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Natalie Mackey posted thisAfter a decade building Winky Lux and completing a majority sale in 2024, I’m starting something new. We’re in the build phase now, with a planned launch in October 2026. I can’t share details yet, but the thesis is clear and the partners are strong. I continue to be a ride-or-die supporter of Winky Lux and the incredible team operating it today. There’s a different kind of clarity that comes with starting again, one informed by what’s worked, what hasn’t, and what truly scales. More to come in due course.
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Natalie Mackey shared thisExciting news for Winky Lux ✨ I’m thrilled to announce that Lauren Bloomer is joining as our new CEO! This is a huge milestone for our brand as we continue to grow and scale to new heights. Entrepreneurship has been the wildest and most rewarding adventure of my life, and watching Winky Lux evolve has been nothing short of incredible. As we enter this next chapter, I’m excited to focus on my zone of genius as Creative Director, shaping our brand vision, product innovation, and the magic that makes Winky Lux so special. Lauren brings incredible leadership and expertise, and I couldn’t be more excited to partner with her and our amazing team to build what’s next. The future is bright—stay tuned! 🚀💖 #WinkyLux #Leadership #Growth #TheBestIsYetToCome https://lnkd.in/gHZBcDbB
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Natalie Mackey shared thisSo well said Nancy!Natalie Mackey shared thisI’ve said this before, but fast fashion didn't start out this way. In fact, a huge value proposition for mass production at lower prices was providing accessibility to fashion that had previously only been attainable to the ultra wealthy. For a time, companies like H&M and Inditex Zara were known as the great equalizers of the fashion industry. No longer was it only the couture crowd that could strut the latest fashions, but our friends and neighbors finding the latest "knock-off" and feeling empowered and uplifted. Unfortunately, as with so many companies built to compete at the lowest price, it was both unintended (and probably some intended) consequences that have brought us to the beast that is fast fashion today. Fast fashion, in part, is a system of feedback loops that, while at one time, created fun experiences like clothing hauls and the one wear rule, now feels outdated, uncomfortable, and, let's be honest, kind of (or not kind of but really) gross. And the culmination of that are existential threats like SHEIN and Temu - and with proof of environmental damage and slave labor, building 6000 items each day, these ARE existential threats. And just ust as the industry changed so long ago to provide accessibility and opportunity to elite fashion that had previously been out of reach, so it has to change again today. We need to think through change and innovation thoughtfully and effectively, and proud to be among so many innovators looking to drive positive change. #sustainabilityFrance’s fast-fashion 'kill bill': Green move or penalty for the poor?France’s fast-fashion 'kill bill': Green move or penalty for the poor?
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Natalie Mackey shared thisSo proud of our team at Winky Lux for grabbing the top spot this year!!! Thanks Conor Begley!Natalie Mackey shared thisBig shout out to the 10 fastest growing makeup brands we tracked this year! Love seeing some familiar names and friends on there :) Also, anyone else notice L'Oreal sneaking in with the indies? Very interesting....
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Natalie Mackey shared thisWe made a mascara for all the type A girlies and it has been on fire! Thank you for the feature TODAY SHOW! I'm so proud of our team and this awesome product "Detailed Oriented".Natalie Mackey shared thisA pinch-me moment (again😉). Thank you, NBCUniversal TODAY Show for featuring our Detail Oriented Mascara PEOPLE Magazine | PEOPLE.com Best Defining Mascara for 2023! Our team could not agree more - no lash left behind with Detail Oriented!
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Natalie Mackey shared thisThank you for inviting me Shoptalk and Alexa Tietjen! It was a pleasure to talk about the future of beauty retail, Tik Tok and, everyone’s favorite topic, Ai😉. These badass women are an inspiration. Pippa McArdle, Shai Eisenman
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Natalie Mackey shared thisWe’re going to Canada!!!!!Natalie Mackey shared thisA project I have worked on for over 2 years! I am ecstatic and proud that Winky Lux has expanded into Canada and launched in Shoppers Drug Mart! #winkylux #shoppersdrugmart #beauty #skincare #retail #canada #expansion #designWinky Lux expands into Canada through Shoppers Drug MartWinky Lux expands into Canada through Shoppers Drug Mart
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Natalie Mackey shared thisSo proud of the Winky team for winning not one but TWO awards! https://lnkd.in/eH5K3thHNatalie Mackey shared thisHaving a PINCH ME moment.🥹Winky Lux has won two PEOPLE Magazine | PEOPLE.com Beauty Awards for best highlighter and mascara. Can we get a 👏👏👏 for Cheeky Rose Highlighter and ExtravaLash Mascara. #thankyou #awardwinning #awards2022 https://lnkd.in/gV45H-Yw
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Natalie Mackey shared thisThanks you Inc. Magazine and Beauty Independent We're thrilled to be among the fastest growing beauty companies (and in such good company)!!!
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Rachel ten Brink can’t wait to tell you more!
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Natalie Mackey liked thisNatalie Mackey liked thisWe’re beyond thrilled to announce that EACH Jewels is a 2026 Design Excellence Awards finalist! It is a true honor to be recognized among so many amazing brands and talented designers. It's even more exciting to see that the Michelle Headband, which is sold in over 200 Macy's locations has garnered so much excitement in the hair accessories world! Accessories Council introduced us to Macy's, and we are beyond thrilled that the AC community has shown up for us again with this nomination! Grateful and excited is an understatement! Your vote for us in the Millinery and Hair Accessories category would mean so much! While you're filling out your ballot, please vote for our amazing friends at Armine & Ambrose for The A Chain Necklace in the Fashion Jewelry over $100 category, and Huner for her Balloon Tote in the Social Impact & Sustainability category! Please vote only once, but we would be truly thrilled if you shared it with your friends and family! Every vote counts. #designexcellenceawards #accessoriescouncil #ACMAGAZINE https://lnkd.in/gcSQAgwr
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Natalie Mackey liked thisNatalie Mackey liked thisI'm so excited to finally announce that By The Beach Limited is launching nationwide at Target as part of their new Beauty Studio on September 10th! Jessica McGratty-Singer and I have spent the last year planning, prepping and building our team, and couldn't be more excited for this to be happening less than a year since launching the brand! #target #beautystudio #bythebeach
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Natalie Mackey liked thisNatalie Mackey liked thisI’m honored to join the Board of Directors of Ulta Beauty. Ulta Beauty is an extraordinary brand — defined by its deep connection to its guests, strong culture, and exemplary leadership in beauty and retail. Thank you to Kecia Steelman for her generous welcome, and to the entire Ulta Beauty Board for the confidence and warmth they have extended to me. I’m grateful for the opportunity to contribute, learn, and serve alongside such an accomplished group of leaders as Ulta Beauty continues to shape what’s next.
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Natalie Mackey liked thisNatalie Mackey liked thisAfter years of building and creating across brands and talent in digital on my own, learning across industries, stacking case studies, and most importantly collaborating with some of the most creative women in the industry, I’m really excited to share the new venture I've been quietly working on as Co-founder of Middle Child Studios Inc. We started Middle Child to build the kind of digital agency we felt was missing for both clients and from the inside. Balancing both our love for data driven insights with a creative playfulness, Middle Child truly sits at the intersection of culture, strategy, and creativity. From social strategy to influencer marketing to full-scale content production, everything we do is rooted in work that cuts through, drives real impact for our clients and allows us to rethink what creative work can look like. Proud to be building this alongside my two partners and our small but mighty team. And really grateful for every client, collaborator, and project that’s helped shape this into what it is and what it will continue to become! Say hello at team@middlechild.studio 📩
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Natalie Mackey liked thisNatalie Mackey liked thisSince sharing 'Will you sit in discomfort with me?' the other week, I’ve been thinking about loneliness nonstop. In many ways, I spent the past decade asking, why are we so bad at treating loneliness? Recently though, I’ve been more focused on the step before treatment: why are we so bad at recognizing loneliness in ourselves? We're bad at seeing it, calling it what it is, and then, we're resistant to treatment. We're resistant to the very thing we need: each other. Loneliness functions like a drug in this way. It distorts your perception of reality and subtly rewrites the story you tell yourself about your life. It convinces you that the very people who could help you are the ones you should avoid. It convinces you that you’re independent, that you need to set clearer "boundaries", that this isolated bubble you've created is somehow the safest option for you (spoiler: it's not). I wrote about some cool scientific evidence behind this, about my own experience with loneliness, and about how scary AI might make this (even scarier than my AI-filled linkedin feed looks today). Link in comments. Give it a read and let me know what you think! Your responses have been shaping each next step. 🧡 Most importantly, thank you to Sara Piette for helping me when I couldn't see my own loneliness, even when I made it extremely hard. Especially now, the world needs more Saras.
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Natalie Mackey liked thisNatalie Mackey liked thisWe are so pleased to share plans to exit Bachan's to The Marzetti Company for $400 million! When we first met Justin Gill in 2021, we knew he was building Bachan's into a very special capital B brand. Yes the product is absolutely delicious. But there is so much more. This is a remarkable story of an original multi-generational family recipe for Japanese Barbecue Sauce that was passed down. Bachan means "grandma" in Japanese. Plus a big vision of building the first iconic Japanese-American flavor brand. Thank you Justin Gill for trusting us as your partner and Prelude Growth Partners was so fortunate to have been on this remarkable journey with you. We are all honored for the next stage of this special brand in the capable hands of The Marzetti Company.
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