Beauty

Get the scoop on everything from makeup and nails trends to skin care tips.

3d ago

See Winners of Shop TODAY’s Ageless Beauty Awards 2026

The Shop TODAY team is proving that looking and feeling your best never goes out of style with their Ageless Beauty Awards. From skincare saviors to makeup must-haves, Executive editor Adrianna Brach shares a reveal of some of the winners.
See Winners of Shop TODAY’s Ageless Beauty Awards 2026
See Winners of Shop TODAY’s Ageless Beauty Awards 2026
4d ago

Shop Deals on Brands From Jenna and Sheinelle’s Girls Getaway

Shop TODAY executive editor Adrianna Brach shares a look at some of the brands that helped make Jenna Bush Hager and Sheinelle Jones’ epic Girls Getaway at Cedar Lakes Estate in Port Jervis, New York. Products include the Leesa Sapira hybrid mattress, Fleet Feet x Altra sneakers and more.
Shop Deals on Brands From Jenna and Sheinelle’s Girls Getaway
Shop Deals on Brands From Jenna and Sheinelle’s Girls Getaway
5d ago

Shop These Beauty Buys With Exclusive TODAY Discounts

Shop TODAY lifestyle and fashion contributor Melissa Garcia shares a look at some of the brands that sponsored Jenna Bush Hager and Sheinelle Jones’ first ever girls getaway at the Cedar Lakes Estate in New York. Items include Elizabeth Arden ceramide capsules, Laura Geller fragrance duo, John Frieda thickening shampoo and more.
Shop These Beauty Buys With Exclusive TODAY Discounts
Shop These Beauty Buys With Exclusive TODAY Discounts
5d ago

Shop TODAY’s Curated Box Filled With Cozy Season Essentials

TODAY fashion and lifestyle contributor Chassie Post shares a look at everything that comes in Shop TODAY’s latest curated box to get you ready for the cozy season. Items include a blanket, a Vitamin C serum, a straightening brush and more.
Shop TODAY’s Curated Box Filled With Cozy Season Essentials
Shop TODAY’s Curated Box Filled With Cozy Season Essentials
9d ago

Shop Cozy Must-Have Fashion and Home Goods for the Fall

Fall is sweater weather so style expert Jasmine Snow joins TODAY’s Jenna Bush Hager and Sheinelle Jones to share some must-have items to keep your home – and yourself – cozy. Products include a potpourri simmer pot, ankle boots and more!
Shop Cozy Must-Have Fashion and Home Goods for the Fall
Shop Cozy Must-Have Fashion and Home Goods for the Fall
9d ago

How to Switch Up Your Hair Routine Before Winter Arrives

The changing seasons and colder weather can impact the health of your hair so dermatologist Dr. Angela Lamb joins TODAY with tips to fight dry, brittle and frizzy hair as winter approaches.
How to Switch Up Your Hair Routine Before Winter Arrives
How to Switch Up Your Hair Routine Before Winter Arrives
10d ago

Shop Steals & Deals Up to 80% Off: Candles, Cookware, More

From essential cookware collections and scented candles to a straightening brush and more, TODAY lifestyle and commerce contributor Jill Martin share some all-time favorite essentials starting at just $19!
Shop Steals & Deals Up to 80% Off: Candles, Cookware, More
Shop Steals & Deals Up to 80% Off: Candles, Cookware, More
11d ago

Fun Finds to Celebrate Women’s Small Business Month

October is National Women’s Small Business Month so lifestyle expert Amy E. Goodman joins TODAY to shine a light on some great female-founded brands. Shop face masks and lip treatments from ESW Beauty, cleaning products from Meliora, fabric and paper gift wrap from Unwrp and more!
Fun Finds to Celebrate Women’s Small Business Month
Fun Finds to Celebrate Women’s Small Business Month
11d ago

Shop Style Deals up to 88% off: LED Face Mask, Travel Set, More

TODAY’s Jill Martin shares Steals & Deals on fashion and beauty up to 88% off. Products include cashmere hooded cardigans, a 7-color LED face mask, a 4-piece travel set and more!
Shop Style Deals up to 88% off: LED Face Mask, Travel Set, More
Shop Style Deals up to 88% off: LED Face Mask, Travel Set, More
13d ago

Check Out These Beauty Deals From Amazon’s Newest Sales Event

From skin care and makeup to hair tools and more, Shop TODAY senior editor Julie Ricevuto shares her top picks from Amazon’s holiday beauty event — all on deep discounts!
Check Out These Beauty Deals From Amazon’s Newest Sales Event
Check Out These Beauty Deals From Amazon’s Newest Sales Event
17d ago

See What's Inside Shop TODAY's Curated Beauty Edit Box

The latest Shop TODAY curated box is filled with products to give your makeup and skin care products the ultimate upgrade at prices that won't break the bank. Lifestyle and fashion contributor Adrianna Brach shares a look at everything you get with this month's Beauty Edit Box, including Estée Lauder sculpt eye cream, Clinique Auto-Replenishing Moisturizer, Bobbi Brown Skin Enhancer Blush and more — all for 59% off!
See What's Inside Shop TODAY's Curated Beauty Edit Box
See What's Inside Shop TODAY's Curated Beauty Edit Box