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Evan McNabb shared thisWhen Kirkland Signature shows up in a category, it’s usually not by accident. Seeing Kirkland launch grass-fed beef sticks feels like a clear signal that beef sticks have officially moved beyond “nice impulse snack” into everyday protein staple territory. Private label doesn’t jump in unless the demand, repeat, and economics are already there — especially at the Costco scale. From a category perspective, this changes the dynamics fast: -Premium cues like grass-fed, high protein, low sugar are now table stakes, not differentiators -The value bar just moved, putting pressure on national brands to justify price and claims -Beef sticks start behaving less like jerky and more like bars, yogurt, or shakes in how shoppers use them The bigger takeaway for me: this is beef sticks growing up as a category. When Costco makes room for it under Kirkland, it’s no longer niche — it’s mainstream. Curious how others are thinking about this shift. Is growth coming more from premiumization, or from private label making the category more accessible? #CategoryManagement #PrivateLabel #Costco #Kirkland #ProteinSnacks #CPG #RetailTrends
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Evan McNabb posted thisThis post is for the Gen Z people in CatMan Category Mogging > Just Gaining Share Everyone talks about market share. But the real goal? Category mogging. Not just participating in a category — owning it. Category mogging looks like: • Shelf mogging – dominant facings, strong brand blocks, secondary placements • Velocity mogging – highest sales per store per week • Mindshare mogging – when consumers associate the category with your brand • Margin mogging – growing the category profitably, not just shifting dollars Brands like Celsius in energy and Liquid Death in water didn’t just enter crowded spaces. They reframed them — and then owned them. That’s the difference between being a SKU and being a strategy. In category management, the question isn’t “How do we grow share?” It’s: How do we become the brand retailers build the shelf around? Curious how others think about category dominance in today’s CPG environment. #CategoryManagement #CPG #RetailStrategy #ShopperInsights #BrandBuilding
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Evan McNabb shared thisThe meat stick category has come a long way. What used to feel like a gas station snack is now a legit high-protein option people keep in their gym bag, desk drawer, or car. I grabbed this Prime Rib beef stick from County Archer Provisions and it’s a good example of where the category is headed — 8g protein, zero sugar, grass-fed beef, and positioned more “premium snack” than impulse buy. That shift matters. Consumers are reading labels more closely. They want protein, fewer additives, better sourcing, and flavor that doesn’t feel like an afterthought. Meat sticks are starting to compete less with chips and more with protein bars and shakes. From a retail standpoint, it’s interesting to watch: • Premium price points holding • Strong impulse placement near checkout • Cross-merch opportunities in better-for-you sets • More shelf space dedicated to protein snacks overall Protein isn’t a trend — it’s a staple. And the brands that win in this category will be the ones that balance taste, sourcing, and brand positioning without overcomplicating it. Curious what others are seeing in grocery or distribution — is premium protein continuing to gain share in your stores? #CPG #Retail #FoodIndustry #Protein #GroceryTrends
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Evan McNabb reposted thisEvan McNabb reposted thisNew Shaq-A-Licious XL Gummies are available first at Walmart! Gummies from the Biggest Kid in the Candy Store are here and full of big kid energy. These Shaq-shaped XL gummies include the Big Man's head... and some of his most notorious nicknames Shaq says, "Bite My Head" Off ... and he now means it! #Shaqalicious #BigKidEnergy #BiteMyHeadOff Find Shaq-A-Licious at your local Walmart or search ‘Shaqalicious’ at Walmart.com! https://lnkd.in/gK3z3YcY
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Evan McNabb reposted thisEvan McNabb reposted thisNew Shaq-A-Licious XL Gummies are available first at Walmart! Gummies from the Biggest Kid in the Candy Store are here and full of big kid energy. These Shaq-shaped XL gummies include the Big Man's head... and some of his most notorious nicknames Shaq says, "Bite My Head" Off ... and he now means it! #Shaqalicious #BigKidEnergy #BiteMyHeadOff Find Shaq-A-Licious at your local Walmart or search ‘Shaqalicious’ at Walmart.com! https://lnkd.in/gK3z3YcY
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Evan McNabb shared thisI have a sweet update! 🍫 I will be joining The Hershey Company in Eugene, Oregon as a Territory Sales Lead this January. I’m beyond excited to start this new chapter in my career. Lastly, I’d like to thank all of the people who helped me through this hiring process. I can’t wait to get started!
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1y
Congrats Ross! 🎉
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Evan McNabb liked thisEvan McNabb liked thisI’m so excited to announce that I’m officially a Certified Personal Trainer at Onelife Fitness, formally known as Phaze 3 Fitness! I’m incredibly grateful for the opportunity to turn my passion for fitness, health, and helping others into a career I love!
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Evan McNabb liked thisEvan McNabb liked thisAfter many incredible years at The Pennsylvania State University and with the completion of my master's degree, I am eager to begin the next chapter of my academic career. Throughout my undergraduate and graduate studies, I’ve had the privilege of working alongside many accomplished professors, mentors, and friends. For those relationships, lessons, and experiences, I will always be grateful for my time in Happy Valley. I’m very excited to continue my education at Texas A&M University, pursuing a Ph.D. in Petroleum Engineering and becoming part of the Aggie community. Thank you to all the mentors, friends, and family who have supported me along the way. We Are! Gig ’em! 👍
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Evan McNabb liked thisEvan McNabb liked thisThis week’s #ForOurFutureFriday features Toby Pham, EIT, from our Philadelphia office. As part of our Aviation team, Toby helps support projects that keep people, places, and communities moving forward. #BurnsEngineering #InspireCreateDeliver #SocietalImpact
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Evan McNabb liked thisEvan McNabb liked thisNext year, I’ll be assuming the role of President for the Sports and Entertainment Law Association at Delaware Law School! SELA was the first student organization I joined on campus and have been involved since. To lead the group as we continue to grow and bring various opportunities to campus is truly a dream. I cannot thank Joe Harper, Michael M., Beth W., and Darren Laws Jr. enough; they brought SELA back to life and continue to inspire me each day.
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Evan McNabb liked thisEvan McNabb liked thisI am excited to share that I will be starting a new role as a Financial Analyst at PMA Companies, a subsidiary of Old Republic International, in the Philadelphia area. I look forward to this next chapter!
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Evan McNabb liked thisEvan McNabb liked thisI’ve had the pleasure of working with several fantastic law students who are presenting at today’s Pace-Maryland Colloquium. Whether it’s my West Virginia Energy Moot Competition partner Dan Milovic, fellow Environmental Law Clinic student attorney Jonah Pereyra, or brilliant classmates Reecha Patel and Nicole Zehner, I know they’ll all represent the University of Maryland Francis King Carey School of Law as well as anyone, and hopefully enjoy their time presenting as much as I had earlier this year!
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