Suzie Yorke’s Post

A lot of us Canadian Founders are "one-meeting-away"  ... from our I-N-F-L-E-C-T-I-O-N point. Over the next four weeks, thousands of meetings will happen across the Canadian CPG ecosystem: 🚀 Venturepark Summit June 9th  🏪 Loblaw Companies Limited Annual Summit June 11th  🛒 Walmart Canada Annual Summit June 23rd 📦 Puresource Natural Products Distributor - A NOW Health Group Company Annual Meeting. June 16  💊 Uniprix Annual Meeting. June 15 Then come September : 🍫 LeBeau Excel Sales & Marketing Annual meeting. Sept 23-24 🍫 Canadian Health Food Association East Must-Attend Trade show Sept 24-27 Thousands of products will be sampled. Gazillion 15-second pitches and many will land. Deals will get done. Sure, many of those meetings won't lead to "anything," maybe not right now.  We often hear about the 10-year overnight success story with Start-ups. And about that famous "Inflection Point." The "suddenly is everywhere". Nothing sudden about it. It's the Founders pounding that pavement for years. And then the right building blocks start falling into place.  Then, that one trigger that drives the "inflection point".  Often, it can be one person, too, who literally changes the course of your company. Just that one person, at the right time. Boom: You see pallets and pallets, then ad campaigns, and the rest is history. One by one, they add up: A new listing. A new investor. A new customer. A new partnership. A new chapter. A new Advisor. A new networking opportunity. A new Marketing, Sales, Ops or Finance fractional that can literally change the course of their company. That's the fascinating thing about entrepreneurship. This was rarely the case when I was in the 5 big CPG Multinationals.  Yet it's the norm now for my last 9 years as a Founder. Years of work can sometimes be unlocked by a single meeting. Good luck to everyone presenting, sampling, pitching and building over the next month. 🇨🇦🙌 I will be at all of the above. Go get 'em🚀 Drop in the comments any and all of the Events I've missed. The Little Cacao Co. 🍫 Ross Chocolates. Chocolate and Vitamins Re-Imagined. The Extraordinary Goodness of the SuperFood Cacao Bean. Fair Trade. ❤️ Made in small batches 🍫🫘 With love and care 🇨🇦 Made in Canada. Canadian and Women's Owned. CQCC Certified 🌈. #BuyCanadian #CPGFounders #CanadianBrands Founders Helping Founders -Suzie