“The internet works fast, but the gay internet works ten times faster.” - Benjamin Cooper The first episode of our podcast, The Trend Effect, is live! The Trend Effect explores how social media has reshaped culture, consumers, and brands. Each week, Laurel Pinson interviews a guest from a leading global brand as we unpack the wins, failures, and unexpected impacts of social strategies. Our first episode features Benjamin Cooper, Director of Consumer Content at Grindr, who shares how the brand’s perception has evolved over the last few years, opening the door to new opportunities while staying true to Grindr’s voice and avoiding cringe. Listen at the link below to find out how social media has transformed the way we approach dating forever. #podcast #thetrendeffect #socialmedia #dating
Thank you so much for having me! Laurel Pinson you’re a star 🤩
Listen on Spotify: https://open.spotify.com/episode/4icVKbPQ5UrTrbykGVZlYo?si=KCSWZQCSQHmgXdIeP4ULCQ Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-trend-effect/id1873066842