Alex Poulos

The GTM world shifts faster than any single motion can handle, especially PLG on its own. Product-Led Growth drives incredible early traction: low-cost, self-serve, and viral. But after the ~$10M ARR mark, every PLG company hits the same ceiling: saturated inbound, limited self-discovery, and enterprise buyers who need high-touch guidance. That's why: 1. Intelligent outbound becomes the scalable engine that PLG alone can't provide. 2. Outbound doesn't replace PLG. It amplifies it by converting high-intent PQLs into real revenue. 3. AI makes outbound targeted, personalized, and predictable. 4. The strongest GTM motions combine PLG + outbound, not one or the other. We believe PLG + AI-powered outbound is the growth engine modern SaaS needs. #plg #gtm #AImarketing #outbound Your always-on growth partner: https://lev8.com/ 👉Get early access here: https://lnkd.in/gJ_RrW8D Read the full post on Medium: https://lnkd.in/gx9Xs6EQ

3

Every scaling SaaS company wrestles with it: Should your SDR/BDR team sit under Sales or Marketing? 📈 Sales reporting = closer alignment with AEs, quota ownership, and faster pipeline feedback. 🎯 Marketing reporting = tighter connection to campaigns, lead flow, and inbound conversion. In reality? The “right” answer depends on whether your SDRs are focused on outbound hunting, inbound qualification, or a mix of both, and on your growth stage and motion. At The New Network, we’ve seen Sales-led, Marketing-led, and even hybrid RevOps models succeed. The common thread is clear ownership, defined metrics, and alignment across the funnel. How does your company structure it? 🔗 See how we help scaling SaaS teams build functions that last: newnetwork.ca  #SaaSSales #StartupTalent #StrategicHiring #TheNewNetwork

2

Excellent exec hiring comes down to deeply understanding a company's cultural wiring. On the latest 10x Recruiting episode, Amber Mederos Weinberg (Co-Founder @ Aperture Partners) breaks down why most exec search misses the mark—and how to fix it. Here's how Amber hires the best GTM leaders: ✔️ Cultural wiring > culture fit ✔️ No scorecards—just 3 success outcomes ✔️ Reference until the learning stops ✔️ Onboarding takes 6 months, not 6 days For more from Amber, check out the full episode ⬇️

27

1 Comment

Your SDR team can't scale outbound because personalization breaks at volume. Writing custom emails for 200 prospects weekly is humanly impossible. So reps make a choice: send generic blasts that get 2% response rates, or cherry-pick 30 high-value accounts and leave pipeline on the table. Both options lose. The first trains prospects to ignore you. The second caps your growth at however many personalized touches one human can produce daily. The constraint isn't effort. It's that real personalization requires research, context synthesis, and message adaptation for every single prospect. Most teams can't operationalize that at scale, so they default to templates with merge tags and call it "personalized." Prospects see through it immediately. Enter This Week's Featured Agent: AiSDR AiSDR removes the personalization constraint entirely. It handles prospect research, contextual message writing, response management, and meeting coordination as a complete workflow. The agent researches each prospect across 323+ data sources, including recent LinkedIn activity, company news, job postings, tech stack changes, and funding rounds. It then writes messages that reference specific business context rather than generic pain points. When prospects reply, AiSDR responds within 10 minutes. If someone says "we're focused on other priorities right now," it doesn't mark them closed-lost. It schedules a follow-up for when their roadmap likely shifts. When they ask technical questions, it provides specific answers and moves the conversation toward a demo. When they raise objections, it handles them using your company's playbooks. The agent operates from your actual inbox through Gmail or Outlook integration, learns your messaging patterns through its persona builder, and maintains consistent positioning across every interaction. Your reps stop spending hours on email composition and sequence management. They focus on the conversations AiSDR has already warmed up. This fundamentally changes your outbound economics. The bottleneck shifts from "how many personalized emails can we write" to "how many qualified conversations can we handle." Your pipeline becomes a function of market size and offer strength, not human capacity to research and write. That's the unlock. Most SDR teams are productivity-constrained when they should be market-constrained.

4

Your SDRs spend 70% of their time researching leads. Meanwhile, your best opportunities stay buried. The difference between rule-based scoring and AI prioritization? 25% more conversions + 30% better ROI. Rules rank activity. AI predicts conversion. That’s the shift from chasing every lead to focusing on the ones that actually matter. Lead volume doesn’t win deals. Lead intelligence does. The real question isn’t: “How many leads did we generate?” It is: “Did we prioritize the right ones?” 👉 Read the full analysis here- https://lnkd.in/dt3THd92 Hot Take: Rule-based lead scoring is quietly costing B2B teams revenue. Agree or disagree? #B2BMarketing #LeadScoring #DemandGeneration #RevenueMarketing #SalesAnalytics #PackedData

9

1 Comment

The go-to-market talent pool is shrinking. Step-ups are down, candidates are staying through exits, and compensation is climbing fast. On Wednesday, CEO Eric Walczykowski and Tess Fischer, Partner and GTM Practice Lead unpack what it takes to compete—and win—in 2025’s toughest hiring market. Tune in: https://lnkd.in/eHbtxmGg #executivesearch #privateequity #gotomarket #leadership

17

What does a Chief Revenue Officer actually *do*? The CRO understands how to build a revenue architecture. That means optimizing the buyer journey, sales pipeline, and client onboarding to avoid missed opportunities. Fundamentally, it's about having the right systems in place, so you can LEAD instead of constantly having to MANAGE every department. #FractionalCRO #RevenueGrowth #SalesStrategy #Leadership #BusinessGrowth

2

Most SaaS companies waste budget on outbound tactics when inbound delivers 3X the ROI. Quality content isn't just blog posts. It's strategic assets that solve specific problems your ideal customers actually search for. The best inbound strategy? Create less content, but make it 10X more valuable than competitors. Measure what matters: track assisted conversions, not just traffic. A smaller, engaged audience beats vanity metrics every time. Your content should be a magnet, not a megaphone. What would you add? Follow us for more SaaS growth insights at https://lnkd.in/dYtKSaPE #SaaS #InboundMarketing #B2BMarketing #ContentStrategy #LeadGeneration #GrowthHacking #saas #saasgrowth #B2B

3