Event Planning

𝗬𝗼𝘂𝗿 𝘁𝗲𝗮𝗺’𝘀 𝗿𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝗺𝗮𝘆 𝗯𝗲 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗻𝗴 𝗮 𝗯𝗿𝗼𝗸𝗲𝗻 𝘀𝘆𝘀𝘁𝗲𝗺. One pattern I keep seeing in transformation work is that organizations often confuse endurance with health. A team finds a workaround, performance recovers, and leaders conclude that the system is functioning. But the workaround gradually becomes part of the operating model, which means the organization starts depending on people absorbing problems that should have been removed. That is how dysfunction becomes invisible. Strong employees compensate for weak processes, loyal managers protect outdated structures, and good results make intervention feel unnecessary. 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝗽𝗿𝗼𝘃𝗲 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲 𝘀𝘆𝘀𝘁𝗲𝗺 𝘄𝗼𝗿𝗸𝘀. 𝗦𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝗶𝘁 𝗽𝗿𝗼𝘃𝗲𝘀 𝘁𝗵𝗮𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗵𝗮𝘃𝗲 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝘁𝗼 𝘀𝘂𝗿𝘃𝗶𝘃𝗲 𝗶𝘁. This is why leaders should look beyond outcomes and ask where people are quietly compensating for structural failure. The places requiring the most resilience are often the places requiring redesign. What problem has your team become too good at working around? #AIReadiness #FutureOfManagement #OrganizationalDesign #TransformationLeadership

In today's digital age, leveraging celebrity brand ambassadors has become a popular strategy for businesses, including startups. As someone who's been a brand ambassador for various companies over the years and dabbled in startups myself, I've seen firsthand the ups & downs of this approach. People often ask if it's always beneficial to have a celebrity endorse your products or services. I’ll break it down to the most important things to consider. Visibility - Celebrities bring a massive following, offering increased visibility & reach to a wider audience that may have been difficult to engage otherwise. This exposure could enhance brand recognition & create positive associations in consumers' minds. Credibility -  The right kind of celebrity could inject a dose of credibility into your brand. Consumers may in turn perceive your product as reliable, particularly important for startups aiming to build a solid reputation & carve out a slice of the market. Engagement - Some celebrities are able to forge personal connections with their community. By aligning your startup with a celebrity, you may be tapping into that emotional connection & that community may be more likely to show interest in your brand. Costs - Engaging a celebrity ambassador comes at a price. Even if you opt for an equity-based deal, you still need to allocate valuable resources to amplify the association, potentially diverting funds from other key areas of requirement. Authenticity - The alignment between the celebrity & your product must seem genuine. If the partnership feels like a misfit or forced, the results can be counter productive. Today's consumers are evolved & can sense inauthenticity from a distance. Sustenance - While celebrities can generate a buzz in the short term, building interest & loyalty requires consistent effort & a solid value offering that goes beyond the celebrity association. Your product still needs to deliver exceptional value beyond the initial buzz.. Relevance - Ensure the celebrity aligns with the startup's target audience, values & offerings. The endorsement should make sense within the startup's brand identity & goals. Budget - Assess whether the startup can afford the associated costs, especially including the ongoing marketing efforts. Do not assume that bringing a celebrity on board itself is going to win you the war. It’s just a head start. Long-Term Strategy - A well-crafted partnership should naturally integrate into your overall marketing & branding strategy & solidify your position & bring sustained growth. Timing - Most importantly, remember, spending so much in early stages, or early dilution in equity can have long-term consequences, so ask yourself if you’re really ready at this stage. Ultimately, the decision to engage a celebrity brand ambassador should be based on your unique circumstances & goals. Hopefully this will help some make an informed decision. #BrandAmbassadors #CelebrityEndorsements #InfluencerMarketing

I’ve historically been skeptical of offsites. Too often they turn into PowerPoint slide dumps and bland updates where everyone goes around the room explaining what they’re working on. That’s not a good use of time. My goal is to make offsites truly impactful, and over time I’ve found what works for WHOOP. I now host offsites with my direct leadership team about every 6 months. Here are my rules: - Start with a problem. I structure offsites around a real problem or challenge in the business. It’s easy to talk about exciting initiatives. It’s much harder - and far more valuable - to come prepared with a problem that needs solving. - Use pre-reads and surveys. WHOOP is deeply data-driven, but offsites are expensive. This is not the moment to read charts together. I ask our teams to send data and context in advance so our time together is spent thinking, not consuming. - Make it 80% discussion. Slides can help clarify, but the goal is to maximize strategic conversation. The real value comes from intense debate and pressure-testing each other’s assumptions. - Leave with decisions. Offsites only matter if they lead to decisions and action. That’s always the frame. Many of our biggest moves at Whoop were made at offsites: becoming a membership, launching free trials, adding new membership tiers, becoming a medical device, expanding to 60 marketing, adding new core product features, and more. Not everyone always agrees, but we leave aligned and committed. What do you think makes a great offsite? #whoop #leadership #teamwork #culture #strategy

Early in my facilitation career, I made a big mistake. Spent hours crafting engaging activities and perfecting every little detail… Thinking that amazing learning design is what would make my workshops stand out and get me rehired. Some went great. Some bombed. You know the ones, sessions where: - One participant dominated the conversation. - People quietly disengaged, barely participating. - half the group visibly frustrated but not saying anything. I would push through, hoping things would course-correct. But by the end, it was a bit… meh. I knew my learning design was great so... What was I missing? Why the inconsistency between sessions? 💡I relied too much on implicit agreements. I realised that I either skipped or rushed the 'working agreements'. Treating it like a 'tick' box exercise. And it's here I needed to invest more time Other names for this: Contract, Culture or Design Alliance, etc... Now, I never start a session without setting a working agreement. And the longer I'm with the group, the longer I spend on it. 25 years of doing this. Here are my go-to Qs: 🔹 What would make this session a valuable use of your time? → This sets the north star. It ensures participants express their needs, not just my agenda. 🔹 What atmosphere do we want to create? → This sets the mood. Do they want an energising space? A reflective one? Let them decide. 🔹 What behaviours will support this? → This makes things concrete. It turns abstract hopes into tangible agreements. 🔹 How do we want to handle disagreement? → This makes it practical. Conflict isn’t the problem—how we navigate it is. ... The result? - More engaged participants. - Smoother facilitation. - Ultimately, a reputation as the go-to person for high-impact sessions. You probably already know this. But if things don't go smoothly in your session. Might be worth investing a bit more time at the start to prevent problems later on. Great facilitation doesn't just happen, It's intentional, and it's designed. ~~ ♻️ Share if this is a useful reminder ✍️ Have you ever used a working agreement in your workshops? What’s one question you always ask? Drop it in the comments!

Stop telling people to protect wildlife. Start paying them. That's the idea by a new experiment in Kapuas Hulu district, in Indonesia’s West Kalimantan province, which is testing whether conservation can be made to work with local incentives rather than against them. The initiative, known as KehatiKu, asks residents to record wildlife sightings in exchange for modest payments. In its first year, the program has generated a large volume of data while drawing hundreds of participants into regular contact with the forests around them, reports Linnea Hoover. The premise is straightforward. Participants download an app and submit photos, audio, or video of animals they encounter. Payments vary by species, from a few thousand rupiah for common birds to more substantial sums for rarer animals such as orangutans. Observations are verified before payments are distributed at month’s end. The process is simple enough to fit into daily routines, yet structured enough to produce usable data. The scale is notable. More than 800 observers across nine villages have recorded roughly 300 to 400 sightings a day. That has produced a dataset covering species from hornbills to gibbons. The cost, by the standards of conservation programs, is low. Borneo Futures, the project’s organizer, estimate spending of under $1 per hectare annually across a 200,000-hectare area. The effects extend beyond data collection. In some villages, residents have begun to discourage hunting and trapping. Informal agreements have taken hold, supported by the new income stream tied to living wildlife. For a few participants, the activity has become a primary source of earnings, comparable to or exceeding typical local wages. The approach reflects a frustration with earlier efforts. Large sums have been spent on species protection with mixed results. KehatiKu attempts a different route, placing small, direct incentives in the hands of those who encounter wildlife most often. Early results suggest that modest incentives can shift attention and, in some cases, behavior. If that alignment between livelihoods and living wildlife holds, it may offer a practical model for conservation that grows from the interests of the people most closely tied to the forest. 🦧 Full story: https://lnkd.in/g-63cfyi

I built in factories where vendors wouldn't shake my hand. Today, the same industry invites me to "represent women founders." When I started The Sleep Company, I went to a Bombay exhibition to buy a 2100-ton injection moulding machine. Vendors wouldn't make eye contact with me. They couldn't process that a woman was walking up to buy industrial machinery. Most of the factories I visited didn't have a women's washroom. I'd ask, and they'd look at me like the question itself was strange. I'd push back, ask vendors what was wrong with their setup, and why there wasn't one. That was the industry I built TSC in. Six years later, the same industry invites me to panels titled "Women in Leadership", "Inspiring Woman Founders", and "Female Disruptors of D2C". I've stopped accepting most of them. Here's why I think these panels do more harm than good: →  They put women in a smaller room while the main one debates the actual business →  They reduce a founder's work to her gender →  They turn a serious operating decision into a "story of resilience." →  They make the next woman behind you settle for that smaller room, too I'll borrow Sheryl Sandberg's line: sit at the table. Don't ask for a separate one. Don't accept one setup just for you. Take the same seat that the men in the room are taking. I'm not anti-women. I'm anti-tokenism dressed up as a celebration. Build the company. Buy the machine they told you wasn't for you. Get into the room you weren't invited to. The "inspiring woman leader" label is the polite version of "not in the main room." Women founders, do you find these panels useful or limiting?

Confession: I'm a nervous public speaker… (yet I’ll make $1M+ from keynotes this year). Here are 9 strategies that turned my deepest fear into a powerful strength: PHASE 1: PREP WORK Strategy 1: Study the Best. We have the world's best speakers at our fingertips. Use them. Find 3-5 speakers you admire. Watch their talks on YouTube at 0.75x speed. Take notes on their structure and pacing, voice modulation, movement and gestures, audience engagement. Strategy 2: Create Clear Structure. Great speakers don't deliver speeches, they tell stories. Map your journey explicitly: opening hook, 3 key points, memorable close. Tell the audience where you're taking them. Strategy 3: Build Your "Lego Blocks." Don't memorize your entire speech. That's a trap. Instead, perfect these moments: your opening 30 seconds, key transitions, punchlines and closers. Practice in segments, not sequences. When things go sideways (they will), you'll adapt instead of freeze. Weird trick: Practice once while walking or jogging. It simulates the heart rate spike you'll feel on stage. PHASE 2: PRE-STAGE Strategy 4: Address the Spotlight. The Spotlight Effect: We think everyone's watching our every move. They're not. Use the "So What?" approach: Name your worst fear, ask "So what if it happens?", realize it's never that bad. You'll stumble? So what. Life goes on. Your family still loves you. Strategy 5: Get Into Character. Create your speaker persona. Ask yourself: What traits do they have? How do they move? What's their energy? Flip the switch. Become that character. It's not fake, it's your best self. Strategy 6: Eliminate Stress. The "Physiological Sigh" kills anxiety fast: Double-inhale through your nose, long exhale through your mouth, repeat 2-3 times. Science-backed. Immediate impact. PHASE 3: DELIVERY Strategy 7: Cut the Tension. Last week, they asked what song I wanted to enter to. I said "Girl on Fire" by Alicia Keys. They thought I was joking. I wasn't. "It's my 1-year-old's favorite song. Figured he'd be more excited to watch if Dad entered to his jam." Instant laughter. Tension gone. Audience on my side. Find your tension breaker. Use it early. Strategy 8: Play the Lava Game. Your pockets and torso are lava. Don't touch them. This forces you to gesture broadly, open your body, project confidence. Big gestures early build momentum. Strategy 9: Move Purposefully. Don't pace like you're nervous. Move like you own the room. Slow. Deliberate. Purposeful. Use movement to create dramatic pauses. Let your words land. Start with one speech, one strategy: Pick your next presentation—could be a team meeting, a toast, whatever. Choose ONE strategy from this list. Master it. Then add another. Public speaking is a muscle. These strategies are your workout plan. The more you practice, the stronger you get. Remember: Everyone gets nervous. The difference is having a system. Now you have one. Use it. Practice it. Watch yourself transform.

🔕 Design Guidelines For Better Notifications UX (https://lnkd.in/ehgF7Taa), with practical techniques on how to make notifications more useful and less annoying — with snooze mode, by exploring how and when they are triggered and measuring their use (scroll down for the newsletter ↓). 🚫 High frequency of notifications is a very frequent complaint. ✅ Not all notifications are equal: some are more useful than others. ✅ Users value updates from close contacts, transactions, insights. 🤔 Users ignore automated, irrelevant, promotional notifications. ✅ Sending fewer messages can improve long-term product use. ✅ Let users choose notification modes (silent, regular, power). ✅ Suggest switching from push notification to email digests. ✅ Let users snooze, pause, mute if high volume is expected. ✅ Track how often notifications are ignored and acted upon. 🚫 Avoid disruption and notification fatigue by sending less. And most importantly: scrutinize the decision tree to find the right timing to send the right types of notifications. Experiment with wording, timing, grouping and frequency for different user segments. And when in doubt, postpone, rather than sending through. --- 👋🏼 I'm Vitaly Friedman, and you can find useful UX resources on my profile. I’m also running “Smart Interface Design Patterns” 🍣 (https://lnkd.in/d4CNaTxR) with a friendly video library and live UX training. 😊 #ux #design #notifications

I've delivered 500+ keynotes. Here's a pro-tip for speaking/presenting. Your pre-performance ritual isn't optional. It's essential. The difference between good and transformational always comes down to those final 15 minutes. HERE'S MY NON-NEGOTIABLE RITUAL: T-minus 30 minutes: Tech check complete. No more logistics. T-minus 15 minutes: Complete isolation begins. This is when I start programming my nervous system for peak state. T-minus 10 minutes: Active preparation. I pace backstage, repeating my opening lines until they're cellular: "Change itself has changed..." "When we think about transformation..." "Let me tell you about the moment..." T-minus 5 minutes: Full state activation. No conversations. No distractions. Just presence. Why this matters: Your opening determines everything. If those first 30 seconds land perfectly, you're in flow for the entire presentation. If they don't, you spend 10 minutes trying to find your rhythm. THE SCIENCE: Your prefrontal cortex can hold 7±2 pieces of information. Your opening sequence needs all of that bandwidth. A "quick chat" deletes 3-4 of those slots. Now you're on stage trying to REMEMBER your opening instead of BEING it. FOR SPEAKERS/PRESENTERS: Protect your ritual. Write it into your contract: "15-minute isolation period before stage time required for optimal performance." This isn't being difficult. It's being professional. FOR THOSE HIRING SPEAKERS: Want maximum impact? Give us space to create it. We're not being antisocial. We're preparing to transform your audience. Think of us like athletes before a game or surgeons before surgery. The ritual isn't preference, it's preparation. THE FRAMEWORK: 1. Decide your optimal activation time (10-30 minutes) 2. Communicate boundaries clearly and early 3. Design your ritual for YOUR nervous system 4. Practice until it's automatic 5. Never apologize for protecting your performance Your boundaries aren't limitations. They're the architecture of excellence. What pre-performance ritual would unlock your next level?

Think about the last presentation you sat through. Do you remember anything from it? Probably not. Most presentations fail because they are: ❌ Overloaded with bullet points ❌ Devoid of emotion ❌ Data dumps with no clear story The good news? You can make your presentation unforgettable with these 7 simple shifts: 1. Start with a Hook, Not an Intro Most presenters begin with "I'm excited to be here today..." and lose the audience immediately. Fix: Grab attention from the start. Example: “Your company is losing $10M a year—and you don’t even know why.” 2. Tell a Story, Not Just Data People remember stories, not statistics. Instead of listing facts, wrap them in a compelling narrative. Fix: Use the “Problem → Struggle → Solution” technique. Example: "Before using our system, Sarah’s team spent 3 hours a day on reports. She tried different tools, but nothing worked—until she found our solution. Now? Just 15 minutes a day." 3. Use Contrast & Surprise The brain is wired for novelty. If your presentation sounds predictable, people will tune out. Fix: Vary your tone, pace, and visuals. Drop in an unexpected question, statistic, or pause to keep them engaged. 4. Say Less, Mean More Too much information overloads the audience. They’ll remember nothing. Fix: Cut the fluff. Stick to one core message per slide, per section, per speech. 5. Make It Visual Bullet points don’t inspire. Images and metaphors do. Fix: Instead of saying “Our product is faster,” show a race car next to a bicycle. 6. End with a Bang, Not a Fizzle Most presentations end with “Thank you” and no real impact. Fix: Leave them with one key idea and a clear next step. Example: “If you only take away one thing today, let it be this…” 7. Master the Pause Most speakers talk too fast and leave no room for ideas to sink in. Fix: Silence is power. Pause after key points to let them land. 💡 A great presentation isn’t about information—it’s about transformation. Make your next one impossible to forget. What’s the most memorable presentation you’ve ever seen? Drop a comment below! ⬇