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Alan Hart shared thisI’m always curious about what today’s marketing and customer leaders see as underestimated opportunities to make a real impact. In the latest episode of Marketing Beyond, Ford Motor Company’s Consumer CRM Lead Kim Reedy had a fantastic answer: The process. Moving fast and adopting new tech can be tempting. But if the foundational operations and processes aren't a well-oiled machine, Kim believes those implementations won't go as far as they could. Watch this clip to hear Kim's perspective, and be sure to subscribe to Marketing Beyond wherever you get your podcasts to hear the full conversation! https://lnkd.in/emxUQkJ2
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Alan Hart shared thisIn a market where loyalty is under pressure, how can CRM become a real growth driver? I had a great conversation with Ford Motor Company’s CRM Consumer Lead, Kim Reedy at Salesforce Connections in Chicago, about what it really takes to build a CRM strategy that can keep up with today’s complex customer journeys. One of my biggest takeaways: the strongest CRM strategies aren’t built in one giant leap, they’re built by solving the right problems, one meaningful step at a time. Thank you, Kim, for joining us on the share and sharing your perspectives with us! If you’re thinking about CRM transformation, customer loyalty, or how to scale personalization in a practical way, this episode is worth a listen. https://lnkd.in/emxUQkJ2Building an interconnected CRM experience: Insights from Ford Motor Company Consumer CRM Lead Kim ReedyBuilding an interconnected CRM experience: Insights from Ford Motor Company Consumer CRM Lead Kim Reedy
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Alan Hart shared thisDoes speed to market really matter if what you launch doesn’t actually work? (Spoiler alter: Probably not) In this clip from the latest episode of Marketing Beyond, GFiber Customer Communications Lead Tricia M. shares why chasing the next shiny thing can backfire if the execution isn’t ready. She says when it comes to CRM, quality, testing, and intentional rollout matter more than moving fast just to say you launched. If you work in customer communications, CX, marketing, or digital transformation, this one’s worth a listen! Quality over quantity, every time. https://lnkd.in/gQyuHBMc
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Alan Hart shared thisThe term "full-service banking" might be one of the most outdated phrases in financial services today. The reason? The definition of value is rapidly expanding. 💸 We are witnessing the rise of new concepts such as crypto, stablecoins, private credit, embedded money, and platform-native financial experiences. As these new stores of value emerge, the industry must reconsider what customers expect from a trusted financial institution. 🏦 The focus is shifting from merely offering more products to helping customers navigate an increasingly complex financial ecosystem with confidence. This represents a significant change in the design challenge we face. The future of banking may well belong to those who can simplify complexity rather than just adding features. We explore this idea further in our latest article in the 2050: Banking Beyond series. #FinancialServices #RetailBanking #BankingInnovation #Bank2050 Nick Cowell, Michelle Gauchat, Ménès, Matt Perry, Bill Dworsky, and Jonathan Valenti.2050: Banking Beyond - The evolving landscape of proposition, product, and service2050: Banking Beyond - The evolving landscape of proposition, product, and service
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Alan Hart shared thisWhat does “right message, right time” really mean when you’re building CRM at scale? On the latest episode of Marketing Beyond, Tricia M. from GFiber shares how her CRM strategy gets results by using testing, data and channel-specific decisions to prioritize quality over volume. We discussed how scaling customer communications thoughtfully can avoid creating more noise and empowers lasting engagement with the right messages at the right time. You can listen to the full episode wherever you get your podcasts by searching for “Marketing Beyond with Alan B. Hart.” Thanks so much for joining me on the show, Trish! https://lnkd.in/gQyuHBMcThoughtful CRM at omnichannel scale: Insights from GFiber Customer Communications Lead Trish MagneticoThoughtful CRM at omnichannel scale: Insights from GFiber Customer Communications Lead Trish Magnetico
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Alan Hart shared thisWhat if the biggest shift in marketing isn’t about chasing the next AI tool, but about making the systems and data that marketers already use work together more intelligently? On the latest episode of Marketing Beyond, I sat down with Salesforce Chief Customer Officer for Agentforce Marketing, Kevin Siminski. We talked about reducing process complexity, connecting Salesforce’s B2B and B2C capabilities, and building the kind of shared data foundation that can make agentic AI genuinely useful in day-to-day marketing work. If you’re thinking about your team’s marketing transformation and wondering what “practical AI” really looks like, I think you’ll find his insights valuable. You can listen to the full episode wherever you get your podcasts by searching for “Marketing Beyond with Alan B. Hart.” Thanks so much for joining me on the show, Kevin! https://lnkd.in/efqx9S_pHow Salesforce powers AI-enabled marketing: Insights from Salesforce Chief Customer Officer for Agentforce Marketing Kevin SiminskiHow Salesforce powers AI-enabled marketing: Insights from Salesforce Chief Customer Officer for Agentforce Marketing Kevin Siminski
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Alan Hart shared this“Full-service banking” may be one of the most outdated phrases in financial services. Why? Because the definition of value is expanding fast. Crypto. Stablecoins. Private credit. Embedded money. Platform-native financial experiences. As new stores of value multiply, the industry has to rethink what customers will actually expect from a trusted financial institution. The question is no longer just: How do we offer more products? It’s becoming: How do we help customers navigate a more complex financial ecosystem with confidence? That’s a very different proposition design challenge. And it’s one reason the future of banking may belong to those who can simplify complexity—not just add features. We unpack that idea in our latest article in the 2050: Banking Beyond series. #FinancialServices #RetailBanking #BankingInnovation #Bank2050 Nick Cowell, Michelle Gauchat, Ménès Etingue Kum, (PhD), Matt Perry, Bill Dworsky, and Amelia DunlopAlan Hart shared thisAI in banking is often discussed as an efficiency play. And yes, it absolutely is. But that’s only half the story. The more interesting opportunity is what AI makes possible at the customer level: more relevant advice, more timely service, and more personalized experiences at scale. That matters because customer expectations are not moving backward. They’re being shaped every day by the best digital experiences in every category. In that environment, AI won’t just help banks lower cost-to-serve. It will shape who earns trust, attention, and long-term relevance. That’s a major theme in our latest 2050: Banking Beyond article. The winners won’t simply automate banking. They’ll reimagine the experience of being advised, served, and understood. #AI #RetailBanking #CustomerExperience #DigitalBanking Deloitte Digital, Monitor Deloitte, Alan Hart, Michelle Gauchat, Jonathan Valenti, Bill Dworsky, Ménès Etingue Kum, (PhD), Lananh Nguyen2050: Banking Beyond - The evolving landscape of proposition, product, and service2050: Banking Beyond - The evolving landscape of proposition, product, and service
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Alan Hart shared thisIf you are a marketer trying to figure out ways to use AI to move faster without creating unnecessary risk, this week's episode is for you. I was delighted to be joined by Salesforce Chief Customer Officer for Agentforce Marketing Kevin Siminski on Marketing Beyond at Salesforce Connections in Chicago a few weeks ago. In this clip, he explains what he sees as one of the biggest challenges facing marketing leaders today - how to adopt AI and “keep up” with the rapidly changing landscape in a way that’s both efficient and safe. AI presents a real opportunity, but it also comes with real complexity. The full episode drops this Wednesday. Worth a listen if AI is anywhere on your marketing agenda! Subscribe to Marketing Beyond now so you don't miss it: 🎧 Spotify - https://lnkd.in/eKuq2KBv 🎧 Apple - https://lnkd.in/eXtksUnM 🎧 YouTube - https://lnkd.in/eaWWr8CW 🎧 Or anywhere else you get your podcasts by searching for “Marketing Beyond with Alan B. Hart.”
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Alan Hart shared thisTraditional targeting and segmentation is out. Today's consumers respond to one-to-one consumer journeys based on what they value the most. On the latest episode of Marketing Beyond, I had the pleasure of talking to Visa’s SVP of Marketing Kevin Skirde about how he and his team think about marketing today. Kevin shared some fascinating insights that stuck with me: people don’t want marketing to interrupt their day. Marketers need to be thinking about how to form real connections and establish lasting relevance. Thanks so much for joining me on the show, Kevin! You can listen to the full episode wherever you get your podcasts by searching for “Marketing Beyond with Alan B. Hart.” https://lnkd.in/eSvgUSdHScaling relevance: Insights from Visa Senior Vice President of Marketing, Kevin SkirdeScaling relevance: Insights from Visa Senior Vice President of Marketing, Kevin Skirde
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Alan Hart liked thisAlan Hart liked thisThis week marks 2 years (and counting) at J.P. Morgan Private Bank...truly and extraordinary journey thus far !! #empirestateofmind #jpmorgan #jpmorganprivatebank #270parkavenue #topofthehouse
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Alan Hart liked thisAlan Hart liked this"YEAHHHH BOYYYYY!" A brand transformation lesson from Flava Flav (yep!). Most rebrands aren't transformations. They're panic. When growth slows... When competition catches up... When relevance starts to fade... Companies rush to change what people see. A new logo. A new campaign. A new tagline. As if the problem is the packaging. It usually isn't. Look at Flava Flav. Thirty-five years later, he's culturally relevant again. Not because he abandoned who he was. Because he reminded the world exactly who he had always been. That's the difference between a rebrand and a brand transformation. A rebrand changes perception. A transformation reconnects people with belief. The path back to growth starts with three questions: Who are you? Who are you built for? How do you get chosen? Most companies sprint to the third question. The brands that endure become obsessive about the first two. Because the fastest way to kill a brand isn't bad marketing. It's allowing people to forget why they loved you in the first place. Here's my point: Brand transformation doesn't begin by inventing a new story. It begins by rediscovering the brand truth worth remembering and making it impossible to ignore. YEAHHHH BOYYYYY.
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Alan Hart liked thisAlan Hart liked thisMore customer communication does not automatically create a better customer experience. Sometimes the most useful thing a brand can provide is not another notification, feature or channel. It is 𝘤𝘭𝘢𝘳𝘪𝘵𝘺. Deloitte’s latest research found that consumers place significant value on seeing a specific delivery date at checkout. It also found that nearly 20% feel they already receive too many delivery notifications, which can become bothersome or confusing. 𝐓𝐡𝐞𝐫𝐞 𝐢𝐬 𝐚𝐧 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐢𝐦𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐡𝐞𝐫𝐞: personalization should not be measured by how many messages a brand can send. It should be measured by whether the brand understands what information the customer needs, and when they need it. The same principle applies more broadly across the journey. More options can create value, but only when they 𝐬𝐨𝐥𝐯𝐞 𝐚 𝐫𝐞𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐩𝐫𝐨𝐛𝐥𝐞𝐦. More communication can build confidence, but only when it reduces uncertainty. As marketers, our role is to make each touchpoint more meaningful. Because the strongest customer experiences often feel simple, not because they are easy to deliver, but because the complexity has been resolved behind the scenes. Explore the full findings in the article 🡪 Omnichannel post-purchase experience (https://lnkd.in/d_tJhB86) Katie Denlinger Baylee Simon
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Alan Hart reacted on thisAlan Hart reacted on thisToday I hosted something different. Instead of another deck about process improvements, we put marketing, creative, legal, and compliance in the same room and had a real conversation in front of our organizations. Survey data first, so we heard directly from the people submitting work for review. Then our legal and compliance partners grounded us in the fundamentals. Then we opened it up. No script. No pre-approved talking points. Just a genuine back and forth about where the friction lives and why it exists. The most useful part wasn’t the data. It was watching people who don’t usually get in a room together push on each other’s thinking, out loud, in front of the whole team. We didn’t solve anything permanently in an hour. That was never the point. The point was normalizing the conversation itself, so it doesn’t only happen in hallway asides or frustrated Teams messages. More of this is coming.
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Alan Hart reacted on thisThank you, Alan Hart, for the opportunity to join you on Marketing Beyond! I really enjoyed our conversation. One thing I continue to believe is that the future of CRM isn't about sending more messages—it's about creating more meaningful moments for customers. AI will certainly help us scale personalization, but customer value, thoughtful strategy, and strong operational foundations will always be at the center of great customer experiences. And yes... we also discovered that one conversation about CRM, AI, customer loyalty, and dance moms can fit into a single podcast. 😊 Thanks again for having me. Looking forward to hearing what others think about the conversation.Building an interconnected CRM experience: Insights from Ford Motor Company Consumer CRM Lead Kim ReedyBuilding an interconnected CRM experience: Insights from Ford Motor Company Consumer CRM Lead Kim Reedy
Experience & Education
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Deloitte Digital
View Alan’s full experience
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Licenses & Certifications
Volunteer Experience
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Chair Research and Virtual Roundtable Programs
The CMO CLUB
- 2 years 4 months
Education
Provide leadership and oversight for all research programs and virtual roundtables globally, including the launch of the annual CMO Compensation Study and forthcoming annual Marketing Organization Study.
The CMO Club is the world’s most engaged, inspired, and exclusive community of over 850 senior marketing executives who help each other solve their biggest challenges, within a candid, trusted, and sharing environment. Collaboration fueled by inspiring events and within the Digital…Provide leadership and oversight for all research programs and virtual roundtables globally, including the launch of the annual CMO Compensation Study and forthcoming annual Marketing Organization Study.
The CMO Club is the world’s most engaged, inspired, and exclusive community of over 850 senior marketing executives who help each other solve their biggest challenges, within a candid, trusted, and sharing environment. Collaboration fueled by inspiring events and within the Digital Clubhouse raises the standard for what is required to be a successful chief marketing officer. -
Business Mentor
SCORE Mentors
- 4 years 1 month
Economic Empowerment
The mentors of SCORE Chapel Hill / Durham volunteer their experience and knowledge to help small business owners and potential small business owners achieve success. SCORE counselors provide in-depth, industry-specific business assistance to help evaluate a business idea or plan, stimulate business growth and ensure long-term stability.
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Alumni Council, Chair of the Chapters Committee
UNC Kenan-Flagler Business School
- 2 years 10 months
Education
Started in the fall of 2006, the Kenan-Flagler Alumni Council has served and supported the Dean, the School and Alumni Relations in varied and important ways. Initially set up as an advisory council to address current, pressing issues facing the School, the Council has transformed itself into an advisory and working council.
With the transition to a more active group, membership can help and support the School in targeted and meaningful ways. The Council acts as an extension of UNC…Started in the fall of 2006, the Kenan-Flagler Alumni Council has served and supported the Dean, the School and Alumni Relations in varied and important ways. Initially set up as an advisory council to address current, pressing issues facing the School, the Council has transformed itself into an advisory and working council.
With the transition to a more active group, membership can help and support the School in targeted and meaningful ways. The Council acts as an extension of UNC Kenan-Flagler Business School within the members' cities, communities, workplace and professional network. Council members take an active role engaging and supporting the School and broader alumni community through participation in Council meetings and serving on a Council committee. -
Board Member
Playworks
- 1 year 6 months
Education
Playworks’ vision is that one day every child in America will get to play—every day. We are changing school culture by leveraging the power of safe, fun, and healthy play at school every day. We create a place for every kid on the playground to feel included, be active, and build valuable social and emotional skills. We offer an essential opportunity for children to explore their imaginations, to connect with other kids, and to stretch and grow physically, emotionally and socially.
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Marketing Committee
Duke School
- 3 years 5 months
Education
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Board Member
Ten Thousand Villages US
- 2 years 2 months
Economic Empowerment
- Led the strategic planning process
- Led creation of Risk Management process and review of business operations
- Negotiated new contract with national organization
- Finance committee member with focus in risk management and strategic planning -
Consultant
Carolina Mills Inc
- 4 months
Led a six person team of MBA students to investigate international expansion opportunities for various product lines Carolina Mills offers.
http://www.carolinamills.com -
Consultant
RTI International
- 4 months
Economic Empowerment
Learning States Project identified a range of business opportunities that existed for AMD, DuPont, First Data, Humana, Microsoft, Whirlpool, Yum! Brands, and RTI to partner with each other and co-develop products, services, and business models for emerging markets.
http://www.rti.org
Publications
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MediaPost: Weekly Interviews with Top Marketing Executive Series
MediaPost
See publicationAlan Hart, host of Marketing Today, goes behind the scenes with the world’s best marketers and business leaders. Listen in to learn from the best of the best. What makes a great brand, marketing campaign, or turnaround. Learn from the stories of these great leaders and how you can unleash your potential.
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An unnatural partnership — big business and environmentalists?
SmartBrief
See publicationEnvironmental issues are a constant point of contention for activists and big business. While environmentalists want to preserve and protect nature, businesses leaders are often pressured to think more about the bottom line. Mark Tercek, CEO of The Nature Conservancy, implores both sides to look at things differently.
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Is Optimizing Marketing About More Than Big Data?
CMO.com
What are the hot topics in marketing? Big data. Measuring marketing. Article after article excoriates marketers for not being more accountable or for not adequately leveraging big data. The solution to greater influence or to better business results seems to lie in the promise of big data and quantifying marketing performance.
To challenge this notion, I interviewed Alan Hart and John Busbice, both managing partners of brand and marketing consultancy Keen Strategy (@keen_strategy)…What are the hot topics in marketing? Big data. Measuring marketing. Article after article excoriates marketers for not being more accountable or for not adequately leveraging big data. The solution to greater influence or to better business results seems to lie in the promise of big data and quantifying marketing performance.
To challenge this notion, I interviewed Alan Hart and John Busbice, both managing partners of brand and marketing consultancy Keen Strategy (@keen_strategy). Here’s what I learned from our discussion.Other authors -
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Marketing: Noun Or Verb?
MediaPost
See publicationIn a recent series of in-depth interviews with 30 lead marketers, we examined marketing's role inside companies and the role leaders should play. Not surprisingly, almost all chief marketers aspired to have a seat at the executive table when decisions are made. But not all of them had an answer to the question at hand: How do you get there?
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Sparking Transformation within your Organization
CMO Council
Over the past six months, through a series of in-depth discussions with CMOs and other senior marketers, we set out to deepen our understanding of the critical issues facing marketing leaders today. Chief among these issues was the task of earning a seat at the executive table. We heard from marketing leaders that the best way to gain the respect of the CEO and be seen as a leader in the organization is to be a positive transformative force within the enterprise—no easy task, particularly in…
Over the past six months, through a series of in-depth discussions with CMOs and other senior marketers, we set out to deepen our understanding of the critical issues facing marketing leaders today. Chief among these issues was the task of earning a seat at the executive table. We heard from marketing leaders that the best way to gain the respect of the CEO and be seen as a leader in the organization is to be a positive transformative force within the enterprise—no easy task, particularly in large companies.
The first step toward assuming the role of a transformational agent of change is to spark new ideas. Building on what we heard in our discussions and our own experience working on strategic issues, the seven themes below outline what you need to focus on if you want to make marketing a leading force that helps move your organization the right direction.Other authors -
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How to Achieve Lasting Improvements in Marketing Effectiveness
MarketingProfs
Ever wonder why marketing departments are the first to have their budget cut? The answer lies in the poor job that most marketing leaders—and their departments—do in to tying their efforts to the bottom line.
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Projects
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Brand Value Maximizer (BVM)
Developing web-based application for Keen Strategy to manage hundreds of thousands of consumer survey responses to brands. Measure and code responses for meaning, benefit/cost, favorability, and brand association. Applying Natural Language Processing (NLP) in order to cluster text-based responses and develop network graphs for visualization. Using Python Natural Language Toolkit (NLTK) and Gephi.
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Keen TV - Effie Award Channel
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Each year Effie Worldwide celebrates the top marketers in North America at its North American Awards Gala. Each year Keen has a chance to sit down with the best of the best – a cross-section of award winners from AT&T to Johnson & Johnson – for a 30-minute on-camera interview to talk about best practices, innovations and advice on marketing effectiveness. In doing so, Keen TV was officially launched.
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Honors & Awards
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President's Circle Award Nominee
The CMO Club
The CMO President’s Circle Award recognizes a marketing executive’s demonstrated dedication to the mission of the CMO Club by building relationships with peer members, collaborating and sharing with members and helping new CMOs to benefit from the peer-based community conversations.
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Inc 500 List at #399 and #7 in NC
Inc Magazine
Each year, Inc. ranks the fastest-growing private companies in America. Keen Strategy ranked #399 and #7 in North Carolina
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Fast Growth Entrepreneur
Oxford Center for Entrepreneurs
After nominations were received from the expansive membership of the Oxford Center, a committee of seven prominent professionals selected the finalists and ultimate winners based on revenue growth, EBDIA, and written responses on market leadership and team culture.
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Eagle Scout
Boy Scouts of America
Languages
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English
Native or bilingual proficiency
Organizations
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YEC
Member
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Deepak Masand
One of the preeminent AI marketers globally, having led AI transformation and training projects for Fortune 100 companies. Driven $3+ billion in incremental revenue backed by 20+ years of global experience and senior management roles at several blue chip companies including HP Inc., PepsiCo, Visa and CVSHealth, as well as growth stage startups:<br><br>• Revenue Growth: strong background in building multi-billion dollar brands from ground up, with quantifiable results incl. Sierra Mist ($2+ Billion) and Pepsi Max ($1+ Billion)<br>• Growth Marketing: drove $1.2 Billion in revenue across a variety of industries incl. technology, education, SaaS, consumer products and fintech (enterprise and startups)<br>• AI: crafted Marketing AI transformation strategies and executed 40+ use cases globally, unlocking 50%+ in cost savings and driving 20%+ incremental revenue<br>• Brand Building: led re-branding of CVSHealth incl. tobacco exit and being named on Ad Age’s Marketer A-List. Helped create several iconic campaigns incl. HP “Get Real” and "They Print at Night", CVS “Health is Everything”, Pepsi "Dare for More", 7Up "Think Clear with Fido Dido", Sierra Mist "Shockingly Refreshing" and Pepsi Max "Max Taste, No Sugar"<br>• Innovation: created and launched several new products and services incl. PepsiCo Natural & Organic BU, 7up H2Oh!, Visa Rightcliq, Sierra Mist Free and Visa Mobile Money<br>• Startup: co-founder of a Marketing AI company, shaping the future of marketing <br>• Other: Active angel investor. <br><br>Areas of expertise: <br>• Reforge growth marketing (B2C and B2B)<br>• ROI-driven acquisition and retention<br>• Product marketing<br>• CRM and automation<br>• Funnel optimization<br>• Omnichannel marketing: TV, Digital Video, SEO, SEM, Retargeting, Affiliates, Partnerships, Content, Social, Email, Podcast<br>• Brand building, positioning and message development<br>• International marketing & operations (U.S., APAC, Europe, Latin America)
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