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Maggie Fost shared thisCanvas is a way better interface for designing online stores. It's intuitive and joyful and you'll sigh aloud with the relief of building in a modern way. Also with my creative director hat, I obviously love this product and the dope launch asset the team made w/ luscious, tactile, white lotus vibes soundtrack. If you're a designer and not leveraging sound, you have a new gear to unlock! 🔥Maggie Fost shared thisThere’s a new way to design stores on Shopify. Introducing Canvas. Describe your vision and Sidekick writes the code. No technical skills needed. See your whole store laid out on an infinite canvas so you can understand how every page feels together. Changes appear in real time. https://lnkd.in/grb34xEE
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Maggie Fost shared thisYes, this announcement is huge … AND: I’m over here admiring how good my team has gotten at crafting beautiful product storytelling. Distilling, framing, transitions, easing, abstraction, SOUND DESIGN … 🔥🔥🔥. And in 2026, you can bet we’ve got a hundred ways to make a chat interface look dynamic and interesting. In my five years at Shopify, I’ve watched the primary artifact for launches shift from landing pages to video to these compact motion assets that communicate powerful products in seconds. Whatever tools you use, product storytelling is a *language* and my team is writing poetry.Maggie Fost shared this
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Maggie Fost shared thisEvery tech company eventually makes a chore coat. We are not immune. Ours says “Employee of the Month” and here’s Sarra Tang, founder of Hoi Bo, earning the title on repeat. I’m a little bit in love with the class photo of Canadian entrepreneurs behind some of my favorite brands, sporting looks from our new Entrepreneur collection honoring them. L to R: Ballooms, Famiglia Baldassarre, Gaptooth, Hoi Bo, Cheekbone Beauty. https://lnkd.in/gdTC7Fxm
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Maggie Fost shared thisWhen a piece of design transmits the pleasure that was had in its making … this is what I chase. It’s rare and hard, especially in big companies, but we need more of it. Had a lovely conversation about this with Todd Henry. We talked about what changes as you move from making everything yourself to helping create the most favorable weather for others to make their best work. We talked about grace notes and creative relationships. Todd hosts not one but two great podcasts: Daily Creative and Herding Tigers. Listen to our episode here: https://lnkd.in/gkCGSaHj
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Maggie Fost shared thisDrop into Shopify's spaces, ways of working, and our non-negotiable default to prototyping with the awesome Katarina Batina.Maggie Fost shared thisOur latest AI in Design case study is live, featuring Shopify. A year ago, Tobias Lütke gave every Shopify employee access to virtually every AI tool available and encouraged them to experiment. Today, roughly 60% of their designers push code directly to production (up 38% since last September) and they have built more than 5,500 live prototypes. When everything is changing this quickly, it raises a question many designers are asking themselves these days: How do you grow as a designer right now? VP of Design Katarina Batinaput it simply: "The only wrong answer is to do nothing.” Across their team, this mindset shows up everywhere: • Designers move fluidly across tools by switching between Figma, code, and custom workflows rather than waiting for a rigid process • They get closer to the product by querying merchant research, checking support logs, and learning the systems behind the interface • They build internal infrastructure like Quick, Artifact, and Purl so designers can prototype and share working software without engineering bottlenecks • They invest in human connection by doubling down on apprenticeships and side-by-side learning AI may be changing how design gets done, but at Shopify, it is ultimately reinforcing a timeless truth: the best designers have always been the ones who never stop growing. Read the case study: https://lnkd.in/gFjiqxrA Watch the video: https://lnkd.in/gwV4vpdi
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Maggie Fost shared thisRad role alert!Maggie Fost shared thisWe just posted some awesome open roles on the Brand Marketing team at Shopify include a Head of Merch Programs supporting Supply (Shopify’s merch store), Racing (endurance racing program) and Rebellion (esports org)! It’s a first of its kind role at Shopify and I cant wait to meet the best brand marketers out there ready to give it their shot! Applications open until top of Sept >>> https://lnkd.in/gSbwRD-e
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Maggie Fost shared thisAriele Rosch and I spent years helping global brands retrofit TV spots to work on digital. Those remixes were fun—but it’s even more satisfying to build for how people consume media now, from the outset. This campaign captures the thrill of entrepreneurship with a whole lotta heart—but the part I’m most proud of is actually the thought and care the team put into pre-production. We leveraged a single shoot to produce thousands of iterations, each tuned to different contexts by platform, region, and audience. The result is not a single spot with cutdowns, but a tapestry of assets that share the promise of entrepreneurship in hundreds of ways. Brilliant work by Ariele and her team. 🙌Maggie Fost shared thisI’ve been at Shopify for a bit now, and I’m very excited to share our latest work. Starting a business is a big deal, and this campaign celebrates the small moments that make business ownership so exhilarating. A massive, global, integrated effort, the TV spot below has 3500+ friends (addtl assets) running across all channels, in all languages. The best part... we made it almost entirely in-house, with a team of extremely talented people. A gigantic thank you to everyone who worked on this, including Lisa Berenson Maggie Fost Jess Peterson Jaci Alberts Jane Kim Randy Rubin Danielle Hollander Maria Soares Shannon Hayward Joshua Van Patter Joshua Patterson
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Maggie Fost shared thisThe best! 💚Maggie Fost shared this
Maggie Fost commented on a post
1w
Congrats Lisa! 👏
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Maggie Fost reacted on thisMaggie Fost reacted on thisIntroducing Canvas: a whole new way to build on Shopify. The web deserves to be beautiful. It’s why we over-invest in things like Editions, and why we built Canvas to help you design what’s in your mind. Canvas brings your point of view to a process where AI can too easily generate more of the same. We’ve spent a great deal of time guiding Sidekick to make good design decisions while giving you room to make something distinctly yours. Every theme has its own design contract: a curated set of patterns and opinionated evaluations of Sidekick’s work. Together, they help Sidekick offer tasteful, distinct design directions grounded in your theme. You bring your point of view, respond to what you see, and shape the work until the store feels like yours. I’ve wanted to build something like this for years. What started as a casual prototype a few months ago is now in merchants’ hands. That means a lot to me and I couldn’t be more grateful to Kjell Reigstad, Giel Cobben, Olivia Marcello, and Edmund Teh, the small team that designed Canvas. Thank you for the care and craft you put into bringing it to life. Jump in and start designing. I can’t wait to see what you make.
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Maggie Fost reacted on thisMaggie Fost reacted on thisI remember leaving creative reviews with one note on repeat: "polish it." For most of my career, polish meant getting as close to perfect as possible. I've lost sleep over hours in Photoshop because flawless was the goal. Now perfection takes minutes. A few credits, a few prompts. So what do we bring when the thing we trained for is the thing the machine does best? I had to pause my workout between sets to (vigorously) type notes on Todd Henry's conversation with Maggie Fost, VP of Design at Shopify. She talks about "grace notes," the small human touches no brief asks for, like the bud vase in the Volkswagen Beetle. It's the same idea as the fingerprints left in the clay in Wallace and Gromit. You feel it when they're missing. The work is technically correct but emotionally flat. It's why I keep going back to the behind-the-scenes of Coinbase's Your Way Out. I've watched it so many times, and I'll keep watching it. Maggie's team uses AI to clear the drudgery so their energy goes into what can't be mass-produced. When perfection is cheap, the fingerprints are what's left worth fighting for. The advice that stuck with me: press your thumb into the clay. One detail no brief asked for. Then defend it when someone asks why it's necessary, because necessary was never the standard for things people love. That's the part I try to protect in reviews. I ask my team to bring me the silly idea. Where's the moment that makes the room laugh? Which idea started out as "this will never work"? I used to walk out of reviews with "polish it." Now the question I want to ask is: what did you leave in on purpose?
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Maggie Fost reacted on thisMaggie Fost reacted on this"What did they say when you told them that?" I say this to my daughter at least once a week, and I learned it from my CCO. Between interviews and fractional creative direction work, I've been meeting a lot of interesting people lately. It's had me thinking about the great people I worked with at BILL, and some of the small habits of theirs that have stuck with me: 1. Ask "What did they say when you told them that?" Whenever I brought a people problem to Chief Customer Officer, Sarah Acton, this was her answer. She didn't take sides or offer to step in. Rather, she nudged me toward the honest conversation I'd been avoiding, which always solved the problem faster than letting it grow. (It works just as well on playground drama.) 2. Eat lunch together. SVP of Marketing, Rick Galán ordered lunch for his team, and anyone else in the office, every single day. This wasn't company catering. It was a daily ritual: the group picked the restaurant, someone took orders, and the everyone helped carry the food to a big shared table. Every time I visited, it was obvious this was why that office's culture felt so gelled. The best team bonding happens over chicken tenders. 3. Share what you learn. Hemarie Jones led the Creative Operations team. Whenever she picked up something useful, she posted it in Slack. "TIL (Today I learned): we have a searchable library of customer feedback." "TIL: there are frozen Snickers in the 5th floor freezer." It made her approachable, made everyone smarter, and soon the whole team was posting TILs (and enjoying a Snickers). 4. Prioritize dream time. I've been lucky to work with Creative Director, Aaron Bloom, twice. He has always brought ideas that feel truly free of constraints. At BILL, he got a team of designers doing the same with a recurring "Design Dream Time." Each session, someone brought something inspiring, like a campaign, an idea or a problem to solve, and the group sketched, riffed or just talked. It was semi-structured time to get unstructured, and one of the most productive meetings on the calendar. All great habits, worth adopting. What's a small habit from a former colleague that you still use?
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Maggie Fost reacted on thisMaggie Fost reacted on thisI'm proud to share that Guests on Earth has been named one of Canada's Top Growing Companies of 2026 by The Globe and Mail's Report on Business magazine, ranking No. 17 with 2,192% three-year revenue growth. When we started Guests on Earth, the goal was simple: prove that home care products could be better for the planet without asking people to compromise on performance. We wanted to make cleaning and laundry more joyful and less wasteful, borrowing from beauty, personal care and wellness to bring superior design and experience to this category. Seeing that mission turn into real growth, from our DTC sales, retail expansion and Amazon, has been incredibly rewarding. Massive thanks to: → Our team, who bring relentless care and creativity to everything we make Sarah Spear Melissa Batchelor, MBA Lindsey Simpson Shelby Nicholson Holly Wiancko Cydney Laughton-Eagan Omar Morson → Our customers, who choose to do things a little differently every day → Our retail partners, who believed in us early and onward → Our investors, advisors and supporters, who have backed this vision MORE. TO. COME!!! [the full article will be available in Report on Business Magazine in The Globe and Mail this weekend] https://lnkd.in/gZUZ5rcY
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Maggie Fost reacted on thisStill can't believe we've been at this for a decade and a half. I've lost count of the pivots, the last-minute deadlines, the painful launches and the exhilarating ones... but I haven't forgotten the people who made it all possible. Our dedicated and talented team members (former and current), our strategic partners who helped guide us and grow us, and of course our client partners who took the chance to partner with this quirky small(ish) firm and gained an invaluable partner who became their secret weapon. Cheers to all the challenges we've navigated, and all we've accomplished. 🥂 ☕☕ Let's keep going beyond, together! Martina Benedict Katie Brown Richard Esposito Rosa Ayyad Maggie Johnston Jessica Beltran @kanisorn sinprasert Desiree Motamedi Linda Summers Earle Carlson Natalie Deeble Beth McGrath Matthew Bochenski Wing-Kin Tsoi Chris Corry Patsy W. Rachael Guanà Sally Manoufar Tejal Parekh Santosh Choudhary Nicola Brassington Michael Benjamin Elizabeth Joyce Charlotte T. Alina Savu Vanessa Monkhouse Alan Masarsky Maggie Fost Henry Wang Nune Igityan Elizaveta Krepkova Grace Kermani Mary Sheehan Sophie Ye Teresa Roche (if I missed you, it means we're likely not connected here yet - please comment below, and let's reconnect!)Maggie Fost reacted on this15 years of Quantious, in pictures. 🎉 Swipe along for the journey, the milestones, and the moments that got us here. Thank you to everyone who’s been part of the story. Here’s to what’s next. 💚
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