conversations, practical perspectives, and no hype. 🎥 More clips coming soon #staytuned. #B2BMarketing #AI #MarketingStrategy #DemandGeneration #FutureOfMarketing