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Foot Traffic Alternative Data for Investors and Lenders

Use Placer’s alternative data to sharpen investment strategies and limit business and real estate risk. Analyze performance by location, benchmark against competitors and the industry, and understand the audiences behind every asset.
Trusted by hundreds of investors, lenders and asset managers
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Understand the Audience Behind Every Asset

Understand a location’s current and potential audience to inform expansion and marketing decisions and to assess loan risk. Enrich first-party data with demographic, psychographic and behavioral insights.
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Measure Regional and Store-Level Initiatives

Analyze performance from the state level down to a city or zip code. See how store-level changes affect foot traffic.
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Assess Submarket Risk and Opportunity

Highlight areas of opportunity and areas with significant risk to business safety or performance. Factor in development activity, crime data and vehicle traffic by street and segment.
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Analyze B2B and Supply Chain Activity

Measure economic activity and model productivity at transportation hubs, manufacturing and distribution centers, and more. Find pain points and tell whether they’re unique to one company or affect an entire sector.
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Case Study
L & B logo

Placer’s Data Became a Key Component Behind a Hedge Fund’s Public Short Thesis

Land & Buildings used Placer to quantify post-pandemic remote work’s impact on the life science sector occupancy. A higher than expected 50% average decrease in employee foot traffic was revealed, information that turned out to be critical.
50%
decrease in foot traffic
45%
decrease in loyal office visits
60
minutes minimum visit threshold

Doing Data Right

Unmatched Data Accuracy

We leverage a panel of tens of millions of devices and reliable statistical analysis to ensure the highest level of accuracy.

Uncompromising Privacy

We utilize industry-leading techniques to ensure user privacy while maximizing accuracy and reliability.

Always-On Data Freshness

Our data refreshes daily, so you're always working with a current picture of foot traffic and audience behavior, not stale snapshots.

Flexible Data Applications

Export our aggregated data for use in 3rd party applications using our API, allowing you to enrich, filter, or combine with proprietary data.

Customer Satisfaction

Thousands of customers across multiple different industries place their trust in our insights.

Expert Support & Guidance

Beyond the platform, our team of analysts and industry experts can help you translate data into strategy and get answers to your toughest questions.

Caesars Entertainment
The Placer.ai team and their data have been a great help in better understanding our audiences. We're working closely with their Data Science team to address our core business challenges as well as the more complex business-critical decisions.
Gene Lee
Gene Lee
Chief Data Analytics Officer
DLC Management
Placer.ai is a fabulous data validation tool along the entire acquisition process. It enables our teams to check the accuracy, clarity, and details of our underlying data necessary to mitigate any project concerns.”
Chirstopher Ressa, CLS
Chirstopher Ressa, CLS
Executive Vice President & COO
Vestar
Location data is hard to argue with. When we present Placer.ai's objective, fact-based information, we take the risk factor out of the equation.”
Jeff Axtell
Jeff Axtell
EVP & Regional Manager