Venue Analytics for Attractions, Entertainment & Live Events
Use venue analytics and event attendance data to reach more of your target audience, benchmark against competing venues, and choose the right markets to grow.
Understand Your Visitors to Market Smarter
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Benchmark Competing Venues and Find Whitespace
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Choose the Right Market for New Venues and Franchises
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Prove Audience Fit to Win Sponsorships
Use fan and visitor insights to show sponsors how your audience’s preferences and interests align with theirs. Add year-round revenue with stronger sponsorship and partnership deals.
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Measure Event Attendance and Promotion ROI
Measure the ROI of special events and promotions with event attendance data and visitor demographics for the exact window. Use those insights to sharpen marketing and lift attendance.
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Place Ads Where Your Audience Spends Its Day
Use visitor preferences, interests and journeys to plan digital and offline advertising. Reach your audience during everyday activities so you stay top of mind.
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Optimize Staffing and Pricing with Visit Patterns
Analyze visit counts, length of stay and peak times to understand visit patterns. Spot fluctuations to adjust staffing and pricing and give guests the best experience.
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Case Study
Attraction Saves 90% on Strategic Site Selection
An entertainment attraction needed to choose between two markets for its new location. Placer's data was used to select the optimal market based on seasonality and greater overall growth, at 10% the cost of traditional surveys.
800k
expected guests/year
2.5
average hours per visit
10x
cost savings with Placer
Doing Data Right
Unmatched Data Accuracy
We leverage a panel of tens of millions of devices and reliable statistical analysis to ensure the highest level of accuracy.
Uncompromising Privacy
We utilize industry-leading techniques to ensure user privacy while maximizing accuracy and reliability.
Always-On Data Freshness
Our data refreshes daily, so you're always working with a current picture of foot traffic and audience behavior, not stale snapshots.
Flexible Data Applications
Export our aggregated data for use in 3rd party applications using our API, allowing you to enrich, filter, or combine with proprietary data.
Customer Satisfaction
Thousands of customers across multiple different industries place their trust in our insights.
Expert Support & Guidance
Beyond the platform, our team of analysts and industry experts can help you translate data into strategy and get answers to your toughest questions.
Nebraska State Fair
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"Without Placer, there is no way I could have data this granular and accurate, or that helps me prove sponsor alignment. With Placer we now know exactly what our numbers are and can credibly talk through what we do.״
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Ray Massie
Director of Marketing
Jenkinson’s Boardwalk
"Since signing up for Placer, our marketing efforts have done a complete 360, generating the best sales we’ve ever seen."
Alex Taylor
Marketing & Brand Manager
OE Experiences
"From the physical layout to programming and media IP used, the majority of the multi-million dollar family entertainment project was guided by Placer data insights. The quality of Placer data is simply unparalleled."
Matthew Cross
Founding Partner & CEO
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