Brand KPIs for chocolate & candy bars: Mars in the United Kingdom

Consumer Insights report

This report is based on the performance of Mars in the United Kingdom. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Mars against the chocolate & candy bars industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators: awareness, popularity, ownership, loyalty, and media buzz.

Topics include:

Brand profile
Brand KPIs & benchmarking

Table of contents

Description
Content

Selected insights on brand KPIs for chocolate & candy bars: Mars in the United Kingdom

Mars's branding resonates more with Gen X
Mars generally appeals to men more than women
Among Mars enthusiasts, 36% fall under the high-income category
Among Mars fans, 51% state that they get excited about chocolate & candy bar products
83% of Mars consumers display loyalty towards the brand

Introduction

Study details
Key insights

Brand profile

Snapshot
Consumer demographics
Qualities
Attitudes

Brand KPIs & benchmarking

Industry comparison
Awareness
Popularity
Ownership
Loyalty
Buzz

Appendix

Consumer Insights
Authors

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FURTHER REPORTS

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