Brian Sexton Interviews Molly Youngblood on Digital Marketing for Nonprofits

Now available: a new episode of “Legacy of Leaders,” featuring host Brian Sexton in conversation with Molly Youngblood, President of Digital Marketing at Design Right 4 U. The discussion covers business leadership and practical digital growth—website design and development, SEO, social media marketing, Google Ads/Analytics, and how nonprofits can pursue Google Grants for up to $10,000 per month in ad spend. Watch the full interview: https://lnkd.in/gPXQwTui

Executives often explain a strategy differently than it appears in an offering document. They add context, tell stories, connect the data to real-world situations, and answer the questions advisors actually care about. That is executive thought leadership at its best: turning leadership’s expertise and perspective into clear ideas that advisors can understand, remember, and repeat. In this video, we take a closer look at how marketing teams can listen for those valuable insights and turn what leadership is already saying into stronger marketing content Dive into the world of alts marketing with our weekly blog posts. Subscribe now at https://lnkd.in/ghe2sGZf

For years, marketers have reported metrics like website traffic, cost per click, and cost per lead. They're useful. But my conversation with Andrew Davis raised an important question: Are they telling the business what it actually needs to know? Doubling website traffic doesn't automatically double pipeline. And when you're sitting in a board meeting, traffic isn't ultimately what pays the bills. As marketing leaders, our job isn't simply to demonstrate that activity happened. We need to connect that activity to demand, pipeline, and business growth. The metrics we use internally can help us optimize. The metrics we bring to the business need to demonstrate impact. Watch the episode to learn more: https://lnkd.in/d7z8GQmM #StrategyCast #MarketingLeadership #MarketingStrategy #GoToMarket #DemandGeneration

Spring is a natural time to refresh your business. It should also be a natural time to refresh your marketing. Many businesses immediately think about launching new campaigns, but often the biggest opportunities come from improving the foundations that already exist. Ask yourself: ✔ Does your website still reflect your business today? ✔ Is your messaging clear and consistent? ✔ Are your social media profiles up to date? ✔ Are you measuring the marketing activities that actually generate enquiries? ✔ Does your customer experience support your brand promise? Our latest article explores The 7-Part Spring Marketing Reset, a practical framework for reviewing the areas that have the biggest impact on visibility, trust and long-term growth. If you're planning for the months ahead, this checklist is a great place to start. 🔗 Read the full article: https://lnkd.in/e9tTAYU6 #MarketingStrategy #BusinessGrowth #DigitalMarketing #Leadership #SmallBusiness #SpringMarketing #ContentStrategy #CustomerExperience #GoogleBusinessProfile

Build trust before you build sales. People don't buy simply because they see your brand. They buy when they trust your expertise. Your LinkedIn presence should do more than make you visible. It should make you credible, memorable and worth listening to. At One Eyed Owl, we help founders, CEOs and growth leaders build that presence through: • Strategic personal branding • Thought leadership • AI-powered content • Authentic LinkedIn storytelling Be seen. Be remembered. Be trusted. Because the strongest brands don't just sell. They get recommended. #OneEyedOwl #PersonalBranding #ThoughtLeadership #LinkedInGrowth #FounderBranding #AIContent #BuildYourBrand

Old school marketing leadership. "Why isn't this going viral?!" New school marketing leadership " What did we learn, how can we improve, and what are we currently testing? One of these produces great work and the other produces a 48 page deck explaining why the last campaign was "technically" a success... Leaders today need to know how to open Ads Manager without a guided tour. They need to feel comfortable handing the keys to the 24 year old copywriter because they actually know what is working! Leaders today need to be able to say "that was my call, and it flopped, here's the fix." Out loud. In a meeting. with witnesses... Titles used to be about control. The good ones today are clearing the runway. Marketing didn't get easier. It got more honest. And honest leadership is the one advantage that nobody can copy and paste. So, marketing leaders: are you the runway or the roadblock? #MarketingLeadership #CMO #Leadership

The most important thing I learned about social media strategy? Attention is useful. Trust is valuable. A post can get views, likes, and comments and still do very little for your business. For coaches and leadership professionals, the real goal is to make your expertise understood and trusted. Your content should consistently show: What you understand. How you think. What problems you solve. Why your perspective is worth listening to. Because the right content doesn’t just make people notice you. It makes the right people remember you when they need help. That’s the difference between simply being visible and building authority. #SocialMediaStrategy #ThoughtLeadership #PersonalBranding #ExecutiveCoaching #LeadershipDevelopment #ContentStrategy #LeadershipBranding

A team once proudly showed me their monthly number: 42 meetings booked. It sounded great. Until we looked closer. Only a handful matched the real ICP. Almost none became serious opportunities. The KPI wasn’t wrong. But it was teaching the team to optimize for meetings, not business. That stayed with me. Because KPIs don’t just measure behaviour. They create behaviour. If you reward volume, people create volume. If you reward pipeline quality, behaviour changes. If you reward revenue, priorities change again. As a CEO, I’ve learned to ask one question before adding any KPI: “If everyone optimizes for this number, will the company actually become better?” Because sometimes the dashboard is green... while the business is moving in the wrong direction. https://lnkd.in/dAyrGxfy #Leadership #BusinessStrategy #KPIs #CEO #WithKVG

𝐑𝐞𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡 𝐬𝐭𝐚𝐫𝐭𝐬 𝐰𝐢𝐭𝐡 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐭𝐡𝐚𝐭 𝐛𝐞𝐠𝐢𝐧𝐬 𝐚𝐭 𝐭𝐡𝐞 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐥𝐞𝐯𝐞𝐥 📈 Investing in a strong SEO strategy isn't just a marketing decision, it's a business growth decision. It drives sustainable traffic, better opportunities, and long-term positioning in a competitive market. Leaders who prioritize digital visibility today are building the market advantage of tomorrow. 𝐈𝐬 𝐒𝐄𝐎 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐠𝐫𝐨𝐰𝐭𝐡 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲? 𝐋𝐞𝐭'𝐬 𝐝𝐢𝐬𝐜𝐮𝐬𝐬. #SEO #Ecommerce #DigitalGrowth #BusinessGrowth #Leadership #OnlineBusiness

There was a time when I thought being a good business owner meant wearing every hat. If I could do something, I did it. I wrote the emails. I created the graphics. I updated the website. I scheduled the posts. I convinced myself I was saving money. What I was really doing was slowing down the growth of my business. The biggest shift didn't happen when I hired help. It happened when I stopped asking: "𝘊𝘢𝘯 𝘐 𝘥𝘰 𝘵𝘩𝘪𝘴?" …and started asking: "𝑺𝒉𝒐𝒖𝒍𝒅 𝑰 𝒔𝒕𝒊𝒍𝒍 𝒃𝒆 𝒅𝒐𝒊𝒏𝒈 𝒕𝒉𝒊𝒔?" That one question changed everything. Leadership isn't about proving you can do it all. It's about creating space to focus on the work only you can do. If marketing keeps getting pushed to "𝘸𝘩𝘦𝘯 𝘐 𝘩𝘢𝘷𝘦 𝘵𝘪𝘮𝘦," this week's blog is for you. 📖 Read the blog, https://lnkd.in/e6dxSi8G and then ask yourself one simple question: 𝑾𝒉𝒂𝒕 𝒂𝒎 𝑰 𝒔𝒕𝒊𝒍𝒍 𝒅𝒐𝒊𝒏𝒈 𝒕𝒉𝒂𝒕 𝒔𝒐𝒎𝒆𝒐𝒏𝒆 𝒆𝒍𝒔𝒆 𝒄𝒐𝒖𝒍𝒅 𝒅𝒐 𝒋𝒖𝒔𝒕 𝒂𝒔 𝒘𝒆𝒍𝒍? #BusinessOwner #Leadership #SmallBusinessMarketing #CEO #VisibilityPartner #BusinessGrowth #MarketingStrategy #WomenInBusiness