CPG Analytics & Shopper Insights Across Every Retailer
Turn foot traffic data into CPG analytics you can act on. See who shops each retailer and store, how shopper behavior is shifting, and where your products will sell best.
Category Management Analytics with Store-Level Shopper Data
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Cluster Stores by Shopper Demand to Grow Distribution
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Analyze Retailer Performance & Market Share in Near Real Time
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Reach Shoppers Where They Actually Shop
Analyze Placer’s True Trade Area to understand shoppers’ preferences, behaviors and needs around each store. Use those CPG consumer insights to build deeper connections and lasting brand loyalty.
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Improve CPG Demand Forecasting with Foot Traffic Data
Use real-time foot traffic data for more accurate, timely demand forecasts across categories and stores. Combine trade area analysis with demographic data to read in-store demand, plan inventory and protect market share.
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Map Shopper Journeys Across Retailers & Competing Chains
See where shoppers go before and after each store, including competing chains and services. Strengthen retailer relationships with reliable shopper insights, find the best product placement, and get more from in-store marketing and brand sponsorships.
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Choose the Right Retail Partners for Product Launches
Find the stores whose shopper demographics best match your launch target. Partner with the right retailers for a successful launch, then reach additional segments.
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Case Study
Global Candy Brand Improves Seasonal Sell-Through Strategy
A multinational sweets company used Placer's data to analyze how visits can vary by class of trade and industry in real-time, enabling them to better understand the seasonal sell-through drivers and build effective seasonal strategies.
Enriched
post-season analysis to identify drivers
Informed
seasonal sell through strategy
Improved
data driven itemization strategies
Doing Data Right
Unmatched Data Accuracy
We leverage a panel of tens of millions of devices and reliable statistical analysis to ensure the highest level of accuracy.
Uncompromising Privacy
We utilize industry-leading techniques to ensure user privacy while maximizing accuracy and reliability.
Always-On Data Freshness
Our data refreshes daily, so you're always working with a current picture of foot traffic and audience behavior, not stale snapshots.
Flexible Data Applications
Export our aggregated data for use in 3rd party applications using our API, allowing you to enrich, filter, or combine with proprietary data.
Customer Satisfaction
Thousands of customers across multiple different industries place their trust in our insights.
Expert Support & Guidance
Beyond the platform, our team of analysts and industry experts can help you translate data into strategy and get answers to your toughest questions.
Madison Reed
“Picking strong sites is absolutely crucial to our business, and Placer gives us the objective data we need to do so with confidence."
Ryan Lindgren
SVP, Retail Strategy & Corporate Development
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