Brand KPIs for chocolate & candy bars: KitKat in the United Kingdom

Consumer Insights report

This report is based on the performance of KitKat in the United Kingdom. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks KitKat against the chocolate & candy bars industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators: awareness, popularity, ownership, loyalty, and media buzz.

Topics include:

Brand profile
Brand KPIs & benchmarking

Table of contents

Description
Content

Selected insights on brand KPIs for chocolate & candy bars: KitKat in the United Kingdom

KitKat's branding resonates with Millennials similarly to other brands in the industry
KitKat generally appeals to women more than men
Among KitKat enthusiasts, 37% fall under the high-income category
Among KitKat fans, 49% state that they get excited about chocolate & candy bar products
83% of KitKat consumers display loyalty towards the brand

Introduction

Study details
Key insights

Brand profile

Snapshot
Consumer demographics
Qualities
Attitudes

Brand KPIs & benchmarking

Industry comparison
Awareness
Popularity
Ownership
Loyalty
Buzz

Appendix

Consumer Insights
Authors

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FURTHER REPORTS

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