Articles by Kristine
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Kristine Steuart shared thisAt it again…. Well, I’ve been at it again for a little bit! Our approach was to officially launch once we had live customers 🙂. After building a company for years to an exit, and then taking some time off and advising through VC and board roles - I learned something about myself: that I still really like to create and build, and most of all, that I like working with great people. I’ve enjoyed the work I’ve been doing this past year - defining a new product and customer experience - with amazing people I have worked with for years including T.J. Begley, Katherine Berry, Mike Squance, Amy Hockley Brunelle; investors at Inovia Capital, Panache Ventures and others; and with great early-adopter customers. How did this idea come about and why this market? There’s more on our About web page or LinkedIn post! But essentially: Customer engagement channels have had little innovation over the years - email, paid, social - are not working as they used to; They’re getting more expensive and saturated, while yielding diminishing returns. All while growing demand for more personalized engagement grows. It’s time to redefine and build a new customer experience, one that drives human connection, relationship, and business impact. SIX does just that, by unlocking an obvious way that remains largely under-utilized: equipping customer-facing teams to scale personalized customer experiences. We’ve put our $1.3m pre-seed to work quickly - with Inovia, Panache, and a few angel investors - delivering an enterprise-ready product to market and early customers who are experiencing revenue impact, and we’re looking forward to creating more from here.Kristine Steuart shared thisSIX is helping consumer brands to scale personalized customer experiences. With an enterprise-ready platform and live customers achieving results, we're excited to launch publicly.
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Kristine Steuart shared thisFor my Marketing Ops and CMO network - still time to register to learn from one of your peers and the UpTempo team Thao Ngo 💻.Kristine Steuart shared thisDon't miss out on the conversation of the quarter. 🚨 We’re connecting with HubSpot to dig into their internal marketing planning processes on November 15 at 9am PT / 12pm ET, followed by an exclusive Q&A. 💻 Join us for an open and candid conversation: - Discover better planning processes. - Prepare your enterprise for managing and embracing change. - Understand the tangible impact of this transformative change within HubSpot marketing's strategic operations. Register here 👉 https://lnkd.in/eRqGytBp Can't make it? All registrants will receive a recording. 🎥
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Kristine Steuart shared thisThis has been a fun project to work on, and glad to see CEOs/Founders and exec teams using it to scale revenue engines. I am tagging a bunch of people in my network for two purposes: 1. If you'd like to use this with any exec teams you're helping or in your own teams, and 2. As a thank you - I've learned so much from so many of you, and many of you provided direct input into the REM. Thank you to advisors, colleagues: Laurie Schultz, Greg Wolfe, Norm Francis, T.J. Begley, Ryan Moon, Richard Sharp, Peter de Verteuil, Katherine Berry, Nanon de Gaspé Beaubien-Mattrick, Anthony Lee, John Stetic, Martin Angert, Kevin Swan, Michelle Malpass, Greg M., Dave Kellogg (your practical and great content - and also your footnote style ;) - is inspiration for the REM). Some of our CMO customers I learned so much from over the years on growing revenue and building brand, to name just a few: Jackie Yeaney, Elissa Fink, Robin Matlock, René Bonvanie, Sally Jenkins, Carrie Palin, Carilu Dietrich, Latané Conant (she/her), Thao Ngo 💻, Vasu Jakkal, etc. And to the revenue team at Allocadia who did great work, to name just a few: Bobbi-Jo Stonehouse, Kelly Krumreich-Benny, Samantha Bannister, Jocelyn Brown, Paula Catoira, Ryan Bull, Sam Melnick (do you like the re-purpose of the Run/Do loop?! ha), Bróna O'Connor, Geoff Brooks, Ian Harrasser, Isaac Smith, Liam Wedderburn, etc. I am for sure missing people, but I'm maxed out on how many I can tag now!:)Kristine Steuart shared thisScaling a technology business today requires a deep understanding of the link between #strategy and execution. Inovia EiR Kristine Steuart has developed The Revenue Execution Model. This framework provides a practical roadmap for executive teams to understand the interplay between strategy and execution and optimize their revenue engine for growth. Take your execution to the next level and start using the REM today. A link to download the model is in the blog post below 👇 https://lnkd.in/eBXsyDsZ Let us know your thoughts! #CompanyBuilders #RevenueExecutionModel
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Kristine Steuart shared thisTo my BC-based network: Innovation and advancement in cancer care has never been more crucial. Sadly, already the world’s biggest health crisis, cancer rates are expected to rise by 35% in B.C. and an aging and growing population will increase the demand for services by a projected 60% over the next decade. But we aren’t powerless, rather, this is an opportunity to take action. As part of the BC Cancer Foundation Beyond Belief campaign cabinet – and in honour of close family and friends who have been affected by cancer - I am working to engage with the BC technology community to help make a difference. The Foundation has identified a critical investment to improve cancer care: purchasing a new Cyclotron to advance precision radiation therapy and research. Radiation Therapy is the backbone to most cancer treatments. BC has only one cyclotron machine for BC cancer patients, and there is an urgent need to purchase a second Cyclotron to expand care to treat more people, faster; to support improved diagnostics for earlier detection; and to conduct innovative research to improve cancer patient outcomes. Our strength in tech comes when we come together: If even 3% of our technology companies and individuals in the sector came together, we would raise over $1m towards the purchase of the Cyclotron. A big thank you to my tech sector community who have agreed to participate as the first anchors - Michelle Malpass & Greg M., Norm Francis and Pat Francis, Anthony Lee and Jennifer, Katherine Berry, Greg Wolfe, Cybele Negris, ICD.D, Peter Steele, Geoff Brooks, Amy Hockley Brunelle & Michael Brunelle, Ryan Moon, Ed Quilty, ICD.D, Jeff Sinclair, Jef Cracklen, T.J. Begley, Richard Sharp, Diana Cheng, Todd Ingledew. And a heart-felt special thank you to Samantha Bannister. And a big thank-you to the first company participants - if only 250 of BC’s 11,000 tech companies participate, we will achieve our goal! – thank you - Rival Technologies, Revenue Automation, Intiveo. As we know in the tech industry and in building something new, we have to start somewhere, thank you for your support in making the first step. cc BC Cancer Foundation, Lindsay Abbott, Andrew Chan. To learn more & participate, visit the site link. Re-posts are very welcomed! Even small referrals to a few people will amplify and enable us to reach our goal and make a difference together.
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Kristine Steuart shared thisKristine Steuart shared thisWe are excited to introduce yet one more exceptional EiR who has recently joined the Inovia team. Please meet Kristine Steuart whose experience building, scaling and selling her company, Allocadia, brings invaluable insights to our founders. Kristine’s focus as an Inovia EiR is helping founders zero in on the critical combination of strategy and strong execution - a timely topic as companies reorient around smart growth. What a great way to close out 2022. Welcome Kristine 🎉 and Happy Holidays everyone! ✨ #CompanyBuilders https://lnkd.in/g7xu7B-m
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Kristine Steuart shared thisKristine Steuart shared thisI'm very happy to share today that our combined business of Allocadia, BrandMaker and Hive9 has rebranded as Uptempo (uptempo.io). This is a major step on our journey to create the platform for Marketing Operations and accelerate the business of marketing globally. The growing value this will allow us to deliver to our brilliant customers is the reason that I am here. That and the people who make up this business and make this brand real. Exciting times... Uptempo Allocadia, an Uptempo company BrandMaker, an Uptempo company Hive9, an Uptempo company
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Kristine Steuart shared thisKristine Steuart shared thisWe are delighted to introduce our first Facilitator of the Rosie Peer Group Mentoring Program: Kristine Steuart! Kristine, Founder and former CEO of Allocadia, is an entrepreneur with experience working with some of the best-known companies in the world and a passion for helping people create confidence. Kristine will be facilitating a peer group for senior-level women in executive roles in STEM industries. If you’re a self-identifying woman and an aspiring leader looking for a community of like-minded women, learn more about Kristine’s peer group and apply today: http://ow.ly/KZit50J2Zpo
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Kristine Steuart shared thisRe-post from HBR today on 'What's really holding women back?' - a good read on international women's day. For the leaders out there - some food for thought to challenge what we often hear or think are the reasons, and dig deeper into the underlying reasons for the lack of women in leadership. "We pointed out these disconnects to the firm’s leaders, challenging the work/family narrative as oversimplified and offering a broader, more-nuanced, and data-driven explanation: What really held women back was the crushing culture of overwork at the firm. The unnecessarily long hours were detrimental to everyone, we explained, but they disproportionately penalized women because, unlike men, many of them take accommodations, which exact a steep career price."
Kristine Steuart commented on a post
9mo
Just saved your recommendations to my sixes for when I head to Toronto!:)
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Kristine Steuart liked thisKristine Steuart liked thisHappy Wednesday LinkedIn! I am very excited to share that the Giants Podcast is launching our second episode tomorrow, Thursday July, 30!. It was such an honour to sit down with Kristine Steuart, an amazing founder and fantastic human being, who has achieved so much (including, at the time, the largest female-founded tech exit in Canadian history). Kristine generously shared about her upbringing, challenges in the industry, her passion for community and partnerships, and what it is like to build a company right here in Vancouver. Please tune in tomorrow if you want to learn from the stories behind this exception human, including her first exit. Kristine, thank you for allowing me to share your story with our community and the world. #vancouver #tech #podcast #giantspod
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Kristine Steuart liked thisA new look and feel for Procurify 🔥 Premium. Elegant. Trusted. Innovative. Our design team took the brief and executed it flawlessly, creating a visual identity that reflects who we are today and where we’re headed next. Congratulations to our incredible design duo and broader marketing team for bringing it to life! Mateo D.e! Mateo D., Stephanie Deo, Evgeniya Temereva, Andrea Miller, Josh Cronk, Amelia Neo, Matt Lim, Amy Séguin, Michele Kerr, Scott Bauer, Rhett OhlsenKristine Steuart liked thisRebrands are hard. This one was done in 90 days. Proud that I got to build the new visual identity of Procurify. A sum of many conscious decisions to make a brand that feels like a stand out in procurement. Something warm, thoughtful. Grateful for my designer Stephanie Deo, an absolute machine of a developer Evgeniya Temereva, a perfect collaborator Lindsie Canton, and sharp content from Andrea Miller and Josh Cronk. Thank you to Bróna O'Connor and Chad Gaydos for all the trust.
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Kristine Steuart reacted on thisKristine Steuart reacted on thisIntroducing Giants with Nejeed Kassam, a new podcast for the 604. Every city has its builders. The ones behind the skyline, the institutions, the industries that define a place. Giants brings you their stories: the raw, unfiltered conversations that never make it to LinkedIn. Episode 01 launches July 17. 🎙️ #podcast #vancouver #604 #storytelling #founder
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Kristine Steuart reacted on thisKristine Steuart reacted on thisMeet the host of Giants — Nejeed Kassam. Entrepreneur, activist, author, father. Someone who's done the building in Vancouver before he started asking others to talk about it. Episode 01 drops July 17. 🎙️ #vancouver #podcast #founder #storytelling
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Kristine Steuart reacted on thisKristine Steuart reacted on thisEpisode 01 with NORM FRANCIS is LIVE! 🎙️🎉 In this episode we sit with Norm Francis, the Giant who quietly revolutionized the CRM industry. Tune in to hear his story on all platforms. Link is on our profile! #vancouver #podcast #storytelling
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Kristine Steuart reacted on thisKristine Steuart reacted on thisOne of my first engineering jobs was a co-op, doing maintenance engineering at a paper mill. I started small, addressing non-urgent tickets. Can you improve how paper is rolled? Can you upgrade the ventilation? I'd design the solution, get feedback from the line crew, order the parts, and watch the maintenance team build it and put it in. Then one day, the main machine went down, which is critical for the entire operation. The fix required someone to crawl inside a narrow air vent to clear the blockage so the paper could flow properly. It was the end of shift and no one on the crew could fit. I looked around and offered to go in. The crew leader hesitated. He knew if it wasn't fixed, his crew would suffer through the entire next shift. I also had never done this before. I didn't even have an overall that fit. I borrowed a spare that made me look like a child dressing up for Halloween, took instructions from the crew, and crawled in. I didn't think much of it. I just liked feeling useful. Afterwards the crew leader said, "You know, we never had anyone from the maintenance engineering team crawl in there before. You're the first." I was competent enough to earn their respect, and respectful enough to earn their confidence. After that, things felt different. Less resistance to my suggestions. My projects started getting completed on time. When I think back to that time, the Halloween overall is the ugliest thing I have ever worn, and it was the best lesson I have had in how to get work done. ---------------------------------------- Post #16 This is part of a series I've been wanting to share for a while. Over 20 years of working, I kept a notebook of lines that helped me find my footing when I felt off-center. I'm sharing them in case one is worth saving for a rainy day. Thank you for following along, Jiamei Bai Stories from the heart, not an algorithm. #Leadership #PersonalGrowth #WomenInBusiness
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Kristine Steuart reacted on thisKristine Steuart reacted on thisJust got back from three of the most epic days of my career. Took the team to Napa for our all company offsite. Here’s the thing about remote-first culture: you always know getting together matters. This week reminded me it’s not a nice-to-have. It’s the lifeline of the business. We came together with the intention to connect, get to know each other, Cross-team collaboration, learning and growing together, including the hard conversations that actually move us forward. Getting real clarity on the vision and mission for this rocket ship we’re building. And of course, having an epic time!! We did all of it. Times ten. 1mind trivia. Hackathons. Dancing to live music. A pickleball tournament. Incredible food, incredible scenery, and seriously, super humans. And my fav a costume night w the theme to dress up as your favorite superhuman. We had Tealium’s Truman. JFrog’s Frog. A whole lot of people dressing up as each other, including our CFO Marty Meyer and our get-shit-done, do-it-all Kirk Nankivell . The winner: Lauren Winn dressed as 1mind itself. Journey t-shirt, a giant brain head, and every competitor locked up in a box cage!!! Brilliant And my favorite part of every one of these get-togethers: everyone gets a team jersey with their employee number on it. Something about seeing that number on your back never gets old. Pinch me. Grateful! Humbled! Fired up!
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Kristine Steuart liked thisKristine Steuart liked thisIt's been a fast and furious five months of having fun building Toyo, and today we're finally opening the doors to everyone. We got hooked on this space late last November, when it first became possible for AI agents to genuinely help you run your business. We became obsessed with the idea of an all-encompassing agent; one that understands you, your business, and your software, and works with you in a way that feels personal... over iMessage and phone calls. So many entrepreneurs run their businesses without a computer in front of them all day. For them, being able to fire off a text or take a call and have Toyo handle things is a game changer. Personally, I have connected my Toyo to our Notion and Linear accounts and then use Toyo to help brief and prep me for meetings, and handle all my communication. I love having it call me to go over a long email when I'm tired of reading, and having it automatically research every attendee for external meetings is super handy too. Really proud of what we've built here. If you have a second I'd sure appreciate a https://lnkd.in/gzyMqVbv And of course if you wanna try it you can signup and get a month trial using the code PRODUCTHUNT at checkout. https://lnkd.in/gut-5E63 Would love your feedback and thoughts...
Experience & Education
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SIX
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Publications
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Leading in Change: CMO Leadership Series
Allocadia
See publicationThe world of the CMO is changing. A recent Forbes article “How CMO 2.0 is gaining star power” explains: “New duties…new opportunities… This ‘CMO 2.0’ requires a role transformation and leaders to drive it.” As CEO of Allocadia, I’ve also had to learn to lead in a rapidly growing, fast-moving market. And as marketers building Allocadia, we have learned a lot about selling to CMOs: their needs and challenges, and the exciting opportunities that lie ahead in this new Marketing 2.0 world. Over the…
The world of the CMO is changing. A recent Forbes article “How CMO 2.0 is gaining star power” explains: “New duties…new opportunities… This ‘CMO 2.0’ requires a role transformation and leaders to drive it.” As CEO of Allocadia, I’ve also had to learn to lead in a rapidly growing, fast-moving market. And as marketers building Allocadia, we have learned a lot about selling to CMOs: their needs and challenges, and the exciting opportunities that lie ahead in this new Marketing 2.0 world. Over the next several months, I’m going to share some of these learnings in a new biweekly series called “Leading in Change,” helping CMOs and marketing operations lead and build a data-driven marketing organizations.
Languages
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French
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