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Toronto, Ontario, Canada
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Articles by Charlotte
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We Build Delicious Brands, but thats not all.....
We Build Delicious Brands, but thats not all.....
As Founder and CEO, I’m passionate about more than just crafting innovative, fun, and fresh brands _ I am on a mission…
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Charlotte Langley shared thisToday is the National Day for Truth and Reconciliation, and I want to use this space to turn reflection into action. Last year, I had the honour of collaborating with Cheekbone Beauty Cosmetics INC It remains one of the most meaningful projects of my career, and a reminder that the brands we build can carry much bigger stories than the products themselves. This year marks five years of Cheekbone's For Future Generations Indigenous Youth Scholarship Fund. Their goal for today is ambitious: sell out the limited edition For Future Generations Lip Kit and fund 25 scholarships for Indigenous youth. 100% of proceeds go directly to the fund. What I admire most about Jenn Harper and the Cheekbone team is how clearly they show that purpose and business can work hand in hand. The lipstick, gloss and pencil are beautiful, but they're the vehicle for something far more important: education, opportunity, Indigenous art and creativity, and a next generation that grows up seeing possibility and knowing their enormous value in this world. Cheekbone said it best: you don't need to be Indigenous to use your voice to help create opportunities for Indigenous youth. Reconciliation asks all of us to participate. If this resonates, here's how you can help today <3 Shop the kit: https://lnkd.in/gje73M9Z Donate directly: https://lnkd.in/g9scVpd9 Share it with your team, your network, your community. Let's help them sell out.For Future Generations Makeup Collection - Picking AkpiksFor Future Generations Makeup Collection - Picking Akpiks
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Charlotte Langley shared thisSomething I've been sitting on for way too long: I'm a classically trained chef. I've been cooking professionally for 20+ years. And somehow, in all the noise of building Nice Cans, I forgot to actually show you what I know how to do with these Nice Cans That changes now. We're building out a whole recipe world for Nice Cans. Not "open the can and eat it cold" recipes (although honestly, still great). I'm talking full dishes, pantry sides that turn a tin of sardines into dinner, flavor pairings I'd serve in a restaurant. And since I like to be honest about where we actually are: we're still raising. Still hustling. Still saying yes to things that scare me a little. But we're also getting smarter about it, tightening up our systems, our sourcing, our operations, so the next stage of growth doesn't just feel bigger, it feels sturdier. None of this happens alone. I'm endlessly grateful for the partners, co packers, advisors, and team who show up and build this with me. Bold flavor, real food, and a business that can actually last. That's the whole point. More recipes coming. More behind the scenes coming. Be Bold with us NICECANS Follow our FRESH YT Channel <3 https://lnkd.in/g_y7HggD
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Charlotte Langley reposted thisCharlotte Langley reposted this📣 Very proud to announce (alongside a great The New York Times feature!) New Fare Partners’ latest investment: we’ve led Farm To People's first institutional funding round, a $5M financing to support its next chapter of growth. 📣👩🌾 Farm To People is a Brooklyn-based online farmers market connecting consumers directly with local farms and food producers - and after 13 years of disciplined, bootstrapped growth, the business has hit an exciting inflection point with some impressive stats attached: → 90% YoY growth → 4x revenue growth over the past two years → 13,000+ monthly customers across NY, CT & NJ → 200+ farm and food partners within 300 miles of NYC → < 1% food waste → Returns roughly 50 cents of every retail dollar to its producers What Michael Robinov and Anina von Haeften have built sits at an intersection we care about and believe in deeply: better food meeting modern convenience. Consumers increasingly want to know where their food comes from, eat seasonally and support better food systems - but they also expect flexibility, technology and doorstep delivery. Farm To People has spent more than a decade figuring out how to deliver both. We were also fortunate to bring together an incredible group for this round, including Fred Wilson, Gary Hirshberg, Todd Lachman, Walter Robb, the Williamson family behind Forager Project, and David Barber. I’ve known Michael and watched this company evolve for nearly 13 years. It makes this one especially meaningful - and we couldn’t be more excited about what comes next. Congratulations to Michael, Anina and the entire Farm To People team. Read more about it on my Substack, linked in comments. And their The New York Times feature! New Fare Hallie Bonnar Daisy Bowes Williamson
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Charlotte Langley reposted thisCharlotte Langley reposted thisDid you read our recent article on the surge in popularity of tinned seafood? I It fits perfectly with a lot of trends, including eating for beauty, nutrient balance, and choosing real food. Two of our resident aficionados sampled Canada's own NICECANS to close out "Sardine Girl Summer." Charlotte Langley Jo-Ann McArthur
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Charlotte Langley shared thisSomething I don't think gets talked about enough in cpg How you actually build a projection that means something. We just closed our first fiscal year at NICECANS, and when we sat down to compare actuals against what we'd modeled a year ago, they lined up. Almost exactly. That's not luck. Most projections in this industry are fiction dressed up for a pitch deck. Big TAM slide, hockey stick chart, numbers nobody's actually accountable to. I've been in CPG long enough to know that's the norm, not the exception. We did it differently. Every line in our model had a name behind it. A door count from a distributor relationship that already existed. A wholesale price we'd actually negotiated. A production date our co-packer confirmed, not one we hoped for. We leaned on industry partners and champions who've scaled brands before and would tell us the truth, even when the truth was "cut that number in half or slow down" That's the actual unlock. Not moving fast. Moving with people who've done it before and trust you enough to be honest with you. We're still early. Year one, three SKUs about to become 4, 4 countries about to become 5. But if this year taught me anything about growing this category, it's that the brands who last aren't the ones with the biggest projections. They're the ones whose projections turn out to be true and we're just getting started.
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Charlotte Langley shared thisMassive thank you to Laura Brehaut and the National Post for diving deep into the tinned fish world with us 🍾 sardines, sustainability, and some of the origin story of NICECANS 💅💅 When I started this brand, the goal was never just “make a nice tin.” It was to build a direct-trade model that actually pays fishers fairly, to hold ourselves to Marine Stewardship Council (MSC) Chain of Custody standards, and to prove that “delicious” and “responsible” don’t have to be a trade-off, they’re the same decision. Getting to tell that story in a national outlet, and have it land, is the kind of validation that makes the 5am mornings and spreadsheet marathons worth it. Huge love to the team who make this brand run: Jacob Taylor Lindsey Simpson, Taheera Fidaali CPA, CA , and our friends at Brandsicle 💅 plus every advisor, retailer, and fan who’s helped Nice Cans grow from an idea into a boldly delicious movement. Read the full piece here: https://lnkd.in/gcgaP4vuAll hail 'Sardine Girl Summer': Why a new generation is embracing tinned fishAll hail 'Sardine Girl Summer': Why a new generation is embracing tinned fish
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Charlotte Langley shared thisSome good news! NICECANS just closed a loan with the Bloom Local Food Fund | Bloom Impact Capital who backs ambitious food entrepreneurs with the capital and support to scale. If you’ve never tried to raise debt for a small food business, here’s the truth: it’s hard. Banks want history you don’t have yet. Traditional lenders don’t know what to do with a company like ours, growing fast, asset-light, selling into independents and grocery alike but still small enough to fall through the cracks of “standard” underwriting. I’ve spent months in that gap, actively looking for the right partners. And the most supportive lending I’ve found hasn’t come from the big institutions. It’s come from mission-aligned, community-based lenders, Bloom and the Community Futures network, who actually understand what it takes to build a food business from the ground up. This loan means inventory, cash flow, and room to keep growing our Boldly Delicious canned food brand. It means growing across Canada, 🇨🇦 investing at home, and slowly expanding our network across the globe. Small steps. But tonight I can sleep. To every small food founder hitting the same wall: the options are fewer than they should be, but they exist. Grateful to Bloom Local Food Fund for being one of them. 🙏🫶🏻❤️ Jacob Taylor Lindsey Simpson Taheera Fidaali CPA, CA
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Charlotte Langley shared thisJust a few weeks ago, I told you our first check was landing. Well, guess what. It didn't. And I want to talk about it. The deal I thought was closing, closed differently than I expected. And if you've built anything, you know that gap, between what you announce with confidence and what actually lands, is one of the most humbling places a founder can stand. Here's what I've learned, the hard way. Knowing when to walk away from capital to protect long term equity of your business. I said no to money and it was the hardest decision I have made for NICECANS so far. Not walking away from ambition. Walking away from terms. So while that particular door closed, here's what didn't stop: 🇨🇦 Canada. We just improved our pricing for our Canadian wholesalers! because a stronger partner network means more to us than most things! and we're not pausing, we're not shrinking, we're building on our own terms. Shout out to Lindsey Simpson 💅 🇺🇸 US KeHE Distributors is coming in hot and we won the New at Kehe and Brand Finder award for this season and with some delays aka money crunches we are on our way to 800+ doors before Q4 2026 🇬🇧 UK Victus Emporium kicked off July 1 and have us on shelf Selfridges within weeks! let alone out good friends at Suprette who reach out to get us across the pond. Our next product launch is running behind schedule, and I'll own that too! but when it lands, it's landing hot, because we didn't rush it just to hit a date. I am telling you this because this is what happens all of the time when you are building with limited resources! The right capital, on the right terms, from the right partners! that's still what we're building toward. And if you're someone who respects and trusts a founder who protects her company even when it's not the easy headline, this is a good time to be in the room. We are Boldy delicious and boldly different xo Let's Chat charlotte@justnicecans.com Marine Stewardship Council (MSC) Jacob Taylor Langley Foods Inc.
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Charlotte Langley liked thisCharlotte Langley liked thisMeet, Boobet! A can that gives back 100%, so we leaned in 100%. This limited-edition Barbet Love Bite can is all dressed up to support Rethink Breast Cancer in a bigger way. As part of our ongoing giveback program, we already donate 1% of Love Bite sales to Rethink, but as part of their 25th-year celebrations and Breast Cancer Awareness Month, we've leaned into our partnership to provide even more support. Boobet gives back 100% of proceeds to Rethink Breast Cancer. With 100% of proceeds going to Rethink, we wanted to lean all the way in with our design. So, we subbed out Barbet for Boobet. A big thank you to the team at No Fixed Address Inc. for the design! Gabriella Monika Alison Logan Annie MJ Want to support Rethink? Grab a can online -> https://lnkd.in/ggBs7HPp Check out Rethink House Events -> https://lnkd.in/g7aXPJfz Get a ticket to Boobyball -> https://lnkd.in/gm-3hvj6 Shop the 25 for 25 -> https://lnkd.in/gdtX6hcq Hosting an event in support of Breast Cancer Awareness Month this October? Grab some Boobets or one of the other 25 for 25 products for it! Shoutout to some of the other incredible founders and brands giving back in a big way: Jenny Bird Amanda Santino Laura Santino Erin Kleinberg Lisa Gozlan Drummond Munro Carlo Colacci Tara Miller
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Charlotte Langley liked thisCharlotte Langley liked this😆 🐟 Who knew I'd end up in Newfoundland, Canada? What an amazing part of the world! But the best part of my job is definitely the interesting, skilled and hard working people I get to meet and the great conversations we have: they inspire me to stay creative and strategic #SustainableFishing #ContentShoot #TeamCanada | Marine Stewardship Council (MSC) | Celine Rouzaud | Kurtis Hayne | Cassidy Walker | Dayna Boyer |
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Charlotte Langley liked thisCharlotte Langley liked thisYears ago, we launched MDS at Walmart Canada. Today, our full No Bread PBJ lineup is launching nationwide. That includes our new Apple Cinnamon flavour. It’s delicious, and I’m excited for people to try it. You’ll find it in the produce-section fridges, alongside our chocolate line. Our growth with Walmart started slowly. It took time to learn what worked, make adjustments and build momentum. Over the last two years, Walmart Canada has become one of our fastest-growing accounts. Retail is hard. Getting on the shelf is a huge step. Getting the product moving off the shelf takes a hell of a lot more work. Marketing to get people interested. Sales strategies to turn that interest into purchases. Logistics and supply chain to keep the product available when people come looking for it. There’s a tremendous amount happening behind a stocked fridge. This partnership has taught us a lot about patience and execution. Growth took time, and we had to keep learning and doing the work while it was still slow. The Walmart Canada team has been awesome to build with. Thank you for supporting the full lineup and continuing to grow with us. Thank you to everyone who picks up our products at Walmart. You’re a huge part of this. And most importantly, thank you to our team. Developing the products, making them, creating demand, getting orders out the door and building these relationships. So much work goes into making a launch like this possible. I’m proud of what we’re doing together and excited for what’s next. Find our No Bread PBJ and chocolate lines in the fridge at Walmart Canada.
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Charlotte Langley liked thisCharlotte Langley liked thisI love magazine fairs! I love them so much that I decided to organize one. Inspired by the amazing Food in Print fair, Tasting Notes will be bringing together 25+ food-focused magazine publishers and book stores. Our friends at Caper will be onsite, curating a selection of food books, and running a panel discussion covering the latest in taste, hospitality, and fashion. A huge thank you to the amazing team Iconic and Casa Magazines | Global News Inc. who have stepped in to support us. Where: The Lighthouse, 58 Kent St. Brooklyn When: October 17th, 11am - 6pm Photo Credit: Vicky Lam Stylist: Dee Connolly
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Charlotte Langley liked thisCharlotte Langley liked thisExcited to see countless founders and investors and retailers at Founderland.us tomorrow!! I’ve already spent my pre-show day walking around Erewhon finding some new goodies, and, of course, paying $45 for lunch! If you’re at Founderland come find me! Or shoot me a message Josh Wand Julie Fabricant Sean Conner The Family Fund & Founder Community
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