Writing Attention-Grabbing Headlines

Don’t write another headline before reading this: “No sentence can be effective if it contains facts alone,” said copywriting great, Eugene Schwartz. “It must also contain emotion, image, logic, and promise.” Headlines are sentences too, of course. They’re actually the most important sentences. Because if you write a bad one, nobody will care enough to keep reading. Nobody will give a damn. If you write a bad headline, you fail. So don’t write flat, invisible headlines, like white paper on a white desk. Write compelling headlines. Headlines containing emotion and imagery and logic and promise. Here’s how to make your most important sentence: 1/ Emotional ↴ Make it dramatic, like this famous headline by John Caples: “They Laughed When I Sat Down At the Piano — But When I Started to Play!” It’s among the most successful headlines of the 20th century because it tells a story — and so efficiently. Dramatizing the claim (or its result) is storytelling, pure and simple. It’s making the prospect visualize a clear narrative in as few words as possible. And if she can relate to this narrative — if she can understand it — you now have her attention. 2/ Vivid ↴ Make it appeal to the senses, like this headline from The United Fruit Company: “Tastes Like You Just Picked It!” Sensitizing the claim by making the prospect feel it, smell it, touch it, see it, or hear it will transport the prospect to a moment, consciously or otherwise. In this headline, it’s a hungry moment: you’ve just bitten into a fresh apple, it’s delicious, and you’re craving another bite. 3/ Logical ↴ Make it a question, like this headline by Gary Bencivenga: “Has This Man Really Discovered the Secret of Inevitable Wealth?” If you want to make someone think, ask them a question. A good question can change someone’s perspective, which can change everything: “A change in perspective,” said Alan Kay, “is worth 80 IQ points.” 4/ Hopeful ↴ Make it inspirational, like this classic headline from Rolls Royce: “To The Man Who Is Afraid To Let His Dreams Come True” This ad was featured in Julian Watkins’ book, The 100 Greatest Advertisements, because despite running during the Great Depression, it sold more cars than any Rolls Royce ad before it. An inspirational headline can challenge any limiting beliefs the prospect may have, forcing her to think critically about what she deeply, genuinely wants. Life, after all, is a battle between what we want and what’s expected of us. It’s our perennial dilemma, omnipresent and omnipotent. If appropriate, write a headline that helps the prospect cope with this. Write a headline that bolsters hope. Onward. #copywriting #marketing #creativity Psst... coming soon ↴ 𝘝𝘦𝘳𝘺𝘎𝘰𝘰𝘥𝘊𝘰𝘱𝘺: 𝘛𝘩𝘦 𝘉𝘰𝘰𝘬 → www.verygoodcopy.com/book

"Founder @ XYZ" in your LinkedIn headline is like wearing a name tag that says "Person" - it states the obvious but adds zero value. I've reviewed thousands of founder profiles, and this basic mistake keeps showing up. Your headline isn't just a job title - it's prime real estate for communicating your unique value proposition. Here's how to transform your headline from forgettable to magnetic: ❌ Instead of: "Founder @ TechStartup" ✅ Write: "Helping e-commerce brands 2x their conversion rates with AI-powered analytics | Founded TechStartup" The formula I use with founders: 1. Lead with the specific transformation you deliver 2. Then (only then) mention your founder status 3. Add your target audience 4. Include measurable results More real examples I've helped craft: "Transforming customer support teams into revenue generators | 300% ROI in 90 days | CEO at SupportAI" "Building privacy-first analytics for Web3 projects | Trusted by 50+ DAOs | Founder, BlockMetrics" Your headline should answer these questions: - Why should they trust you? - Who exactly do you help? - What results can they expect? - What specific problem do you solve? I've seen founders double their inbound leads just by optimizing their headlines this way. Because when you speak directly to your ideal customer's needs, they stop scrolling and start connecting. The best part? This approach works whether you're a first-time founder or a serial entrepreneur. It's not about your title - it's about the value you bring to the table. Ready to upgrade your headline? Drop your current one in the comments, and let's workshop it together. Remember: Your headline is often the first impression you make. Make it count. Make it convert. Make it about your audience. What's your value-driven headline going to be? Share below 👇

Your headline could be costing you leads. (Here’s how to make it an asset.) Think about it: your headline follows you everywhere on LinkedIn. Every comment, every post, every profile visit—it’s the first impression people have. So why waste it on something generic like: “CEO | Entrepreneur | Founder”? Instead, make it work for you. Your headline should answer two simple questions: 1️⃣ Who do you help? 2️⃣ How do you help them? For example: ➞ “I help coaches attract clients with LinkedIn strategies.”   ➞ “Helping startups boost sales with targeted outreach.”   ➞ “Teaching solopreneurs how to build irresistible brands.” See the difference?   Clear. Direct. Actionable. Your headline isn't about your title but the value you provide to your clients. ✨ Pro Tip: Ensure that the first 45 characters of your headline convey the main message. That’s all people see when you comment or appear in searches. P.S.: What does your current headline say? Does it answer who you help and how? 👇

If your LinkedIn headline just says “Seeking opportunities”, you’re missing a HUGE opportunity. Your headline is the first thing recruiters and potential connections see alongside your name and photo. It’s not just a label, it’s your 220-character elevator pitch. Here’s why it matters: - It’s searchable. Recruiters search by keywords. If your headline doesn’t have the right terms, you won’t show up. - It’s clickable. A clear, value-driven headline makes people curious enough to click your profile. - It tells your story. Not your entire story, but enough to spark interest. So how do you write a great headline? Here’s a simple formula: [Role/Field] + [Specialization/Value] + [Impact or USP] Examples: - Digital Marketer | SEO & Paid Ads Specialist | Driving 3x ROI for eCommerce Brands - Project Manager | Agile & Scrum Expert | Delivering Complex Projects On Time & Under Budget Remember to- - Use keywords that are relevant to your industry. - Avoid buzzwords like “ninja” or “rockstar.” Be clear, not clever. - If you’re job searching, don’t lead with “open to work”, add it after your value statement or use the green banner instead. Your headline is prime real estate. Use it wisely. Want a headline that actually gets you noticed? Drop yours in the comments and I’ll send you steps to rewrite it. Let’s make sure your first impression opens doors, not closes them. #LinkedInTips #PersonalBranding #JobSearchTips #CareerAdvice #Classof2025 LinkedIn Guide to Networking

I used to write my headlines last. And it took writing 3,000+ articles to realize how wrong I was. Now, I write my headlines first & spend 80% of my writing time making them super specific. Here's my 3-part Headline Niching Framework (steal this to attract loyal readers): First, why should you niche down your headlines? It helps you: • You attract a more targeted reader • You exclude "general" audiences And these are good things. You don't want to create something for everyone. You want to be specific and speak to your ideal audience. Here's how: 1/ Name the Audience If you write "How To Make More Money," that answers a pretty general question. But what if you said: • "How To Make More Money As A Writer" or • "How To Make More Money As A Writer In Chicago" Say exactly WHO your writing is for. 2/ Name the Outcome Let's stay with this example. Instead of "How To Make More Money," try: • "How To Make More Money So You Can Buy Your First House" or • "How To Make More Money So You Can Build A Music Studio In Your Backyard" Say exactly WHAT the reader will achieve. 3/ Name the Process You can also name the process to unlock the promised outcome: • "How To Make More Money As A Writer Without Leaving Your Couch" or • "How To Make More Money As A Writer Ghostwriting For CEOs" Yet another point of context to attract who you want. That's it! Use these tips to write your next headline. Remember: specificity is the secret to legendary writing.

Your LinkedIn headline might be the reason clients are scrolling past you. . . . “I don’t know how to summarize my work.” ↳ That’s what a founder said during a conversation with me. Does that sound like you? Here’s the harsh truth: Your headline isn’t just a title. ↳ It’s your sales pitch. When it’s generic—like “Founder | CEO | Innovator”—it blends in. But when it’s clear, specific, and audience-focused, it: ✅ Stops the scroll. ✅ Shows your value. ✅ Makes you stand out. Here’s an example of how to transform your headline: Instead of writing: “Founder | CEO | Innovator” Write: “I help SaaS startups save $500K/year by optimizing their tech stack.” Simple. Powerful. Results-focused. Here’s how you can craft your own magnetic headline in 3 easy steps: 1️⃣ Know your audience. Who do you help? Be as specific as possible. 2️⃣ Highlight the problem you solve. What’s the pain point they’re facing? 3️⃣ Show measurable impact. What outcome can you deliver? Think of your headline as your billboard. ↳ You only have seconds to grab attention. When you get it right, it attracts opportunities ↳ Investors, clients, partnerships come to you. That’s where I come in. I help founders and executives like you create LinkedIn profiles that: ✅ Reflect your expertise. ✅ Attract the right people. ✅ Drive real results. If your profile isn’t bringing you opportunities, it’s time to fix it. Make your first handshake with the world unforgettable. ----- 👍 Follow me for more such content. ♻️ Share this post to help other founders. ✉️ DM "headline help" and I'll help you craft a headline that works for you.

Your LinkedIn headline isn’t working. Not if it doesn’t explain your value. I know this because my headline was vague too. Then I made it client-focused. Great headlines: - Avoid jargon—write in plain language. - Keep it under 220 characters to stay readable. - State who you help and the problem you solve. - Highlight specific outcomes (e.g., “Increase revenue by 30% in 90 days”). One of my favorite frameworks: “I help [target audience] achieve [specific result] by [method].” ↓ [State your audience] + [define their problem] + [highlight your solution]

“What on earth does this person even do?”🤯 That was my exact reaction reading another confusing LinkedIn headline some days ago. It read: “Playing a strategic role between external partners and internal teams and developing scalable client solutions that create impact.” I paused. Read it again. Still didn’t understand what the person actually does. Are they in sales? Partnerships? Project management? Consulting? Tech? Community building? No clue. Why this happens…. Because here on LinkedIn, people want to sound “too professional.” So they stack up big words like… “Strategic solutions.” “Impactful synergies.” “Scalable innovations.” But in trying to sound smart, they end up sounding vague. And vague doesn’t attract opportunities. The problem with Vague Headlines Note that your LinkedIn headline is your prime real estate. It shows up in: - Search results - Comments you leave - “People you may know” - DMs A confusing headline means: 🚫 Recruiters can’t tell if you are a fit. 🚫 Clients don’t know you solve their problem. 🚫 Opportunities scroll past you. What your Headline should actually Do Your headline should answer: ✅ Who do you help? ✅ What do you help them achieve? ✅ How do you do it? Let’s Fix That Headline Original: “Playing a strategic role between external partners and internal teams and developing scalable client solutions that create impact.” Rewritten: ✅ “I help NGOs and government agencies manage projects and partnerships that deliver health programs across Africa.” ✅ “Project Manager helping tech startups build and launch scalable products in emerging markets.” ✅ “Partnerships & Project Manager helping organizations expand reach and impact through effective collaboration.” See how much clearer this is? How you can write a better LinkedIn Headline today… - Use simple words. If a 16-year-old can’t understand it, it’s too complex. - Be clear about your audience. Who do you help? Startups, NGOs, banks, manufacturers? - State your core value. Do you help them grow revenue, build products, manage projects, hire great people, or improve processes? - Add industry keywords. This helps you appear in search. 📌 A Simple Headline (Unique Value Proposition) Formula: [Role/What you do] + [Who you help] + [Outcome/value you create] Examples: ✅ “Content Strategist helping B2B founders generate inbound leads on LinkedIn.” ✅ “HR Consultant helping SMEs build compliant, productive teams.” ✅ “Sales Coach helping freelancers close high-ticket clients.” Your headline should make it easy for the right people to say: “Oh, I need this.” or “I know someone who needs this.” ______________ At the LinkedIn Accelerator Program, we provide you with the best and most adapted program to help you optimize your profile, grow & get visible on LinkedIn as a newbie (2000+ Trained). Registration is ongoing for the 22nd Batch. Secure your slot and join others onboard here 👉 https://lnkd.in/esztKb_P

This headline formula has B2B and SaaS startups in a chokehold rn: "The [Category] for [Audience]" I get the appeal. It's clean, simple, clear. And sometimes – when you're truly serving a specific, underserved audience in a well-defined category – it hits the mark perfectly. But most B2B tech products don't fit neatly into this rigid box. They serve multiple user profiles, they replace competitive alternatives like spreadsheets and workaround rather than category competitors, and most of the time - it isn't the best way to get across the positioning or value of their product. Right now I'm working with a founder whose product spans supply chain management, inventory tracking, and demand planning. Trying to stuff that into "The [X] for [Y]" is like trying to squeeze a full Netflix series into a tweet – you end up vague messaging that misses the mark and leaves readers confused. So what actually works? Three approaches that consistently deliver: 1️⃣ Problem-based headlines: Zero in on one universal pain point that resonates across all users and makes them nod their heads in recognition. Look for the foundational problem that sits at the heart of why your solution exists. When you nail this core pain point, it contextualizes everything else about your solution, making category labels irrelevant. 2️⃣ Value proposition headlines: Lead with the core capability your product delivers – not a fancy tagline, but the specific, concrete outcome prospects can expect. Sometimes the problem you solve is new or not yet felt acutely by your market, but showing what you enable is the most powerful hook. 3️⃣ Disruption statements: Challenge the status quo by showing a better way forward. This isn't about being controversial for the sake of it – it's about highlighting the gap between how things are done now and how they could be done better. When you shine a light on an accepted industry pain point and show there's a different path, you create immediate intrigue and relevance. One thing remains true: strong messaging flows from strong positioning. Nail your positioning first, clarify your messaging, and THEN choose the framework that best communicates your value. Don't try to stuff haphazard positioning into a copywriting formula just because it worked for someone else. #WebsiteCopywriting #Headlines #Messaging #B2BMarketing

How to Craft a LinkedIn Headline That Attracts Clients (5 Steps With Examples) Your LinkedIn headline isn’t just text. It’s your digital elevator pitch. And most people waste it with vague titles like “Consultant” or “Coach.” Don’t let that be you. Here’s how to stand out and attract clients: 5 Steps to a Powerful LinkedIn Headline 1️⃣ Tailor to Your Audience → Know your ideal clients. Use their language, not jargon. Example: Instead of “Business Consultant,” say: “Helping startups secure funding through proven growth strategies.” It’s clear. It speaks to their needs. 2️⃣ Include Your Value Proposition → Focus on what you deliver, not your job title. Example: “Realtor | First-Time Homebuyer Expert | Turning dreams into keys in 30 days.” It’s not about you—it’s about them. 3️⃣ Use Relevant Keywords → Make it easy to find you. Add terms clients search for. Example: “SEO Strategist | Boosting traffic for eCommerce brands.” 4️⃣ Showcase Achievements → Highlight awards, results, or specialties. Example: “3x Award-Winning Marketing Coach | Scaling businesses to 7 figures.” 5️⃣ Be Concise → You have 220 characters. Use results-driven language. Avoid filler like “motivated” or “passionate.” 2 Example Headline Templates Structure 1: [Who You Help] | [What You Do] | [How You Do It] Example: “Helping SaaS startups scale to $1M ARR | Expert in lead generation & funnels.” Structure 2: [Current Role] | [Specialty] | [Value Proposition] Example: “Career Coach | Resume Expert | Helping professionals land dream jobs.” Your headline is your first impression. Make it unforgettable. P.S. What’s your current headline? Share it below, and I’ll give you feedback! 👇