Atlantic Re:think

"Who tells your story matters. We match the surprise and delight of Atlantic storytelling with the needs of our partners to produce brand campaigns that stand apart." My brilliant colleague and Atlantic Re:think's head of production, Carrie Clayton, is profiled by the Telly Awards. She's a total pro, and one of the many exceptional minds behind the brand storytelling our team produces every day. Brava! https://lnkd.in/ebVDTeyu

Minnesota is home to some of the most vibrant Native American communities in the United States. In our latest for Explore Minnesota, meet three Indigenous change makers from the North Star State https://lnkd.in/gUrfkRB9

Our very own Laura Scofield, Drew Campbell and Devin Rochford speak about their incredible vision finding this year's Atlantic Festival identity.

“I’m constantly dreaming of new ideas. Some just come to me from something that I see driving down the road. What brand can I create around this feeling?” Rande Gerber has built his career around an instinct that is difficult to teach: the ability to recognize potential in an idea and imagine what it could become. Watch the full video here: https://lnkd.in/gQeacyHJ

The agentic web is already changing brand discovery. Before a buyer gets to your site, an answer engine or agent may already have researched, compared, and narrowed the field. Our latest report with Contentful asks five questions and names five decisions that determine whether your brand makes the cut, with a framework for revisiting them as the systems change. Read more here: https://lnkd.in/g-4gNHri

AI adoption is accelerating. But is security and resilience keeping pace in the Agentic Age? The co-branded research report created with Rubrik and The Atlantic Re:think marketing insights division reveals a growing gap between how much control organizations believe they have over AI—and the reality. Explore how frontier organizations are adapting their governance and security practices to meet the new rules of AI sovereignty. https://lnkd.in/e73mJXY2

Behind every standing ovation are countless quiet moments of preparation, refinement, and recalibration. Choreographer Mandy Moore knows that staying creative means making time to recharge. Check out our work with Mandy Moore and #LincolnNavigator here: https://lnkd.in/g5Z7ezUM 

The Drive to Lead campaign with Range Rover featuring Lindsey Vonn, Grant Hill and Bobbi Brown. A collaboration between The Atlantic’s in-house creative marketing studio, Atlantic Re:think and Range Rover, The Drive to Lead explores resilience, leadership and integrity. Cut in our cutting room by Benjamin Montez, and taken across the finish line by the TBD Post team. https://loom.ly/YqffkOo