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Articles by Collin
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The List You Already Have
The List You Already Have
Most of you think about outbound lists as something you have to buy, scrape, enrich, or build from scratch, but there's…
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1 Comment -
The SDR Role Was Never Supposed to Be EasyJul 21, 2026
The SDR Role Was Never Supposed to Be Easy
Most SDRs start the role with the wrong expectation. Y'all think the job is to sound confident, book meetings, hit…
5
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Hustle Is NOT a Growth StrategyJul 10, 2026
Hustle Is NOT a Growth Strategy
Some of you founders have a learning problem disguised as a sales problem..
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The Problem With Asking Everyone for a MeetingJun 17, 2026
The Problem With Asking Everyone for a Meeting
Trust me, I know that a relationship-first approach feels painfully slow when you’re the founder staring at pipeline…
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1 Comment -
Clay Won’t Save You From the Work You’re AvoidingJun 9, 2026
Clay Won’t Save You From the Work You’re Avoiding
I’m a HUGE Clay fan. It might be the most powerful sales tool ever built: You can find almost any company, enrich it…
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4 Comments -
You Can’t Delegate Sales ConfusionJun 2, 2026
You Can’t Delegate Sales Confusion
Founders are usually the best early salespeople, not because they’re naturally great at sales, and definitely not…
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3 Comments -
I didn’t know when to quit, and that cost me years.May 26, 2026
I didn’t know when to quit, and that cost me years.
There’s a version of startup advice that gets repeated so often it starts to sound like doctrine: Don’t quit. Keep…
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Polite Interest Is Not Product-Market FitMay 19, 2026
Polite Interest Is Not Product-Market Fit
I learned this the hard way. In my first startup, I spent 18 months chasing what I thought was traction: I interviewed…
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6 Comments -
What Founders Get Wrong About ValidationMay 11, 2026
What Founders Get Wrong About Validation
There’s a version of startup advice that sounds great on podcasts and dies the second it touches reality. Follow your…
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6 Comments -
Why Most Founders Never Close (It’s Not What You Think)Apr 27, 2026
Why Most Founders Never Close (It’s Not What You Think)
I (perhaps more than many) understand why a lot of founders get PTSD when they hear the word “sales.” Like it’s war.
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12K followers
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Collin Stewart shared thisFounders need to be selective about who gets access to their thinking. Not every investor conversation is valuable... Some investors understand the market, ask sharp questions, and make you better. Others are just pattern-matching from the outside and handing you advice that sounds smart but does not fit. That is where it gets dangerous: Bad advice rarely sounds bad when it comes from a recognizable fund. The cost is not just a wasted call. It's founder time, focus, and conviction, so be careful whose feedback you let steer the company.
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Collin Stewart shared thisI used to think the next milestone would finally make me feel like I’d made it. - First customers. - First real revenue. - First big ARR number. Then I’d hit it, feel good for about 10 minutes, and immediately move the finish line. That’s the trap. Ambition is useful, but if you never stop to acknowledge the win, growth starts to feel less like progress and more like debt. And as a founder, that hurts your team more than you think. Whatever number you’re chasing right now, don’t wait until the “bigger” one to celebrate. You’ll get there, and your brain will just invent another one. My advice: Take the day, mark the moment, then get back to building. Also, get a mini gong, maybe... That way the moment gets more memorable.
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Collin Stewart posted thisOne of the hardest founder lessons is that “the market” is too broad to be useful early on. You are not looking for universal demand... You're looking for pull. AKA: - The pocket where the problem is sharper. - The buyer who already has budget pressure. - The workflow that is already breaking. - The trigger that makes timing obvious. That is where the first repeatable motion usually starts. The mistake is trying to sound relevant to everyone.
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Collin Stewart shared thisMost of you think about outbound lists as something you have to buy, scrape, enrich, or build from scratch... But there's another source that's usually sitting untouched: Your LinkedIn network! Not as a place to spam people, and not as a shortcut around relevance, but as a starting point with more context than a cold database usually gives you.
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Collin Stewart shared thisThe best dashboards tell you what to inspect next. That is why tools like Clay are interesting for sales teams. They can surface patterns like: - Which accounts match the signal? - Which segments respond differently? - Which enrichment source is reliable? - Which workflow is creating bad data? But the dashboard itself shouldn't count as the strategy. The strategy is the question you built the dashboard to answer. If the question is weak, the workflow can look impressive and still not help you decide.
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Collin Stewart shared thisAs a founder, you should know where your business is leaking. Not in a vague “we need more leads” way. Specifically. Is the issue awareness, trust, conversion, retention, expansion, pricing, qualification, or timing? That clarity changes the work... It keeps you from wasting effort in the wrong part of the system. Sometimes the channel is fine and the offer is muddy, other times the demo is fine and the urgency is weak. Better diagnosis beats louder effort.
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Collin Stewart posted thisNo new PR podcast episode today, but I'd like to vent for a moment... I like metrics that make me ask myself better questions. A bad metric just makes you feel good or bad, but a useful metric tells you where to look. Examples: 1. If replies are low, inspect the audience and message. 2. If replies are fine but meetings are weak, inspect the CTA and qualification. 3. If meetings happen but don't convert, inspect the sales conversation. The metric isn't a strategy, it's just a pointer, a clue, an insight. Your team will get better as soon as you stop worshiping benchmarks and start using them as diagnostic tools.
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Collin Stewart shared thisWhen I think about revenue systems, I think about constraint diagnosis. Founders often ask: “How do we get more pipeline?” And sometimes that is the right question.... But sometimes the real constraint comes later: prospects understand the offer but do not trust it, meetings happen but do not convert, or customers buy but never expand. Acquisition is only one part of the system... The founder's job is to understand the machine well enough to know where to apply force.
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Collin Stewart reposted thisCollin Stewart reposted thisA first sales hire should scale what works... They shouldn't be expected to discover the entire motion from scratch. If the ICP is vague, the pitch changes weekly, qualification is unclear, and the founder is still learning what buyers care about, the new hire is not joining a system. They are joining an experiment. The first rep can improve the system, but there needs to be enough system to improve.
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Collin Stewart reacted on thisCollin Stewart reacted on thisStartup founders- did you know that the average sales mis-hire can cost your startup nearly $300 k? I compiled a list of resources and useful tips to help you avoid making this expensive mistake. When I partner with startups, I provide a 6-12 month guarantee on any of my candidate hires. If their new sales hire is not meeting the milestones set forth in their 30-60-90 plan- it's time to reboot the search! In a startup, you simply can't afford to wait-and-see what happens... #Startups #GTMrecruinting #Founders #SalesHiring Founders and thought leaders, let me know your thoughts! Neil Grunberg Ben Bronsther Josh Folk Phil Castro Nigel Lau Joélle Thévenau Nate Branscome Dan Borok Adrian Pillay Mitch Redekopp Bassey Bassey George Fleming Deborah Kurtz George Hadjiyanis Collin Stewart Adam Gellert Simon Taylor Taylor 👨🏻💻 Sicard Joseph Al-Chami Alexander Landa Paul Bodnar Aashay Arora Eric Arnold Lauren Burrows, MBA Dan Briggs Shanthi Shanmugam Alvin Cheng Isabelle Gagnon Amjad AhdabThe True Cost of a Sales Mis-Hire at a Cash-Constrained StartupThe True Cost of a Sales Mis-Hire at a Cash-Constrained StartupAlison Bell
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The Terrifying Art of Finding Customers
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voltageCRM Sales and Marketing blog
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We use our blog to discuss interesting trends and ideas in the sales and marketing field.
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Scott Peckford
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If you could 5× the size of your database, would you close more deals? I’m willing to bet the answer is yes. In this short tactical episode, I break down a simple framework for growing your database in a big way. It sounds aggressive, but it’s based on a strategy a friend of mine used to massively expand his reach. This episode originally dropped last year, but the thinking behind it is still incredibly relevant if you’re serious about long-term growth. If you want the episode, comment POD and I’ll send it over. 🎧
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David Walker-Dobson
Tentt • 4K followers
SaaS founders chasing $100M+ ARR... automated outbound won’t get you there. But this will: GTM intelligence. If you’ve made it this far, you’ve likely got the basics in place: → SDRs calling → Automated email sequences → A solid outbound engine So how do you take it to the next level? You stop relying on volume and start acting on intelligence Here’s how top SaaS teams are evolving: ✅ Every website visitor is identified and enriched (RB2B) ✅ Every newsletter open, form fill, and webinar signup is tracked ✅ Monitoring existing clients for upsell opportunities ✅ Predicting churn based on signals ✅ Competitor research and account intent are monitored ✅ Inbound-led outbound becomes the default; speed is everything ✅ Using phone intelligence with TitanX so you can prioritise your cold calling And then Clay becomes your GTM control centre: – AI auto-researches for you, so SDRs don't need to – LeadMagic enriches leads for maximal coverage – Scores them based on real-time behaviour + fit – Routes them to the right rep with context – Keeps your CRM squeaky clean and fully updated The result? → Reps only act on qualified intent → Your pipeline quality goes through the roof → You scale revenue without scaling headcount This is GTM orchestration at its best. Not more outbound. Smarter outbound, powered by real-time intelligence. If you want me to make a full video breakdown of how you can build a system like this, comment "intelligence" and I'll get recording
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Sudhakar Varatharajan
GrowmaxAI • 3K followers
Them vs Us! Most B2B eCommerce platforms stop at online ordering. But B2B selling has to be a well-oiled machine — sales reps, partners, pricing, and self-service all working as one. When they don't? You get revenue silos. #B2BCommerce #PartnerCommerce #B2BSales
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Anders Mogensen
SLAM Commercial Partners • 2K followers
60% of the B2B SaaS pipeline we audited last month didn't exist. Not "questionable." Not "at risk". Closer to fiction. Here's what we found: The company reported £8.2M in committed pipeline. We called the top 10 prospects, interviewed the commercial team and analysed their CRM system. £8.2M reported. £4.9M real. 40% inflation. This wasn't fraud. It was optimism masquerading as forecasting. Examples of the patterns I see repeatedly: THE ZOMBIE PIPELINE Deals sitting in "Negotiation" stage for 90+ days with zero activity. Sales reps won't remove them because it makes their forecast look weak. Red flag: When we ask "What is the next steps?" and the answer we get is "We're waiting to hear back." THE VAPORWARE LOI A £2M "letter of intent" that's non-binding, has no budget allocated, and was signed to get the startup into the news cycle. Red flag: The LOI has more PR value than commercial substance. THE FOUNDER CLIFF 60% of pipeline came from the Founder's personal network. Reps can close deals, but can't source them. Red flag: Post-acquisition, if/when the Founder steps back, revenue falls off a cliff. Why does this happen? Sales leadership is incentivized to inflate pipelines. It keeps the board happy. It keeps their job secure. It makes the company look investable. Traditional financial due diligence doesn't catch it. Financial DD tells you what happened historically. It doesn't validate whether the forward-looking forecast is real. That's the gap we fill at S.L.A.M. We do deal-by-deal validation: Call the prospects Audit the CRM in dept Listen in to sales calls Interview the team Assess whether the forecast is real, inflated, or fiction In 10 days, we give you a verdict and recommendation for your investment: Green, Amber, or Red. Because a 40% inflated pipeline on a £50M deal? That's a £20M mistake you'll discover 6 months post-close when it's too late. If you're evaluating a B2B investment, let's talk about validating the commercial side, before you wire the money. anders@slamcp.com slamcp.com #PrivateEquity #DueDiligence #B2BSaaS #VentureCapital
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James Bissell
The Revenue Enabler • 34K followers
The SaaS Discovery Call Survival Guide (2025 Edition) 1. 𝗗𝗼 𝘆𝗼𝘂𝗿 𝗵𝗼𝗺𝗲𝘄𝗼𝗿𝗸 Know their business, recent changes and main competitors before you join the call. 2. 𝗠𝗮𝗸𝗲 𝗮𝗻 𝗶𝗺𝗽𝗮𝗰𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝟯𝟬 𝘀𝗲𝗰𝗼𝗻𝗱𝘀 Show you understand their world straight away rather than starting with small talk. 3. 𝗔𝘀𝗸 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 Base your questions on what you have found, not “tell me about your business”. 4. 𝗙𝗶𝗻𝗱 𝗼𝘂𝘁 𝘄𝗵𝗼 𝗶𝘀 𝗶𝗻𝘃𝗼𝗹𝘃𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 Most purchases need more than one person to agree. Learn who they are early on. 5. 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲𝗶𝗿 𝘂𝗿𝗴𝗲𝗻𝗰𝘆 Ask “What happens if nothing changes in the next six months?” 6. 𝗕𝗲 𝗰𝘂𝗿𝗶𝗼𝘂𝘀 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗽𝘂𝘀𝗵𝗶𝗻𝗴 𝘁𝗼𝗼 𝗵𝗮𝗿𝗱 Space out your questions so it feels like a natural conversation. 7. 𝗖𝗵𝗲𝗰𝗸 𝗳𝗼𝗿 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝘀 Your deal will go nowhere without one. Check this person will go to bat for you. 8. 𝗠𝗼𝘃𝗲 𝗼𝗻 𝗾𝘂𝗶𝗰𝗸𝗹𝘆 𝗳𝗿𝗼𝗺 𝗽𝗼𝗼𝗿 𝗳𝗶𝘁𝘀 Do not waste time on opportunities that will never lead to a deal. 9. 𝗞𝗲𝗲𝗽 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗯𝗮𝗹𝗮𝗻𝗰𝗲 Aim for 40% of the time talking and 60% listening. 10. 𝗔𝗴𝗿𝗲𝗲 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝘀𝘁𝗲𝗽 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝗰𝗮𝗹𝗹 𝗲𝗻𝗱𝘀 Book a follow-up while you are still speaking to them. 11. 𝗦𝗲𝗻𝗱 𝗮 𝘀𝘂𝗺𝗺𝗮𝗿𝘆 𝘀𝗼𝗼𝗻 𝗮𝗳𝘁𝗲𝗿 𝘁𝗵𝗲 𝗰𝗮𝗹𝗹 Confirm what was agreed while it is fresh in their mind. 12. 𝗙𝗶𝗻𝗶𝘀𝗵 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗸𝗲𝘆 𝗽𝗼𝗶𝗻𝘁 Repeat their problem in their own words and explain why it matters now. What would you add? Access my AI Ghosting Coach: https://lnkd.in/eKEvm62D
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Fatima Hussain
H2 Digitants • 5K followers
Most SaaS pages fail at the first step. They show the tool. But they don’t win the mind first. Here’s the right order buyers want: ☑ Pain → Speak to what hurts. ☑ Promise → Paint the new path. ☑ Proof → Back it up with wins. ☑ Product → Now show the tool. See the flip? You don’t sell the tool. You sell the change. Your page is not a demo. It’s a stage. You show them their pain. Then you give them a cure. And only then, do they care how your tool works. 📌 P.S. Next time you write a page—start with pain. #SaaS #MarketingStrategy #CopywritingTips #LandingPageDesign #GrowthMarketing #B2BMarketing #ProductMarketing #MarketingTips #DigitalMarketing #ConversionOptimization
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