About
I lead the Revenue Practice at Mercato Partners and have had the privilege of working for…
Articles by Justin
-
3 Things COVID-19 Forced That Are Here to Stay
3 Things COVID-19 Forced That Are Here to Stay
“The New Normal” 3 Things COVID-19 Forced That Are Here to Stay see the New Normal - Sales Post “Reimagine your…
12 Comments -
6 Keys to Productive Online Customer Meetings
6 Keys to Productive Online Customer Meetings
COVID-19 Forces Efficient Customer Meetings One of the oldest viruses in the world infected insects more than 300…
Activity
7K followers
-
Justin Edwards shared thisI’m looking for a builder — someone who wants to cook up new recipes, experiment with new plays, and create something different. Not your traditional RevOps admin. If you’re curious, creative, and excited about building from zero to one, DM me. https://lnkd.in/gSxC2TfP
-
Justin Edwards shared thislooking for a growth development rep (quasi LDR/SDR) to join the Team - ping me
-
Justin Edwards shared thisLet’s catch up in DC end of monthJustin Edwards shared thisWe’re excited to announce that Revver alongside Caselle, Inc., will be attending the GFOA Annual Conference, June 29-July 2, 2025 taking place in Washington, DC! Join us at the Caselle booth #636 and discover how Revver can help your organization reduce your invoice processing and HR onboarding time by more than 70% with AI driven document processing and Metadata groups. Stop by the booth and meet with Justin Edwards and Eric Seljaas for a live demo. Mark your calendar and stop by Booth 636—we look forward to seeing you at GFOA 2025! Learn more about Revver & Caselle's Partnership that creates compliant and secure automated processes. https://lnkd.in/grsM5dTz #DMS #GFOA2025 #gopaperless
-
Justin Edwards shared thisThe case for e-signature has already been made million times over, but if your not paying < $2 per signature for low volumes please come talk to our sales Team!Justin Edwards shared thisJust how important is it to move towards digital signatures? As digital transformation accelerates globally, e-signature adoption is growing. E-signatures streamline processes, boost productivity, and provide enhanced security, making them especially valuable in sectors like healthcare, banking, and government. So why aren't all companies adopting this practice? They need to worry about regulations, legalities, and unauthorized changes, so instead U.S. businesses spend $8 billion annually on paper document management. Revver's eSignature solves all of that. It offers tamper evident technology, compliance with global standards, comprehensive audit trails, and so much more! It's time to switch the way you do business. Click the link to get started today. https://lnkd.in/gGNUqf4X
-
Justin Edwards shared thisAfter 7 incredible years in private equity—partnering with exceptional founders, operators, and investors to scale some amazing B2B companies—I'm thrilled to share that I’m starting a new chapter. I’ve joined REVVER, a growth-stage software company on a mission to simplify and accelerate how teams manage documents and workflows—using automation, AI, and secure, flexible infrastructure—so they can focus on what matters most. I’ll be leading revenue growth, helping to scale smarter, faster, and with efficiency. What drew me in? A world-class team, a category-defining product, and the chance to build again—this time from inside the arena. Endless gratitude to my friends Mercato Partners, colleagues, and portfolio leaders I’ve learned from over the years. You shaped how I think about value creation, people, and growth—and I’m bringing all of it with me. Let’s go. 🚀 #newchapter #growth #startups #gtm #revenueleadershipJustin Edwards shared thisRevver is excited to welcome the talented Justin Edwards as Senior Vice President of Revenue! As Senior Vice President of Revenue, Justin brings a wealth of experience and expertise, having worked with some of the fastest-growing companies in the world including Adobe, Oracle, InsideSales.com, and InMoment. Justin focuses on driving growth strategies and elevating companies to new heights. He has consistently delivered exceptional results, including multiple years of surpassing quota attainment, leading high-performance sales teams, and developing next-generation growth playbooks. Welcome Justin!
-
Justin Edwards reposted thisJustin Edwards reposted thisWe think Inc. Magazine said it best—investment firms should offer founders a helping hand, not just deep pockets. We couldn't agree more. In it's sixth year, Inc.'s Founder-Friendly Investors List is designed to be a resource for founders to find reliable equity and debt partners that will have their back when they need more than just capital. Based on interviews with founders and investor-backed entrepreneurs, we are honored to be named one of just 269 global investors with a successful track record of collaboration and helping founders outgrow the competition. View the full list here: https://lnkd.in/ebhzF2Xq
-
Justin Edwards shared this🚀 Mercato Partners Revenue Summit 2024 overview🚀 Last week, we gathered Revenue leaders from both within and outside our portfolio to share insights on navigating growth amid economic uncertainty. As 2024 wraps up, it’s looking like the soft landing economists predicted, yet companies are feeling the strain of sustaining consistent growth while protecting margins. Looking to 2025, recession concerns are still on the radar, with two indicators—an inverse yield curve and the Sahm Rule—triggered. However, other mixed signals, such as economic growth and declining interest rates, suggest a potential counterbalance to these recession indicators. We focused on [momentum, accuracy, and efficiency] as foundational pillars for sustainable growth. The emphasis was on continuously driving forward, precisely targeting high-value customers, and optimizing resources to maximize impact. While AI is gaining momentum, conversion remains a challenge. The role of [data and AI] in shaping future growth strategies lies largely in automation. It’s emerging as a vital tool for streamlining operations, enhancing customer onboarding, and improving the overall customer experience. Attendees were encouraged to operationalize both marketing and revenue strategies in phases, invest in team development, and foster a strong performance culture. The takeaway? Companies need to place strategic bets—expand RevOps, harness AI, and double down on customer-centric innovation—to set the stage for long-term success. Thank you to all attendees and speakers for sharing their playbooks and making this incredible event possible! Kate O'Neil Anil Somaney Gabe Larsen Rachel Homer Sean Lane Michael Allenson Lauren Shleifer Goldstein #RevenueSummit2024 #SaaS #GrowthMindset #AI #RevOps #CustomerSuccess #SaaSgrowth
-
Justin Edwards shared thisTop Takeaways from SaaStr 2024; Saastr 2024 was an amazing experience filled with valuable insights from industry peers! Setting the amazing coconut water from Explo aside, the death of the point solution is here as the new Revenue playbook requires additional products to cross sell & upsell into your customer base. If you haven't noticed, the sales landscape has (potentially forever) changed and yesterdays playbooks simply aren't working. Time to tweak, adjust, & improve. A few key highlights: 🔹 No Downturn (just the new normal): Cloud spend up +20%, strong use cases in non-tech (Monday, Klaviyo, Samsara >34%) , AI (Google Cloud, Azure, Github ~+30%), Security & Compliance (Crowdstrike +34%) 🔹Point Solutions are dead: customers are expecting more (think about going multi-product earlier ~$20M ARR), platforms are winning and cross selling customer bases with additional offerings is winning 🔹 Workflow & dashboards aren't enough: AI spend is almost all on automation, the AI bubble may burst soon, but your customer expectations are changed indefinitely 🔹 Outbound is not dead: Ripplings 150 person BDR team is producing >50% of the outbound demos. The phone is king and that is the reason why real sales teams are beating AI. 🔹 GitHub, Ramp, Figma, Cloudflare: AI-Powered Growth Building out applied AI teams is about velocity and experimentation. The future will be AI-native with roles blending, where developers design and designers code. Early feedback and constant iteration are essential for long-term success. 🔹 Rippling, Brex: Multi-Product GTM Scaling outbound efforts with a 150-person team drove 60% of Brex's forecasted revenue. Multi-product strategies require specialized teams focused on the right personas and unit economics for effective sales. Think about adding more products sooner ~$20M ARR 🔹 Owner.com: CRO's Guide to RevOps Building a Revenue Operating System is key for predictable growth. Success requires effective measurement, clear communication, and alignment with business maturity. Scoreboards and regular reviews are crucial for operational excellence. 🔹 Ironclad: AI in SaaS AI is transforming onboarding, automating manual tasks, and driving vertical data advantages. But we’re not seeing fully automated complex roles. Organizations must lead from the top for successful AI implementation. Excited to bring these learnings to the portfolio! Thank you for making the event that much more enjoyable Amy Volas Emilia D'Anzica, MBA, PMP Christina Brady Cristina Flaschen Jeff Reekers Kate O'Neil Lucas Price Jay Nathan Joel Dehlin Robert Brooks IV Ryan Westwood Ryan Harris Ryan Bott Meghan Foulkes 🌵Jordan Mulford🌵Valentyn Yaromenko #SaaStr2024 #RevOps #AI #GTM #Leadership #Sales #CustomerSuccess #Growth #GrowthMarketing
-
Justin Edwards shared thisAnother memorable Mercato Founders dinner @ SaaStr is in the books! Huge thanks to Amy Volas for co-hosting with such high energy. Grateful to everyone for sharing your stories, tech, and time. Building companies is no easy feat, and you all are excelling at it! Thank you to all! Cristina Flaschen Jeff Reekers Kate O'Neil Lucas Price Jay Nathan Christina Brady Joel Dehlin Robert Brooks IV Emilia D'Anzica, MBA, PMP Jena Morano Booher, Ph.D. Mike Hook Meghan Foulkes Terrence Durkin Kyle Van Dyke
Justin Edwards commented on a post
3mo
Depends on how you look at it - but most AI applications are wrappers that provide the glass to an otherwise black box
-
Justin Edwards liked thisDelighted to partner with you, Ibrahim Hegazy, and the wonderful GFT - Green Figure Technique team! Partnerships like these go a long way in bringing essential digital transformation and unlocking the power of technology-forward operations. We look forward to working together to bring Egnyte's industry-leading solutions for the built environment in the Middle East.Justin Edwards liked thisSince taking on the leadership of GFT - Green Figure Technique, one of my main goals has been to find technologies that make construction professionals work simpler, smarter and more efficient. Today, I’m proud to sign, on behalf of GFT, our partnership with Egnyte. 🤝 Egnyte brings together secure data management, intelligent collaboration and AI helping construction companies protect and organise their project data while putting #AI to practical use. Now, GFT team are ready to bring this technology to our clients across the Middle East in a way that truly fits their needs. I’m delighted to sign this partnership agreement with Stan Hansen and begin an exciting new chapter between GFT and Egnyte. Many thanks to our friends at Egnyte. This collaboration and our exciting plans ahead would not have been possible without their incredible support. Mike Soldan, Mohammad Alfaour, PMP, Vincent Cornelissens, Tarek Kashkoush, Saurabh Shahasane, Mamoun Malek, Khader Tarazi 🔹We’re not bringing AI to construction because it’s trending. 🔹We’re bringing it where it can make a difference. #GFT #Egnyte #ConTech #AI #ConstructionTechnology #MiddleEast
-
Justin Edwards liked thisJustin Edwards liked thisI worked this week at Coast’s HQ in NYC! Great People, Great Food and A Great Time! This week’s #FUELFACTFRIDAY is NY themed. Did you know, NY state is one of the most fuel efficient states in the country? In fact, 77% of NYC’s municipal fleet operates on hybrid, electric or alternative fuels?
-
Justin Edwards liked thisJustin Edwards liked thisWell, this is pretty cool. SaaS Therapy is ranked #4 on MillionPodcasts list of the Best Client Relationship Podcasts in the U.S. Casey Trujillo and I started the show to help people save their most important business relationships: their customers. And yes, sometimes that takes a little therapy. The best conversations give you room to talk through the messy stuff, ask better questions, and learn from someone who’s worked through a similar problem. And, like good therapy, hopefully you leave with a little homework. Our guests have challenged us to think about customer education as a product, question whether delivering training actually changes behavior, and get curious about what customers are experiencing before jumping in with an answer. I love coming out of a conversation with something I want to try or a question I hadn’t thought to ask. Thanks to everyone who’s listened or shared an episode. It means a lot. And if you’ve taken an idea from the show and tried it, I’d love to hear what happened. Keep listening! We love engaging with you all. And a special thank you to all those who've joined us as a guest over the past few years (I feel so blessed to have a tribe of mentors that teach me so much)
-
Justin Edwards liked thisJustin Edwards liked thisThis is an incredible opportunity to help us raise the bar even higher at LVT as we make good on our mission to "make the world a safer and smarter place". Bring your world class supply chain management experience and we will give you a dynamic environment where you can have a significant impact on the next chapter of LVT's amazing growth story. https://lnkd.in/g_stPCTU
-
Justin Edwards reacted on thisJustin Edwards reacted on thisLast week (almost) the whole company was in Utah for our quarterly summit, and we filled it: a hackathon, sales kickoff, an all hands, our VP of sales dressed as a horse jockey, and wrapped it all with a family BBQ with our iconic Utah mountains as a backdrop. "Win together" is one of our values, and it's easy to put on a wall. Harder to prove over video calls. But put engineers, sellers, marketers, and support in the same room for a week and suddenly it stops being just a poster. Thanks to John Pestana for graciously hosting us in his incredible garage, to all our incredible event organizers, and to everyone who showed up. #WinTogether #CompanyCulture
-
Justin Edwards liked thisJustin Edwards liked thisI figure that since I work at a Smart Fuel Card company now that I should share a fuel fact every Friday. Fuel Fact Friday #1: Did you know that Diesel is much less flammable than gas; a lit match dropped in liquid diesel will go out. 😵 The Mission Impossible movies lied to me!!!???!!! #smartfuel #fuelcards #fuelfactfriday #fleetmanagement - Coast -
-
Justin Edwards liked thisUtah has emerged as the hot bed of disruptors and innovators for the electron economy. What an inspiring night to spend with so many that are focused on building in our ecosystem! A very special thank you to Joe Ross, Mo Reeder, MBA and the Beehive Energy Alliance for the invitation and opportunity.Justin Edwards liked this🐝 What a night at Beehive Energy Alliance. Our latest event brought together an incredible group of leaders across capital, economic development, government, investment, and tax strategy for two conversations focused on one thing: how we get more projects funded, approved, and built. We covered grants, incentives, tax credits, permitting, infrastructure financing, venture capital, private equity, family offices, and strategic tax planning. Huge thank you to all of our panelists, partners, and everyone who showed up and contributed to the conversation. The energy ecosystem is growing—and it takes all of us working together to move it forward. More collaboration. More capital. More projects. More impact. 🐝⚡World Trade Center Utah (WTC Utah) | Tanner | Architectural Nexus | Utah Grid Edge Forum | Women's Energy Network Utah #BeehiveEnergyAlliance #EnergyInfrastructure #EnergyInnovation #UtahEnergy #EnergyDevelopment #DataCenters #CapitalFormation #PrivateEquity #VentureCapital #EconomicDevelopment #Infrastructure #EnergyInvestment #UtahBusiness #Utah
-
Justin Edwards liked thisJustin Edwards liked thisYou can be completely right and still lose everything trying to prove it. Early in my career I watched a partner promise a client $2.5 million. The case had merit. The law supported it. The client had been wronged. But five years, four additional lawsuits, and $250,000 in legal fees later, the case settled for the exact amount that had been offered on day one. The client lost his business. Sold his equipment at auction. Laid off his team. Eventually had a heart attack. He was right. And it cost him everything. I've never forgotten that case. Because it taught me the most important distinction in business law: Being right is not the same as being protected. The legal system is slow, expensive, and unpredictable. Even when you win, you may lose everything getting there. The best legal outcome is the one where you never need to go to court at all. Where your contracts, your documentation, your structure—everything is in place before the dispute begins. That's why I do preventive law. Not because I can't fight. But because I've seen what the fight costs. Find it before it finds you. #FindItBeforeItFindsYou #CleanLegalBillOfHealth #BusinessProtection
Experience & Education
Honors & Awards
-
Oracle Club Excellence
Scott Little
Languages
-
English
Native or bilingual proficiency
-
Spanish
Native or bilingual proficiency
Recommendations received
-
LinkedIn User
7 people have recommended Justin
Join now to viewOther similar profiles
Explore more posts
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content