During a survey in the summer of 2025, about percent of respondents who consumed chocolate and candy bars stated that they had eaten Cadbury chocolate in the past year. Galaxy was the next frequently consumed bar. Of the responding consumers in the UK, percent consumed Galaxy.
Sales of chocolate in the UK
There are hundreds of enterprises involved in the manufacturing of cocoa, chocolate, and sugar confectionery in the UK. About of these enterprises have a turnover of more than 50 million British pounds, while approximately have a turnover between 10 million and 49.9 million British pounds. The sales volume of chocolate in the UK amounts to approximately tons. This marks a decrease compared to 2018, when a peak volume of tons of chocolate was sold. Nonetheless, the sales value of chocolate bars manufactured in the UK is at its highest since 2008. Approximately million British pounds' worth of chocolate manufactured by UK companies is sold annually.
Chocolate consumers
Many people in the UK enjoy eating chocolate, as reflected in the attitudes of British consumers toward chocolate and candy bars. About percent of consumers in the UK state that they cannot imagine their life without chocolate and candy bar products. A similar proportion of consumers say they rely on brands they know and trust when it comes to chocolate and candy bar products. The leading chocolate brand in the UK in terms of sales is Cadbury Dairy Milk. The Mondelez-owned brand sells approximately million British pounds' worth of chocolate annually, which is more than three times the sales of its two biggest competitors, Galaxy and Maltesers. Cadbury is also one of the leading chocolate and candy bar brands in terms of brand awareness in the UK. About percent of British consumers recognize the brand. KitKat, Snickers, and Twix are also recognized by the same proportion of consumers.