Brand KPIs for chocolate & candy bars: Cadbury in the United Kingdom

Consumer Insights report

This report is based on the performance of Cadbury in the United Kingdom. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Cadbury against the chocolate & candy bars industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators: awareness, popularity, ownership, loyalty, and media buzz.

Topics include:

Brand profile
Brand KPIs & benchmarking

Table of contents

Description
Content

Selected insights on brand KPIs for chocolate & candy bars: Cadbury in the United Kingdom

Cadbury's branding resonates more with Gen X
Cadbury generally appeals to women more than men
Among Cadbury enthusiasts, 36% fall under the high-income category
Among Cadbury fans, 47% state that they get excited about chocolate & candy bar products
90% of Cadbury consumers display loyalty towards the brand

Introduction

Study details
Key insights

Brand profile

Snapshot
Consumer demographics
Qualities
Attitudes

Brand KPIs & benchmarking

Industry comparison
Awareness
Popularity
Ownership
Loyalty
Buzz

Appendix

Consumer Insights
Authors

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FURTHER REPORTS

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