Kaylee Wilmovsky

AI Unlocks a $100B Affiliate & Partnership Market. Introducing VantagePoint™ to Capture Value Beyond the Click. The Machine-Mediated Market is here. AI is fundamentally restructuring digital commerce—and with it, the economics of influence. Traditional content discovery is rapidly giving way to AI-mediated experiences. From search and social to the rise of conversational AI, these journeys are reshaping how consumers make decisions and how value flows through the ecosystem. The core challenge? Capturing the conversion value that happens beyond the click. This transformation is expanding the addressable market for Affiliate and Partnership Marketing dramatically. What is currently a $20B category now has the structural tailwinds to reach $100B over the next three years, driven by the essential shift from direct-response mechanics to comprehensive, influence-based attribution. At Partnerize, we’ve successfully navigated and built for technology transitions before: search, social, mobile. Each wave expanded the addressable market for partnership marketing. AI represents the largest opportunity yet. Today's launch of VantagePoint™ positions us firmly at the center of that shift. It is the first solution designed to measure influence across the full spectrum of AI-mediated journeys, allowing brands to capture value that extends well beyond the traditional click. As attribution continues to evolve, the opportunity is now to also fundamentally reconsider our measurement infrastructure. The companies that can prove value across both click-driven and clickless influence (the core of Answer Engine Optimization) will capture the expanding $100B TAM. That's the market we've built VantagePoint™ to own. A huge congratulations to Erez Nahom, Andy Crossen, and the entire team on the incredible work to make today possible. #VantagePoint #AI #PartnershipMarketing #AffiliateMarketing #Attribution #Partnerize #MachineMediatedMarket

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Meta + LiveRamp = Measurement Jackpot! Big news from LiveRamp! Retailers can now connect their Meta campaign results directly with their own first-party sales data — all within the LiveRamp Clean Room. For the first time, they can clearly see how off-site platforms like Meta drive real outcomes: sales, orders, and ROAS. That means stronger proof of performance and even stronger partnerships with their brand suppliers. LiveRamp and Meta are already working with more than 10 retailers including Albertsons Media Collective and Target (Roundel). And even more new measurement capabilities are coming soon: - Incrementality to measure real sales lift - Halo analysis to see how campaigns influence related products - Buyer insights to understand who’s engaging LiveRamp is helping retailers and their partners get the clearest view of performance so they can tell a stronger story about the full impact of their media investments. Read more about the announcement here: https://lnkd.in/g6yn9Bk6

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Let's dig into some consumer spending data - here's what I saw around BFCM: - CNBC reports that 202.9 million shoppers shopped during the 5-day period between Thanksgiving and Cyber Monday, up from the previous high of 200.4 million in 2023 - Shoppers spent $11.8B on Black Friday - Buy-now-pay-later usage up 8.9% YoY - Shopify reports that its merchants generated a record $14.6 billion in sales over BFCM, up 24% from last year, currency current - showing continued e-commerce growth. - AI-driven traffic to retail sites rose over 800% CX leaders - check out my #BFCM debrief to stay informed. https://okt.to/qnS3TN

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Kroger Just Unlocked the TV and Audio Ad Market for small and medium sized brands. Generally, CPG giants with dedicated in-house programmatic teams have been able to take advantage of first-party data supported Connected TV (CTV) and streaming audio.  However, without significant resources, smaller and mid-sized brand were stuck on the outside looking in. Until Now. Kroger Precision Marketing (KPM) just unlocked the door for challenger brands of all sizes. They recognized the critical gap : Brands want to leverage streaming media but lack the expertise and / or resources for complex programmatic buying. Kroger’s solution?                                                          They’ll do the heavy lifting for you. KPM’s in-house experts will activate and manage your campaigns across premium platforms like Roku, Paramount+, Pandora, and iHeartRadio. The Secret Weapon: Selling Outcomes, Not Impressions. KPM isn't just selling ad slots; they're providing the data-powered precision that's impossible to replicate independently. -Precision Targeting: Using Kroger’s first-party loyalty card data for unrivaled accuracy. -Guaranteed Measurement: Every campaign provides closed-loop measurement, including ROAS, sales lift, and the direct impact on dollar and unit sales. -The Proof: A campaign using this data achieved a 5.5% increase in sales by targeting lapsed Neutrogena buyers on Roku. This is a strategic play that democratizes access to high-value media channels. If you've viewed CTV and streaming audio as out of reach, the door is now open. ➡️ See the full strategic analysis on how KPM is weaponizing its data for the masses and creating a lifeline for challenger brands (Link below and in the first comment!)

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AI that understands advertising context like a brain 🧠 In this interview, Grego Martínez, SVP of Product at Seedtag, speaks with Andy Plesser, CEO at Beet.TV, about how innovations like network-level analysis & embeddings are taking contextual advertising beyond simple keyword matching — paving the way for neuro-contextual AI. “We discovered that with new technologies like embeddings, we could train a system in something way more complex: understanding context like a brain. This is where neuroscience meets contextual,” Grego shared. Watch the full interview: https://lnkd.in/d9jADstA #AdTech #NeuroContextual #AI

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