Events
CUT by Wolfgang Puck,is launching “The First CUT”
CUT by Wolfgang Puck, located inside the legendary Beverly Wilshire, Beverly Hills, A Four Seasons Hotel is launching “The First CUT” – a curated early‑evening menu celebrating the craftsmanship, flavour, and precision that defines CUT.
House of Dior has officially opened their new flagship boutique on Rodeo Drive
After years in the making, the House of Dior has officially opened their new flagship boutique at 323 North Rodeo Drive.
Pomellato unveils ‘Golden Eclectic’ Design Vision with new Rodeo Drive Flagship Store
Pomellato announces the opening of its new Rodeo Drive boutique, introducing a groundbreaking retail concept that weaves together the architectural languages of Los Angeles and Milan.
Canali Unveils Flagship Boutique on Rodeo Drive, Marking a New Era in Italian Luxury Menswear
Italian luxury menswear brand Canali proudly unveils its flagship
boutique on Rodeo Drive in Beverly Hills.
The debut of Golden Hour at CUT Lounge
Announcing the debut of Golden Hour at CUT Lounge—the chic bar next to Michelin-recommended CUT by Wolfgang Puck, inside the iconic Beverly Wilshire, A Four Seasons Hotel.
Frette’s new temporary Beverly Hills space centers on the theme of “Unveiling Frette”
"The design narrative for Frette’s new temporary Beverly Hills space centers on the theme of “Unveiling Frette,” a concept that evokes anticipation and the promise of discovery.
THE Blvd Restaurant has launched a new 3-course Power Lunch
THE Blvd Restaurant has launched a new 3-course Power Lunch at just $39 per person. Perfectly portioned and perfectly timed, it’s designed for those who want to dine well and get back to business.
The 4th Annual Rodeo Drive Celebrates Fashion returns August 3–9, bringing a week dedicated to the creativity, craftsmanship, and innovation that define one of the world's most iconic luxury shopping destinations.
Guests will enjoy a dynamic setting complete with additional viewing screens and stadium-inspired seating, ensuring every moment of the action is front and center.
The 31st Annual Rodeo Drive Concours d’Elegance returns to Rodeo Drive on Sunday, June 21, 2026, continuing its long-standing tradition as a Father’s Day celebration of automotive excellence in the heart of Beverly Hills.
Guests will enjoy a dynamic setting complete with additional viewing screens and stadium-inspired seating, ensuring every moment of the action is front and center.
Winn Slavin Fine Art will present a special one-day event on May 23rd 2026, featuring a select curation of Dali works from the celebrated Argillet collection.
TOD’s is pleased to invite you to celebrate Mother’s Day with bespoke flower bouquets.
Saturday, May 9th, 2026 1–4 PM
ZEGNA invites you to an aperitivo at our Beverly Hills flagship to discover the house’s signature Mocassin.
Join us on May 5th from 4–8PM.
Located on the iconic Rodeo Drive, Beverly Wilshire, Beverly Hills, A Four Seasons Hotel has long been a destination for celebrations, pairing timeless elegance with legendary service. This Mother’s Day is no different as this historic hotel invites guests to honour the women in their lives with bespoke experiences - from indulgent culinary offerings to luxurious wellness rituals, where every detail is crafted to ensure Mom feels loved, honoured and celebrated.
Located in the heart of Beverly Hills overlooking Rodeo Drive, THE Blvd Restaurant will offer an egg-cellent Easter prix fixe menu from 12:00 noon to 9:00 pm on Sunday, April 5, 2026.
Abel Richard Boutique invites you to Prosperity in Motion, an afternoon of calligraphy and nib mastery.
DATE: Saturday, February 28 2026
TIME: 12-5PM
Enjoy champagne and chocolates while exploring immaculate designs that ignite the bold radiance of love with each movement.
DATE: Saturday, February 14th
TIME: 3-5PM
A curation of archival jewelry showcasing Bvlgari’s historical designs that continue to inspire its modern creations.
On View from January 16th to February 22nd.
This Valentine’s Day, Beverly Wilshire invites couples to celebrate love with a variety of romantic experiences, from prix fixe dinners with live music to a relaxing spa day, and an overnight stay complete with views of Rodeo Drive.
Prada is pleased to invite you to discover the new Prada Holiday men's highlight selection, a study in contemporary utility, where technical refinement meets the spirit of elevated urban exploration.
December 19th - 20th
Beverly Wilshire, A Four Seasons Hotel is inviting guests to ring in 2026 in unforgettable style. On Wednesday, December 31, celebrate both the arrival of the New Year and the Hotel’s 98th anniversary with distinct, show-stopping experiences curated by world-class culinary and entertainment teams.
Thank you for joining us at this year's Holiday Lighting Celebration!
Rodeo Drive’s Holiday Lights will continue to shine through January 5, 2026, and we invite you to return throughout the season to experience the enchantment all over again.