Use Placer’s alternative data to sharpen investment strategies and limit business and real estate risk. Analyze performance by location, benchmark against competitors and the industry, and understand the audiences behind every asset.
Understand the Audience Behind Every Asset
Understand a location’s current and potential audience to inform expansion and marketing decisions and to assess loan risk. Enrich first-party data with demographic, psychographic and behavioral insights.
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Measure Regional and Store-Level Initiatives
Analyze performance from the state level down to a city or zip code. See how store-level changes affect foot traffic.
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Assess Submarket Risk and Opportunity
Highlight areas of opportunity and areas with significant risk to business safety or performance. Factor in development activity, crime data and vehicle traffic by street and segment.
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Analyze B2B and Supply Chain Activity
Measure economic activity and model productivity at transportation hubs, manufacturing and distribution centers, and more. Find pain points and tell whether they’re unique to one company or affect an entire sector.
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Case Study

Placer’s Data Became a Key Component Behind a Hedge Fund’s Public Short Thesis
Land & Buildings used Placer to quantify post-pandemic remote work’s impact on the life science sector occupancy. A higher than expected 50% average decrease in employee foot traffic was revealed, information that turned out to be critical.
50%
decrease in foot traffic
45%
decrease in loyal office visits
60
minutes minimum visit threshold
Doing Data Right
Caesars Entertainment
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The Placer.ai team and their data have been a great help in better understanding our audiences. We're working closely with their Data Science team to address our core business challenges as well as the more complex business-critical decisions.
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Gene Lee
Chief Data Analytics Officer
DLC Management
Placer.ai is a fabulous data validation tool along the entire acquisition process. It enables our teams to check the accuracy, clarity, and details of our underlying data necessary to mitigate any project concerns.”
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Chirstopher Ressa, CLS
Executive Vice President & COO
Vestar
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Location data is hard to argue with. When we present Placer.ai's objective, fact-based information, we take the risk factor out of the equation.”
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Jeff Axtell
EVP & Regional Manager


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