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I am a results oriented self-starter that has worked since 2004 in CPG now CMO for a fast…
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Chris Hoyle shared thisWe're looking for someone hungry and excited about TikTok. If you're in OKC and that fits then please take a look.Chris Hoyle shared thisWe’re growing our social media team — Simple Modern is hiring a TikTok Community Coordinator! TikTok is one of the biggest growth engines in retail right now, and this role puts you right at the center of it — building our affiliate creator community from the ground up and turning it into a real driver of sales and insight. What you’ll own: *Recruit and grow a community of creator affiliates *Launch and run TikTok Shop campaigns *Manage sample budgets and track ROI *Report performance and surface trends straight to leadership *Become our in-house TikTok Shop expert If you’re self-directed, love data, and want to help shape how a fast-growing consumer brand shows up on TikTok, this is your shot. 🌟 Apply here: https://lnkd.in/g8eDZkpy #NowHiring #SimpleModern #TikTok #MarketingJobs
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Chris Hoyle shared thisIt's always so fun having a fresh group of talented interns in the office bringing new perspectives and ideas. Welcome class of 2026!! You're helping make us better!!Chris Hoyle shared thisWe’re excited to welcome our 2026 Summer Intern class to Simple Modern! 🎉 These students are spending the summer learning, growing, and contributing across several teams, and we’re pumped to have them here. We can’t wait to see the ideas, creativity, and energy they bring over the next few months. Help us give them a warm welcome to Maxwell Boughman, Julianne Reneau, Karson Melton, Keller Milligan, and Ava Hardin! #SimpleModern #Internship #SummerInterns #CompanyCulture #TeamSimpleModern
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Chris Hoyle shared thisIs Aaron Orendorff the greatest ecomm CEO today?!? Can't wait for this!Chris Hoyle shared thisIt’s no secret that we need Meta … but did you know, META NEEDS US! Live, in-person at Meta Performance Marketing Summit: Connor MacDonald Connor Rolain Cody Plofker Jason Panzer Matthew Bertulli Katy Mimari If you missed the summit, we got your back. Full bonus episode out now. - Catalog is the new pixel - Interest targeting is dead - Signal engineering alpha - AI era of media buying - Andromeda, Lattice, GEM - Automatic ad uploading - Idea → launched in 24hr - Internal data warehouse - Claude is table stakes - 50% budget → gen AI - Other 50% → creators - (Brand is the only moat) - High AOV versus low AOV - GMV-max-ification of media - Meta competes with Shopify?
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Chris Hoyle shared thisMegan Johnson is #hiring. Know anyone who might be interested? This is a dynamic role helping drive our business through paid media channels like Meta, Google, and TikTok. The culture values generosity, excellence, and growth mindset and this role is perfect for someone who fits that mold. Can't wait to see the impressive candidates that apply.
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Chris Hoyle reposted thisChris Hoyle reposted thishttps://lnkd.in/eNshaTSn This week at Simple Modern, we hosted our Giving Summit where we heard from several of our giving partners and celebrated the impact they are having around the world. This year, we'll give $3.3 million to worthy casues around homelessness, clean drinking water, education, and marginalized communities. My favorite thing about our culture of generosity: a full 10% of that giving was directed by our employees to non-profits they are passionate about.Simple Modern Releases Second-Annual Community Impact Report, Detailing $3.3 Million in 2025 GivingSimple Modern Releases Second-Annual Community Impact Report, Detailing $3.3 Million in 2025 Giving
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Chris Hoyle shared thisListen Labs is an an incredible company that��s helped us dramatically improve the speed and quality of our customer research allowing us to learn faster, iterate quicker, and ultimately drive better business performance. It’s exciting to see their hard work paying off and to imagine what they’ll unlock next as they scale. Congrats Alfred Wahlforss Diana Lim Camille L. and the entire team on this well-deserved milestone..Chris Hoyle shared thisWe’re thrilled to announce our Series B with $100M in total funding, led by Ribbit Capital, with participation from Sequoia Capital, Evantic Capital, Conviction, and Pear VC. Since our launch nine months ago, Listen has interviewed over one million people and served hundreds of enterprises including Microsoft, Sweetgreen, Perplexity, Robinhood, and more. This funding will help us put the voice of the customer behind many more decisions at many more companies. To our friends, colleagues, partners, and customers, thank you. Stay tuned for what’s next!
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Chris Hoyle posted thisHow do I get on Meta, TikTok, X, or LinkedIn without closing the app feeling: – wildly behind – mildly ashamed – and convinced I need 5 extra hours a day to be a better husband, dad, leader, and marketer? Is there a way to be on these platforms without just watching videos of someone impersonating Claire Danes? I knew I had to figure this out, so here’s what’s worked for me to use business social media without feeling completely defeated: 1. Be brutally clear on your business goals and what matters If I see a video on “5 ways to grow your email list” and email isn’t a priority, I just say: not for me and keep scrolling. Early in my marketing career, I watched everything and assumed I needed to try everything. Once I had clear personal and business growth goals, it became much easier to let good ideas go—and not feel guilty about it. 2. Have a learning plan (don’t outsource it to the algorithm) When I understood which parts of digital marketing actually drove our business, I wrote them down and prioritized where my learning gaps were. Then I intentionally sought out content on those topics instead of passively consuming whatever the internet decided I “should” care about that day. I found newsletters or substacks from people I trusted and didn’t let the algorithm get me worked up. I followed the brightest minds in different areas and it accelerated my knowledge and effectiveness more quickly. Here’s the thing: The world will always tell you you’re behind. That you’re not doing enough. That you need another tool, tactic, or third-party agency to catch up. But clarity is a cheat code. When you know what you’re about and what actually matters to your business, it gets a lot easier to say no—and feel good about the progress you are making.
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Chris Hoyle posted thisI want to be more happy and I bet you do too! In an Arthur Brooks' newsletter he challenges the reader to give an idea away as a way of being more happy so I want to give it a try. Here is the single piece of advice I have given to my kids and younger teammates most often on how they can be successful in their areas of interest. Be undeniable. Be so good at what you do that everyone has to take notice. I have been around youth sports over the last decade and it's the thing I wish more parents told their kid instead of complaining to the coach about playing time. If you are undeniably good at what you are doing then coaches/bosses have to take notice at your production and you will get where you want to go. What is one idea you want to share that will help you be happier? Here's a prompt in case you're not sure what to say. What do you think a 48 year old marketer in Oklahoma needs to hear if he's going to be undeniable? (a lot!) Can't wait for the happiness to get unleashed.
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Chris Hoyle shared thisGreat insights here Soma Toth!!Chris Hoyle shared this69% of top Shopify brands run a welcome popup offer. But does it generate incremental revenue? We ran dozens of high-scale tests on this, involving some of the best (and most skeptical) data people in DTC: Bryan Cano and Jonathan Tsao of True Classic Johnny Hickey of perfectwhitetee Chris Hoyle of Simple Modern Since running these can be tricky, tests often involve 3rd party tracking like Drew Marconi 💎/Intelligems or Noam Szpiro/Monocle. Results very in the range of no revenue impact to heavily positive revenue impact. We are yet to find a single case where a welcome popup had negative impact on revenue per visitor. If you want to learn how to run this test yourself - find my article in the comments.
Chris Hoyle commented on a post
1mo
You will be an amazing resource for these leaders! I'm jealous!
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Chris Hoyle liked thisChris Hoyle liked thisI don’t even know what to write or say, but I’m just so so proud of our Raindrop team and our incredible partners who trust us to create magic together. Last night we became the first agency from San Diego to ever win an AdAge Small Agency of the year award and we did it in the heavyweight division of 71-150 employees in the West. I remember a decade ago dreaming with Adam Wagner about the future and wondering if we would ever be able to break out of the local market to work with national brands. So today just feels absolutely surreal. Three brands built to $1B in value, three Super Bowl campaigns, and the #1 rated agency in P&G Globally for 2026… and I know we are just getting started. Thank you Ad Age for the honor, Steve Sapka for your wisdom and guidance, our newly minted Creative Chairman Rob Strasberg for your mentorship the last few years… and every single Raindropper present and anyone who has been part of this journey. Appreciated this write up on us from AdAge as well. https://lnkd.in/gd5WgJQV
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Chris Hoyle liked thisChris Hoyle liked thisBig news! We're excited to welcome Andy Judd to our Board of Directors. Most recently the Chief Marketing Officer at poppi, Andy brings decades of experience growing some of the most influential brands in food and beverage. His expertise in brand building, consumer insights, and innovation will help guide Evergreen Waffles & Pancakes through our next chapter of growth. Read more about Andy's appointment and what's ahead for Evergreen below: https://lnkd.in/gM9saCsM
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Chris Hoyle liked thisChris Hoyle liked thisIf we say we exist to give generously, what does that actually require of us? It's easy for a mission statement to become something you talk about. It's much harder to build a company that acts on it. For us, that means more than donations. It means looking for opportunities to support people who are making a meaningful difference in their communities. Teachers are at the top of that list. Not because they expect recognition. Most of them don't. But because they're shaping the future, one student at a time, often with limited resources and very little fanfare. That's why, three years ago, we launched Stock Your School. Each year, communities across the country nominate deserving educators. Then those communities rally behind them — not just to help them win, but to celebrate the educators who have invested so much in their students. This year, 10 schools will receive: • A classroom wish list fulfilled • Simple Modern water bottles for every student at the school • Getaway Bags for for all the school’s teachers • A $1,000 grant for their school Those prizes are meaningful. But they're not really the point. What makes this campaign special is watching entire communities stop for a moment to say, "We see you. Thank you." It gives communities a chance to rally around the educators who have invested so much in others. We want our mission to be something people experience, not just something they read on our website. Nominations close tomorrow, and voting begins Monday. If there's a teacher who's made a difference in your life, or in the life of your child, I hope you'll take a few seconds to nominate them today. Go to https://lnkd.in/e8Cghk2a to nominate. Then come back Monday and help your community rally around them. Generosity isn't always about giving more. Sometimes it's about pouring into the people who spend their lives pouring into others.
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Chris Hoyle liked thisChris Hoyle liked thisAfter two years of hard work, Novus Capital Holdings received its Charter to begin opening a de novo bank. This will be the first of its kind in Oklahoma since Matt Pollock led Watermark through this process eight years ago. With 71% of the capital needed to open the bank raised, Jim Canton, Jason Casey, and Mel Barnes are on the cusp of realizing a lot of hard work. I am incredibly grateful to the Board, which has worked tirelessly to get us to this point. Matt Waits Madison Chaney, CAP®, CEPA Will Mcclendon Greg Slavonic Brent Mills Monique Short Eric Simmons Adam Kilbourne Susanne Wasson Jeni Stallings Dr. Rob Tibbs Benjamin Davis Bill Parry
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Chris Hoyle liked thisChris Hoyle liked thisOver the next several weeks, I'll be stepping away from GoodPop. It's hard to put into words how grateful I am for the opportunity to work alongside such talented, passionate, and purpose-driven people. Over the past several years, I've had the privilege of helping grow an amazing brand, tackling big challenges, celebrating incredible wins, and learning lessons that will stay with me for the rest of my career. I'm especially thankful to the teammates, customers, brokers, distributors, and retail partners who made every success possible. Building great businesses is never an individual effort, and I've been fortunate to work with some of the very best. Kristi Kleila Katherine Pollard Whitney Williams Kate Kasch Alex Prosperi Rahul C. Shah Jennifer Stanaland - It was an honor to work with you on the LT over the past 3 years. Whether past or present, I know we made a positive impact together! Daniel Goetz - My sincerest THANK YOU, my friend. You've truly poured your heart and soul into GoodPop and I appreciate your passion more than you know. Thanks for bringing me into this business and trusting me through all the ups and downs! I'll be keep rooting you on for years to come! Here's to the next chapter! Have a GOOD one!
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Chris Hoyle liked thisChris Hoyle liked thisEffective professional communication requires keeping messages concise to respect the time of busy corporate buyers. Utilizing structured bullet points and leveraging AI tools can prevent your important emails from being overlooked. New episode out now with Brooke Hardin! #EmailCommunication #BusinessTips #TimeManagement
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Chris Hoyle liked thisChris Hoyle liked thisYesterday, we launched the Wild x LoveShackFancy collection nationwide in Target as part of Target’s Back-to-School campaign, alongside four other incredible brands. Yoobi, Goody Products, Inc., Wet brush & Case-Mate 😍 When Wild launched into the US, we knew we wanted to partner with a brand that truly resonated with the American market. There was one brand at the very top of our wish list: LoveShackFancy and we were on a mission to make it happen. 🎀 Like any dream partnership, it took a little persistence to get on their radar..DMs, LinkedIn messages, emails… I even got my boyfriend into a LoveShackFancy store to help me create content in the hope of catching their attention. 😅 Then one evening, Stacy Lilien replied and said she'd love to set up a call. What started as an ambitious idea- a UK brand that had only just launched in the US hoping to collaborate with one of the most-loved brands in America- has become one of the launches I’m most proud of the team for. A huge thank you to the team at LoveShackFancy for being such a dream partner Jaime Feldman Annie Taube Clara Hong Brianna Halpern Olivia Wallace Erin Schaut Rina Stone. And Joshua Fray - an absolute creative powerhouse who brought it all together- for tag-teaming this launch every step of the way. Partner in crime! Safe to say… I can officially call myself a LoveShackFancy girly now. 💕
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Chris Hoyle liked thisHonored and excited to serve as Chair of the AAF National Education Executive Council this coming year, alongside the awesome Steve Hall as Vice Chair. I’m looking forward to working with our outstanding council members, faculty advisors, students, and industry leaders from across the country as we continue building strong connections between the classroom and the profession, creating meaningful opportunities for students, and helping shape the future of advertising education.Chris Hoyle liked thisThe AAF would like to welcome the new leaders of the National Education Executive Council! Armand McCoy of the University of Oklahoma will serve as Chair, and Steve Hall of the University of Illinois at Urbana-Champaign will serve as Vice Chair. The National Education Executive Council (NEEC) is responsible for advancing the interests of advertising students and promoting close ties between faculty, students, and advertising professionals.
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Simple Modern
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40 under 40 Honoree
NWA Business Journal
Recognized as having made a significant impact in business and in the community by the NWA Business Journal.
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