About Rodeo Drive®

THE INTERSECTION OF LUXURY, FASHION AND ENTERTAINMENT ®

When Fred Hayman opened Giorgio Beverly Hills at 273 Rodeo Drive in 1961, it established the Swiss-born American fashion retailer as “the Godfather of Rodeo Drive.” By launching a luxury boutique on this Beverly Hills boulevard Hayman prompted others—notably Gucci, Tiffany, Van Cleef & Arpels and Vidal Sassoon—to follow suit. Synonymous with Hollywood glamour, Rodeo Drive is recognized as a new nexus point connecting heritage with modernity, and savoir-faire with innovation.

Today, Los Angeles and Beverly Hills draw the world’s most sophisticated artists, A-list movie stars, philanthropists and cultural institutions. Rodeo Drive’s three iconic, palm-dotted blocks are home to more than 100 of the world’s leading luxury brands with deep connections to art and culture, housed in buildings designed by the most distinguished names in international design and architecture.

Photo above by Brica Wilcox

Executive Committee Leadership

The Rodeo Drive Committee was founded in 1977 and incorporated in 1982 as Rodeo Drive, Inc., a 501 C (6) non-profit organization, that provides a forum where its members—consisting of retailers, hoteliers, and landowners—can engage, share a dialogue, and help shape the present and future of the iconic, world-famous shopping destination.

Photo credits below: The Rodeo Drive Committee Executive Board, photo by Kate Jones courtesy Rodeo Drive Committee

  • Kathy Gohari, President

    Kathy Gohari serves as President of the Rodeo Drive Committee. She has been involved with the Committee for more than two decades, serving twice as its president from 2021-2023 and 2017-2019. Gohari is a respected luxury expert who holds the positions of Director at Audemars Piguet on Two Rodeo Drive and President of KG Relations, a luxury advisory firm.  She serves on the Executive Board of the Beverly Hills Conference & Visitors Bureau. She entered the world of luxury retail on Rodeo Drive while still in school at the Fashion Institute.

  • Kiersten Dunn, Vice President

    Kiersten Dunn is Vice President of the Rodeo Drive Committee and serves as Director of Public Relations and Communications at the legendary Beverly Wilshire, A Four Seasons Hotel.

    Originally from the South, Kiersten moved to Los Angeles to attend Pepperdine University, where she quickly fell in love with the quintessential California lifestyle and chose to make the area her home after graduation. She has been with Beverly Wilshire for 11 years and brings 14 years of experience with Four Seasons Hotels and Resorts. Her career has included time at 

    Four Seasons Resort and Residences in Vail, Colorado, as well as task force assignments supporting sister properties in Tamarindo, Mexico; Vail, Colorado; and Westlake Village, California.

    Kiersten brings a deep knowledge of luxury hospitality, public relations, and digital marketing to her role on the Rodeo Drive Committee’s Executive Committee. She is passionate about creating exceptional experiences for luxury consumers and is committed to ensuring Rodeo Drive remains not only relevant, but a global leader in innovation and influence within the industry. She also contributes her expertise as a member of the Visit California Luxury Task Force.

  • Houman Mahboubi, Vice President

    Houman Mahboubi serves as Vice President of the Rodeo Drive Committee and as Senior Vice President at CBRE in Beverly Hills. Mahboubi is a leading authority in commercial real estate with over twenty years of experience, local market expertise, and an outstanding network of business partners. Leading a dedicated group with a focus on transactions, acquisitions, administration and leasing, he has closed multimillion-dollar transactions with some of the world’s most prestigious commercial real estate clients.

    Mahboubi has developed his portfolio with a characteristic personal touch illustrated by the principles he advocates for in his business practice: Integrity, Diligence, Commitment, and Collaboration, and has been recognized for his accomplishments in the international media. Based in Beverly Hills, home to his family, community and business, Mahboubi is a member of the Beverly Hills Chamber of Commerce and its Economic Development Council and serves on the Advisory Board of the Beverly Hills Courier. He holds a Bachelor’s Degree in Business Administration from the University of Southern California.

  • Risa Misawa, Vice President

    Risa Misawa serves as Vice President of the Rodeo Drive Committee and is Store Director of Buccellati Beverly Hills. Misawa was born in Tokyo Japan and spent most of her life in Glendale, California. She holds a Bachelor of Science in Fashion Design and Fashion Merchandising from California State University Long Beach. With a deep appreciation for craftsmanship, style and client experience, she spent two decades working with various fashion houses, including Giorgio Armani, Burberry, Tod’s, Georg Jensen, and Tom Ford. She currently resides in Oak Park where she balances a career in luxury with family life.

  • Kay Monica Rose, Vice President

    Kay Monica Rose serves as Vice President of the Rodeo Drive Committee and is Managing Director of Auto Vault Beverly Hills. Rose is committed to the preservation and advancement of Rodeo Drive’s reputation and legacy as a premier visitor destination and one of the world’s leading, luxury shopping experiences. She served as President of the Committee from 2023-2025 and Vice President of the Committee from 2021-2023.

    Rose was born and raised in New Orleans, Louisiana. Her southern roots instilled in her a compassion for community and the strength to advocate for our beliefs. She moved to Los Angeles in the late 1980s and began her career as a real estate investor. Her eye for detail and her passion for hard work eventually brought her to Auto Vault Beverly Hills, the premier luxury automotive management company, which has operated on Rodeo Drive for the last 40 years providing full-service, elite concierge services tailored to each of its client's needs. For nearly ten years, Rose’s professionalism and dedication to each individual client has secured Auto Vault’s ongoing record of customer satisfaction. Her commitment to the highest standards of service expands beyond Auto Vault’s gates to Rodeo Drive.

  • Mark Tronstein, Treasurer

    Mark Tronstein serves as the Treasurer and is a past president of the Rodeo Drive Committee. He is Senior Managing Director of Andell Holdings, a Los Angeles-based private investment firm and family office with global business and investment interests, where he sits on the investment committee, leads the real estate team, and is responsible for all real estate investments and transactions. Prior to joining Andell, Tronstein was a Director at Broadreach Capital Partners, a private real estate investment firm, where he was responsible for sourcing and executing value-add and opportunistic transactions across all product types as well as distressed debt in the Southwestern U.S. Prior to joining Broadreach, Tronstein was an investment professional at Morgan Stanley, where he focused on real estate acquisitions in the Western U.S. Prior thereto, Tronstein was an investment banker focused on general corporate finance and mergers and acquisitions.

    Tronstein graduated with a B.A. from the University of Southern California and with an M.B.A. from the Wharton School of the University of Pennsylvania.  Tronstein is a member of the Harvard-Westlake School Alumni Board, where he is a past president. Tronstein is a member of the Board of Directors of the Beverly Hills Chamber of Commerce, where he has served on the  Beverly Hills Property Owners Task Force, the COVID-19 Business Support and Recovery Committee, and the Small Business Task Force.

World Class Events

Rodeo Drive's highly anticipated program of world-class events has continued to draw visitors from around the world and Southern California to its palm-dotted, three-block stretch.

Twenty-nine editions of the Rodeo Drive Concours d’Elegance, the largest single-day Concours d’Elegance in North America, have taken place to date.

Summer and holiday shopping seasons have been marked by large-scale celebrations: Rodeo Drive Celebrates and BOLD Holidays, accompanied by a program of live entertainment, performances and hospitality to bring the street alive. An annual Rodeo Drive Holiday Lighting installation along the length of the legendary luxury thoroughfare has become a seasonal must-see.