Asma Ishaq

CHURCH & DWIGHT OFFLOADS VMS BRANDS VITAFUSION AND L’IL CRITTERS Following the announcement of a strategic review of the vitamin brands this August, Church & Dwight Co., Inc. revealed today they are divesting VitaFusion Doctors and L’il Critters to Piping Rock Health Products. VMS makes up less than 5% of the company’s anticipated 2025 sales, approximately $310M of $6.19B. C&D had acquired the brands in 2012 for $650M at 2.82x sales and 11.2x ebitda. C&D said in a press release that the sale makes the company’s portfolio stronger and enables it to focus on remaining power brands. C&D owns a wide range of personal care, household and specialty products such as Arm & Hammer Professional Products, Trojan, Oxiclean, Hero Cosmetics, and most recently touchland. C&D expects a one time impairment charge of around ~$45M as a result of the deal. 

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Clinics are standing at an inflection point. The old model -procedures, one-off visits, reactive treatments, is breaking. Not because demand is falling, but because expectations have fundamentally changed. Longevity and aesthetics are no longer separate conversations. They are merging into a new business category and many clinics are not structured to win in it. That’s why the Longevity & Aesthetics Clinics track at INNOCOS Silicon Valley matters. Here’s the reality clinics are facing right now: • Women’s health is the fastest-growing demand driver, yet most clinics are operationally unprepared • Hormones, metabolism, skin, sexual wellness, and energy are still treated as disconnected services • Teams are trained for treatments, not long-term care models • Technology is being added without a clear clinical or commercial strategy • Memberships exist, but loyalty and lifetime value don’t follow This isn’t a marketing problem, it’s a business model problem. At INNOCOS Silicon Valley, we’re addressing it head-on, what this track is really about: 🔹 Women’s Health 3.0 Women aged 35–60 are the most influential clients in aesthetics and longevity, but they expect coherence, credibility, and outcomes. This session breaks down how clinics can build scalable, evidence-based women’s health models that retain patients and compound value. Featuring Dr. Anastasia Chemeritskaya MD MHA , Noelle Diamond, Dr. Tess Mauricio, M.D., FAAD , facilitated by Dr. Stuart Diamond MD FACS, CLP 🔹 The Profitable Hybrid Clinic As beauty, wellness, and longevity converge, clinics must operate with far greater precision. We’ll unpack diagnostics, service design, team structure, data use, retail partnerships, and membership frameworks that actually scale. With Olivia Schmid, Keri Concannon, Tom MacPherson Le Maire 🔹 Regenerative Futures We are moving from correction to regeneration. Cell preservation, exosomes, and senotherapeutics are no longer theoretical—they’re reshaping what clinics can deliver. Featuring Drew Taylor, Melisse Shaban, facilitated by Dr. Saranya Wyles, M.D., Ph.D. Wyles This track is not about trends, it’s about who builds the clinics that will still be relevant in five and ten years. And here’s the key point: places are limited, and demand is strong. If you’re serious about future-proofing your clinic, or the businesses that serve clinics, now is the moment to book. 🎟️ Seats are filling fast. Secure yours now. https://lnkd.in/eiVZQiq2 Access latest agenda here: https://lnkd.in/eYpzkCj6

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In this mind-blowing episode of A Healthy Point of View, host Sam Tejada sits down with Ryan Smith—biochemist, peptide pioneer, and founder of TruDiagnostics—to unravel the future of epigenetic testing, longevity science, and personalized wellness. From being one of the first to popularize peptides in the U.S. to now building the world's largest DNA methylation dataset, Ryan opens up about the rise and fall of his compounding empire, the FBI raid, and how he's redefining aging with real data. — Key Highlights: • The real story behind Tailor Made Compounding pharmacy's rapid rise and shutdown • What epigenetics really means—and how it can predict your death within 5 years • Personalized IV therapy using a drop of blood • The science behind biological vs. chronological age • Ryan's insider take on Brian Johnson, the Kardashians, and why celebrities are aging better • How TruDiagnostics is helping first responders, tackling toxic exposures, and breaking into Medicare-level innovation Whether you’re a physician, biohacker, wellness entrepreneur, or someone obsessed with living longer and better, this episode is your roadmap to the future of health. Watch now and learn how data—not guesswork—is transforming medicine. Ryan Smith TruDiagnostic Liquivida #AHealthyPointOfViewPodcast #AgeManagement #Wellness #Business #RyanSmith #Viral #Fashion #Epigenetics #HealthTips #HealthyTips #IVDrips #Liquivida #SamTejada #MAHA #TruDiagnostic #IntegrativeMedicine #Biohack #Peptides #WINNERGY

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There was a time when “clean beauty” felt like the future. Consumers were asking more questions, reading labels more closely, and leaning into brands that promised transparency and safety. But recently, a noticeable shift has been happening in the beauty landscape, and it’s raising important questions about where clean beauty is headed next. More and more, consumers are choosing clinical over clean. And it’s not just a passing trend, it’s a mindset shift. Today’s clients want results. They’re drawn to formulas backed by science, visible results, and expert recommendations, not just feel-good ingredients. This shift matters not just for retail brands, but for salons too. Clients are coming into salons with high expectations: they want to know that treatments, facials, and products used during services aren’t just gentle or natural, but effective. That they’re being offered solutions with proven performance, not just pretty packaging. For salons, this presents both a challenge and an opportunity: how do we respond to this growing demand for clinical-grade results, while still holding space for values like transparency, safety, and care? I don’t believe this is the end of clean beauty, but it’s definitely a turning point. The brands and salons that succeed will be the ones who blend clean values with clinical efficacy. Who evolve with their clients and meet them where they are: informed, discerning, and focused on what truly works. Is your salon ready for this shift?

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Most supplements are built backwards. Start with a long list of buzzy ingredients. Wrap it in glossy packaging and a tagline about “#wellness.” We didn’t want to do that. At The PrimaryRx, we started with a different question: What does the body actually need to see results? And what does the science say about how to deliver it? My co-founder, Sharang Shah, had worked extensively in health policy. I came from the front lines of clinical nutrition. Different vantage points, same frustration: Too many people were stuck in limbo, overprescribed or underserved. Caught between clinical care that dismissed nutrition and nutrition that ignored science. So we built what we couldn’t find. A supplement company grounded in clinical clarity and functional simplicity - trusted by doctors, designed to be prescribed, and easy for patients to use. Because good health shouldn’t feel like guesswork. And supplements shouldn’t try to be everything. If you’re a clinician, scientist, or someone trying to build better in this space, I’d love to connect.

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A flexible supply chain isn’t a luxury, it’s a lifeline. Glossy's deep dive into composable, networked manufacturing is spot-on. For beauty and wellness brands, the ability to pivot quickly across partners and geographies is a true competitive edge. But for sexual wellness brands, it’s a bit more difficult. When stigma limits who will make your product or what’s “acceptable” to produce, having a global, multi-shore supply chain is more challenging. Typical supply chain regions do not have the willingness or capability to produce this product. If we want more diverse or local manufacturing, we’ll need to invest in re-building entire supply chains, training skilled labor, reducing regulatory stigma. It’s not impossible, but it won’t happen overnight. #SexualWellness #SupplyChainInnovation #AccessIsEssential #WellnessWithoutStigma https://lnkd.in/eMD5SJZG

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🔥 BEAUTY BOOMS: Fragrance Explodes, Makeup recovers — Holiday 2025 Is Set to Shine. The beauty industry is storming into the holidays with explosive momentum, fueled by record-breaking gains across prestige, masstige, and mass. 💥 FRAGRANCE IS ON FIRE — a Category in Full-Blown Lift-Off Prestige fragrance soared +6% to $5.9B, but the real fireworks came from consumer extremes: ultra-luxury scents surged double digits, while mini/travel juices jumped +12% and discovery sets skyrocketed +41%. Meanwhile, mass-market fragrance is unstoppable, rocketing +17% in dollars and climbing double digits in units — making it the fastest-growing category in mass beauty. 💄 MAKE UP IS COMING BACK — Lips Lead the Charge Prestige makeup hit $7.9B, up 3%, with every single segment—eye, face, lip, nail, sets—back in the green. Lip products are the undisputed stars, dominating both prestige and mass. 🎄 Holiday Outlook: Beauty Is Ready to Dominate. A blockbuster holiday season. One-third of consumers plan to gift beauty this year, sharply up from 2024.  The strongest momentum?   - High-income households - Families with children - Millennials & Gen Z 🎁 The Bottom Line: Beauty isn’t just growing — it’s surging.

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10 Top Selling Dietary Supplements- With SupplySide Global upon us, Las Vegas is about to buzz with the latest ingredient innovations, but let’s pause for a reality check: The real engines of the $192B+ supplement industry aren’t always the buzzy newcomers…they’re the familiar, mainstream bestsellers that some in the industry might dismiss as “ho hum” or old news. Yet it’s these top sellers that don’t just define what’s flying off the shelves. They reflect the bedrock values, scientific milestones, and evolving health narratives that built this industry from the ground up. Why revisit the obvious? Because every “boring” top seller comes with lessons: ➡️     They reveal the foundations of consumer trust and how supplement use has evolved from basic nutrition to supporting longevity, mood, and mental performance. ➡️     They track the history of pivotal discoveries, from the dawn of the microbiome and gut-brain axis, to our growing scientific grasp of neuroplasticity and cognitive health. ➡️     And in a landscape of formulation fads and ingredient hype, they remind us that mainstream does not mean stagnant, these categories are still innovating as science redefines what’s possible. So before you get completely swept up in novel botanicals, hot delivery systems, and the next big thing, here is a reminder to revisit the roots. This post spotlights 10 top-selling dietary supplements, with quick dives into: ·      Their history of use and mechanism of action ·      Market data ·      Key scientific underpinnings If you're walking the SupplySide floor scouting opportunities, these aren't relics to overlook…they're living case studies in how consumer needs evolve and how science continuously redefines "basic" wellness. �� See you in Vegas: where the future of “mainstream” is about to get a whole lot more interesting... 💚 🌿 And don't forget to come and hear me talk about how Shatavari fits into the Functional Medicine view of Menopause and going over new clinical results from Xeya Modern Shatavari by NXT-USA indicating bidirectional hormone balancing adaptogenic support for women across all life stages (including, but not just menopause). Wed the 29th at 4:30-4:50 at The Product Development Theater, Booth #8011.

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