Upfronts 2026 and the Architecture for Modern Measurement
My relationship with the Upfronts started long before my career did.. At 14, I stepped onto the stage at the Fox Family Channel presentation and by my senior year, I had landed an internship... Read more
It’s a critical time for the industry, and we’ve seen a real boost for the theatrical movie business, with the double release of Barbie and Oppenheimer globally.
Comscore was joined by our launch partners IHS Markit, PlaceIQ and TransUnion to learn how this new solution sets the standard for cookie-free audience targeting at scale with demographic, TV, OTT, au...