Shop TODAY 2026 Beauty Awards
Our team tested and reviewed hundreds of products and narrowed them down to 120 winners — and even secured exclusive deals just for viewers.
Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more.
120 Results
BS-Mall 14-Piece Makeup Brush Set with LED Light Mirror
Amazon$15.99$19.99Winner: Best travel makeup brush set
Maybelline Lash Sensational Sky Tubes Tubing Mascara
Amazon$10.82$13.99Winner: Best tubing mascara
One/Size HydroSculpt Moisturizer
Sephora$40.00Winner: Best lightweight face cream
Wavytalk Glow Time LED Therapy Mask
Wavytalk$99.98$179.00Winner: Best red light therapy mask. See more for a deal:PROMO CODECode Copied!
Odele Thickening Shampoo
Ulta$11.99Winner: Best volumizing shampoo
Odele Thickening Conditioner
Ulta$11.99Winner: Best volumizing conditioner
Dr. Dennis Gross Skincare Alpha Beta Glow Pad Self-Tanner for Body
Sephora$48.00Winner: Best self-tanner for body
Peter Thomas Roth Peptide Skinjection Expression Line Hydra-Gel Patches
Target$65.00Winner: Most innovative eye mask
Naturium The Multi-Peptide Advanced Body Wash
Amazon$17.99Winner: Best exfoliating body wash
Naturium Skin-Renewing Retinol Body Lotion
Ulta$25.99Winner: Best retinol body lotion
Sarah Creal Beauty Eyes Up Creamy Kajal Longwear Liner
Sephora$35.00Winner: best cream eyeliner
MakeUp Eraser TouchUp Pen
Makeup Eraser$15.00Winner: Best touch-up tool
NuFace Fix Microwand
NuFace$195.00Winner: Best compact microcurrent device. See more for a deal:PROMO CODECode Copied!
Dermaflash Cool Sonic Depuffing Tool
Dermaflash$175.00Winner: Best skin care tech tool. See more for a deal:PROMO CODECode Copied!
Moroccanoil Treatment Mist
Amazon$50.00Winner: Best hair oil mist
Armani Beauty Golden Hour 24HR Lightweight Skin Tint
Sephora$49.00Winner: Best tinted moisturizer
Fwee Long-Lasting Dual Coloring Stick Eye Shadow
Amazon$16.00$17.00Winner: Best 2-in-1 eyeshadow stick
Urban Decay All Nighter Waterproof Makeup Setting Spray
Amazon$34.00Winner: Best waterproof setting spray
Biore Paint & Peel Liquid Pimple Patch
Amazon$16.97Winner: Best acne treatment
Kindly Clean Hydrating Cleanser
Sephora$22.00Winner: Best hydrating face cleanser
Kiehl's Gently Effective Acne-Treating Cleansing Paste
Amazon$29.00Winner: Best cleanser for blemishes
Youth to the People Adaptogen Supershroom Calming Cleanser
Amazon$39.00Winner: Best cleanser for sensitivity
Versed Daily Recovery Rich Barrier Cream
Amazon$19.99Winner: Best moisturizer for dry skin
Charlotte Tilbury Magic Cream Moisturizer
Amazon$105.00Winner: Best reformulation
Iunik Centella Relief Sorbet Cream
Amazon$21.59$22.90Winner: Best face cream for sensitivity
Plantkos Reviving Face Cream
Amazon$98.00Winner: Best splurge face cream
Korres Black Pine Primus Youth Renewal Sleeping Facial
Amazon$50.00$58.00Winner: Best overnight treatment
Ever Skincare Overnight Facial Cellular Renewal Oil
EVER Skincare$90.00Winner: Best facial oil
Curel Japanese Skincare Deep Moisture Spray
Amazon$14.86$18.00Winner: Best fragrance-free mist
Cocokind Calming Magnesium Mist
Amazon$17.99Winner: best face mist for stressed skin
Tower 28 Beauty SOS Daily Rescue Facial Spray
Amazon$28.00Winner: Best face mist for hormonal breakouts
KraveBeauty Great Barrier Relief Serum
Amazon$28.00Winner: most calming serum
Neogen Real Niacinamide Serum
Ulta$38.00Winner: Best brightening serum
Reale Actives Go Deep 8% Mandelic Acid Serum Concentrate
Reale Actives$39.00Winner: best exfoliating serum
Pacifica Glow Baby Booster Serum
Amazon$12.58$18.00Winner: Best vitamin C serum
Pixi Vitamin-C Creme Serum
Target$24.00Winner: Best vitamin C cream
Lancer Skincare Gravity Dark Spot Correcting Serum
Nordstrom$115.00Winner: Best dark spot treatment
Bloomeffects Royal Tulip Hydrating Bi-Phase Tonic
Amazon$39.00Winner: Best toner for redness
First Aid Beauty Ultra Repair Hydrating Pillow Pads
Amazon$39.00Winner: Best toner pads
QRxLabs 20% Glycolic Acid Resurfacing Pads
Amazon$24.99Winner: Best exfoliating pads
Borghese Advanced Fango Active Mud Mask
Amazon$58.00Winner: Best clarifying mask
Teoxane RHA Hydra Mask
TEOXANE$50.00Winner: Most hydrating face mask
AprilSkin Calendula Flower-Infused Facial Peel Off Mask
Amazon$12.53$17.90Winner: Best peel-off face mask
Ya-Man Needle Lift Firming Sheet Mask
YA-MAN$12.00Winner: Best sheet mask
Abib PDRN Retinal Eye Patches
Amazon$18.31Winner: Best eye mask for sensitive skin
Erborian Skin Therapy Eye Cream
Amazon$35.94$39.00Winner: Best hydrating eye cream
Makeup By Mario SurrealSkin Natural Finish Foundation
Sephora$48.00Winner: Best foundation for a skin-like finish
Nars Natural Matte Longwear Foundation
Sephora$55.00Winner: Best full coverage foundation
Methodiq SkinShield
Methodiq$45.00Winner: Best hydrating foundation
Jones Road Your Skin Foundation Stick
Jones Road Beauty$38.00Winner: Best travel-friendly foundation
Patrick Ta Major Skin Soft Blur Brightening Concealer
Sephora$34.00Winner: Best long-wear concealer
Jones Road The Eyeshadow Stick
Jones Road Beauty$32.00Winner: Best splurge eyeshadow stick
E.l.f. Cosmetics Soft Glam Satin Concealer
Amazon$5.00Winner: Best value concealer
Summer Fridays Bronzing Drops
Amazon$32.00Winner: Best bronzing drops
Laura Mercier Ultra-Blur Loose Setting Powder
Ulta$48.00Winner: Best setting powder
Danessa Myricks Yummy Skin Liquid Blurring Balm Setting Spray
Sephora$36.00Winner: Best mattifying setting spray
California Naturals Hydrating Lip Balm
Ulta$9.99Winner: Most hydrating lip balm
Hourglass Cosmetics Phantom Volumizing Glossy Balm
Amazon$38.00Winner: Best lip gloss
Lanolips Ceramide Milkshake Balm
Amazon$11.99$14.00Winner: Best tinted lip balm
Merit Signature Lip Liner Sheer Liner
Sephora$24.00Winner: Best lip liner
Our panel of experts reviewed some of our winners and gave feedback based on their expertise.
Sarah Tanno is a celebrity makeup artist and global artistry director of Haus Labs. She is Lady Gaga's personal makeup artist.
VIEWDr. Dara Spearman is a board-certified dermatologist and the founder of Radiant Dermatology Associates in Fort Wayne, Indiana.
VIEWDr. Sapna Palep is a board-certified dermatologist and co-founder of Journelle Skin.
VIEWDr. Jenna Queller, MD, FAAD, is a board-certified dermatologist who specializes in acne, anti-aging skincare, laser treatments and more.
VIEWCaitlyn Dominic is a celebrity makeup artist, beauty educator, and content creator. She has 14 years of experience in the beauty industry.
VIEWMarisa Garshick, MD, FAAD is a leading board-certified dermatologist in New York City and Englewood.
VIEWDr. Michael Fulbright, D.D.S., is the Founder of Southbay family-owned practice, Fulbright Dental, combining comprehensive dental health, wellness, and aesthetics all in one.
VIEW