Yes, we definitely need two different tags, this is what I suggest
We create bert-toolkit, the BERT - Basic Excel R Toolkit.
We retag (close if off-topic) the toolkit questions.
We rename bert to bert-rpc
The tag names are not perfect since in bert-toolkit the t stands for toolkit and in bert-rpc, the serialization format is only called BERT.
However I think there is no need for a tag specific for the serialization format and since the web site is http://bert-rpc.org this tag should be clear.
As for the bert-toolkit, let's ignore that t = toolkit, we mostly need people to select correct tag and search engines to find questions.
Result
User starting to type bert can select between bert-toolkit or bert-rpc.
Searching for bert will work with both, if user includes toolkit or rpc they will be directed to correct tag.
[ERNIE]tag...