About
Struggling to turn LinkedIn into real business growth? You’re not alone - most…
Activity
455K followers
-
Will McTighe shared thisThere are 8 Claude features that are genuinely useful... but almost completely ignored. They're not hard to use or hidden away. Most people just never get shown what's past the chat box. Here's all 8 underrated features: 1/ Memory Claude can hold onto your preferences, your style, and your tone, so you stop reintroducing yourself in every chat. I set mine up once and immediately noticed how good Claude was at remembering what I'd said earlier. 2/ Custom Skills Build a repeatable prompt for research, writing, reviewing ideas, sales outreach - basically anything. I built one that proofreads content for me and my team, and it saves us hours a week. 3/ Claude Dispatch Send Claude a task from your phone and it works on your desktop while you're doing something else. Use it to pull the key numbers out of a big dataset - it'll be done before you get back to your desk. 4/ Claude in Chrome The Chrome extension lets Claude see whatever is on your current tab and work with it directly. I use it to summarize key information from websites when I'm in a rush or have a lot of research to do. 5/ Plugins Plugins bundle Skills, connectors and workflows into one, so you can manage and run anything you need in one place. Claude's /discover-brand plugin help you identify your brands' unique voice by going through all your connected apps. 6/ Extended Thinking It makes Claude slow down and reason through a problem step by step before it answers. I turn it on for any work that needs very thoughtful logic, because I can see how it got there. 7/ User Preferences You can tell Claude exactly how to talk to you, the tone, the format, the length, and it carries across every chat automatically. I adjust this every month or so as my voice and preferences change. 8/ Artifacts Ask Claude to build something - a doc, a carousel, a working app, and it appears in a side panel you can edit live instead of copying text back and forth. Start using one of these features today and you'll feel the difference by Friday. 📌 Want a high-res PDF of this sheet? Get it here: https://lnkd.in/gKzZUq-b ♻️ Repost to help your network get more out of Claude ➕ Follow me (Will McTighe) for more like this.
-
Will McTighe shared thisTwo weeks ago, I was inside the Nasdaq for the largest tech IPO since Uber. Here’s what it looked like from the inside: After 10 years of incredible work, Cerebras IPO’d. If you have ever built something, you imagine a day like this as the finish line. The day your crazy idea is recognized by the world. Here is how it actually went, hour by hour. 7:30am The day started early for the CEO Andrew. In this case, on Squawk Box (CNBC). You want to tell your story to as many networks as possible - this is the day that everyone wants to talk to you and you can own a news cycle. 8:00am About 50 people from the Cerebras team gather for breakfast inside the Nasdaq. Many of them had devoted the best part of a decade working at Cerebras. Their partners, parents and kids were there too. You could see how much this meant to them. Many of the early investors were there too, like Steve Vassallo, Eric Vishria, Lior Susan and Brad Gerstner. 9:30am The Cerebras team rings the Nasdaq bell to open trading for the day. Ringing the bell opens the market for everyone else, but the company's own stock does not start trading yet. That comes later, after a lot of work behind the scenes. Once you've taken pictures, you all head out to Times Square and take pictures in front of the iconic billboards. 10:30am to 12:30pm The investment banks and the Nasdaq are "building the book." What that means is they are matching buyers with sellers before the first trade. The goal is a deep order book. They want enough orders lined up on both sides so the price does not swing wildly the second it opens. 12:30pm The management team heads over to one of the investment banks (Morgan Stanley), and Andrew, the CEO approves the first trade. Cerebras is a public company! 1pm to 5pm Much of the team goes home and rests. Andrew, the CEO, does press, press, press. Fox, CNN, WSJ, TBPN, everyone you can think of. A new one every 15 minutes. While we were waiting to go into one interview, one of the presenters said, "I'd never heard of Cerebras until earlier this week." They had just IPO'd at >$40 billion! It is a reminder to everyone that no one remembers you exist. You have to remind them, constantly. 6pm. Party time. Sarah Chieng fed me more shots than I’d had in years. It is an iconic moment in a company's history. In Andrew's words, “a graduation from corporate adolescence to corporate adulthood.” Congratulations to the Cerebras team, Julie, Sneha, James. The journey has just begun. 📷 Credit: Vanja Savic
-
Will McTighe shared thisClaude Opus 4.8 launched this week. This is when to choose it over GPT-5.5: A few big updates with Opus 4.8: - It's 4x LESS likely to miss its own mistakes. - It’s better at asking you questions to make sure it does the right work - You can choose how hard it thinks before it answers, dialing up the effort for tough problems and down for quick ones. OpenAI's GPT-5.5 came out in April, and it's still excellent. So here's when to reach for which: 1/ Writing Opus 4.8: anything where you can't afford a hallucination or fabrication. A case study with real client numbers is an example. GPT-5.5: pushing through a long, messy draft in one go. You've got 40 pages of notes and you need an organized first draft. 2/ Research Opus 4.8: Research where not understanding very specific details would cost you, since it’s good at flagging nuance. E.g. Comparing two health insurance plans. GPT-5.5: big multi-step analysis across lots of sources. Like pulling pricing off 30 competitor sites. 3/ Admin Opus 4.8: emails, notes summaries, quick questions, anything that helps you with your day to day. GPT-5.5: the exact same, so just stay with whichever you already reach for. 4/ Judgement and reasoning Opus 4.8: when you need it to push back and think before acting. You're about to commit to a strategy and want it stress-tested first. GPT-5.5: raw reasoning you’ll need to check yourself, since it tends to cater to your preference. 5/ Financial analysis Opus 4.8: multi-step finance where you need help making numbers tie. Try it for reconciling a messy month of expenses. GPT-5.5: heavy modeling and document-driven finance, like building a 3-year revenue model in a spreadsheet. 6/ Coding Opus 4.8: serious coding where a hidden mistake would actually cost you. Like fixing the checkout on a site before it goes live. GPT-5.5: big, repetitive code cleanups across a whole project. ♻️ Repost to help your network make the write model choice. ➕ Follow Will McTighe for more like this.
-
Will McTighe shared thisLast week, a $65M bootstrapped founder told me my biggest business problem was completely imaginary. I was in Miami, explaining something I'd been stuck on for months. He saw through it in about 30 seconds. He runs a recruiting business. 8 years in, $65M a year, aiming for $100M+ next year. We did a two-way coaching dinner... I gave him tips on LinkedIn, he helped me with a business problem. I told him my problem: I'm the bottleneck. I can't find anyone as good as me at creating content, so I'm still involved in everything. He poured a bucket of cold water over that: "You've got an imaginary scarcity mindset." His point was simple. The world is full of incredibly talented people. Finding them is NOT hard. Convincing them to join you is. I'd been treating a research & sales problem like a supply problem. I told myself the talent didn't exist because that was easier than admitting I hadn't gone looking properly. That's the trap. You make up a constraint, then rebrand it as a fact about the world. It hides everywhere: TALENT: "I can't find anyone as good as me." TRANSLATION: I haven't gone looking properly. MONEY: "I can't afford to invest in growth." TRANSLATION: I'm scared to spend, so I'm telling myself the money isn't there. TIME: "There aren't enough hours in the day." TRANSLATION: I haven't decided what to cut. The reason it's so hard to spot is that it's invisible from the inside. He could see mine instantly because he'd already fallen into the same trap years ago. Find someone 2-3 years ahead of you. Buy them dinner, pay them for coaching, whatever it takes. Tell them what you think is holding you back and let them tell you which parts are real and which parts are your own mental gymnastics. Most of our constraints are made up. They are things we feel are impossible, but in fact, are just hard. ♻️ Repost to help others break free 📌 Want content like this before anyone else? Get it here: https://lnkd.in/gKzZUq-b
-
Will McTighe shared thisLinkedIn isn't too crowded. Starting from zero in 2026 is actually the easiest it's been in years. When Chris and I analyzed 397K posts earlier this month, we found the gap between the top 1% and the average creator is shrinking. When I started in 2024, a big audience was a massive advantage. Big accounts got more early engagement. But that advantage is gone. Follower count is not what wins on LinkedIn. So if I were starting in 2026, this is the exact system I'd follow: 1/ How to go viral Virality = topic + first line + visual. All 3 need to stop the scroll before someone clicks "see more." Pick a topic your audience is already interested in. Make line 1 a specific promise, problem, or surprise (authority, personal story, or humor), and pair it with a visual interesting enough to stop the scroll. 2/ Set a content strategy LinkedIn posts do 1 of 3 things: grow your audience, build trust, or drive sales. Most people stick to growth content cuz it's easier, but growth alone won't convert anyone into a lead. Post educational infographics and carousels 4x a week to grow, personal stories 2x a week to build trust, and case studies 1x a week to drive leads. 3/ Write for LinkedIn The best posts are between 1,250 and 3,000 characters. That gives you enough space to set up the problem, make people care, and give them something useful. Make sure your posts read like you speak. No one wants to read a formal report or a try-hard joke. 4/ Post more videos Video builds trust better than almost any other format. Use it for educational content, stories and skits, or client testimonials. One video a week is enough. 5/ Create lead magnets Build a freebie that solves one narrow, painful problem for your target audience. A prompt library, a checklist, a template, or a swipe file all work. Give it away in exchange for an email. 6/ LinkedIn power hour You don't need to spend all day on LinkedIn. All you need is a daily system - I recommend the power hour. Comment thoughtfully on 5-10 posts in your niche. Share a post that solves a real problem for your audience. Reply to every comment you get within the first hour. Then DM the people who engaged with you. Anyone can start building a personal brand today. Don’t fall behind. 📌 Want a high res pdf of this? Get it here: https://lnkd.in/gKzZUq-b ♻️ Repost to help your network build personal brands in 2026 ➕ Follow me (Will McTighe) for more like this.
-
Will McTighe shared thisThere are 3 levels of using Claude. Getting to advanced it easier than you think. I run most of my company on Claude. Most people stay stuck in beginner mode because nobody shows them what comes next. Here are the 3 levels: → Level 1: Beginner Goal: Claude knows what you want with little context. - Set your default tone to Normal, Concise, or Formal. - Turn on memory so Claude can build context over time. - Add user preferences for what to do and what to avoid. - Choose the right model for each task. - Use web search when the answer needs current information. - Switch on code execution for calculations, charts, and file creation. At this level, Claude gives you cleaner answers. But you're still prompting from scratch every time. → Level 2: Intermediate Goal: Stop re-explaining yourself. - Create one project for each recurring task. - Add project instructions ONCE so Claude works the way you want every time. - Connect the apps you use daily like Gmail, Drive, Slack, or Notion. - Turn repeated prompts into reusable Skills. - Update memory as your preferences and responsibilities change. At this level, Claude actually starts to remember you. You can stop explaining the same task every time you open a new chat. → Level 3: Advanced Goal: Turn repeated tasks into an operating system. - Let Claude work directly in your local folders using Cowork. - Schedule recurring tasks so they run without you starting them. - Package your custom skills, connectors, and instructions into Plugins. - Dispatch complex workflows from your phone to your desktop. - Use the Chrome extension to automate recurring online tasks. At this level, Claude runs full workflows with the context already built in. After 6 months, Claude knows how I work better than most people I know 😅. And every session makes it a little better. 📌 Want a high-res PDF of this sheet? Get it here: https://lnkd.in/gKzZUq-b ♻️ Repost to help your network master Claude ➕ Follow me (Will McTighe) for more like this
-
Will McTighe shared thisI paid $1,500 to learn how to be exceptional. It can be summed up in 4 words: Being exceptional equals volume. Two years ago, I paid $1,500 for a coaching session with someone who'd built one of the biggest audiences in my niche. Which felt insane. I almost didn't book it. The first thing they did was open a spreadsheet. 500 posts. Every metric tracked. Every topic color-coded. Every repost. Every format. Every visual type. Sorted and studied. That's when I understood…the gap between average and exceptional isn't just 10% more effort. It's more like 1,000%. Average people wait for 1 good idea. Exceptional ship 1 bad idea to learn from it. Average people quit after 3 failures. Exceptional improve through 300 failures. After that call, I started tracking everything. Every post. Every metric. Every viral piece of content I came across, saved and adapted with my own take. It worked. My businesses now do over $1m a year. The gap between average and exceptional is always about volume. 📌 Want content like this before anyone else? Get it here: https://lnkd.in/gKzZUq-b ♻️ Repost to help your network be exceptional ➕ Follow me (Will McTighe) for more like this.
-
Will McTighe shared thisSuccess isn't from knowing everything. It's from admitting you don't. Most people are terrified of looking stupid: • They won't ask "dumb" questions in meetings • They nod along pretending to understand • They stay quiet when confused But the most successful people have no problem looking like idiots. For a long long time. When they want to learn something, they ask others or teach themselves: Look around: ✅ Elon taught himself how to build rockets ✅ Zuckerberg learned coding alone ✅ Jobs studied calligraphy for fun They all had one thing in common: They became masters of self-education. Here's how to start teaching yourself: 1/ Pick one thing at a time. Don’t spread yourself too thin - you won’t make an impact. Focus on learning one thing at a time. 2/ Learn by doing. Reading alone isn’t learning. Start a small project - learn what you need as you go. 3/ Learn from someone 2 steps ahead. Learn from their mistakes - reverse engineer their success. Take notes on what they do differently. The difference between winners and the rest? It's how fast you learn and grow. Stop asking for permission. It’s yours to take. The most important thing I wish I started building sooner? My personal brand. 📌 Here’s the playbook that got me to >450k followers With 120 post ideas + my AI writing prompts: https://lnkd.in/gKzZUq-b Remember: The most important teacher you'll ever have? It's you. ♻ Repost to help your network teach themselves. ➕ Want more? Follow me Will McTighe
-
Will McTighe shared thisStop treating LinkedIn like a lottery ticket. Write one post → go viral → find clients → get rich → retire. It’s possible to have huge success on here. But only if you put in the work. There are 10 core post types on LinkedIn, and each one exists for a specific reason: 1/ Newsjacking Post Borrow momentum from something people already care about. E.g. "Anthropic just dropped a research report." 2/ Awareness Post Change or validate how people think about a problem. E.g. "Consistency is not enough to make progress." 3/ Educational Post Show your expertise and deliver real value. E.g. "How to build a personal brand in 2026." 4/ Challenge Post Do something unexpected with real stakes like money or credibility. E.g. "Let AI run your company while you go on holiday for a week." 5/ Story Post Use a personal moment to teach something. E.g. "My mum gave everything up for me." 6/ Short Video Post Video builds trust faster than any written post. E.g. “This is how I built my own CRM in 30 minutes”. 7/ Case Study Post Share a real before-and-after transformation. E.g. "[Client] went from 4K to 22K followers in [X] weeks." 8/ Objection Post Address the real reasons people don't buy before they even ask. E.g. "Is LinkedIn worth it if you only have 500 followers?" 9/ Product Demo Post Show a product solving a real problem in action. E.g. "Watch me build a client report in 10 minutes using Claude." 10/ Lead Magnet Post Solve a painful but narrow problem in exchange for an email. E.g. "Free checklist: Claude skill to write first drafts of marketing materials." If you don't know your post's job before you write it, don't be surprised when nothing happens. Use posts 1, 2, 3, 4, and 10 to grow your audience. Use posts 5 and 6 to build trust. Use posts 7, 8, 9 and 10 to convert. 📌 Want a high res pdf of this infographic? Get it here: https://lnkd.in/gKzZUq-b ♻️ Repost to help your network win on LinkedIn ➕ Follow me (Will McTighe) for more like this.
-
Will McTighe liked thisWill McTighe liked thisNo more zero days. Every day, do at least one thing that gets you a little closer to your goal. One action, however small, toward the thing you're trying to build. The reason consistency works is that small actions build on each other. Over time that adds up to something you couldn't have created any other way. When you have a bad day, let it go and start fresh tomorrow. Beating yourself up just makes tomorrow harder. Find a way to show up every day.
-
Will McTighe liked thisWill McTighe liked thisThe most important decision I ever made? Wasn’t picking the right job. It wasn’t where I chose to live. And it wasn’t quitting tech to be my own boss (though this is up there). It’s marrying the right person 💍 I married my hubby when I was 29. I met him a night club in SF after losing my mom to cancer and walking away from a toxic relationship (shoutout to Temple!) From the start, I knew he was different because for the first time, I didn’t have to dim my light to make someone else feel strong. 7 years later, we’re living and building our dream life *together*. The older I get, I realize THIS is the single most important decision in your LIFE. This one decision will impact everything: your career, health, and happiness. Choose the right life partner. It will 90% determine your happiness 💙 or misery 💔 A sign of a great relationship: You’re both obsessed with helping each other win > it’s never a competition. I wish this for everyone in their lifetime 🫶🏼
-
Will McTighe liked thisWill McTighe liked thisI don't believe in dream jobs. But here's what I do believe in: Work where senior leaders are respected. Not diminished micromanaged by their CEO or demoted by the environments they've earned the right to lead in. This isn’t about ambition. It’s about a basic human right. Not the kind of respect packaged as executive perks. Not slogans on the wall. Not “we’re like a family.” Real respect is quiet and it's not showing off: - Being listened to without needing to repeat yourself - Being treated as a human, not a role or a snr title - Being trusted without being watched “Peace of mind” isn’t a luxury anymore for execs. It speaks to their nervous system: freedom from constant threat & pressure, or fear of being punished for existing as you are. We all understand the cost of living without safety. And everyone wants relief from it. At your stage, culture is really a proxy for where and with whom your life energy is spent. It touches the universal desire to belong to something that helps you grow rather than erodes you. A place where effort leads to becoming more yourself. Psychological safety is often managed or self-created. You learn how to regulate it. How to cope over time. What breaks leaders is not stress. It’s: - Being micromanaged - Moved by office politics - Being reduced to an IC function - Having their values overridden quietly That’s not a safety issue. That’s a dignity injury. At a senior level of my career years ago. I needed to ask myself these questions because org didn't bother: “Am I treated as a human being or as a means to an end?” “Does this environment still honour who I’ve become?” “Does this place harm or protect my inner stability?” “Was I invited to fix or innovate?“ “Is this still worthy of me?” “Shall I stay, shall I go?“ “What’s next?“ Being the only woman in the boardroom I didn't need to be rescued I wanted recognition. Life is too precious to spend it in places that slowly takes you away from yourself. And here’s the part many miss: This is about being treated as a human first, not a resource. When experienced leaders leave, it’s rarely because they felt unsafe. It’s because they no longer felt respected. And their peace of mind has gone. 💭 Tell me: What if the real question isn’t where you work, but how you’re treated there?
-
Will McTighe liked thisExceptional. Just exceptional. At Cerebras we are proud to be Windsurf’s partner.Will McTighe liked thisThere’s probably no other screenshot that summarizes the hard work at Cognition than this one Before Windsurf was acquired, it took 2.5 years of grinding, creativity, and luck, to get us closer and closer to $100M… But Cognition just added more revenue than where Windsurf was, all in the last month Right now we are operating at another scale, and all credit goes to an incredibly talent dense team
-
Will McTighe reacted on thisWill McTighe reacted on thisI just reread the original Cerebras Series A deck. 10 years ago, I gave Andrew Feldman his first term sheet off the back of this. The cover says "Cerebras Systems (working name)." They were so early the name wasn't even final! It was Andrew, Gary Lauterbach, Sean Lie, Michael James and Jean-Philippe Fricker and an idea most people thought was nuts. Even the language is from a different era. The deck talks about neural networks, CNNs and RNNs. No transformers, LLMs or foundation models. The vocabulary we use today didn't exist yet. But the team's two bold bets proved exactly right. Bet 1: AI workloads were about to explode. In 2016, this was not obvious. The smartest people I knew were divided on whether AI would even be useful. AlexNet had arrived in 2012 and a few corners of the research community were doing interesting things with image recognition, but in the broader software industry, AI was somewhere between a marketing buzzword and a science project. Andrew and his co-founders saw the demand curve going vertical. The deck makes this case page after page. Google had just used 1,000 servers to train on a single 224-pixel image. Meanwhile 350 million photos were being uploaded to Facebook every day. Training a neural network still took months. The infrastructure was not going to keep up. Bet 2: The GPU was the wrong machine for the job. There's a slide in the deck titled "Why Would an Engine Built for Pushing Images to a Monitor Be Ideal for ML?" At this point, everyone else was iterating on the GPU. Andrew kept coming back to a different idea. He thought the hard part of deep learning was going to be moving data around, not doing the math. Only 4% of a GPU's die area was being used for ML compute. Yes, only 4%! The rest was carrying the burden of graphics. It was a battlefield promotion - not what anyone would design starting from a blank sheet of paper. So while the rest of the industry kept optimizing the GPU, Cerebras designed something from scratch that was purpose-built for neural networks. Optimized for the movement of data across a fabric rather than the multiplication of matrices in isolated cores. They proposed a different kind of computer altogether - one that broke with how computers had been built for 75 years. Pulling it off meant inventing new technology across semiconductors, systems, data fabric, and software all at once. Any one of those could have been a company on its own. They signed up for all four. Inference doesn't come up in the deck because it couldn't have. In 2016, nobody was running models at scale. Inference wasn't a job anyone needed done yet. What came next was years and years of wrestling with problems that no-one in the history of computing had ever solved. 10 years later, Andrew and team were proven right. Proud of what they’ve built. And proud of the journey we’ve been on together.
-
Will McTighe liked thisWill McTighe liked thisI’ve had bosses who inspired me. And some I couldn’t wait to leave behind. Some led with empathy. Others led with ego. We don’t remember bosses because of their titles. We remember how they made us feel. The best bosses leave lessons that stay with us for years. 👉 Here are 9 things great bosses did that we still remember. (And none of them need charisma.) 1. Made growth feel safe ↳ You could make mistakes without fearing judgment. ↳ That freedom gave you confidence to take bigger risks. 2. Opened doors you didn’t know existed ↳ They saw potential in you before you saw it. ↳ And encouraged you to do things that scared you. 3. Spoke up for you when you weren’t there ↳ They didn’t just support you. ↳ They stood up for you. 4. Celebrated effort, not just results ↳ They noticed the late nights and early mornings. ↳ And made sure others noticed them too. 5. Taught you how to lead ↳ Not through lessons, but through real opportunities. ↳ They showed you what trust looks like. 6. Raised the bar with you ↳ Not as an obstacle, but as a shared goal. ↳ You wanted to grow, not compete. 7. Practised what they preached ↳ You watched them face difficult situations. ↳ And learned from their example. 8. Made your work feel meaningful ↳ Even the boring tasks felt part of something bigger. ↳ That’s what kept you motivated. 9. Let you fail ↳ And didn’t hold it against you. ↳ Because mistakes were always part of learning. We all carry lessons from leaders who showed us What great leadership looks like. Years later, we may forget what they said. But we never forget how they made us feel. Tag a leader who shaped you. P.S. Found this useful? ♻️ Repost to help someone become the leader they wish they had. 🔖 Follow Véronique Barrot for more growth and self-leadership insights.
Experience & Education
-
WM Media
View Will’s full experience
See their title, tenure and more.
or
Licenses & Certifications
Volunteer Experience
Honors & Awards
-
Ones to Watch 2014
FreshMinds
Selected as 1 of 2014's Top 100 UK graduates
-
Grimreaper 40 mile Ultramarathon 2012
-
40-mile race on trail on the grounds of Grimsthorpe Castle
Completed in 9 hours and 33 minutes
Youngest Participant -
Rugby - U18 Daily Mail Vase Winner 2011
RFU
2011 Daily Mail Vase Winner at Twickenham as part of U18 Solihull School 1st XV Rugby Team
Test Scores
-
GMAT
Score: 760 (Top 1%)
Languages
-
English
Native or bilingual proficiency
-
Spanish
Professional working proficiency
-
Chinese
Elementary proficiency
Recommendations received
12 people have recommended Will
Join now to viewOther similar profiles
Explore more posts
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top contentOthers named Will McTighe
6 others named Will McTighe are on LinkedIn
See others named Will McTighe